内容教程7月方案makerfaire2016proposal

1、制汇节赞助方案Maker Faire Shenzhen Sponsorship Opportunities创客（Maker）是一群将与众不同的想法变成实物的人。他们通过使用开放的技术和工艺制作项目并出来，从而让科技为更加平民化。正如学人杂志所说，创客。可以改变科学的发展，推动创新，他甚至预示着一个新的产业由美国 Make（译名爱上制作）杂志发起，MakerFaire 是宣扬创客（Maker的年度庆典，是全世界最大的 DIY 聚会，涵盖了艺术、手工艺、科学和工程等领域 , 也是一个适合参加的周末嘉年华。活动分为展示摊位创意市集、工作坊和表演四个部分，让大众一起创造的乐趣。Makers are t

2、hose who realize their ideas into real things by making. They use open tools and techniques to make projects and share them with others, thus making science and technology more accessible to more people. As pointed out by Economist, the Maker Movement can change how science is taught and boost innov

3、ation. It mayeven herald a new industrial revolution.As the biggest DIY(-Yourself) event, Maker Faire inspires, informs, connects, and entertains thousands ofattendees in a family-friendly environment that celebrates technology, education, science, arts, crafts, engineer- ing, food, sustainability a

4、nd more. It is composed of exhibits, forums, workshops and performances to sharethe excitement of making.活动简介Introduction活动Activities Contents创客Forums创意市集Exhibits工作坊Workshops创客表演Performances Maker Faire. Tesla challenges your perception. ForumsWorkshopsMaker Faire已经步入了第11年.2006年，首届Maker Faire 在美国加州举

5、行。2013年，全世界 Maker Faire达到100个，超过53万人参加。2014年，全世界Maker Faire150个，美国首次举办“美国白宮Maker Faire”并将6月18日定为创客日。2015年Maker Faire稳步发展，已遍布全球各大城市，成为全球创客心中最具影响力的创客活动品牌。Maker Faire作为创客运动的标志性为科技创业公司和创客提供展示机会。推动注重实践的*STEAM教育的发展。.促进创客的成长，工具、知识。* STEAM 为科学 (Science)、技术 ( Technology)、工程 (Engineering)、艺术 ( Art)和数学 (Math)

6、的缩写。11 Years of Maker FaireMaker Faire as a significant event in the maker movement.2006： The 1st Maker Faire was launched in the Bay Area in California, USA.2013： 100 Maker Faires across the globe, with 530,000+ participants2014： 150+ Maker Faires, 1st White House Maker Faire, June 18th named as th

7、e official National Dayof Making in USA.2015: Steady growth and presence in major cities globally, most influential maker event in the world.To showcase tech startups and makers business.To promote STEAM education in education institutions.To stimulate growth of maker spaces and sharing tools and kn

8、owledge.*STEAM stands for sicence, technology, engineering, math and arts.作为中国高新科技产业的重要基地，产业链极为丰富，并且拥有全世界最大的电子集散中心华强北商业区。任何一个拥有创新想法的创客可以在这里快速完成从品制作再到小批量生产的整个过程。原型到成得到 Maker Faire，柴火创客空间以主办方的形式在 2012 年起开始举办制汇节，吸引了来自全球的创客和团队参展，并把地科技创造者和国际交流平台，让全世界发现丰富的制造。圈出去，从而建立本As a major city for high tech industry

9、, Shenzhen has a rich industrysupply chain and Huaqiangbei, the biggest distributing center of electronics in the world. Any maker with an innovative idea can make prototypes, design products and complete a small-scale production in a short run inShenzhen.Chaihuo Maker Space began organizing Maker F

10、aire Shenzhen under the official license from Maker Media since2012.Aiming at fostering an all-round maker ecosystem, we invite makers from home and abroad to demonstrate their projects and connect them with local makers and manufacturers.“Maker Faire Shenzhen创客运动的诞生，”并体现了做为世界创客中心的重要性。- Maker Faire和

11、Make 杂志的创始人Dale DoughertyMaker Faire Shenzhen celebrated the emergence of the maker movementand recognized the significance of Shenzhen as a global capital formakers.Founder of Maker Faire & Make Magazine Dale Dougherty2012 首届Shenzhen Mini Maker Faire在宝安创意园。2013 第二届Shenzhen Mini Maker Faire展示了50余个项目

12、和邀请到数百名国内外创客。2014 扩大规模从Mini升级为Featured，成为全球第七个城市级别的Maker Faire，累计展示摊位达到120个，接待游客超过3.8万人，也目前最大的创客盛会。2015 Maker Faire Shenzhen作为国际创客周主会场亮相，3天活动时间参与团队230余个，接待观众近20万人次。2012 1st Shenzhen Mini Maker Faire was hosted in Baoan, Shenzhen. 2013 2nd Shenzhen Mini Maker Faire showcased 50 exhibits andgathered h

13、undreds of makers from all over the world.2014 Maker Faire Shenzhen upgraged from Mini level to Featuredlevel(7th in the world) with 120 exhibitors and 38,000 participants andthus became the biggest maker event.2015 Maker Faire Shenzhen was a highlight event in Maker Weekorganized by the Shenzhen ci

14、ty government, featuring over 230 exhibits with almost 200,000 participants.2015201420132012Media Coverage汇总（国外）Overseas Media“Shenzhen Maker Faire被视为一个展示The Shenzhen Maker Faire constitutes an important moment that will show how “innovate with China” will scale in the near future.Silvia Lindtner ,

15、Slate”未来中国创新发展的重要时刻。Silvia Lindtner , Slate英国卫报The Guardian第一财经First Financial Week美国Slate 杂志Slate的系列跟踪Le汇总（门户）Media Coverage (Web Portals)新浪、搜狐、网易、腾讯等大型门户均有。Wide coverage on popular web portals: Sina, NetEase and Tencent etc.汇总（纸媒）Media Coverage (Print Media)汇总（科技）Media Coverage (Tech News)爱、36氪、CS

16、DN等专业科技，均有专题Featured by Ifanr, Le, 36K, CSDN and other professional tech media.China Daily、南方日报、南方都市报、第一财经日报等大型纸媒。Widely covered by China Daily, Southern Daily, Southern Metropolis Daily and China Business News活动回顾Review展商分析Analysis of ExhibitorsMaker Faire Shenzhen 2015展会面积超10000平方米，参与展商团队共计237个，来自

17、、日、韩、欧洲及等地区。内容覆盖新兴技术、科技工具、趣味科技、传统手工、创新教育、孵化器等各个方向，涵盖18个细分类别。9%8%6%38%The MFSZ 2015 venue covered more than 10000 sqm, with237 exhibitors from China, HK/, US, Japan, Korea andEurope. The exhibits range from emerging technologies, tech tools, fun tech to traditional crafts, innovative education andinc

18、ubators etc,covering 18 different subcategories.新兴技术Analysis of Exhibitors创新教育Innovative Education趣味科技Fun Techs展商孵化器Incubators科技工具Tech Tools传统手工Traditional Crafts美国US4%JP5% 其他 Others4%HK5%北京 BJ9% 韩国SKR9%TW4%HK7%国内国际 地理分布Distribution中国CN61%SZ50%地理分布 上海 SHDistribution4%广州 GZ7%TW10%欧洲EU10%20%19%活动回顾Rev

19、iew参观者50%40%观众分析Analysis of Visitors30%Maker Faire Shenzhen 2015举办于2015年6月19-21日，3天时间共计接待参观人数为193690人次。该数20%10%据是来自市通过安检系统所统计出的数据。本届活动也已成为继美国Maker Faire Bay Area之后的全球参与人数最多的创客盛会之一。0%20岁（含）以下21-30岁31-40岁41-50岁50岁以上Maker Faire Shenzhen was held June 1921, 2015, with 193690 participants, according to d

20、ata from Shenzhen Public Security System.MFSZ2015 was the second largest Maker Faire in the world in that year in terms of number ofparticipants, after Maker Faire Bay Area.参观者职业30%25%20%15%10%5%0%Male女性Female观众男女比例硬件软件设计艺术互联网教育投资创业者手工&/&/活动回顾Review活动现场回顾HighlightsMaker Faire Shenzhen 2015，3天时间组织了创客

21、客本质、协同创（创新启蒙、创坛）、创客工作坊、创客表演（Maywa Denki明和电机、Make Fashion电子时装秀、Aki Party)、创客市集、大赛等一系列多元化的活动。斗The 3 day Maker Faire Shenzhen 2015 comprised of the following wide range of activities: MakerForum (Inspiration, Passion & Synergy), Workshops, Maker Performances (Maywa Denki,MakeFashion, Aki Party), MakerE

22、xhibits, and Robot Combats etc.活动简介2016活动介绍活动名称：Maker Faire Shenzhen 2016（MFSZ2016）活动时间：2016年10月21-23日市地点：展位数：预订200席预计参观人数：预计50000人次柴火创客主办：Date：Oct 21-23, 2016Organizer：Shenzhen Chaihuo Maker Culture Communication Co.,Venue: ShenzhenExhibitors: 200 boothsParticipants: 50000+.活动目的Objectives First 作为中

23、国最有影响力的创客活动品牌，Maker FaireShenzhen旨在流平台。创客，打造的创客交As the most influentialbrand in makerevents, Maker Faire Shenzhen aims to promote the maker culture and to build an international platform for makers to meet, interact, and maketogether. Second 以大众创新为基点，在MakerFaireShenzhen平台上展示丰富多元的创客工匠精神，将创客创新融入不同面向的大

24、众生活，引导跨界创新生活方式的潮流。Based on the innovative nature of Shenzhen, this year we aim to highlight the diversity of makingand the spirit of the craftsmanship, and showcase how maker culture is found indifferent aspects of the everyday life.参展类别Categories拔新领异玩物尙智事捷功倍巧夺天工寓教于乐New TechnologiesFun TechTech Tool

25、sTraditional CraftsEducation/Media1.生物技术Bio-technologies2.开发板/套件Development boards/kits3.智能家居Smart Home4.可穿戴Wearables5.新型材料New materials1.电子仪器Electronic equipment2.飞行器Drones3.3D打印机3D printers4.机械设备Mechanical devices1.人/机械臂1.手造设计1.教育平台Robots/Robot armsHand-made projects2.工艺品Crafts3.旧物改造Upcycled proje

26、ctsEducation platforms2.教学Education products3.学生Student works4.科技、创意2.机械小车Mechanical cars3.虚拟现实（VR）VR4.GamingTech/creative media教育 媒体传统手工科技工具趣味科技新型技术拟邀嘉宾The Maker Faire Shenzhen CastStar Simpson创客, 著名工程師Engineer, Circuit Classics ProjectWindell OskayEvil Mad Scientist Laboratories 共同创始人Eggbot, Creat

27、orSimone Giertz，创客，人者，非工程师制作各种好玩无用的人Maker/robotics enthusiast/non-engineer Expert at building fun/shitty robotsJay SilverJoyLabz/Makey Makey创始人, Intel首位创客研究科学家Founder, JoyLabz & Makey MakeyEric J. WilhelmInstructables创办人 / Autodesk 硬件部副总裁Founder, InstructablesVP, Hardware and Commu, AutodeskSteve Wo

28、zniak发明家, 苹果电脑共同创办人Inventor / Co-founder, Apple Inc.拟邀表演嘉宾Performance CastMaker Faire Shenzhen四地斗赛由柴火创客空间主办，斗承办，包括，陆的团队，计划约50支队伍报名参赛。分组比赛，击倒对方格斗赛是Maker Faire Shenzhen中观赏性与吸引了大量的人气。在2015年活动中最小参与者队学生团队参与，并有一队为女性参与者。人获胜。人性俱佳的亮点活动，只有7岁。有4-51斗赛Robot CombatsRobot Combats at MFSZ are co organized by Chaihu

29、oMaker Space andteams fromRobot Combat League, attracting, Macao and,to participate. As the highlight of MFSZ 2015, Robot Combats attracted 45 student teams including oneall female team and a young 7 year old contestant. This year 50 teams are expected to participate in thetournament.2无人机表演赛Drone Pe

30、rformances时下无人机当属创客领域最火热的项目之一，各类飞手玩家都乐此不疲。2015年5月美国加州湾区举办的 Maker Faire BayArea 2016上已经举办了关于无人机的超级刺激的比赛。在本次Maker Faire Shenzhen的项目中，也将首次引入无人机的表演赛，关于无人机的竞速、格斗、表演秀等场景，旋翼带起的气流，切割空气的声响，使您肾上腺素大力攀升。Drones are one of the hottest maker projects out there andactivities related to drones are popular with adult

31、s and kids alike!We will be bringing drone performance to MFSZ 2016, withelements of racing, combat, lights and music promising a thrilling experience.Make Fashion 未来服装Make Fashionthe Future of What We Wear3想想在未来世界里，您的衣服能够测量体温，健康状况，日落的时候项链能自动发光，这一切对Make Fashion时装展来说则是一场正在发生的。Make Fashion是个连接天才设计师、新兴

32、技术、科研和可穿戴科技的活动。从T台的交互服饰到实用性可穿戴设计，Make Fashion设计师无不在挑战科技和时尚结合的各种可能性。Imagine a world where your clothes regulate your body temperature, monitor your vital signs, and your necklace begins to glow when the sun goes down.Make Fashion is an initiative that introduces talented local designers to cutting ed

33、ge new technologies, subject matter experts, and wearable technology. From awe inspiring responsive runway dresses to scientific wearables with practical applications, Make Fashion designers areinspired by fashion with functionality.秋叶原电子派对Akimake PartyAkimake Party, the Electronic Party from Akihab

34、ara4It is an interactive performance inspired by Akihabara in Japan, the worlds largest electronics business district. Audience could change the visual effect on image projected through social media, and hit the virtual monster by waving the game handle. The immersive experience made up of music, vi

35、sual effects and interactive arts will bedefinitely beyond your wildest imagination.具有电子秋叶原特色（世界上最大的电器商业街区）的大型互动影音互动表演。观众可以通过社交网络平台实时改变屏幕上的视觉效果，并通过剑型的操作手柄去击打屏幕上的“怪物”。这种沉浸式的演出方式， 将音乐、视觉效果和交互艺术完美融合在一起，让来party的观众都能玩得尽兴。Maker Faire Shenzhen Individual Sponsorship Opportunities赞助方案As always, Maker Faire

36、Shenzhen 2016 will be a fabulous maker event, providing an excellentopportuto interact with the commu, and to meet with potential customers and partners. Withextensive media resources, we will give our partners tremendous and unique exposure of their brands,products and services.Apart from the main

37、sponsorship package, we also provide more specific and individual sponsorshipopportunities in maker forum, workshops, boothlocation and maker performance. You can select one or more than one本届 Maker Faire将一如既往的保持 的创客活动组织，巨大的人流量将使您的品牌近距离接触潜在客户及合作伙伴。并且凭借着强大的 以及广泛的推广 ，我们为参展者和合作伙伴提供大量的品牌宣传及 机会。在此，我们提供多种

38、不同级别的赞助方案，赞助商可以根据其发展战略需求自行选择和搭配赞助等级及种类。赞助方案回报方案钻石级(单独领域限一家)铂金级（限额5名）（限额10名）白银级（限额10名）(￥600,000)(￥300,000)(￥100,000)(￥50,000)名誉回报可使用Maker Faire Shenzhen活动对应赞助商钻石级赞助商（2016）铂金级赞助商（2016）赞助商（2016）白银级赞助商（2016）主办方柴火创客空间战略合作伙伴主办方柴火创客空间友好合作伙伴Maker Faire Shenzhen 2017活动顾问与优先赞助选择权Maker Faire Shenzhen商标使用权（至201

39、7年9月30日）宣传回报Maker Faire Shenzhen 2016Logo与露出前列展示（65mm*40mm）中列展示（40mm*20mm）后列展示（35mm*15mm）尾列滚动展示（30mm*15mm）Maker Faire Shenzhen 2016Logo与露出活动与宣传中主动提到的战略合作伙伴赞助商赞助商赞助商活动期间采访与宣传稿撰写5家（500字以上）2家（500字以上）活动线上宣传、宣传稿发布5篇2篇1篇活动形象与企业形象融合展示图设计2个版本1个版本活动线下地铁宣传企业形象展示（1，需9月前确认）灯箱2幅或门一副灯箱1幅活动线下地铁、户外宣传logo露出（需9月前确认）活

40、动结束后Logo保留至官网往届赞助商位置现场回报现场赞助商展位（含基础背景板搭建）不低于50（首要位置）约30（重要位置可优先挑选）约20（重要位置）18（优秀位置3*6或2*9）现场首要位企业形象展示3010现场LED大屏宣传片活动入场门票赠送套票30张套票20张套票10张套票10张柴火创客空间协助举办现场Meet Up交流会现场主题工作坊举办权限及报名使用2场（时间段优先选择）1场1场logo出现在嘉宾与参展团队参展证件上Logo出现在现场所有T恤活动现场导览图企业位置单独标注Logo出现在活动现场导览图尾页Logo及企业名称出现在现场活动视觉画面企业赞助商共享宣传资料摆放台面回报主题机会

41、2次（20分钟）或1次（30分钟）1次（20分钟）播报鸣谢企业宣传资料到参会者10页5页单页企业或纪念品到参会者Logo出现在背景幕布与其他指示系统中Sponsorship OpportunitiesBenefitsDiamond(exclusive)Platinum（5 sponsors）Gold（10 sponsors）Silver（10 sponsors）(￥600,000)(￥300,000)(￥100,000)(￥50,000)Sponsorship namingNamed as sponsor of MFSZDiamond Sponsor MFSZ2016Platinum Spon

42、sor MFSZ2016Golden Sponsor MFSZ2016Silver Sponsor MFSZ2016Chaihuo Maker Space Strategic PartnerChaihuo Maker Space PartnerAdvisorship and sponsorship priority for MFSZ2017Use of MFSZ logos (until Sept 30, 2017)AdvertisementLogo & link on MFSZ2016 websiteFront（65mm*40mm）Middle（40mm*20mm）End（35mm*15mm

43、）Rolling（30mm*15mm）Logo & link on WeChat of MFSZ2016Mention in med:Strategic partnerSponsorSponsorSponsorMedia featured interviewInterview & ad articles during the event5 medias（500words）2（500 words）Advertisement articles on Wechat/Website521Design (combine company elements w/ MFSZ mascots)2 version

44、s1 versionDisplay of company image on metro (for one month, must confirm before September)Lightbox*2 or door ad*1Lightbox*1Logo on metro/outdoor ad (must confirm before Sept)Logo on the website (sponsorship area) permanentlyOn siteSponsor booth (with basic background setup)50（prime location）30（impor

45、tant location, can choose）20（important location）18（good location, 3*6 or 2*9）Show company image on the prime ad location3010display on the LED screensPasses for all activities30201010Organize Meet Up at Chaihuo Maker SpaceCompany-themed workshop & channels for registration2 (selection priority）11Log

46、o on speaker badges and exhibitor badgesLogo on crew T-shirtsSpecific note/label on event guidebookLogo on event guidebookLogo and company name on visual designCompany materials to be given outForumKeynote speaker2（20min*2）or 1（30min）1（20min）Moderators mention & thank youCompany materials to be give

47、n out10 pages5 pagesSingle pageCompany products/souvenirs in swag bags for participantsLogo on background and other guidance materials单项亮点活动赞助方案Sponsorship Opportunities for Highlight ActivitiesBenefits (Exclusive sponsorship)Robot CombatDrone PerformanceMaker PerformanceMaker Party￥100,000￥50,000￥1

48、00,000￥50,000NamingNaming right for activityOnsiteLogo display on floor/stageLogo display on background of activityLogo on participant badgeslogo on ticketsNaming for participating teamsAdvertisementsale of beveragesmoderators mention & thank youshowcase of company productsLogo & link on MFSZ 2016 w

49、ebsitemention in article on MFSZ 2016 WeChat/website1111article advertisement on Wechat/website2121回报方案斗赛（独家）四驱车大赛（独家）创客表演秀（独家）创客Party（独家）￥100,000￥50,000￥100,000￥50,000名誉回报单项活动冠名权现场回报擂台（舞台）地面Logo展示活动背景板Logo展示参与团队入场证Logo展示入场门票Logo展示参与团队冠名权宣传回报餐饮售卖权播报鸣谢企业现场摆放宣传Maker Faire Shenzhen 2016相关板块Logo与露出Maker

50、 Faire Shenzhen 2016相关宣传文章提及1篇1篇1篇1篇活动线上宣传、宣传稿发布2篇1篇2篇1篇DIAMOND SPONSORLogo出现在现场所有T恤(EXCLUSIVE)活动期间以上）采访与宣传稿撰写:5家（500字活动现场导览图企业位置单独标注 Logo出现在活动现场导览图尾页 Logo及企业名称出现在现场活动视觉画面企业赞助商共享宣传资料摆放台面500,000钻石赞助商（独家）名誉回报可使用Maker Faire Shenzhen活动对应赞助商：钻石级赞助商（2016）主办方柴火创客空间战略合作伙伴Maker Faire Shenzhen 2017活动顾问与优先赞助选择权Ma