商务英语写作案例详解

1、Part Two业务信函Chapter 1 资信调查函1. Consulting Letter 咨询函写作案例详解Dear Sir or Madam,The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent:Delta Company, Ltd1258 Huston AvenueNew York,NY10051 It will be greatly appreciate

2、d if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence.Look forward to your early reply.Sincerely yours,Thomas2. Survey the New Opener from the Bark 向银行查询新客户资信情况写作案例详解Dear Sir or Madam, We

3、have received an order for US80,000 worth of goods from Delta Co.Ltd,1258 Huston Avenue, New York, U.S.A., who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give. Any

4、advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come. A stamped and addressed envelope has been included for your reply. Thank you in advance.Sincerely yours,Thomas3. 向客户查询信用及经营情况 Inquiring New Customers Credit In

5、formation from Customers 写作案例详解Dear Mr. Smith: We have received an important order from Delta Co.Ltd,1258 Huston Avenue, New York, U.S.A., who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status. Any information you gi

6、ve will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end.Yours SincerelyThomas4. 带附表的资信调查函 Credit Survey Letter with Attachment写作案例详解Dear Sir or Madam, We have received a sudden order from the Delta Company,Ltd,1258 H

7、uston Avenue,New York,NY 10051,who gives us your name as a reference. We shall appreciate it if you will spend a couple of minutes informing us of your own experiences with the firm by answering the attached questionnaire and returning it to us in the enclosed envelope. Any information you may give

8、us will be treated as strictly confidential.Thank you for your help.Very truly yours,Thomas(Attached Questionnaire)(1) How long have you been in business relations with the firm? year(s) month(s)(2) What credit limit have you placed on their account?USD (3) How promptly are terms met? (choose one of

9、 the following)Very promptly Fairly promptly Slowly (4) What amount is currently outstanding?USD 5. 资信调查有利回函 Favorable Letter of Credit Information写作案例详解Dear Thomas, In reply to your inquiry of March 16th,the firm you inquired about enjoys the fullest respect and unquestionable confidence in the bus

10、iness world. They have always provided in-time delivery, moderate prices and superior quality. I am sure that if you open an account with them, you will find them most straightforward people. Personally, I should have no hesitation in according them a credit of US dollars. However, this is without o

11、bligation on my part. Hope this will help you in making a decision.Sincerely yours,6. 资信调查不利回函 Unfavorable Letter of Credit Information写作案例详解Dear Thomas, We have received your letter of August 8th,concerning the credit standing of Delta in New York. In the past three years, the company has experienc

12、ed a serious difficulty in finance and delayed in executing their normal payment. It seems to us that the companys difficulties are due to bad management and in particular to overtrading. Therefore, we would advise you to pay most careful attention to any business relations with them. However, this

13、is our personal opinion and we wish you would make further inquiries on your part.Yours sincerely7. 表明无法提供确切意见而致歉写作案例详解Dear Thomas, We regret our inability to let you know any information concerning the firm in question in your letter of June 6. It is true that we had business with them several year

14、s ago,but the amount of business was not so large as to supply any responsible opinion on its business capability and credit standing. Please make further status inquiries from other inquiry agencies.Truly yours8. 请求老客户作为资信证人 Asking for Credit Information from Old Customers 写作案例详解Dear Charlie， Thank

15、 you for your letter of August 2,telling us that the equipment you bought from us is running well. As you know,in our line of business,clients always shop around and look for references before they order. Would you please use your experience with us as a reference when our future clients call you? T

16、hank you for your kind words in advance.Look forward to our future cooperation.Best,9. 要求对方提供资信资料 Asking for Credit Information写作案例详解Dear Mr.Bean, Thanks for your order and inquiry on August 1st. Our company has been dealing with electronic equipment for over 20 years. We are confident in offering w

17、hat you need and providing you the best service. Since it is the first time we contact,we would be highly appreciated if you could supply either the usual trade references,or the name of a bank to which we may refer. We are also glad to provide you the same if needed. We sincerely hope this will be

18、the beginning of a long and pleasant business cooperation. We shall do our best to make it so.Sincerely yours,Thomas10. 同意资信要求 Accepting the Consulting Requirement写作案例详解Dear ThomasThanks for your reply of August 2nd.Concerning your request,we refer you to Falcon Machine Tools Co.,Ltd.,Shanghai and T

19、he Chase Bank of New York,who will be pleased to give you the information about our financial standing and creditability of business.If there is any other information we can provide,we would be happy to do so.Sincerely yours,Chapter 2 前期准备 1. Business Survey业务调查写作案例详解Dear Sirs, We have learned from

20、Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers. We operate a quality retail business and although our sales volume is not large,we obtain high prices for our goods. Would you please send me a copy of your handbag catalogue with details

21、of your prices and payment terms? We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.Yours faithfully,2. Credit Information Letter咨询信写作案例详解Dear Mr.Jones: We understand from your information posted on A that you are in the market for t

22、extiles.We would like to take this opportunity to introduce our company and products,with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog,which introduces our company in deta

23、il and covers the main products we supply at present.You may also visit our online company introduction at Http:/ which includes our latest product line. Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirem

24、ents.We look forward to receiving your enquiries soon.Sincerely,John Roberts3. Wishes for Relation Establishment表达建立业务关系的意愿写作案例详解Dear Thomas Murphy:Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with your company. In compliance with your reques

25、t, we are sending you,under separate cover,our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order,please telex or fax us.Yours sincerely,4 Accepting and Declining Business Relation Establi

26、shment接受/拒绝建立业务关系 写作案例详解Dear Mr.Sutherland, We were very pleased to receive your letter of March 26 placing a large order with us. Before we can send the goods,we must ask you for the usual references,one from your bank and one from another firm from whom you have bought goods.We would be glad if yo

27、u would let us have the names and addresses as soon as possible so that we may write to them.These references will,of course,be treated as private and confidential. We look forward to hearing from you again soon.Yours sincerelyJoe WilsonChapter 3 建立商务关系1. Establishment of Business Relation建立商务关系写作案例

28、详解Dear Sirs, A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre，and we were most impressed with their quality and low prices We should like to offer you our services as a trading firm，and would mention that we have excellent connections

29、in the trade and are fully experienced with the import business for this type of product In addition，we operate our own advertising agency，and we can use the latest marketing procedures quite efficentlyYou can be sure of increasing your turnover considerably if you would allow us to promote sales of

30、 your products throughout ChinaWe look forward to hearing from youSincerely yours，Liyun Liu2. Resume Relation with Old Customers与过去有贸易往来的公司恢复联系 写作案例详解Dear Thomas Moore: We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully i

31、n your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon,our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best long-term customers.We very much h

32、ope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded,our lines have changed beyond recognition.While they reflect current European taste in fabrics,some of our designs are specifically targeted at the Middle Eastern market.As an init

33、ial step,I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection,we will be very happy to forward them.We look forward to hearing from you.Yours sincerely,David Parker3. Seek for Business Partners寻求合作伙伴写作案例详解Dear Sirs, Shanghais rapidly developin

34、g manufacturer of Electric Home Products,“Shun Fa”offers you an ideal business opportunity. Years of research and development have earned our company a foremost position in electrical engineering in the East of China.A vast number of applicable patents have helped stimulate our development program o

35、ver the past several years.Our main lines of products include: TV,portable computer,MP3,MP4,car radio,car stereo,medical instruments,electronic industrial instruments,etc. For information concerning our financial position,credit standing and trade reputations,please refer to the Bank of China,which

36、we have engaged a business relationship with for several years.We are a medium-sized company but we are growing fast and we would like you to be a fort of our future!Shun Fa Electric Co.,Ltd.22 Zhong Yuan Road,Shanghai,ChinaWang HuiGeneral Manager4. Contact Letters between Importers and Exporters进口商

37、与出口商/出口商与进口商的联络信 写作案例详解Dear Sirs, Your firm has been recommended to us by John Morris&Co.,with whom we have done business for many years. We specialize in the exportation of Chinese chemicals and pharmaceuticals,which have enjoyed great popularity in world market.We enclose a copy of our catalog

38、ue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,John Edison Chapter 4业务接触1. Asking for /Sending Samples or information索取/寄送样品或资料 写作案例详解Gentleman: We are glad to note from your letter of the 1st March

39、that you,as exporters of Chinese Cotton Piece Goods,are willing to establish direct business relations with us.This happens to coincide with our desire. At present,we are interested in Printing Shirting and shall be pleased if you will kindly send us by airmail catalogues,sample books,and all necess

40、ary information regarding Printed Shirting,so as to acquaint us with the material and workmanship of your supplies. Should your price be found competitive and delivery date acceptable,we intend to place a large order with you. Your early reply will be highly appreciated.Yours faithfully, David Parke

41、r2. Acting as Agents担任代理(请求，同意和拒绝)写作案例详解Dear Sirs, Thank you for your letter of 12 April proposing a sole agency for our office machines.Having examined our long and mutually beneficial collaboration,we would be very pleased to entrust you with the sole agency for Bahrain. From our records,we are pl

42、eased to note that you have two service engineers who took training courses at our Milan factory.The sole agency will naturally be contingent on your maintaining qualified after sales staff. We have drawn up a draft agreement that is enclosed.Please examine the detailed terms and conditions and let

43、us know whether they meet with your approval. On a personal note,I must say that I am delighted that we are probably going to strengthen our relationship.I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully.I look forward to reciprocating on your next vis

44、it to Milan.Sincerely yours,(Signature)3. Requiring/ Agreeing Trial Sales要求/同意试销写作案例详解Dear Sirs, Some of our customers have recently expressed interest in your“Golden Deer”bicycles and enquired about their quality. Provided quality and price are satisfactory there are prospects of good sales here,bu

45、t before placing an order we should be pleased if you would send us,on fourteen days' approval,a selection of mens,womens and childrens bicycles.Any of the items unsold at the end of the period,and which we decide not to keep as stock,would be returned at our expense.Yours faithfully,(signature)

46、Chapter 5 价格谈判1. Buyers Inquiry买方询盘写作案例详解Dear Sir or Madam We learned from our common business partner JIAFU Ltd.that your company is one the major exporters of cashmere products in Australia. We are a leading dealer in high-quality textiles in mainland China and are very much interested in importin

47、g your goods especially mens cashmere sweater. We would appreciate your sending us catalogues,sample books or even samples if possible.Please give us detailed information on CIF Dalian Prices,terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces. We h

48、ope this will be a good start for a long and profitable business relation.Sincerely yours,Mr.Jim Li2. Sellers Offer买方发盘写作案例详解Dear Mr.Li, We welcome your inquiry dated June 16th and thank you for your interest in our mens cashmere sweater. In accordance with the instruction given in your last letter,

49、we hereby enclose our illustrated catalogue and price list giving the details you asked for.Also by separate post,we are sending you some samples.We are confident that you would be satisfied with the design and quality. In reply to your inquiry,we take pleasure in making you an offer as follows,prov

50、ided your reply reaches us with 10 days from today:Commodity:Mens Cashmere SweaterQuantity:10,000 piecesPrice:US 20 net per piece CIF DalianShipment:July 2008Payment:irrevocable L/C at sight On considering the fact that this is our first transaction and the volume you ordered is not small,we would a

51、llow you a discount of 5%. We are expecting your early order.Yours faithfully,Ms Judy Jordan3. Buyers Counter Offer买方还盘写作案例详解Dear Ms Judy Jordan, We are in receipt of both your offer of June 19 and the catalogue and samples. While appreciating the special design and good quality of your products,we

52、find your price is rather too high for Chinese market.We have to point out that Japan-made mens cashmere sweater of this quality are available in our market,all of them are at prices about 15% below yours. Such being the case,we have to ask you to consider if you can make reduction in your price,say

53、 15%.As we are ready to purchase many other cashmere products later this year,you may think it worth while to make a concession for a potential big client. We are anticipating your early reply.Sincerely yours,Mr.Jim Li4. Accepting the Offer接受发盘写作案例详解Dear Ms Judy Jordan, Thank you very much for your

54、quotation for your mens cashmere sweater along with the catalogue and samples. We found both the design and quality of your products meet our requirement and the prices you quoted are satisfactory.We also note that you will allow us a discount of 5% on an order of no less than 10,000 pieces.We there

55、fore take pleasure of placing you the order as follows,which we commend to your immediate and best attention: Quantity Specification Catalogue No Prices 10,000 pieces mens cashmere sweaters XL M10 US 20 each Please note that as these goods are urgently required in our market,we should be obliged if

56、you could dispatch the goods as soon as possible.If this first order proves satisfactory,we shall be happy to place further orders with you.Sincerely yours,Mr.Jim Li5. Declining the Offer拒绝发盘写作案例详解Dear Ms Judy Jordan, We acknowledge receipt of both your offer dated June 19 and the mailed catalogue and samples. In reply,we regret to inform you that our clients find your price much too high.Information indicates that the said articles of similar quality made in other countries have been sold here at a level about 20% lower than that of yours. We do not deny