TaobaoVSeBay

1、Taobao VS eBay C2CC2C(Consumer-to consumer) Definition In internet commerce, means through which consumers interact with other consumers through online auctions.C2C modeAuction platform modelShop platform modelAuction platform modelAuction platform buyerseller网络服务商利用互联网通讯传输技术，网络服务商利用互联网通讯传输技术，向商品所有者

2、或某些权益所有人提供向商品所有者或某些权益所有人提供有偿或无偿使用的互联网技术平台，有偿或无偿使用的互联网技术平台，让商品所有者或某些权益所有人在其让商品所有者或某些权益所有人在其平台上独立开展以竞价、议价方式为平台上独立开展以竞价、议价方式为主的在线交易模式。主的在线交易模式。 以eBay为例About eBay Ebay is an American Internet (Consumer-to-consumer) company that manages , an online auction and shopping website in which people and busines

3、ses buy and sell a broad variety of goods and services worldwide. peBay: p Founded: Sep 1995p Headquarters: California, USAp Area Served: Worldwidep 480 million registered users worldwidep Slogan:“Connecting buyers & sellers globally”“Shop victoriously!”“Buy it, sell it, love it”eBay: 拥有的40个站点，用

4、户覆盖160多个国家以淘宝为例，在 注册，要求提供绑定邮箱和手机号码的，凭自己的喜欢和方便！不过申请时需注意，会员名一经注册就不能再变更。Shop platform mode Taobao is a non-stop online platform for shopping, socializing and information sharing for consumers in China.About TaobaoTaobao: Founded: May 2003Headquarters: HangZhou, ChinaArea Served: China370 million regist

5、ered usersMeaning: “Looking for Treasure” in chineseSlogan:“淘！我喜欢” (Tao! I like)“让中国人淘起来，淘生活、享人生！”(Let Chinese people start to “tao”, “tao” life, enjoy life!)eBay VS Taobao 4 AspectsuBusiness Model & Target UsersuCommunicationsuPlatform Rules & Listing ControluPayment & SecurityuBusiness

6、 Model:listing fee & final value fee transaction commission modeluebay US 90% of the revenues come from the fee aboveremaining 10% = hosting fee or advertisementsuRemarks: eBay China (Eachnet) since 2002 through eBays investment & absorption of Eachnetlisting fee model (after large proportio

7、n taken by eBay later, it change to free charge, but thats too late)Business Model & Target UsersuTarget Users:eBay target users with better education & financial backgrounds, white collars etcuTarget Seller: Bigger company, PowerSellersuApproach: Switched from “PowerSellers” to “Top-rated S

8、ellers” Place very strict rules to new sellers joining eBay want to keep & boost existing good big sellersuBusiness Model:founded in 2003, apply “completely free of charge” strategy to compete with eBay China Eachnets listing fee model and win themuTaobaos income mainly from advertisement (over

9、80%):huge traffic makes Taobao the top 5th largest website in Chinauremaining 20% generated from the commission it charges on its new Taobao Mall (TMall) B2C area within its C2C platformuTarget Users:1980s & Younger Generationu Age 15-24: 40.9%u Age 25-34: 36.7%uDue to the “free” model, user ran

10、ge is very wide All internet usersuApproach: Keep growing, attract more & more users (both sellers & buyers) to use Taobao Communications peBay:uCommunicate through eBay messages/ emailueBay prohibits/doesnt encourage direct contact between sellers & buyers to prevent circumvention of eB

11、ay feeurecommend to use skype in recent years but not popularpTaobao:uDeveloped & launched its Instant Messenger WangWang 旺旺 encourage buyers to communicate with sellers very popular u90% people use WangWang to communicate for transactionsubuyers can ask seller questions instantlyuuseful for pri

12、ce negotiation/ discountUSA Email 91% China only 53%ChinaInstantMessaging 87% USA only 38%vsvs Platform Rules & Listing Controlp eBay:uListing policies based on country & state lawsuStrict Control against Copyright &Patent Violations(Severe Violation)u keyword detection unable to list pr

13、ohibited/ sensitive itemsuneed to submit certificate/ documents to sell certain items like cosmetics pTaobao (China):uLess strict, insufficient law control on e-commerceuTons of pirated CD/DVD, fake brand item listingsuPlatform rules more focus on preventing fake transactions/feedback (防炒信誉 ) Paymen

14、t & SecuritypeBay:uPayPal buyer pays seller before receiving goods pTaobao:uAlipay will not release payment until buyer receive goods & confirm OKOVERALL High individualism Focus on products & rules Low uncertainty avoidanceeBayUSA High group collectivism Focus on people, relationships & community High uncertainty avoidanceTaobaoChi