2020年9月3936国开电大商务英语2期末 考试试题及答案

1、2020年9月3936国开电大商务英语2试题及答案一、交际用语（每小题2分，共10分）1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。1. You want to know about the value added tax, don't you? A. Yes, you need to introduce it for me.B. Yes, T must know everything about it.C. Yes, could you give me a brief overview of it?答案C2. - Tn most cases, it is the t

2、otal income received.A. What does taxable income refer to?B. Why do you want to know taxable income?C. When do you start to learn about taxable income?答案A3. Can wc discuss the question of commodity inspection? A. OK. The inspection of goods is particularly important.B. We would prefer to re-inspect

3、goods at the unloading port. C. But there might be some dispute over the results of inspection.答案A4. This is Focus Advertising Agency. How may I help you?A. 1* d 1 ike to buy a pair of sports shoes.B. I1 m glad to introduce myself to you.C. T need to inquire about your advertising rates.答案C5. How ca

4、n people avoid food contamination nowadays? A. People should have balanced food to get different nutrients they need.B. The government should set strict rules to standardize the production of food.C. I agree with you on this point, and we should pay more to attention to food safety.答案B二、选择填空（每小题2分，共

5、30分）6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号 写在答题纸上。6. view of our long-standing business relations, we can consider a price reduction.A. InB. WithC. On答案A7. Tt can be aimed individuals with select surfing behavior.A. toB. inC. at答案C8. Online marketing allows businesses to reach a wider marke

6、t while costs, time and eliminating tons of paperwork.A. to cut» to saveB. cutting, savingC. cut, save答案B9. You should make sure that your password is long enough to it from being easily hacked. A. prepareB. pronounceC. prevent答案C10. On arrival, our staff the customer with placing the sandbags

7、down off the vehicle.A. assistedB. sustainedC. attracted答案A11. One of the basic functions of a bank is to provide services the storing and management of money.A. instead ofB. related toC. subject to答案B12. rate is 3%for income between 3, 501 and 5, 000, while rate is 45%for income over 80, 000.A. Low

8、'highB. The lowest*the highC. The lowest,the highest答案C13. Mobile banking functions nearly telephone banking, except that information is carried by Short Message Service.A. as the sameB. the same asC. as same the答案B14. It will take at least two weeks just to get the storyboard .A. written upB. w

9、rite upC. to write up答案A15. The participation of environmental protection is also the path for a company* s development.A. sustainableB. moderateC. continuous答案A16. Events resulting from a loss of trust are being seen now and then and they affect society in many ways.A. definiteB. desiredC. unfortun

10、ate答案C17. Could you please that they have sufficient funds to cover this amount?A. comfortB. confirmC. conclude答案B18. Marketing theory states that marketing managers should the needs of customers.A. meetB. involveC. measure答案A19. There have certainly been some challenges, but I'd say we* re to h

11、it our targets for the year* s end.A. on roadB. onsiteC. on track答案C20. Our new supply chain by the management.A. has really been pushedB. has really pushedC. did really push答案A三、阅读理解（每小题4分，共40分）21-25题：根据短文内容判断给出的语句是否正确，正确的写“T” ,错误的写“F”，并将答案写在答 题纸上。Product advertising is an important part of marketi

12、ng. Tt aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers,

13、magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also t

14、ells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand image and reputation a company wants to present to the general public or within an

15、industry. Corporate advertising comes in three different types： image advertising* opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of

16、a company. Investment advertising is designed to attract potential investors.21. Generally, an advertising agency is responsible for designing and organizing a product's advertisement. #案T22. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.答案F23

17、. There are only three types of media used in advertising.答案F24. Product advertising is different from corporate advertising.答案T25. This passage is mainly about the history of advertising.答案F26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。We are disappointed to learn from your letter of March 15that50o

18、ut of the 3000 cartons of Herbs supplied to your Order No. DF-3 were found deteriorated on arrival at the port of destination.We have been exporting Herbs for many years. All our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard qual

19、ity, and enjoy a good reputation on international markets. But for any possible deterioration for which we are found liable, we shall always be ready to compensate.For this particular transaction, however, we have to point that the goods were in good condition when shipped, which was clearly stated

20、in the clean Bill of Lading. We» therefore, are certain they were damaged or stained through careless handling while in transit, or they were put in the open and damaged by rain.Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods, please let us

21、know and we wi11 be wi11ing to do so.Yours faithfully,Tom White26. Why does Tom White feel disappointed?A. 50out of the 3000 cartons of Herbs supplied were found deteriorated.B. He received a complaint letter from the client.C. The goods答案A27. How wereA. They wereB. They wereC. They were答案Bwere deli

22、vered late.all the Herbs before shipment? found found to be of standard quality, found in poor quality.deteriorated.28. Is Tom White willing to compensate the loss of the client?A. No, he doesn't think it is his fault.B. No, he thinks the transportation company should compensate.C. Yes, he is wi

23、lling to compensate for their loss.答案C29. Which might not be the reason of the damage?damaged or stained through careless handling while in transit, put in the open and damaged by rain.A. Tom* s company didn't inspect it clearly.B. They wereC. They werewillwi11 send al 1 the goods again.will ask

24、 the insurance company to compensate, wi11 ask the client to order another 50 cartons.答案ATom's company makeup for the Herbs damaged?30. How iA. They iB. They >C. They i答案C四、'翻译（每小题4分，共20分）31-35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。31. So let* s meet each other half-way and compromise on a 10%reduction in price on theconsignment.A. 那么我们各让一半,B. 那么我