BEC高级口语真题答案

1、BEC高级口语真题答案【佥惭BEC真题集第二辑】TEST1A.客户关系：让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART 2A. Customerrelations:theimportanceofmakingcustomersfeelvalued.Inmyopinion,maintaininggoodcustomerrelationsisofvitalimportancetoabusiness.Ifnot,youmayhavenowaytosellyourproductsorservicestocustomers.Then,the

2、reisnochanceforyoutomakemoney.Inordertoestablishgoodrelationswithyourcustomers,youshouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstly,youshouldhaveafriendlyattitudetowardthemandshowrespectforthem.Fromtimetotime,askthemfortheiropinionsandsuggestionsforimprovementofyourprod

3、uctsorservices.Secondly,providethemwithgoodafter-saleservice.Whentheyrunintosomeproblemsordifficulties,offerthemwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchased,sendyourtechniciansassoonaspossible.B. Companygrowth:theimportancetoacompanyofcontroUiniexpansionAswekno

4、w,everycompanynowadaysseeksforgrowthanddevelopmentinordertosurviveinthehighlycompetitiveworld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmanner,because,ifnot,seriousproblemswillbebroughtabout,orevenworse,agreatthreatwillbecausedtothesurvivalofthecompany.Forinstance,adepartmentstoreinou

5、rcityusedtobeveryprosperousbeforeitsoughtforexpansion.Afewyearsago,itbeganestablishingbranchstoresinothercitiesthroughouttheprovince.Withinaperiodoftwoyears,scoresofbrancheshadbeensepupinandoutsidetheprovince.Atfirst,businesswasokayandeverythingwentwell.Then,someproblemsbegantooccurduetolackoffundsa

6、ndskilledmanagerialstaff.Acoupleofyearslater;thedepartmentstoresimplywentbankrupt.Thisisalessonforustolearn.C. Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany.Asweallknow,signinganagencyagreementwithafirmisacustomarypracticeinmarketing.Inordertoensuretheymain

7、tainsahighlevelofeffectiveness,Ithink,firstlymakeanattractiveencouragementprogram,thatis,tosetupcleartargetfortheagent.Iftheagentreachesthesettarget,adecentrearedwillbeoffered.Ifhefailstodoso,hewillnotgetthecommission.Second,checkandsupervisetheprocessorprogressofthemarketingcampaignlaunchedbyyourag

8、ent.Ifsomethinghasgonewrong,immediatelycorrectit.Ifyouragentrunsintodifficulties,youshouldofferahandwithoutanydelay.Inotherwords,letyouragentknowthatheistrustedandheisnotworkingalone.PART 3A.Ourcompanyisplanningtointroduceasuggestionschemesoastoencouragestaffmembersatalllevelstocontributeideasandsug

9、gestions.Doyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributions?8. Ihaveheardofthat.Ithinkthisisquitegoodforthefuturedevelopmentofourcompany.Asforwaysofsettingupsuchascheme,thefirststepcometomymindistogetagroupofpeopletogethertoorganizeacommittee.Themajortaskforthemisto

10、drawupsomestaffmembers.A.Thafssoundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecommittee?Theheadofeachdepartment,orsomeprofessionalpeoplefromoutside?Somedepartmentleaderscanbeincluded,butnoteveryoneofthem.Wemayselectacoupleofseniorconsultantsofourcompanytobeputonthecommittee.Andordinarystaff

11、membersshouldalsoberepresentedinthecommittee,sothatvoicesfromshopfloorscanheard.A. Yeah.Ithinkeachdepartmentmayprepareaboxforcollectingideasandtheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany'swebsiteforideacollectionsinceinternetisalmostavailablef

12、orallstaffmembers.B. Asfortheevaluationofsuggestions,ofcourseitisthecommitteethatwillhavetheflnalsay.Thecommitteeissupposedtodrawupspecificstandardsforthesakeofevaluating,quantitativeandflnancialstandards,forinstance.A.Youareright.Andspecificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoenc

13、ouragethemtooffervaluablesuggestions.【剑桥BEC真题集第二辑】TEST2A.沟通技能：给录用的员工培训外语的重要性B.广告：如何选择合适的机构处理公司公告C.财政：如何决定公司是否上市PART 2A.Commimicaticmskills:theimportanceofforeignlanguagetrainingforselectedemployees.Inmyopinion,itisveryimportanttoprovideselectedemployeeswithforeignlanguagetraining.Asweallknow,globali

14、zationbringsmanychancesofinternationalbusinesscooperation.Employeesarelikelytodealwithforeigncustomersorclients,ortravelabroadonbusiness,soagoodcommandofforeignlanguagesisimportant.Therefore,inordertohelpemployeestoaccomplishtheirtask,foreignlanguagetrainingshouldbeoffered,especiallytothoseselectedo

15、neswhoinvolveintheinternationalmarket,sothattheycanshoulderuptheresponsibilitysoon.BAdvertising:howtoselectasuitableagencytohandleacompany'sadvertisingInordertoselectasuitableagencytohandleacompany'sadvertising,Ithinkthefollowingthreepointsshouldbeconsidered.First,theselectedagencyshouldhave

16、agoodtrackrecordandagoodreputation,whichmayensureprofoundknowledgeindesigning,producingandpublishingadvertising.Second,thesizeoftheagencyshouldbetakenintoconsideration.Thelargerthesize,themorepowerfulitmaybe.Third,face-to-facecommunicationisnecessarytoknowwhethertheagencyisfamiliarwiththefeaturesoft

17、hecompanyanditsproducts.C.Finance:howtodecidewhethertofloatacompanyonthestockmarketSeveralaspectsshouldbeconsideredbeforeyoudecidewhethertofloatacompanyonthestockmarketornot.First,theadvantagesbroughtbythisshouldbetakenintofullview.Second,thepolicyconcerninglistingacompanyontothestockmarketshouldbec

18、heckedtoseewhetheracompanymeetstherequirements.Third,theresponsibilitiesthatalistingcompanyhasbebearshouldbefullyunderstood,suchasdisclosureofdirector'sduty,allkindsofexpenses,taxandsoon.PART 3A. Ourcompanywillopenanewbranchinanotherpartofthecountry.Therefore,somemembersofstaffneedtobesenttheret

19、odobusiness.Thisisgoodnewsforusbecauseitmeansourcompanyisgrowing.B. Yes,itcertainlyis.Butitisaproblemtomakerelocationattractiveforstaff,sinceitisfarfromhereandnotmanypeoplewanttoworkthere.Awayfromtheirfamiliesandoldco-workers,theymayfeellonelyandless-motivated.A. Thafsaproblem.ButIthinkthecompanycan

20、offersomefinancialincentivestothosewhoaretobeassignedthere,forexample,relocationallowance.B. Goodidea.Besides,thecompanycanaddressthestaff'shousingneedbyrelocatingorestablishingtemporarypermanenthousingarrangementforthem.A. Iagree.Thecompanyshouldprovidestaffwithsufficientinformationaboutthenewl

21、ocation.B. Yes,theinformationaboutthelocalpeoplecancultureisveryusefulandimportant.Thatcanhelpthemgetpreparedbeforetheyaresentthere.A. Andsoistheinformationaboutthesurroundingenvironment,includingclimate,localcustoms,people'slivinghabits,etc.B. Icouldn'tagreewithyouanymore.Alltheinformationy

22、oumentionedwillmakethemadjusttothenewworkplace.【剑桥BEC真题集第二辑】TEST3PART 2A. Personnelmanagement:theimportancetoacompanyofhavingwell-motivatedstaffFirstofall,havingwell-motivatedstaffensuresbetterproductivity.Whenanemployeeishighlymotivated,thereshouldbenothingtopreventhimfromdevotinghimselftothejob.He

23、willbeveryproactivetohisresponsibilities.Thiswillsignificantlyreducewastedtimeandeffort,whichinturncanenhanceproductivityandoverallperformance.Second,Ithinkawell-motivatedstaffwillshowgreaterloyaltyandcommitmenttothecompanysinceahighlevelofmotivationusuallyisaresultofsatisfactionwiththejobandthefirm

24、.Companyloyaltyinturnwillgreatlyreduceturnoverlevelandhelpretainthebestbrainneededbythefirm.Finally,ifeveryoneisverymotivatedatwork,staffmoraleinthefirmwillalsobeboosted.Justimagineifeveryonearoundyouissodrivenandenthusiastic,howcanyoupossiblybeimmunetothatatmosphere?Wearemostlikelytomakethemostofou

25、rtalentsandachieveourpersonalbestinsuchanenvironment.That'sall.Thankyou.B. Strategicplarniinq:howtodecidewhethertopurchaseFirstofall,weshouldmakesurethatwechecktheflnancialsituationofourcompanybeforewedecidewhethertopurchaseortorentcompanyremises.Asweallknowwewillhavetospendmuchmoremoneyinpurcha

26、singpremisesthanrentingthem.Therefore,weshouldcheckourcompany9sfinancialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.AnyignoranceofcurrentHnancialsituationwillbreakcompany?scashfloworevenunderminethecompany'snormalproduction.Secondly,weshouldaskourselvestheaimthatmakesuspurchaseor

27、rentpremises.Dowewanttosetupourheadquartersforalong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?Afterallthesecarefulstudieswecanfinallymakeourdecision.C. Sales:howtoensurethatpricelevelsfornewproductsaresetappr

28、opriatelyFirst,weshouldconsiderthecostofournewproductsbeforeweputthemintothemarket.Thepricelevelweshouldsetatleastincludesallthecostandinvestmentandmakesusgainsomemargins.Second,weshouldcarryoutaninvestigationormarketresearchinthetargetmarkettoseewhatpricelevelcanbeacceptedbyourpotentialcustomers.We

29、willalsohavetostudytheconsumers5habitsandthepopularityofournewproductsinthetargetmarket.Onlythroughthesecomprehensiveinvestigationscanweensuretheappropriatepricelevelsofournewproducts.PART 3A. Youknow,ourcompanyisconsideringprovidingafitnesscentreonthepremisestohelpemployeesimprovetheirhealthandfitn

30、ess.Whatbenefitsdoyouthinkthefitnesscentrecanbringforourcompany?B. Thefitnesscentrecanprovidefacilitiesforthestafftoexercise.Weallknowthatproperphysicalexerciseisgoodforhealth.Ithelpsburncaloriesanddischargeacidicwastes.Italsotonesmusclesandhelpsbuildaleanandmuscularbody.Throughexercise,manypeoplelo

31、seweightandimprovetheirhealth.Also,throughexercises,wearefeelingstrongandwell.Wefeelhappyandreadyforanything.Wemayenjoyourworkandlife.A. Yes,Itotallyagreewithyou.Throughexercisesthestaffcankeephealthyandrelaxfromthetensionofwork.Inthisway,theycanimprovetheworkingefficiencyanddomoreworkforourcompany.

32、Therefore,thecompanywillgainmoreprofits.B. Thafstrue.AndIalsobelievethatthefitnesscentrewillsimulatethestaff'senthusiasmforbothworkandlife.Thestaffwillbecomemorefaithfultothecompanysincetheywillbeawarethatthecompanyhasbeentreatingthemwell.A. Exactly.Thenhowtopromotetheneedforhealthandfitnesstoal

33、lstaff?B. Inmyopinio叫inordertopromotetheneedforhealthandfitnesstoallstaff,lecturesshouldbegivenbysomeexpertsinvitedtomakethestaffconsciousoftheimportanceoftheexercisestohealth,andtheimportanceofhealthtolifeandwork.Theexperts5talkmustbeconvincingenoughtomakeitpossibleforthestafftoaccepttheideaofexerc

34、ises.A.Yes,thisideasoundseffective.Moreover,Ithinkourcompanyhadbetterinvitesomeprofessionalcoachestoguidethestaffinaproperwayofexercisingandbuildingorshapes.Afterall,professionalcoachesknowverywellhowtohelppeopledevelopinterestsinexercise.Andtheproperwaysofexercisingseemtobeeffectivetoimprovetheheal

35、thofthestaff.【剑桥BEC真题集第二辑】TEST4A.市场调查：调查了解顾客习惯和态度的重要性B.财务管理：怎样为公司找到消减成本的方法C.交流沟通:怎样在公司内部不同部门之间建立有效的工作关系PART 2A.Marketresearch:theimportanceofEndingoutaboutcustomers'habitsandattitudes.Asweallknow,yourcustomer'shabitsandattitudeswillexertagreatinfluenceontheproductionandsalesofyourproducts,or

36、services.Customer'shabits,especiallytheirconsuminghabits,willdecidetowhatextenttheycanacceptthepriceofyourproducts,whichwilldirectlyaffectthepricingofyourproducts.Customer'sattitudestowardsyourproductsorservicereflectthequalityofyourproductsorservicesandwilldecidewhetheryourproductsorservice

37、scanremainpopularinthemarket.Soifyoucarryoutresearchtofindoutabouttheirhabitsandattitudes,youcangeartheproductionandsalesofyourproductstowardsarightdirection.BFinancialmanagement:howtoidentifywaysofreducingcostsinacompanyThegeneralpurposeofacompanyistomakeprofits,andreducingcosts,whichinturnwillbene

38、fitthecustomers.Onewaytoreducecostsistosetupasysteminwhichstaffmemberscouldworkeffectively.Inotherwords,givefullplaytopeople.Leteveryoneinthecompanymakebestuseoftheirtalentsandskills,andthuswillreducethelaborcost.Anotherwayispreventanywasteofmaterialsinproduction,byupdatingequipmentandtechnology,for

39、instance.Improvingmanagementefficiencyisalsoanapproachtoreducetheoverheadsofacompany,say,bysimplifyingsomeproceduresofdoingbusiness.C.Communicatioii:howtoachieveaneffectiveworkin。relationshipbetweendifferentdepartmentswithinacompany?First9weshouldtryourbesttocreateateamspiritwithinthecompanyandbetwe

40、endifferentdepartmentssomembersfromdifferentdepartmentscanknowtheimportanceofteamwork.Theywillrealizethatwhattheyaredoingnowisnotjustfortheirowndepartments,butforthewell-beingofthewholecompany.Inthiswaytherewillbeasoundenvironmentofmutualhelpandmutualtrustbetweendifferentdepartments,whichcanhelpallm

41、emberstoworkeffectively.Second,companyshoulddosomethingtohelppeoplefromdifferentdepartmentstounderstandandcommunicatewitheachother.Forexample,wecanholdregulargatheringsinwhicheveryonecanhavethechancetoknoweachother,speaktoeachotherandsharetheirexperiencesinworksothattheywillworkinaspiritofsharingdif

42、ferenceswhileretainingcommonground.PART 3A. Incentiveschemeshavebecomeaverypopularformofemployeebenefitsastheyworkasarewardschemeforthemostproductivepeopleinthecompany.Whatbenefitsdoyouthinkanincentiveschemeforstaffwouldbringtothecompany?B. Bylinkingbenefitstotargetsmeansthatemployeesareencouragedto

43、workhardandarerewardedwhentheyreachthetargets.Asforthebenefitsbroughtbyanincentiveschemetothecompany,themostobviousoneistheimprovementofproductivityandeffectivenessofstaff.A.Itotallyagreewithyou.Goodincentiveschemeswillhelptoimprovethebusinessofacompanywithitsstaff'senthusiasminhardwork,andattra

44、ctmoreexcellenttalentstojoinit.Then,inyouropinion,whatincentiveschemesshouldbearrangedtoencouragetheemployees?B.Ithinkacompanyshouldofferthehealthandwell-beinginsurance,allowancefortransportandtravel,properandtimelybonusesforadditionaljob,etc.Also,asystemofhonoringandrewardingthoseemployeeswhohavema

45、demorecontributionsshouldbesetuptostimulatethestaff'sworkingenthusiasm.A.Yes,performance-relatedpayisperhapsthebestwayofanincentivesscheme.Inaddition,inthecaseofbonus,whichisalsoatypeofemployeeincentivescheme,theemployeemaynotknowwhetherornottheywillqualifyforabonus,andofwhatsizeitwillbe,untilit

46、isactuallypaid.IncentivesdonotnecessarilyhavetobeHnanciaLOtherpopularemployeeincentivesincludeextraholidaytimeofferedtothosewhomeetorexceedtargets.B.Iagreewithyou.Also,probablyflexibletimeofworkingisanothergoodincentivescheme,especiallyforwomenworkerswhohavechildren,becausethestaffcanarrangeandbalan

47、cetheirworkandfamily.【剑桥BEC真题集第三辑】TEST1A.与客户关系：忠实顾客关于产品的意见对公司的重要性B.员工的发展：为员工设计有效的职业规划对公司发展的重要性C.企业发展策略：怎样保持公司股东的信心PART2A.Customerrelations:theimportancetoacompanyofreliablecustomerofopinionsofproductsThereliablecustomers5opinionsplayanimportantrolewhenacompanywantstostayaheadinthefiercecompetitionas

48、wellasinthemarket.Sotheevaluationandjudgmentofreliablecustomerswillserveasvaluablecluesforacompanytoimproveitsproducts.Thecompanycantakethefeedbackintoconsiderationwhenittriestoupgradeitsproductsordevelopnewones.BDevelopment:theimportancetoacompanyofdevelopingeffectivecareerplansforstaffAsuccessfulc

49、ompanyshouldhaveeffectivecareerplansforitsstaff.Itisnotonlybeneficialtostaffmembers,butalsotothecompanyitself.Withadmirablecareerplans,acompanywillbecomeveryattractivetotalentedpersonnel,soitwillbeeasierforthecompanytorecruitnewstaffofhighqualityandthatwillenhancethecompany'scompetitivestrength.

50、Ontheotherhand,effectivecareerplanswillalsohelpstaffimprovethemselves.Theywillbecomemorecreativeinresearchanddevelopment,devotedthemselvestotheirjobs,andbecomemuchmoreloyaltothecompany.Therefore,agoodcareerplanwillbenefitboththecompanyanditsstaff.CBusinessstrategy:howt。maintainthecon行deuceofcompanys

51、hareholders.Shareholders9confidenceisverycrucialforeverycompany.Inordertomaintaintheshareholders9confidence,Firstly,thecompanyneedtoexplaintothemcertainthingsaboutstockmarketdynamicsandfluctuations.Inaddition,companiesshouldtrytheirbesttoimprovethebusinessandincreasethesalesincome,sothatthesharehold

52、erscangetmoreprofitsfromtheirinvestment.Also,acompanyhadbetterofferregularinformationaboutthebusinesstolettheshareholdersknowthecompanyisingoodconditions.Inthatcasetheycanbemoreconfidentaboutthecompany.(shareholderareveryimportanttoacompany,becausetheybuythestocksofthecompanyandtherefore?providecapi

53、talforthecompany,sothecompanycankeepsufficientfinancialresourcestooperateanddevelop.)PART3A. Ourcompanyislocatedinthebusycitycenterandalotofstaffcomplainthatittakesthemtoomuchtimeonthewaytowork.Wehavetotakesomemeasure.Canyouoffersomesuggestionstohelpsolvethisproblem?B. Yes,thetrafficisheavyinrushhou

54、rsandthetrafficjamtakesustoomuchtime.Ithinkthegovernmentshouldencouragepeopletousemorepublictransportmeansinsteadofdrivingprivatecares.Therefore,thetrafficjamwillbereduced,andthebusesorcarscanrunfaster.Itisalsobeneficialtoourenvironment.A. Yes,itmakessense.Butpublictransportisnotasconvenientasprivat

55、ecars.Youhavetowaitforthebus,andsetoutearlier.Alsoitusuallyverycrowdedonthebus.However,ifyouhaveyourowncare,youyourselfmayhavecontroloverthetime,andyoucanenjoytheeaseoftravelingtoandfromwalk.B. Buttakingbusesischeapandyoudon'tneedtoworryaboutthetroublesrelatedtoyourowncare,whileowningacarwillcos

56、tmoremoneyandbringmoretroublesuchmaintenance,andparking,etc.A. Soitseemsthatwetwocanhardlyagreewitheachother.Sincewehaveanalysedtheadvantagesanddisadvantagesofpublictransportandprivatetransport,ourstaffcanmaketheirownchoices.Nowlet'smovetothesecondtopic:whattheeffectsmightbeofallowingstafftowork

57、flexiblehours?B. Flexibleworkalternativesmaybethesinglemostimportantfactorinallowingustocreatetheliveswewantforourselvesandourfamilies.Someflexibleworkoptioinsservetospreadexistingjobsfurther,creatingamodelforasaner,morehumaneworksystem.A. Yes,Iagreewithyou.Flexibleworkcanhelpthestafffittogetherthes

58、ometimesirregularpiecesofamodemlifestyle:familydemands,professionalrequirements,personalneedsforvariety.Flexibleworkisalsopracticalandworthwhileforcompanies.Manyacompanyhasadoptedthispracticeandbenefitedfromdoingso.B. youcansaythatagain.Besides,adoptingflexibleworksystemcanimproveemployees9morale,an

59、dmeettheneedsofemployeeswithchildrenandotheroutsidedemands.【剑桥BEC真题集第三辑】TEST2A.质量监控:公司对自己的产品和服务实行质量监控的重要性B.信心管理：怎样保证信息在公司内部受到有效的管理'C.财务规划：影响合理定价策略的因素PART 2A.Oualitycontrol:theimportancetoacompanyofmonitoringthequalityofits200dsandservicesTherearesomanysimilarproductsinthemarketandcustomerwilldecidefromwhichproducertheyshouldpurchasegoodsorservices.Inalmostcases,theywillfirstconsiderthequalityandreputationofthecompany.Ifthatsupplierhasagoodrecordofconsi