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1、1.老板都喜欢请来的翻译对客商热情一点,笑容多一点,所以一般有客商经过展位,我都会微笑着跟他们打招呼,helllo,goodmorning之类的;对摊位多看几眼的客商则会招呼他们进摊位看展品;2.客商过来展位看的时候,一般会询问有无catalog或者CD等(有些商家会把做产品目录或者CD,多数情况下是没有的。对产品感兴趣的客商记得要拿名片namecard,或者交换名片。名片订在本子上。3.对于客商询问过的产品要做好记录,如产品型号itemmumber,产品价格,数量,特殊要求如产品更改型号颜色等,是否发电子邮件。对于客商询问的问题,切忌不可自作主张,价格,产品能否做细节调整等等,都不能根据自己

2、的臆想来回答。不知道的就要问老板。4.其实很多客商的英语也很烂的,很多时候不必完整说完一个句子,关键是要说清楚说明白,关键词能懂就好。如果听不懂一定要问多几遍,宁可多问也不要不懂装懂。5.有点要提醒的是,不要经常跟隔壁摊位的人聊天,拉家常。即使摊位非常冷清,老板也不愿意看到自己的翻译跑到别人的摊位,三两个人聚着说笑,也不要招呼别的摊位的人到自己摊位上来。这种事情是越少越好。6.因为拿到名片的时候,老板一般都会问客商是来自哪个国家的。有时候你不认识那个国家的英文名(这个很正常,小国家挺多的)或者是名片上根本没有那个印国家名字,这个时候,可以看名片上的电话,根据国家区号列表,一查就知。建议打印这个

3、列表,随身携带着,附件中有该列表。虽然用到这个表格的时候不多,但是还是挺重要的,如果读不出那个国家名字,有些老板会觉得你英语很烂,虽然那个国家真的是你从来没听过。【价格跟数量】产品的价格一般有两种,一个是出产价EX-worksprice,一个是FOB价,要问清楚是FOB哪里的,比方说FO瑶圳。Pricedependsonquantity.价格看数量而定。Howmanycontainersuwant?或者what'syourquantityinmind?你要多少货呢?What'syourminimumquantity?你们最低订单量是多少?20dollars,FOBShenzhe

4、n.20美元,FO瑶圳。What'sthesizeofit?HowmanyCBMofit?尺寸是多少,多少立方米?一定要知道的是,基本的3种货柜,20尺柜,40尺柜和高柜。(20feetcontainer,40feetcontainer,HQ)【产品包装】包装材料如PVC塑料之类的。这款产品一套有多少个?一个盒子有多少套?一个纸箱有多少盒?一个20柜有多少纸箱?Howmanypiecesinoneset?Howmanysetsinonebox?Howmanyboxesinonecarton?Howmanycartoninonecontainer?个->套->盒->纸箱

5、->货柜(因为我做的是小型的陶瓷工艺品,所以就有这么多令人崩溃的包装)【讨价还价】Weneedtocoverourcost.Weneedareasonableprofit.Laborcostishigh.劳力成本高【下订单】有些摊位下订单是开PI(ProformaInvoice),有些则是签合同signcontrast.Takeaordernow?现在下单么?Signyournamehere.这里签名30percentdeposit.交30%勺定金。WeacceptT/Tasthetermsofpayment/forpayment.我们接受电汇的汇款方式。L/Cletterofcredi

6、t信用证(貌似比较少人用这个方式,电汇是最多的。)LetmeintroduceyoutoMr.Li,generalmanagerofourcompany.让我介绍你认识,这是我彳门的总经理,李先生。It?sanhonortomeet.很荣幸认识你。Nicetomeetyou.I?veheardalotaboutyou.很高兴认识你,久仰大名。HowdoIpronounceyourname?你的名字怎么读?HowdoIaddressyou?如何称呼您?It?sgoingtobetheprideofourcompany.这将是本公司的荣幸。Whatlineofbusinessareyouin?你做

7、那一行?Keepintouch.保持联系。Don?tmentionit.别客气Excusemeforinterruptingyou.请原谅我打扰你。I?msorrytodisturbyou.对不起打扰你一下。Excusemeamoment.对不起,失陪一下。Excuseme.I?llberightback.对不起,我马上回来Whatabouttheprice?对价格有何看法?Whatdoyouthinkofthepaymentterms?对支付条件有何看法?Howdoyoufeellikethequalityofourproducts?你觉得我们产品的质量怎么样?Whatabouthaving

8、alookatsamplefirst?先看一看产品吧?Whataboutplacingatrialorder?何不先试订货?Thequalityofoursisasgoodasthatofmanyothersuppliers,whileourpricesarenothighastheirs.Bytheway,whichitemsareyouinterestedin?我们的产品质量与其他生产商一样的好,而我们的价格却不象他们的那样高。哎,你对哪个产品感兴趣?Youcanrestassured.你可以放心。Wearealwaysimprovingourdesignandpatternstoconf

9、irmtotheworldmarket.我们一直在提高我们产品的设计水平,以满足世界市场的要求。ThisnewproductistothetasteofEuropeanmarket.这种新产品欧洲很受欢迎。Ithinkitwillalsofindagoodmarketinyourmarket.我认为它会在你国市场上畅销。Finequalityaswellaslowpricewillhelppushthesalesofyourproducts.优良的质量和较低的价格有助于推产品。Whileweappreciateyourcooperation,weregrettosaythatwecan?tre

10、duceourpriceanyfurther.虽然我们感谢贵方的合作,但是很抱愫,我们不能再减价了。Reliabilityisourstrongpoint.可靠性正是我们产品的优点。Wearesatisfiedwiththequalityofyoursamples,sothebusinessdependsentirelyonyourprice.我们对样品的质量很满意,因此交易的成败就取决于你们的价格了。Toacertainextent,ourpricedependsonhowlargeyourorderis.在某种程度上,我们的价格就得看你们的定单有多大。Thisproductisnowing

11、reatdemandandwehaveonhandmanyenquiriesfromothercountries.这种产品现在需求量很大,我们手头上来自其他国家的很多询盘。Thankyouforyourinquiry.Wouldyoutelluswhatquantityyourequiresothatwecanworkouttheoffer?谢谢你询价。为了便于我方提出报价,能否请你谈谈你方需求数量?HereareourFOBprice.Allthepricesinthelistsaresubjecttoourfinalconfirmation.这是我们的FOB价格单。单上所有价格以我方最后确

12、认为准。Ingeneral,ourpricesaregivenonaFOBbasis.通常我们的报价都是FOB价Ourpricescomparemostfavorablywithquotationsyoucangetfromothermanufacturers.You?llseethatfromourpricesheet.Thepricesaresubjecttoourconfirmation,naturally.我们的价格比其他制造商开价优惠得多。这一点你可以从我们的价格单看到,所有价格当然要经我方确认后方有效。Weofferyouourbestprices,atwhichwehavedon

13、ealotbusinesswithothercustomers.我们向你们报最优惠价,按此价我们已与其他客户做了大批生意。Willyoupleasetellusthespecifications,quantityandpackingyouwant,sothatwecanworkouttheofferASAP.请告诉我们贵方对规格、数量及包装的要求,以便我方尽快制定出报价。Thisisthepricelist,butitservesasaguidelineonly.Isthereanythingyouareparticularlyinterestedin.这是价格表,但只供参考。是否有你特别感兴

14、趣的商品?Doyouhavespecificrequestforpacking?Herearethesamplesofpackingavailablenow,youmayhavealook.你们对包装有什么特别要求吗?这是我们目前用的包装样品,你可以看下。Iwonderifyouhavefoundthatourspecificationsmeetyourrequirements.I?msurethepriceswesubmittedarecompetitive.不知道您认为我们的规格是否符合你的要求?我敢肯定我们的价格是非常有竞争力的Heavyenquirieswitnessthequalit

15、yofourproducts.大量询盘证明我们的产品质量过硬。Weregretthatthegoodsyouinquireaboutarenotavailable.很遗憾,你们所询货物目前无货。Myofferwasbasedonreasonableprofit,notonwildspeculations.我的报价以合理利润为依据,不是漫天要价。Moreover,we?vekeptthepriceclosetothecostsofproduction.再说,这已经把价格压到生产费用的边缘了。Couldyoutellmewhichkindofpaymenttermsyou?llchoose?能否告

16、知你们将采用那种付款方式?Wouldyouacceptdeliveryspreadoveraperiodoftime?不知你们能不能接受在一段时间内分批交货。广交会常用外语(一)问好1. Goodmorning/afternoon/evening./MayIhelpyou?/AnythingIcandoforyou?2. Howdoyoudo?/Howareyou?/Nicetomeetyou.3. It?sagreathonortomeetyou./Ihavebeenlookingforwardtomeetingyou.4. WelcometoChina.5. Wereallywishyou

17、'llhaveapleasantstayhere.6. Ihopeyou?llhaveapleasantstayhere.IsthisyourfistvisittoChina?7. Doyouhavemuchtroublewithjetlag?相互介绍1. Letmeintroducemyself.MynameisBenjaminLiu,anInt?lsalesmanintheMarketingDepartment.2. Hello,IamBenjaminLiu,anInt?lsalesmanofFUZHOUE-FASHIONELECTRONICCOMPANY.Nicetomeetyo

18、u./pleasedtomeetyou./Itisapleasuretomeetyou.3. IwouldliketointroduceMarkSheller,theMarketingdepartmentmanagerofourcompany.4. LetmeintroduceyoutoMr.Li,generalmanagerofourcompany.5. Mr.Smith,thisisourGeneralmanage,Mr.Zhen,thisisourMarketingDirector,Mr.Lin.AndthisisourRDDepartmentManager,Mr.Wang.6. IfI

19、?mnotmistaken,youmustbeMissChenfromFrance.7. Doyourememberme?BenjaminLiufromMarketingDepartmentofPVC.Wemetseveralyearsago.8. Isthereanyonewhohasnotbeenintroducedyet?9. Itismypleasuretotalkwithyou.10. Hereismybusinesscard./MayIgiveyoumybusinesscard?11. MayIhaveyourbusinesscard?/Couldyougivemeyourbusi

20、nesscard?12. Iamsorry.Ican?trecallyourname./Couldyoutellmehowtopronounceyournameagain?13. I?amsorry.Ihaveforgottenhowtopronounceyourname.小聊1. IsthisyourfirsttimetoChina?2. DoyoutraveltoChinaonbusinessoften?3. WhatkindofChinesefooddoyoulike?4. WhatisthemostinterestingthingyouhaveseeninChina?5. Whatis

21、surprisingtoyouraboutChina?6. Theweatherisreallynice.7. Whatdoyouliketodoinyoursparetime?8. Whatlineofbusinessareyouin?9. Whatdoyouthinkabout?/Whatisyouropinion?/Whatisyourpointofview?10. Nowonderyou'resoexperienced.11. Itwasnicetotalkingwithyou./Ienjoyedtalkingwithyou.12. Good.That'sjustwha

22、twewanttohear.确认话意1. Couldyousaythatagain,please?2. Couldyourepeatthat,please?3. Couldyouwritethatdown?4. Couldyouspeakalittlemoreslowly,please?5. Youmeanisthatright?6. Doyoumean.?7. Excusemeforinterruptingyou.社交招待1. Wouldlikeaglassofwater?/canIgetyouacupofChineseredtea?/HowaboutaCoke?2. Alright,let

23、memakesome.I?llberightback.3. Acupofcoffeewouldbegreat.Thanks.4. Therearemanyplaceswherewecaneat.HowaboutCantonesefood?5. Iwouldliketoinviteyouforlunchtoday.6. Oh,Ican?tletyoupay.Itismytreat,youaremyguest.7. MayIproposethatwebreakforcoffeenow?8. Excuseme.I?llberightback9. Excusemeamoment.告别1. Wishyo

24、uaverypleasantjourneyhome?Haveagoodjourney!2. ThankyouverymuchforeverythingyouhavedoneusduringyourstayinChina.3. Itisapityyouareleavingsosoon.4. I?mlookingforwardtoseeingyouagain.5. I?llseeyoutotheairporttomorrowmorning.6. Don?tforgettolookmeupifyouareeverinFUZHOU.Haveanicejourney!约会1. MayImakeanapp

25、ointment?I,dliketoarrangeameetingtodiscussourneworder.2. Let?sfixthetimeandtheplaceofourmeeting.3. Canwemakeitalittlelater?4. DoyouthinkyoucouldmakeitMondayafternoon?Thatwouldsuitmebetter.5. Wouldyoupleasetellmewhenyouarefree?6. I?mafraidIhavetocancelmyappointment.7. ItlooksasifIwon?tbeabletokeepthe

26、appointmentwemade.8. Willyouchangeourappointtomorrowat10:00tothedayaftertomorrowatthecametime?9. AnytimeexceptMondaywouldbeallright.10. OK,Iwillbehere,then.11. We'llleavesomeeveningsfree,thatis,ifitisallrightwithyou.市场销售客户询问1. CouldIhavesomeinformationaboutyourscopeofbusiness?2. Wouldyoutellmeth

27、emainitemsyouexport?3. MayIhavealookatyourcatalogue?4. Wereallyneedmorespecificinformationaboutyourtechnology.5. MarketingontheInternetisbecomingpopular.6. Wearejusttakingupthisline.I?mafraidwecan?tdomuchrightnow.回答询问7. Thisisacopyofcatalog.Itwillgiveagoodideaoftheproductswehandle.8. Won?tyouhavealo

28、okatthecatalogueandseewhatinterestyou?9. Thatisjustunderourlineofbusiness.10. Whatabouthavingalookatsamplefirst?11. Wehaveavideowhichshowstheconstructionandoperationofourlatestproducts.12. Theproductwillfindareadymarketthere.13. Ourproductisreallycompetitiveintheworldmarket.14. Ourproductshavebeenso

29、ldinanumberofareasabroad.Theyareverypopularwiththeusersthere.15. Wearesureourproductswillgodownwellinyourmarket,too.16. It?sourprincipleinbusiness“tohonorthecontractandkeepourpromise17. Convenience-storechainsaredoingwell.18. Wecanhaveanthertaleifanythinginterestsyou.19. Wearealwaysimprovingourdesig

30、nandpatternstoconfirmtotheworldmarket20. Couldyouprovidesometechnicaldata?We?dliketoknowmoreaboutyourproducts.21. Thisproducthasmanyadvantagescomparedtoothercompetingproducts.22. Therearecertainlybeingproblemsinthesaleworkatthefirststage.Butsupposeyouorderasmallquantityforatrail.23. Iwishyouasuccess

31、inyourbusinesstransaction.24. Youwillsurelyfindsomethinginteresting.25. Hereyouare.Whichitemdoyouthinkmightfindareadymarketatyourend?26. Ourproductisthebestseller.27. Thisisournewlydevelopedproduct.Wouldyouliketoseeit?28. Thisisourlatestmodel.IthadagreatsuccessatthelastexhibitioninParis.29. I?msuret

32、hereissomeroomfornegotiation.30. Herearethemostfavoriteproductsondisplay.Mostofthemarelocalandnationalprizeproducts.31. Thebestfeatureofthisproductisthatitisverylightinweight.32. Wehaveawideselectionofcolorsanddesigns.33. Havealookatthisnewproduct.Itoperatesattouchofabutton.Itisveryflexible.34. This

33、productispatented35. Thefunctioningofthissoftwarehasbeengreatlyimproved.36. ThisdesignhasgotarealChinaflavor.37. Theobjectiveofmypresentationisforyoutoseetheproduct?sfunction.38. Theproducthasjustcomeout,sowedon?tknowtheoutcomeyet.39. Ithasonlybeenonthemarketforafewmonths,bustitisalreadyverypopular.

34、广交会常用外语(二)品质1. Wehaveaverystrictqualitycontrollingsystemwhichpromisesthatgoodsweproducedarealwaysofthebestquality.2. Youhavegotthequalitythereaswellasthestyle.3. Howdoyoufeellikethequalityofourproducts?4. Thehighqualityoftheproductswillsecuretheirleadingstatusinthemarketplace.5. Youmustbeawarethatou

35、rqualityisfarsuperiortoothers.6. Weprideourselvesonquality.Thatisourbestsellingpoint.7. Aslongasthequalityisgood.Itisallrightifthepriceisabithigher.8. Theyenjoygoodreputationintheworld.9. Whenwecompareprices,wemustfirsttakeintoaccountthequalityoftheproducts.10. Thereisnoqualityproblem.Qualityissomet

36、hingweneverneglect.11. Youareright.Itisgoodinmaterial,fashionableindesign,andsuperbinworkmanship.12. Wedeliverallourorderswithinonemonthafterreceiptofthecoveringlettersofcredit.13. Doyouhavespecificrequestforpacking?Herearethesamplesofpackingavailablenow,youmayhavealook.14. Iwonderifyouhavefoundthat

37、ourspecificationsmeetyourrequirements.I?msurethepriceswesubmittedarecompetitive.SampleText价格客人询价1. Willyoupleaseletushaveanideaofyourprice?2. Arethepricesonthelistfirmoffers?3. Howabouttheprice/Howmuchisthis?我们报价4. Thisisourpricelist.5. Wedon?tgiveanycommissioningeneral.6. Whatdoyouthinkofthepayment

38、terms?7. HereareourFOBprices.Allthepricesinthelistsaresubjecttoourfinalconfirmation.8. Ingeneral,ourpricesaregivenonaFOBbasis.9. Weofferyouourbestprices,atwhichwehavedonealotbusinesswithothercustomers.10. Willyoupleasetellusthespecifications,quantityandpackingyouwant,sothatwecanworkouttheofferASAP?1

39、1. Thisisthepricelist,butitservesasaguidelineonly.Isthereanythingyouareparticularlyinterestedin?客人还价12. Isitpossiblethatyoulowerthepriceabit?13. Doyouthinkyoucanpossiblycutdownyourpricesby10%?14. Canyoubringyourpricedownabit?Say$20perdozen.15. It?stoohigh;wehaveanotherofferforasimilaroneatmuchlowerp

40、rice.16. Butdon?tyouthinkit?salittlehigh?17. Yourpriceistoohighforustoaccept.18. Itwouldbeverydifficultforustopushanysalesitatthisprice.19. Ifyoucangoalittlelower,I?dbeabletogiveyouanorderonthespot.20. Itistoomuch.Canyoudiscountit?拒绝还价21. Ourpriceishighlycompetitive./thisisthelowestpossibleprice./Ou

41、rpriceisveryreasonable.22. Ourpriceiscompetitiveascomparedwiththatintheinternationalmarket.23. Totellyouthetruth,wehavealreadyquotedourlowestprice.24. Icanassureyouthatourpriceifthemostfavorable.Atrialwillconvinceyouofmywords.25. Thepricehasbeencuttothelimit.26. I?msorry.Itisourrock-bottomprice.27.

42、Myofferwasbasedonreasonableprofit,notonwildspeculations.28. Whileweappreciateyourcooperation,weregrettosaythatwecan?treduceourpriceanyfurther.接受还价29. Canweeachmakesomeconcession?30. Inordertoconcludebusiness,wearepreparedtocutdownourpriceby5%.31. Ifyourorderisbigenough,wemayreconsiderourprice.32. Bu

43、yerwishtobuycheapandsellerswishtoselldear.Everyonehasaneyetohisownbenefit.33. Thepriceofhiscommodityhasrecentlybeenadjustedduetoadvanceincost.34. Consideringourgoodrelationshipandfuturebusiness,wegivea3%discount.订单客人询问最小单数量35. What?sminimumquantityofanorderofyourgoods?询问订货数量36. Howmanydoyouintendtoo

44、rder?37. Wouldyougivemeanideahowmuchyouwishtoorderfromus?38. Whencanweexpectyourconfirmationoftheorder?39. Asourbacklogsareincreasing,pleasehastentheorder.40. Thankyouforyourinquiry.Wouldyoutelluswhatquantityyourequiresothatwecanworkouttheoffer?41. Weregretthatthegoodsyouinquireaboutarenotavailable.

45、客人回答订单数量42. Thesizeofourorderdependsgreatlyontheprices.43. Well,ifyourorderislargeenough,wearereadytoreduceourpriceby2percent.44. Ifyoureduceyourpriceby5,wearegoingtoorder1000sets.45. Consideringthelong-standingbusinessrelationshipbetweenus,weacceptit.46. Thisisatrialorder;pleasesendus100setsonlysot

46、hatwemaytestthemarket.Ifsuccessful,wewillgiveyoulargeordersinthefuture.47. Wehavedecidedtoplaceanorderforyourelectronicweighingscale.48. I?dliketoorder600sets.49. Wecan?texecuteordersatyourlimits.感谢下单50. Generallyspeaking,wecansupplyformstock.51. IwanttotellyouhowmuchIappreciateyourorder.52. Thankyouforyourorderof100dozenoftheshirts.Weassureyouofapunctualexecutionofyourorder.53. Thankyouverymuchforyourorder.交货客人询问交货期54. Whataboutourrequestfortheearlydeliveryofthegoods?5

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