春学期,《市场调查与预测》,在线作业答案（ spring semester, market research and forecast, online homework answer）

1、13春学期,市场调查与预测,在线作业答案（13 spring semester, market research and forecast, online homework answer）13 spring semester "market research and forecast" online homework.TxtFirst, radio questions (20 questions, 40 points) V1. which of the following surveys is also called an informal survey (c)?A. de

2、scriptive surveyB. causality surveyC. exploratory surveyD. copywriting surveyFull marks: 22. when data is presented or decreased according to time, the average prediction method should be adopted in the following (c)A. simple arithmetic mean methodB. weighted arithmetic averageC. growth average meth

3、odD. development speed average methodFull marks: 23. the following observations about the merits of observational inquiry are incorrect (d)A. can avoid the impact of investigators on the findingsB. saves timeC. accuracy is strongD. was better able to control the subjects under investigationQuzhou cr

4、ane Dongping mobileull marks: 24. the following statement about the role of market research is wrong (d)A. market research provides the basis for enterprise management decisionsB. market research helps enterprises to develop markets and develop new productsC. market research is conduciv

5、e to enterprises in favor of competitionD. market research can guarantee enterprises to increase salesFull marks: 25. the following merits of a sampling survey are not (d)A. saves timeB. saves moneyC. high accuracyD. there is no errorFull marks: 26. when using exponential smoothing method, the choic

6、e of smoothing factor A is very important. When the time series presents a stable horizontal trend, the A should be taken (a)A. smaller values, such as 0.1-0.3B. centered values, such as 0.3-0.5C. larger values, such as 0.6-0.8Arbitrary values between D. and 0-1Full marks: 27. market research was th

7、e first country to apply (c)A. UKB. GermanyC. AmericaD. JapanFull marks: 28.2, the concrete steps of regression analysis forecasting method are 5 steps, and the first step is (d)A. correlation analysisB. establishes regression prediction modelC. make actual predictionsD. determine forecast objective

8、s and factorsFull marks: 29. the following statements regarding the role of market forecasting are incorrect (d)A. market forecast is the requirement of the development of socialist market economyB. market forecast is the starting point of enterprise marketing activity and the management decisionC.

9、market forecast is conducive to macroeconomic regulation and controlD. market forecast plays a decisive role in overall understanding of market situationFull marks: 210. in carrying out market forecasts, we should take into account changes in the economy (b) to better serve market decisions and the

10、flow of fundsA. secular trend changeB. seasonal variationC. cycle changeD. irregular changeFull marks: 211. the following statement on the limitations of the data survey method is (a)A. predictabilitySome of the information that B. receives is not available in principleC. costs moneyD. has poor time

11、linessFull marks: 212. the following statements concerning informal organizations are incorrect (d)A. members have the same views, close feelings and consistent actions, and are more agglutinativeB. has common unwritten group norms that influence the behavior of membersC. has a quick and sensitive d

12、elivery channel and a smooth channel for ideological communicationThe D. organization is relatively stable on the wholeFull marks: 213. the following are not part of the indirect collaboration of the author (c)A. government agenciesB. news unitC. agentD. community publicFull marks: 214. stratified s

13、ampling is also called (a)A. classification samplingB. system samplingC. random sampling at willD. cluster samplingFull marks: 215. the following statements about the principles of market forecasting are incorrect (d)Less A., but slower growthThe amount of B. is large and grows fasterThe amount of C

14、. is large, but it decreases slowlyThe amount of D. was small and decreased rapidlyFull marks: 216. the first step in the design of the questionnaire is (c)A. conducts the necessary exploratory investigationsB. design questions, the first draft of the questionnaireC. grasp the objectives and content

15、 of the surveyD. collects and studies relevant informationFull marks: 217., the life cycle of goods shows different conditions in the market, among which the growth period is bLess A., but slower growthThe amount of B. is large and grows fasterThe amount of C. is large, but it decreases slowlyThe am

16、ount of D. was small and decreased rapidlyFull marks: 2The most obvious advantage of the 18. set opinion method is that (c)A. saves timeB. cost is lowC. brainstormD. is widely usedFull marks: 219. the following are the advantages of telephone surveys (d)A. is fastB. cost is lowC. answers deeplyD. lo

17、ng timeFull marks: 220. the following statements about the merits of interview surveys are incorrect (d)A. is scalableB. has an incentive effectC. can get more informationD. cost is low, time is shortFull marks: 2Two, (a total of 10 multiple-choice questions, a total of 20 points.) V1., in general,

18、should be placed on the investigation report, the content of the home page is (AB)A. send mailB. title pageC. directoryD. feedsFull marks: 22. the following principles should be followed in the preparation of the report (ABCD)A. language is concise and fluentB. BriefC. practicalD. forms diversityFul

19、l marks: 23. from the users, the investigation report can be divided into (ABCD)A. basic reportB. reports for publicationC. special reportD. report for decision makingFull marks: 24. the history of market research includes the following (ABD)A. germination stageB. growth periodC. declineD. mature st

20、ageQuzhou crane Dongping mobileull marks: 25. the following statement is incorrect (ABCD)A. in the sampling process, as long as the procedure is rigorous, there will be no errorB. in the sampling process, as long as the method is appropriate, there will be no errorC. in the sampling pro

21、cess, as long as the serious and responsible, there will be no errorD. in the sampling process, as long as there is sufficient time, there will be no errorFull marks: 26. comparison and analogy include the following specific methods (ABCD)A. product analogiesB. region analogyC. industry analogiesD.

22、local population analogyFull marks: 27. usually the decision maker has the following types, including (ABCD)A., a decision maker who has a strong interest in the surveyB. hesitant decision makerC. a decision maker who likes analysisD. lean decisive decision makersFull marks: 28. interview interviewi

23、ng skills include (ABD)A. saidListen to B.C. writeFrom D.Full marks: 29. a typical complete survey report should have three expressions, including (ABC)A. textB. dataC. chartD. formulaFull marks: 210. common statistical graphs are (ABCD)A. diagramB. line graphC. composite line graphD. circular graph

24、Full marks: 2Three, the judgment question (altogether 20 test questions, altogether 40 points) V1. Forecasts over three years are generally referred to as long-term forecasts (errors)A. errorB. correctFull marks: 22. (on) a linear regression analysis prediction method, is a contributing factor in ma

25、ny factors that influence the changes in the economy, and the independent variables and the dependent variable was the distribution of a linear regression trend, by using this method of regression analysis to predict the.A. errorB. correctFull marks: 23. (pairs) product testing, mainly refers to the

26、 quality of products, performance, specifications, styles, colors and other aspects of the market response to investigateA. errorB. correctFull marks: 2The 4. (false) experimental survey is the facsimile surveyA. errorB. correctFull marks: 25. (error) observation survey refers to the investigator

27、9;s indirect observation of the situation of the investigated person in order to obtain market informationA. errorB. correctFull marks: 2The 6. (wrong) contrast analogy is Delphy FaA. errorB. correctFull marks: 27., the goal of prediction should be as concise as possible, not vague and abstractA. er

28、rorB. correctFull marks: 2The 8. (false) observation method is artificial observationA. errorB. correctFull marks: 29. (to), after obtaining information through investigation, we must first review and edit the data.A. errorB. correctFull marks: 210. (average) prediction method does not establish com

29、plex prediction model, and does not carry out complex operations, and is often used in short-term forecastingA. errorB. correctFull marks: 2The 11. (false) closed question means whether it is a question or notA. errorB. correctFull marks: 212. (a) letter shall point out the reasons for the report be

30、ing submitted directly to, the reasons for carrying out the work, and the relevant instructions or approval items of the investigation.A. errorB. correctFull marks: 213. (on) questionnaire, interview survey is used in the form of a question to record specific content need investigation, let the inte

31、rviewer asked respondents questions and record the respondents answer, to collect first-hand information of a written documentA. errorB. correctFull marks: 2Fourteen(b) market research must adhere to and follow certain principles and proceduresA. errorB. correctFull marks: 215. (DUI) compared with so-called analogy refers to the common characteristics of