人教版九年英语Unit13SectionB.第二课时课件

1、Section BPeriod Twostardustadvertisingpros and consaim aim atspecificallyinstancen. 星团；幻觉星团；幻觉n. 广告；广告活动；广告业广告；广告活动；广告业赞成与反对；正面和反面赞成与反对；正面和反面v. 瞄准；对准瞄准；对准瞄准；针对；致力于；旨在瞄准；针对；致力于；旨在adv. 特定地；特殊地；明确特定地；特殊地；明确地地n. 例子；实例例子；实例Words reviewfor instance listconfusingmisleadingtruthat timesto start with例如；比如例如；

2、比如v. 列出；举例；列表列出；举例；列表adj. 令人困惑的；含糊不令人困惑的；含糊不清的清的adj. 令人误解的；骗人的令人误解的；骗人的n. 事实；真相事实；真相有时；偶尔有时；偶尔首先首先Words review4Advertising :pros and cons5Discuss and Answer the questions: 1.What do you think of the advertisement?2. Do you believe the ad.?3.What are pros and cons of the ads? Please find out them .Ad

3、vertising: pros and cons Advantages of adsAds can help you _ .Ads can help you _. Disadvantages of adsAds make our cities and countries _.Ads can be _and _.Ads can lead you to _.compare productssave moneyconfusingmisleadingbuy something you dont need at alllook uglyTry to list the advantages and dis

4、advantages of advertising according to 3a. Listen. Whats the article about? Do you agree with it?3aAdvertising: pros and cons In the modern world, advertising is everywhere! Some people think that ads are great. Others hate ads, saying that they make our cities and countryside look ugly. Many ads ar

5、e aimed specifically at teenagers, and some young people see more than 100 advertisements a day. 1. pros and cons n. 赞成和反对的理由赞成和反对的理由 e.g. In our class, everyone can give his pros and cons of a matter. 在我们班级，每个人都可以提出赞成和反对在我们班级，每个人都可以提出赞成和反对 理由。理由。 Language pointsIts true that some ads can be very us

6、eful. For instance, they can help you to compare two different products so that you can buy the one you really need. They can also help you save money. When prices are listed, you can go to the store with the lowest price. Ads also tell you when stores are having sales. 2. Its true that some ads can

7、 be very useful. 一些广告的确很有用。一些广告的确很有用。 (1) Its + adj. +that 其中其中it 是形式主语是形式主语,代替代替 that引导的主语从句。引导的主语从句。 e.g. It is strange that he is late. 真怪真怪, 他竟然迟到。他竟然迟到。(2) useful adj. 有用的有用的 useless adj. 无用的无用的, 无价值的无价值的 如如: a useful idea 一个有用的主意一个有用的主意 a few useless suggestions 一些无价值的建议一些无价值的建议3. For instance

8、, they can help you to compare two different products so that you can buy the one you really need. 他们能够帮你比较两种不同的产品他们能够帮你比较两种不同的产品, 以便你以便你能买到你真正需要的那个。能买到你真正需要的那个。 for instance = for example 意为意为“例例如如”如如:My little brother is very clever, for instance, he can make a toy car by himself.(2) compare比较，对照比

9、较，对照 compare.with. 把把与与相比相比 如如: You can compare your answers with the keys. compare.to.把把比作比作如如: The poet compares the woman he loves to a rose.However, some advertising can be confusing or misleading. Sometimes the words sound good but dont really tell you anything about the quality of the product.

10、 At other times, the picture in an ad looks a lot better than the real thing. So you have to be careful. At times an ad can lead you to buy something you dont need at all.4. However, some advertising can be confusing or misleading.然而然而, 一些广告会混淆或误导你。一些广告会混淆或误导你。 (1) confuse v. 使迷惑使迷惑 如如: Your answer

11、confused me. 你的答案把我搞糊涂了。你的答案把我搞糊涂了。 confusing a. 令人迷惑的令人迷惑的 如如: The instructions are very confusing. 这些指示令人迷惑。这些指示令人迷惑。confused adj. 迷惑的迷惑的, 糊涂的糊涂的 如如: My grandma gets confused easily. 我奶奶很容易被弄糊涂。我奶奶很容易被弄糊涂。(2) mislead v. 使某人做错使某人做错, 误导误导 misleading adj. 误导人的误导人的如如: a misleading description / advert

12、isement 误导人的描述（广告）误导人的描述（广告）5. You have to be careful. 你得小心。你得小心。 be careful“小心小心,当心当心”, 后常跟后常跟 of 短短语。语。 例例 : (1) Arent you a bit too careful of your health? 你对个人的健康难道不是有点过于小心你对个人的健康难道不是有点过于小心了吗？了吗？6. At times an ad can lead you to buy something you dont need at all. 有时有时,一个广告能导致你去买你根本一个广告能导致你去买你根本

13、 不需要的东西。不需要的东西。 (1) at times，sometimes 有时有时 如：如： At times I wonder if its all worth while. 有时我怀疑我干这件事是否值得。有时我怀疑我干这件事是否值得。(2) lead sb. to do 怂勇怂勇, 引诱引诱Task Three：读课文，找出下列短语：读课文，找出下列短语1.在现代世界在现代世界 2.一些一些其他的其他的3.针对针对 4.例如例如5.以便，为了以便，为了 6.以最低的价格以最低的价格7.减价，特价减价，特价 8.产品的质量产品的质量9. 在其他时候在其他时候 10.有时有时11.引导某人

14、去做某事引导某人去做某事 12. 一点也不一点也不in modern world some othersaim at for instanceso that with the lowest pricehave sales the quality of the productsat other times at timeslead sb to do sth not at all1. aim at 针对，针对， 瞄准，以瞄准，以. 为目标为目标He is aiming at the target. 他在瞄准靶子他在瞄准靶子。I wonder what he was aiming at. 我想知道他

15、当时的目的何在。我想知道他当时的目的何在。 It seems that you are aiming at being a scientist. 看来你一心想成为科学家看来你一心想成为科学家。 Task Fore：知识要点知识要点 2. For instance, they can help you to compare two different products so that you can buy the one you really need. 如他们能够帮你比较两种不同如他们能够帮你比较两种不同的产品的产品,以至于你买到你真正需要的那个。以至于你买到你真正需要的那个。 (1) fo

16、r instance= for example 例如例如(2) compare比较，对照比较，对照 compare.with. 把把与与相比相比 compare.to.把把与与相比相比 , 比作比作 . If we compare French schools with British schools, we will find many differences.(3) so that = in order that3. However, some advertising can be confusing or misleading. 然而然而, 一些广告会混淆或误导你。一些广告会混淆或误导你

17、。confuse v. 使迷惑使迷惑 confused adj. 迷惑的迷惑的, 糊涂的糊涂的confusing adj. 令人迷惑的令人迷惑的Waking up in strange surroundings _ her.她醒来时看到一片陌生的环境她醒来时看到一片陌生的环境, 这把她搞糊涂了。这把她搞糊涂了。The instructions are very_ and I cant understand them. 这些指示莫名其妙这些指示莫名其妙, 我没有办法理解。我没有办法理解。He gets _ easily. 他很容易被弄糊涂。他很容易被弄糊涂。confusedconfusingco

18、nfused5. You have to be careful. 你得小心。你得小心。 be careful= look out 小心小心,当心当心 be careful of sth You should be careful of your health.Be careful when crossing the road. 过马路要小心。过马路要小心。Look out! Theres danger ahead. 当心！前面有危险。当心！前面有危险。4. At times an ad can lead you to buy something you dont need at all. 有时

19、有时,一个广告能导致你去买你根本不需要的东西。一个广告能导致你去买你根本不需要的东西。at times=sometimes 有时有时 At times/Sometimes I wonder if its really useful.time 的常用短语：的常用短语：lead sb. to do 怂勇怂勇, 引诱引诱on time 准时准时 in time 及时及时all the time 一直一直 at the same time 同时同时next time 下次下次 at other times 在其他时候；也有时候在其他时候；也有时候Fill in the blanks according

20、 to the article.A: I hate watching TV now. B: 1_? A: Because there are too 2_ ads. B: Yes, there are. But they can also give us a lot of information.A: Dont you know a lot of ads are 3_? They mislead us.B: Thats true. Some ads tell us the 4_, but some dont.A: So when we want to buy the things, we sh

21、ould be 5_.WhymanymisleadingtruthcarefulAdvertising: pros and cons Advantages of adsAds can help you _ .Ads can help you _. Disadvantages of adsAds make our cities and countries _.Ads can be _and _.Ads can lead you to _.compare productssave moneyconfusingmisleadingbuy something uselesslook uglyTry t

22、o list the advantages and disadvantages of advertising according to 3a.Fill in the blanks according to the article.A: I hate watching TV now. B: 1_? A: Because there are too 2_ ads. B: Yes, there are. But they can also give us a lot of information.A: Dont you know a lot of ads are 3_? They mislead u

23、s.B: Thats true. Some ads tell us the 4_, but some dont.A: So when we want to buy the things, we should be 5_.Whymanymisleadingtruthcareful Complete this article using the information about two or more products in activity 2a.3b Some advertisement tell the truth and some dont. for example, the Easy

24、Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and _ Look at the slogans in activity 1a on page 105. write slogans for your favorite products.3cHOMEWORK给下面的公益广告写出广告词给下面的公益广告写出广告词Try to write some slogans about tect the environmentsave the water protect gree

25、n plants Discussion. How do these posters make you feel.4PAIRWORKI would love to jump out of a plane. Not me. This picture makes me feel tense. Listen. Whats the article about? Do you agree with it?3aAdvertising: pros and cons In the modern world, advertising is everywhere! Some people think that ad

26、s are great. Others hate ads, saying that they make our cities and countryside look ugly. Many ads are aimed specifically at teenagers, and some young people see more than 100 advertisements a day. advertising不可数名词，意为“广告” advertisement可数名词，缩写为ad,=here and there=over反义短语是less than”少于“Its true that so

27、me ads can be very useful. For instance, they can help you to compare two different products so that you can buy the one you really need. They can also help you save money. When prices are listed, you can go to the store with the lowest price. Ads also tell you when stores are having sales. “价格被列出”，

28、被动语态介词短语，作定语修饰storeHowever, some advertising can be confusing or misleading. Sometimes the words sound good but dont really tell you anything about the quality of the product. At other times, the picture in an ad looks a lot better than the real thing. So you have to be careful. At times an ad can l

29、ead you to buy something you dont need at all. Complete this article using the information about two or more products in activity 2a.3b Some advertisement tell the truth and some dont. for example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and _ Look

30、at the slogans in activity 1a on page 105. write slogans for your favorite products.3c4 4PairworkDiscussion. How do these posters make you feel?1. Many ads are aimed specifically at teenagers【经典习题经典习题】根据汉语提示完成句子：根据汉语提示完成句子：我们旨在质量，而不是数量。我们旨在质量，而不是数量。We _ _quality rather than quantity. 【要点点拨要点点拨】aim作动

31、词时，常构成作动词时，常构成aim at或或be aimed at短语，表示短语，表示“针对、目的针对、目的是、旨在是、旨在”。at后可接名词、代词或后可接名词、代词或V-ing形式。形式。aim at“将（某物）瞄将（某物）瞄准准”。如：。如： Peter aimed his gun at the bird, but failed. aim at 2. Its true that some ads can be very useful. 一些广告的确很有用。一些广告的确很有用。 (1) Its + adj. +that 其中其中it 在句中作形式主语在句中作形式主语,代替代替 that引导的

32、主语从句。引导的主语从句。 e.g. It is strange that he is late. 真怪真怪, 他竟然迟到。他竟然迟到。3. For instance, they can help you to compare two different products so that you can buy the one you really need. 他们能够帮你比较两种不同的产品他们能够帮你比较两种不同的产品, 以便你以便你能买到你真正需要的那个。能买到你真正需要的那个。 for instance = for example 意为意为“例如例如”如如:My little broth

33、er is very clever, for instance, he can make a toy car by himself.(2) compare比较，对照比较，对照 compare.with. 把把与与相比相比 如如: You can compare your answers with the keys. compare.to.把把比作比作如如: The poet compares the woman he loves to a rose.6. You have to be careful. 你得小心。你得小心。 be careful“小心小心,当心当心”, 后常跟后常跟 of 短语。与它同义的有短语。与它同义的有look out。 例例 : (1) Arent you a bit too careful of your health? 你对个人的健康难道不是有点过你对个人的健康难道不是有点过于小心了吗？于小心了吗？6. At times an ad can lead you to buy something you dont need at all. 有时有时,一个广告能导致你去买你根本一个广告能导致你去买你根本 不需要的东西。不需要的东西。 (1) at times，sometimes 有