商务英语阅读Unit 4-叶兴国

1、UUNITNIT 4 42014.10Business English: A Reading CourseWWARMARM- -UPUP Q QUESTIONSUESTIONS1. Today there are too many job hunters in this 1. Today there are too many job hunters in this hypercompetitive world, who have good hypercompetitive world, who have good education and sometimes working experien

2、ce. education and sometimes working experience. Therefore, companies like the Microsoft Therefore, companies like the Microsoft Corporation design questions for candidates to Corporation design questions for candidates to answer in the interview process. Then what do answer in the interview process.

3、 Then what do you think a candidate should show in his or you think a candidate should show in his or her response to an interviewerher response to an interviewers questions? s questions? Business English: A Reading CourseWWARMARM- -UPUP Q QUESTIONSUESTIONS2. As we know now competition for the best

4、jobs 2. As we know now competition for the best jobs seems to get ever fiercer and your career seems to get ever fiercer and your career prospects depend, to a large extent, on what prospects depend, to a large extent, on what people are saying about you. It is true to say people are saying about yo

5、u. It is true to say that this is the era of the that this is the era of the “personal brandpersonal brand”. . Then what should one do to polish up his or Then what should one do to polish up his or her brand? her brand? Business English: A Reading CourseBACKGROUND INFORMATION面试中的怪问题： 设计问题的微软公司说，有助于

6、衡量人的才智、机敏或突破性思维； 面试怪招只是在一些高科技公司里较普遍。面试者如何赢得生存和发展的空间？ 初涉职场，没有个人品牌；只有自己的努力和特有的价值获得认可，才能被业界认同； 要获得个人品牌，先进行品牌定位，即对自己有清醒的认识； 个人品牌一旦形成后，就会有更多的选择机会和发展机遇。R READINGEADING S SKILLSKILLS: : INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Questions:Questions:1. What does new vocabulary of busines

7、s English 1. What does new vocabulary of business English function?function?2. What are the word formations of new Business 2. What are the word formations of new Business English vocabulary ? English vocabulary ? Compound; abbreviation ; affix Compound; abbreviation ; affix Business English: A Read

8、ing CourseT TEXTEXT A A： B BRAINRAIN- -TWISTINGTWISTING J JOBOB I INTERVIEWNTERVIEW Q QUESTIONSUESTIONS BYBY M MICROSOFTICROSOFTQuestionsQuestions1. Why do interviewers pose puzzle questions? 1. Why do interviewers pose puzzle questions? 2. Why are manhole covers round rather than square?2. Why are

9、manhole covers round rather than square?3. What does the interviewer pose the question of how to 3. What does the interviewer pose the question of how to divide $21 between Mike and Todd for?divide $21 between Mike and Todd for?Business English: A Reading CourseT TEXTEXT A ANotes on the Text:Notes o

10、n the Text:1. fire away: 1. fire away: 原意是原意是“不停地射击不停地射击”，这里指，这里指“谈话或提问时连珠炮般地接下谈话或提问时连珠炮般地接下去去”。2. A candidates response to a puzzle question can challenge 2. A candidates response to a puzzle question can challenge an interviewers first impressions; what matters is the logic, an interviewers first

11、impressions; what matters is the logic, imagination and problem-solving ability the candidate shows imagination and problem-solving ability the candidate shows in his or her answer, not where he went to school, where he in his or her answer, not where he went to school, where he worked, or how he dr

12、esses, though those things do, of course, worked, or how he dresses, though those things do, of course, have their place. have their place. 求职者对难题的回答可能改变面试官对他的第一印象；这里求职者对难题的回答可能改变面试官对他的第一印象；这里重要的是求职者应答时表现出的逻辑思维能力、想象力和解决问题的能力，而不是重要的是求职者应答时表现出的逻辑思维能力、想象力和解决问题的能力，而不是他的学历、工作经历或者穿着打扮，当然这些也有它们的重要性。他的学历、工作

13、经历或者穿着打扮，当然这些也有它们的重要性。Business English: A Reading CourseT TEXTEXT A ANotes on the Text:Notes on the Text:3. The main issue is how the manufacturer gets 3. The main issue is how the manufacturer gets a perfectly smooth, layered chocolate shell on a perfectly smooth, layered chocolate shell on a mass-

14、produced food that never knows a a mass-produced food that never knows a human touch until the bag is opened. human touch until the bag is opened. 主要问题在于在消费者开包食用之前，制造商如何在大批主要问题在于在消费者开包食用之前，制造商如何在大批量且全部机械化生产的食品上涂上非常光滑并且分层的巧量且全部机械化生产的食品上涂上非常光滑并且分层的巧克力表层。克力表层。 Business English: A Reading CourseT TEXTEX

15、T B B： I IT TS S T TIMEIME FORFOR A A B BRANDRAND N NEWEW Y YOUOUQuestionsQuestions1. What is the main idea of the first paragraph? 1. What is the main idea of the first paragraph? 2. What is the main idea of Paragraph 4?2. What is the main idea of Paragraph 4?3. According to the text, What does Lou

16、ise 3. According to the text, What does Louise MowbrayMowbray probably do now? probably do now? 4. What is the author4. What is the authors attitude towards personal branding?s attitude towards personal branding?Business English: A Reading CourseT TEXTEXT B BNotes on the Text:Notes on the Text:1. Pe

17、rsonal branding: 1. Personal branding: 个人品牌。个人品牌。所谓个人品牌，是指他人对你持有所谓个人品牌，是指他人对你持有的一种印象。也就是说，个人品牌的中心问题是别人如何看待你。的一种印象。也就是说，个人品牌的中心问题是别人如何看待你。2. A decade ago, the management guru Tom Peters urged 2. A decade ago, the management guru Tom Peters urged business people to work on business people to work on “

18、the brand called You”. the brand called You”. 1010年年前，管理界权威汤姆前，管理界权威汤姆彼得斯敦促商界人士致力于彼得斯敦促商界人士致力于“你的品牌你的品牌”的建设。的建设。 （这里（这里YouYou首字母大写表示品牌的名称。）首字母大写表示品牌的名称。）3. But the time may have come to get to grips with personal 3. But the time may have come to get to grips with personal branding. branding. 不过，现在可能

19、到了该认真对待个人品牌的时候了。不过，现在可能到了该认真对待个人品牌的时候了。 get to grips with: get to grips with: 对付，处理。如：对付，处理。如： I Ive never really got to grips with this new technology. ve never really got to grips with this new technology. 我从未认真对待这项新技术。我从未认真对待这项新技术。 Business English: A Reading CourseT TEXTEXT B BNotes on the Text:

20、Notes on the Text:4. . and the changing nature of work project-based, 4. . and the changing nature of work project-based, often across time zones means it can be harder to often across time zones means it can be harder to make an impression, particularly on those who control make an impression, part

21、icularly on those who control your destiny. your destiny. 而工作性质的变化而工作性质的变化 以项目为基础，经常跨越几以项目为基础，经常跨越几个时区个时区 意味着更难以给人留下印象，尤其是给那些掌控你命运的人。意味着更难以给人留下印象，尤其是给那些掌控你命运的人。5. The X Factor: 5. The X Factor: 英国独立电视台一台（）的歌手选拔节目，比赛模英国独立电视台一台（）的歌手选拔节目，比赛模式与美国同类节目式与美国同类节目美国偶像美国偶像相似，其名称相似，其名称X FactorX Factor是指明星必须具备是指

22、明星必须具备的的“神秘因素神秘因素”。 American Idol: American Idol: 美国偶像美国偶像是美国福克斯公司在英是美国福克斯公司在英国系列电视节目国系列电视节目Pop IdolPop Idol的基础上加以改编后推出的风靡全球的真人秀电的基础上加以改编后推出的风靡全球的真人秀电视节目。视节目。 Business English: A Reading CourseK KEYSEYS TOTO E EXERCISESXERCISESI. T T F T FI. T T F T FII. II. D C A B BD C A B BIII. B D B A AIII. B D B A ABusiness English: A Reading CourseT TEXTEXT A AT TEXTEXT B BI. I. TTFTFTTFTFII. II. DCCACDCC