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4、on Branding & Identity外化于形外化于形文化形成文化形成文化宣贯文化宣贯文化执行文化执行对内渗透对内渗透(培训学院)(培训学院)对外辅射对外辅射(学院客人)(学院客人)SupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersSCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIPEnterprise CRMeCRMData Wareh
5、ousing/IntegrationWeb LogDataData BaseTransactionData CustomerProfileService Sales CRMCRMData Warehousing/IntegrationSMSChannelWeb FAXChanneleMailChannelWeb SiteChannelPost channelConsumerInvestorPurchaser AnalystThe pressClubMarketing Customer Interaction PlatformsInteraction Management Infrastruct
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10、textPrioritizationSupplierCustomerDevelopmentProductionSalesDistributionCompanyThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.TitleAdd your textThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digi
11、tal Content & Contents mall developed by Guild Design Inc.Add your TitleThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.TextTextTextAdd YourTitle TextText 1Text 2Text 3Text 4Text 5Add YourTitle TextText 1Text 2Text 3Text 4Text 5TextTextConceptAdd Your TextTextT
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14、SuppliersSkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,c
15、onsidered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/
16、or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary peopleSelling margin ContributionSalesSelling rateSalesAvailable selli
17、ng time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsAvailable selling timeTotal selling costsEfficiencyUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsText
18、TextTextTextTextTextTextTextTextTextText AbilityIntentionFlexibiltytt.+.+= ProjektteamsJiehuaNew BrandRejoiceHead & ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager, 2-5 per BrandMedia & Commercial ProductionMarketing ManagerDimitri Panayata
19、polousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*VacantGeneral ManagerVirginia LeeVice President*Marketing OrganizationCompetitive
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