【图文】第三章 旅游业电子商务需求与驱动

1、 Figure 1 and Figure 2 show how the end user perceives the virtual advisor application. Advisor Suite applications such as Vibe follow a system-guided, conversational interaction style based on personalized fill-out forms, in which the customers requirements are incrementally elicited. The system co

2、nstantly monitors and evaluates the inputs of the current user and adapts the dialog in several dimensions. Depending on the previous and current inputs, the system's dialog model and the personalization rules in the underlying knowledge base, the application decides which questions to ask next,

3、 which variant of a question should be used (e.g., for experts or non-experts, whether there exists some situation-dependent add-on information to be displayed, whether additional help should be provided and so forth. The usage of a personal avatar as shown in Figure 1 is optional in Advisor Suite a

4、pplications. Commonly, however, such life-like, animated avatars are used to make advisory applications more persuasive by the means of personification . RFID enabled e-tourism A wide variety of monitoring sensors such as RFID devices are becoming increasingly cheaper, thus their deployment is becom

5、ing increasingly wider. These novel technologies have promised real time global information visibility for e-tourism participants. To benefit from such visibility, streaming data from these devices require real-time analysis instead of traditional offline analysis. These analyses should notify inter

6、ested e-tourism parties and trigger corresponding reactions in a timely manner. This is called RFID enabled e-tourism. For example, in an interactive RFID-enhanced museum exhibits let visitors continue their scientific exploration beyond the museum's walls. Guests at a resort in Niagara Falls wi

7、ll be given RFID wristbands to access rooms and pay for service during their stay. Each wristband will act as a charge card, and guests may add funds to their wristbands at Smart Kiosks or Great Wolf Lodge POS stations. Alternatively, funds may be transferred onto the wristband using cash or credit

8、or can be linked to the room account. RFID enabled e-tourism community An RFID community includes participant networks, service networks, and resource networks. A participant network is a loosely coupled yet dynamic connection of RFID community participants, who share similar interests in conducting

9、 tourism businesses. These participants interact with each other via the services provided by service networks. A service network is a loosely coupled organization of tourism products and services for providing business functions. These services may make use of the resources in resource networks in pr