BEChighermodule6高级商务英语

1、HIGHERSUCESS WITHBECMODULE 6 Business Topic Purchasing Power6.1 Business topic: Purchasing power6.2 Business skills:Telephoning6.3 Exam spotlight:Writing test MODULE 61. Online trading 2. Managing suppliers3. A contract to supply 4. Letter writing ContentsMODULE 66.1 Purchasing powerdeliverydispatch

2、trading placegurutransactiontransithaulagebewarein stockmarked交付，交付， 交货交货发送发送交易地点交易地点专家（骨灰级）专家（骨灰级）交易交易交通运输交通运输有痕迹的有痕迹的运输，运输， 托运托运谨防，谨防， 当心当心有现货，有现货， 有存货有存货nuts and bolts工作部件，构成部分工作部件，构成部分supplier供应商供应商retender forrenew contract重新投标重新投标 延续合同延续合同VOCABULARY:check-out counterregulatorwieldintegrallamin

3、atetileboilerengineer v.customflooring结账柜台结账柜台管理者管理者行使，行使， 运用运用构成整体所必需的构成整体所必需的层压板，复合板层压板，复合板瓷砖瓷砖室内地板材料室内地板材料热水器热水器设计，设计， 建造建造光顾，光顾， 回顾回顾small claims小额索赔小额索赔on offer削价销售削价销售supermarketizationcorner shop超市化街头小店街头小店6.1 Purchasing powerVOCABULARY:in mint condition完好无损完好无损lead time订货至交货时间订货至交货时间 1. What

4、 does quality mean to you?Performance 行为表现行为表现Features 特征特征Reliability 可靠性可靠性Conformance 一致性一致性Durability 耐久性耐久性Serviceability 适用性适用性Aesthetics 美学美学Perceived Quality 感知品质感知品质6.1 Purchasing powerOnline trading 6. the enhancement of employee abilities and improvement in job performance1. fulfilling th

5、e customers requirements and expectations;2. compared with the best3. what customers perceive it to be4. ensuring customer satisfaction by offering qualityproducts and services 5. aim for zero defects by thoroughly measuring output 1. What does quality mean to you?6.1 Purchasing powerOnline trading

6、2. Peter F. Druckers definition of qualityOnline trading superiority or degree of the goodness customer assessment of the product6.1 Purchasing powerOnline trading e-business: antique jewellery What would be the important factors in making a success? (description;illustration of the goods; delivery;

7、 payment; references / feedback; returns policy) How to promote your online store? What are the possible risks?6.1 Purchasing powerOnline trading 6.1 Purchasing powerOnline Trading Ex.4 Online feedback野生榛子野生榛子：差评差评 详情详情 榛子壳很硬，吃完这一斤，我的牙都快掉了，为了增加重量多收榛子壳很硬，吃完这一斤，我的牙都快掉了，为了增加重量多收邮费，还往箱里塞一块破铁。邮费，还往箱里塞一块破

8、铁。解释解释 你细看那块铁，中间是否有个螺丝，再往下看，是不中间有条缝，你细看那块铁，中间是否有个螺丝，再往下看，是不中间有条缝，沿着这个缝用力分开沿着这个缝用力分开-这块破铁就是给你夹榛子壳用的特制钳子！这块破铁就是给你夹榛子壳用的特制钳子！旋转木马音乐盒旋转木马音乐盒：差评差评详情：我这人可不是随便就给差评的，你想想你有什么问题吧！详情：我这人可不是随便就给差评的，你想想你有什么问题吧！解释：这人随便起来就乱给差评的，大家想想这人有什么问题吧？解释：这人随便起来就乱给差评的，大家想想这人有什么问题吧？镀白金项链镀白金项链*9元元：中评中评 详情详情我女朋友的评价是我女朋友的评价是“一般一般

9、” 解释解释你给她买个钻戒看看！你给她买个钻戒看看！Online feedback :buyers & sellers6.1 Purchasing powerOnline trading Speaking:Do you ever use ebay or a similar online trading place? why or why not?6.1 Purchasing powerOnline trading 6.1 Purchasing powerOnline trading Referenceno commuting or standingno waiting in line

10、to paydelivery to your dooropen 24 hourslower priceForinsufficient, unintelligible, wrong informationcredit card being stolenrisks of wrong buyinginconvennience caused by deliveryAgainst6.1 Purchasing powerManaging Suppliers Speaking 1. What does a company consider when chossing a supplier?2. What t

11、hings can go wrong when supplying a company with materials or goods?supply deliver transport the supply chain order stock a defect faulty lead-time Price, quality, delivery time etc. Late delivery, damaged goods, incorrect items, no stock6.1 Purchasing powerManaging Suppliers Supplier management con

12、sists of three key elements: - Supplier selection. - Performance measurement. - Supplier relationships.Supplier management : an ongoing process that minimizes the risks associated with purchasing goods, materials and services.6.1 Purchasing powerManaging Suppliers Ex.7 Shall we do business?6.1 Purch

13、asing powerManaging Suppliers In cost management, efficiency of production is an important aspect to consider. When introducing a production line, it is important to consult an ergonomics expert and see that its user-friendly and will not cause too much physical stress and strain. Meanwhile, workers

14、 should get fully-trained to work more efficiently on the line.It is also important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices. Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasona

15、ble prices. Low quality materials from suppliers are actually a waste of money.Measures should also be taken to eliminate waste. On top of that, management should develop good benefits system to boost the morale of the workers.Speaking： Part2 6.1 Purchasing powerManaging Suppliers Reading Measures t

16、o protect suppliersHow the supermarket are squeezing their suppliers?6.1 Purchasing powerManaging Suppliers 6.1 Purchasing powerManaging Suppliers 6.1 Purchasing powerManaging Suppliers A contract to supplyLISTENING Price Availability of the products Delivery time Quality of the products Frequency a

17、t which new products or product lines are added to the range Payment terms6.1 Purchasing powerManaging Suppliers A contract to supplyLISTENING6.1 Purchasing powerManaging Suppliers A letter of complaintWRITING词汇词汇丰富丰富衔接衔接手段手段句法句法变化变化章法章法布局布局 内容内容完整完整评分标准评分标准6.1 Purchasing powerManaging Suppliers A l

18、etter of complaintWRITING 邀请函邀请函 道歉信道歉信 申请函申请函 投诉信投诉信 6.1 Purchasing powerManaging Suppliers A letter of invitation 邀请函邀请函WRITINGQuestion 3Your manager has asked you to contact a local business school, inviting their students to apply for a three-month work placement in your company.Write a letter t

19、o the Principal of the business school: introducing your company and the idea of the placement describing what work the placement would involve explaining what skills and qualities the successful applicant should have saying how the placement would benefit the applicant6.1 Purchasing powerManaging S

20、uppliers Useful Sentence Patterns 我们希望请您出席我们的颁奖典礼 We would like to invite you to attend our award ceremony.We would like to invite you to attend our award ceremony. 如若光临，我们将非常高兴。 We would be pleased/glad/delighted/happy if you could honor us We would be pleased/glad/delighted/happy if you could hono

21、r us with your presence.with your presence. 我们期待您的光临。 We sincerely hope you can attend .We sincerely hope you can attend .6.1 Purchasing powerManaging Suppliers 请参加我们的聚会好吗？ Would you please do me a favor by joining our party?Would you please do me a favor by joining our party? 如果能来的话，请早日告知，何时为宜。 Ple

22、ase let me know as soon as possible if you can come and tell me Please let me know as soon as possible if you can come and tell me when you will be able to do so.when you will be able to do so. 是否参加，请早日告知。 Please confirm your participation at your earliest convenience.Please confirm your participati

23、on at your earliest convenience.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers A letter of apology 道歉信道歉信 WRITINGYou work for an employment agency. The following is part of a letter you have received from a customer:The temporary administrative assistant you sent us was totally unacc

24、eptable. I certainly will not be using your agency again when I need temporary staff. Write a letter to the customer: apologizing for having sent the unsatisfactory temporary worker giving reasons for what happened explaining why what happened was exceptional offering some sort of compensation to th

25、e customer.6.1 Purchasing powerManaging Suppliers 造成诸多不便，在此致歉。造成诸多不便，在此致歉。Please accept my apology for any inconvenience thismatter has cause you.我就实际装运与合同不符一事向您道歉。我就实际装运与合同不符一事向您道歉。I own you an apology for discrepancies between theshipping contracts and the actual shipment.本公司非常抱歉未能接受更换要求。本公司非常抱歉未能

26、接受更换要求。We very regret that we cannot agree to your request for a replacement pair.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 由于联络上的差错增添了麻烦，深感抱歉。由于联络上的差错增添了麻烦，深感抱歉。Here is my deepest apology for the inconvenience caused by the lapse in communication.对此次延误，谨表歉意。对此次延误，谨表歉意。We offer

27、our sincere apologies for the delay.Useful Sentence PatternsYou have seen the following advertisement and you want to enter your organisation for the award.Write your letter to the competition secretary, Michael James: introducing your organisation and saying what it dose describing improvements you

28、r organisation has made in the last year which have affected staff and customers saying how you would spend the prize money to benefit staff.Most Improved Organisation Award If your organisation has made improvements in the last year affecting employees and customers, write and tell us about them. T

29、he most improved organisation will win a silver cup and money to help pay for a further improvement benefiting staff.6.1 Purchasing powerManaging Suppliers A letter of apology 申请函申请函 WRITING6.1 Purchasing powerManaging Suppliers 今天的报纸刊登了一则你们想招聘打字员的广告。今天的报纸刊登了一则你们想招聘打字员的广告。According to your advertise

30、ment in todays paper, you require a typist. 我从中介所得知，您的公关部主任即将退休，很快会我从中介所得知，您的公关部主任即将退休，很快会有空位。有空位。I learn from agency that your current director of public relations is on the verge of retirement, and that position may be open shortly.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 正如您

31、从本人所附履历表上得知，我在正如您从本人所附履历表上得知，我在人民日报人民日报工作已有四年了。工作已有四年了。As you will see from the enclosed C.V., I have had 4 years experience with China Daily.如果能给予我面试的机会，我将不胜感激。如果能给予我面试的机会，我将不胜感激。I shall be much obliged if you will accord me an opportunity for interview.Useful Sentence PatternsQuestion 3Your compan

32、y has recently been taken over by another company, and your department has been restructured. This has resulted in a number of problems which you want to make the new owners aware of.Write a letter to the Managing Director of the new owners: outlining what the situation in your apartment was before

33、the takeover explaining what problems have arisen and why suggesting how these problems could be resolved warning what might happen if these problems are not resolved.6.1 Purchasing powerManaging Suppliers A letter of application投诉信投诉信WRITING6.1 Purchasing powerManaging Suppliers 开头：开头： With referen

34、ce to your letter of Thank you for your letter of I am writing to advise/confirm/ apply for As requested by the manager, I am writing to outline 结尾结尾 Should you have any further questions, please contact me on the above number. In the mean time, if you require any further information, please do not

35、hesitate to contact me.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 经检验，我们发现所有的货物都已受潮。经检验，我们发现所有的货物都已受潮。 On examination, we found all the goods were wetted. 我们检查了部分产品，发现它们已严重受损。我们检查了部分产品，发现它们已严重受损。 We checked some of the items and found they were in damaged condition.这批货物与我们订购的货物不符

36、。这批货物与我们订购的货物不符。 It contained articles different from what we have ordered.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 我们我们6月月6日订购的货物至今仍未到达。日订购的货物至今仍未到达。 The goods we ordered from you on June 6 havent arrived yet.这批货物的质量远远低于标准，我们无法使用。这批货物的质量远远低于标准，我们无法使用。 The quality of this lot o

37、f goods is so far below the standard that we cannot use them for our purpose.我们遗憾的发现所运货物与样品不符。我们遗憾的发现所运货物与样品不符。 We are disappointed to find that the items delivered dont match the samples.Useful Sentence Patterns6.1 Purchasing powerManaging Suppliers 你们的错误给我们带来了巨大的麻烦。你们的错误给我们带来了巨大的麻烦。 Your incorrect

38、 delivery has caused a great deal of trouble to us.3月月3日订购的货物的交付时间现已逾期甚久。日订购的货物的交付时间现已逾期甚久。 Delivery of the goods ordered on March 3 is now considerably overdue.货物没有达到标准。货物没有达到标准。 The goods are not up to the standard.Useful Sentence Patterns请立即对此事进行调查，尽早通知我们延迟的原因。请立即对此事进行调查，尽早通知我们延迟的原因。 Please look into this matter at once and let use know the reasons for the d