BEC中级口试题目及答案归纳

1、firstimpressionisvital.Weshould be neatlydressed to leavea good impressionon the audience.you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engagingTeamwork (mutual trust, full co-operation)1. What is important when manag

2、ing a project? Encouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project.Teamwork reflects the combined experiences, knowledge, intelligence and views ofa group of people,so itwilldefinitelyimprove the qualityand effi

3、ciencyof thework.Secondly, keeping to schedule is also important. Time is always of essence fora project. You should ensure that you would be running before the schedule ratherthan after it. Otherwise it will lead to late completion.On top of that, selection of the participants should be also taken

4、intoconsideration. People with a wide range of experiences can enhance the chance ofthe successfully sorting out problems.2. What is important when choosing people to work in teams? Variety of experiencePersonal qualitiesAttitudeFirstly,varietyof experienceisvery importantto a team member, because y

5、ounever know what kind of problems might suddenly come up to you. Experiences indifferentfieldswillenhance the chance of successfullysortingout problems withyou knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team workis mutual trusta

6、nd friendlyatmosphere, which requiresteam membersto be patient,modest and to have good interpersonal skills.What s more, attitude should be also taken into account. As the old sayinggoes “Attitude is everything”. It has a direct impact on the success or failureof the teamwork.Recruiting & Select

7、ingWhat is important when selecting staff for promotion?(selecting new applicants for candidates)Work- related qualities(专业素养 )Personal qualities(人品 )Current performanceExperienceFirstly,when aiming forpromotion,work-relatedqualitiesare important.Thesequalitiesincludequalifications,skillsand abiliti

8、eswhich are necessary foranyjob.Secondly, personal qualities are important as well, such as loyalty to thecompany, responsibility and so on, since these can help to establish personalcredibility and integrity among colleagues.On top of that, current performance is another factor to consider. Success

9、fulperformance can at least demonstrate some aspects of the staffs ability, suchas communication skills, sales experiences and so on.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnover?What is important when motivating staff?Pleasing work environ

10、mentCareer opportunity/development/structure(123)Flexible working hoursFinancial benefits(123)TrainingFirstly,creatinga pleasingworkplace is very importantwhen aim to retaingoodstaff.A pleasingworkplaceincludeseverythingfromhavingtherighttoolsavailableto providebasic comfort,such as proper lightinga

11、nd noise control,etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those whowhat to upward in the companyundoubtedlyimprove morale and boost engagement. (Thiscan lead to some motivational values and en

12、hance employees fulfillment.)On top of that, flexible working hours should be also taken into account. Itallows the staff a certain degree of freedom, which is essential for the balanceof life and work.Financialbenefits are alsoimportant.Staff wantsome sort ofrecognitionforthe job thatthey do. Corre

13、ctfinancialbenefitsplan willarouse theirenthusiasm.Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skillscurrent and up-dated, thus making them more competitive throughout their lives.What is important when aiming to im

14、prove career prospects?Reading business articlesLearning a foreign languageTrainingFirstly, reading business articles is very important when trying to improvecareerprospects.This is a good way foryou to keep up with the latestdevelopmentin related field which may give you a clue of what to do next.S

15、econdly, learning a foreign language is also important. For instance if youare good at speaking English ,that would add weight to the improvement of careerprospectssincetheglobalizationeconomy and thewide-spreadinternationalcorporation all needs the bridge of a common language ,and English is one of

16、 themost widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)Conference speakersVenue/Locati

17、onTopics coveredFacilities neededAudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider.Ifthey are well-knownpeople knowing a lotabout a particular field,orcome frombig multinationals, theconference/presentationwill be likely to be informativeand yo

18、u may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak)in a clear, accurate and honest way to grab their attention and to raise theirinterest.)Secondly,locationisalso important.Ifthe conferenceisheld in a place withbeautifulsurroundings,more peop

19、le willgo and it s good for you to do someusefulnetworking. (Help you free from nervousness)On top of that, topics covered should be taken into account. To ensure all theaudience can really benefit from the conference, what the speakers talk about ought to be something that the participants are inte

20、rested in and relates to their workTo ensure the success of the presentation,some facilitiesare needed, such asOHP,microphone and PowerPoint thatwork. They can help to makedetailsmore clearlyexpressed and the presentation more impressive to the audience.The audience is also very important. Their par

21、ticipation and interaction canbe helpful to the success to the presentation. It has to be decided first who isthe target audience and then according to the result, send out the invitationletters to the right people before the presentation.What do you think is important when planning a career?Qualifi

22、cationsFuture trendsInterestFirstly,it s importantto considerqualifications,since qualifications,to someextent, means relevant education, knowledge and ability, which are essential tothe development and success of your career in the future. With qualifications, itwill be easier for you to be accepte

23、d and acknowledge by others.Secondly,it s alsoimportantto considerfuturetrends.Followingfuturetrendswillkeep you up with thetimes andbring youmore chances. Persuing a career withgood future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interes

24、t will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging 包装3、Setting pricesWhat is important when dealing with competition?Pricing policesAdvertising strategiesQualityWhat is important when aiming to reach new markets?Market research/ Targ

25、et market( the first step before the company gets into the market.)PricingAdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such information as whetherther e s a market fora new product,and what are customers needs an

26、d tastesfornew product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order a large market share, you must set a price lower than your competitors. If the price higher than your rivals without higher quality, yo

27、u might soon find yourself in an unfavorable situation.to capture you fixed(The fundamental task for a company is to make its products and itself knowto the public. There are several ways to achieve this, advertising is the mostimportant one.)What is important when advertising a new product?CostMedi

28、aTarget consumersFirst, cost is very important when advertising a new product. Without money,there can be no mentioning of training at all. The costs of advertisement shouldbe calculatedcarefullyand reasonably.Themount of advertisingbudget determinesthe scale and period of advertisement.Secondly, me

29、dia is also important. A company, through proper advertisements,can manageto introducethe advantages of theirproductscomparing to theirrivalsand convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board

30、 will likely be an important element for the target market that has a limited number of potential customers, while TV comerWhat is important when setting prices for new products?CostDemandCompetition(competitors prices)The first thing we must take into account is costs when setting prices for newpro

31、ducts. Prices should cover the costs, such as insurance, raw materials, rentand equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearlyaffectsthe pricethatcan be charged. Whendemandis strong,we can set high prices,when demand is

32、weak, we can set low prices.Besides,competitionshould be taken intoaccount.Ifyou fixedthe pricehigherthan your rivals without higher quality of service, you might soon find yourselfin an unfavorable situation.(The company is supposed to consider the prices setby its competitors.(Last but not least,

33、if a company wants its new products to be competitive, itmust take competitionintoconsideration.Itmust set the pricesequal to or lowerthan its competition.)What is important when packaging?imageproduction processconvenienceFirst of all, when packaging, it s very important to choose the color, shape

34、and design that convey the high-quality image to our customers. With specialappearance, it helps make the product distinct from others and attract consumers attentionSecond, productionprocess is also important,the productwillbe handled formany times during its production process, so the packaging ma

35、terial we use shouldbe strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it s also of great importance to offer consumers convenience. Packaging should be designed in su

36、ch as way to make it easier for customers to open the container and use the product.What do you think is the basic objective underlying all promotion?I thinkit s to provideinformation.Companies want to tellcustomers aboutthemselves as well as what products are available, where they can be purchased,

37、and for what prices.What do you think are the promotional alternatives?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户Do you think its necessary for a company to establish a good long-termrelationship with its clients?Yes. A good long-termbusi

38、ness relationshipwith clientsmeansbetterunderstandingand greater trust between you and your clients. That will definitely help retainclients.Location and RelocationWhat is important when relocation a business?What is important when choosing retail premises to rent?Local workforce availableLocation o

39、f site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, locationof siteis very important.You need to consider whether it sconvenient and easy for raw material supply and transporting out the products,whether it s easy to get access to the elect

40、ricity,water,gas and other supportingenergy, whether its convenient for staff to go to work.Furthermore,lengthof contractis alsoissuesin more details.The contractshouldto happen, such as, assignment, service charges.important.Longer contractwould covercover certainmatter,which are likelyCompetition

41、is another factor to consider. You shouldnt locate in a placewhere there are already a lot of firms. Competition will severely affect acompanys revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点Quality of displayStaff selectedFirstly,when exhibiting attrade fair

42、, quality of display is very important.The quality of the display will affect the public image of the company. Thereforeyou should make sure that what you display should be of high quality and show thebest of your products.Secondly, itis also importantto selectthe rightstaff.There have to be peoplew

43、ho are informative and have excellent communicative skills so as to answer anykind of questions produced by potential customers.Allthisis impossiblewithoutcarefulplanning.So you have to plan in advanceto make your display a complete success.What is important when planning the layout of a stand at tr

44、ade fair?展销会展位布置需考虑哪些要点？AttractivenessSecurity of exhibitsSpace arrangementFirstly, attractiveness is very important when planning the stand layout. Inorder to get more people to visit your stand, it should be designed in a creativeway to make it as eye-catching as possible.Secondly,securityof exhib

45、itsis also important.No one want to see any visitorto your stand be hurtdue to the neglectof securityof exhibits.So make sure yourexhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be are

46、a for demonstrating your products as well as fordiscussion with visitors.Entertaining Clients（organise outdoor activities户外活动、商务活动）Arrange a meeting(travelling and accommodation arrangement, information ,travelling) give presentationHow important is it for a company to have regular meetings?Very imp

47、ortant. It is an effective way to collect ideas and to communicate. Also,it keeps employees well-informed with the latest developments of the companyVideo conferencingTraining(seminar/programme) for new staff(students/appraisalmeasure/evaluatea training on sth. for sb. It s certainly a good chance t

48、o improve- Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.on issues/topicslikeXXXX, which are importantwhen holdinga trainingprogrammeam with you here./You bet./I Besides that,-couldn tagree with you more. T

49、his aims to -It s a very good idea.So that leads to the next item-谈论如何做，以及这种做法的意义。Have we covered everything? Oh,one more point；-Let s look forward to the training.What is important when organizing an in-house training course?course contentsparticipants selectedplanning carefullyFirstly,course conte

50、ntsare very importantwhen organizingan in-house training.To ensure all the participants can really benefit from the training course, thecontents should be something that the members are interested in and be practicalto their work.Secondly,participantsselectedare also important.That includestrainersandtrainees. To ensure effectiveness of the training, you should select experiencedand informativetrainersto give the course.As fortrainees,they ought to be peoplewho can spare time for the training so as to maintain hig