商务英语写作的7C原则（课堂PPT）

1、1微课名称：商务英语写作中的微课名称：商务英语写作中的7C原则原则所属课程：高级商务英语写作所属课程：高级商务英语写作主讲教师：主讲教师：PPT版权：浙江广播电视大学外国语学院版权：浙江广播电视大学外国语学院 李更春李更春2在商务信函的写作中，我们应遵循哪些原则呢？在商务信函的写作中，我们应遵循哪些原则呢？3Case Studies (案例分析)We wont be able to send you the brochure this month.本月我们无法将产品手册寄达贵方。提示: 违背了“体谅”(Consideration)原则4You are requested to make us

2、the most favorable offer, stating origin, packing, detailed specifications, quantity suppliable and the earliest time of shipment.请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。提示: 违背了“礼貌”(Courtesy)原则Case Studies (案例分析)5Please let us know what you wish us to do about this matter as soon as possible.请尽快告知，你方希望我方就此事做

3、些什么? or 请告知，你方希望我方就此事尽快做些什么？提示: 违背了“清晰”(Clarity)原则Case Studies (案例分析)6We acknowledge with thanks the receipt of your letter of July 1.你方7月1日的函收悉。提示: 违背了“简洁”(Conciseness)原则Case Studies (案例分析)7Because our book is full, so we cannot entertain any more orders. 由于我方订货已满，恕不能接受更多的订单。提示: 违背了“准确”(Correctness

4、)原则Case Studies (案例分析)8We have received with thanks your check. The amount has been placed to your credit. 我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。提示: 违背了“具体”(Concreteness)原则Case Studies (案例分析)97C principles7C principles10体谅原则体谅原则11体谅原则体谅原则12礼貌原则礼貌原则13礼貌原则礼貌原则14 Clarity means your purpose and Clarity means your

5、purpose and the words are clear to your readers the words are clear to your readers so that the recipients can interpret so that the recipients can interpret your words with the same meaning your words with the same meaning you have in mind. you have in mind. 清晰原则清晰原则15 As to the streamers sailing f

6、rom Shanghai As to the streamers sailing from Shanghai to New York, we have bimonthly direct to New York, we have bimonthly direct services. ( services. (从上海到纽约有直达船从上海到纽约有直达船) ) We have two direct sailings every month We have two direct sailings every month from Shanghai to New York. from Shanghai t

7、o New York. 清晰原则清晰原则16 As to the streamers sailing from Shanghai As to the streamers sailing from Shanghai to New York, we have bimonthly direct to New York, we have bimonthly direct services. ( services. (从上海到纽约有直达船从上海到纽约有直达船) ) We have a direct sailing from Shanghai We have a direct sailing from S

8、hanghai to New York every two months. to New York every two months. 清晰原则清晰原则17简洁原则简洁原则18简洁原则简洁原则19准确原则准确原则20准确原则准确原则21具体原则具体原则22具体原则具体原则23完整原则完整原则24完整原则完整原则25完整原则完整原则26Summary:Summary:A letter should be writtenA letter should be written27Your Try（思考题）（思考题）1. We are given to understand you are able t

9、o supply large quantities at more attractive prices. Hint: violates the clarity principle (违反了清晰原则违反了清晰原则)2. We have the pleasure of acknowledging your letter of April 4. Hint: violates the conciseness principle(违反了简洁原则违反了简洁原则)3. In view of you are our regular customers, we agree to your request for price reduction.Hint: violates the correctness principle(违反了准确原则违反了准确原则)28Your Try（思考题）（思考题）4. Please airmail us the latest price list and sample for our reference. Hint: violates the courtesy principle(违反了礼貌原则违反了礼貌原则)5. We request you to open the covering L/C as soon as possible. Hint: violates