服装陈列设计课程教学大纲

1、服装陈列设计教学大纲课程代码174179课程名称服装陈列设计英文名称Fashion Display Design课程类别专业领域课课程性质选修学时总学时：48 上机学时：0实验学时：0 实践学时：0 实创学时：0学分3.0开课学期第六学期开课单位设计学院适用专业服装与服饰设计授课语言中文授课先修课程服装设计专题（五）毕业要求（专业培养能力）本课程对学生达到毕业要求有如下贡献：3、5、6、7、9、10、113.设计/开发解决方案：能够针对复杂设计问题提出解决方案，并能够在设计环节中体现创新意识，考虑经济、文化、环保、安全、技术、美观等因素。5.使用现代工具：能够针对服装与服饰设计的复杂问题，开发

2、、选择与使用恰当艺术技术手段、现代信息工具和资源，并能够理解其局限性。6.设计与社会：能够基于设计相关背景知识进行合理分析，评价创作实践中复杂问题解决方案对社会、健康、安全、法律、文化、审美、生活品质的影响，并理解应承担的责任。7.环境和可持续发展：能够理解和评价设计实践对环境、社会可持续发展的影响。9.个人和团队：能够在多学科背景下的团队中承担个体、团队成员以及负责人的角色。10.沟通：能够就复杂设计实践问题与业界同行及社会公众进行有效沟通和交流，包括绘制设计草图、撰写报告、陈述发言、清晰表达或回应指令。并具备一定的国际视野，能够在跨文化背景下进行沟通和交流。11.项目管理：理解并掌握设计和

3、创作管理原理与经济决策方法，并能在多学科环境中应用。课程培养学生的能力（教学目标）完成课程后，学生将具备以下能力：1.在特定商业空间灵活应用陈列灯光设计；2.陈列设计的各流程熟练掌握，熟知陈列常用的材料及制作工艺；3.有能针对特定风格的品牌橱窗、卖场店内进行陈列设计和整体规划；4.掌握陈列设计表现手法及橱窗、卖场店内的整体策划与设计。课程简介此课程是一门从展示的角度去研究与探索服饰与市场终端店面、橱窗、展厅之间的关系，是服装设计成品展现的根本，并使服饰与品牌文化，销售与市场的结合更加合理化、标准化，也是服装从单纯的艺术设计作品转变到商品过程中的重要环节。教学内容与学时分配一、教学第一部分： 8

4、学时1、陈列设计应用（1）陈列设计概论与商业定义（2）陈列设计与时尚产业（3）服装陈列设计与品牌核心价值（4）陈列设计师职业规划与自我价值实现 2、陈列设计师实务（1）陈列器架、道具标准与规范（2）陈列店面结构与平面图（3）陈列设计实用技巧（4）陈列设计实务训练（5）陈列道具的设计与研发二、教学第二部分： 16学时1.、陈列色彩设计（1）色彩设计与陈列氛围营造（2）色彩与服饰搭配应用（3）陈列色彩解构与应用（4）卖场色彩规划与设计（5）橱窗色彩规划与设计2、服饰设计与陈列（1）服装消费心理与陈列设计（2）服装元素在陈列中的体现与运用（3）服装流行趋势与陈列设计（4）单品服饰搭配与成组服饰搭配技

5、巧（5）服饰搭配与陈列设计训练（6）服饰搭配与发布会三、教学第三部分： 24学时1、陈列灯光设计（1）照明艺术及照明理念和方法（2）陈列设计中的照明设计规划与应用（3）店面不同区域不同器架的灯光设计（4）照明设计的节奏与变化（5）橱窗的照明设计与效果（6）陈列灯光特效设计2、卖场陈列设计（1）卖场陈列工作流程(2)卖场陈列的风格与技巧(3)品牌陈列的产品规划及陈列原则(4)卖场陈列空间、动线规划（5）卖场陈列色彩规划（6）不同时期的陈列设计（7）新店陈列设计及流程（8）陈列巡店与陈列设计师工作流程3、橱窗陈列设计（1）橱窗陈列设计理念及其商业意义（2）橱窗设计师的工作流程（3）橱窗设计与品牌建

6、设的关系（4）橱窗设计的构图与规划（5）橱窗的策划与设计（6）橱窗表现与材料、制作工艺（7）橱窗设计方案的制作与汇报实验教学（包括上机学时、实验学时、实践学时）0教学方法课程教学以课堂教学、课外作业、综合讨论、网络以及授课教师的科研项目于积累等共同实施。考核方式本课程注重过程考核，成绩比例为：平时作业和课堂表现：30%期末考试（设计最终成果）：70%教材及参考书现用教材：凌雯，服装陈列设计教程，浙江人民美术出版社，2010主要参考资料：1杜丙旭编，服装陈列设计，辽宁科技出版社，2013 “CourseTitle” SyllabusCourse Code174179Course TitleFas

7、hion Display DesignCourse CategorySpecialty-related CourseCourse NatureElective CourseClass Hours48Credits3.0SemesterJunior second semesterInstituteDesign InstituteProgramOrientedFashion and Accessories DesignTeaching LanguageChinesePrerequisitesSpecial Topics on Fashion Design（5）Student Outcomes (S

8、pecial Training Ability)3. Solutions design/development: Be able to propose solutions aimed at complex design problems, embody consciousness of creativity and consider factors of economy, culture, environmental protection, safety, technology and aesthetics in the links of design.5. Usage of modern t

9、ools: Be able to develop, select and adopt appropriate art technology methods, modern information tools and resources aimed at complex problems of fashion and accessories design and be able to understand the limitations.6. Design and society: Be able to conduct reasonable analysis based on design-re

10、lated background knowledge and evaluate the influence of the solutions of the complex problems appeared in design practices on the society, health, safety, law, culture, aesthetics and life quality and be able to understand the responsibilities.7. Environment and sustainable development: Be able to

11、understand and evaluate the influence of design practice on the sustainable development of environment and society.9. Individual and team: Be able to play the roles of individual, team member and person in charge in teams with multidisciplinary background.10. Communication: Be able to make effective

12、 communications with industry peers and the public on complex design practical problems, including drawing design sketches, writing reports, making presentations, clearly expressing or responding orders. Moreover, possess certain international vision to make communications in a cross-cultural contex

13、t.11. Project management: Understand and master design and creation management principles and economic decision methods, and be able to use them in a multidisciplinary environment.Teaching ObjectivesAfter completion of the course, students will have the following abilities:1. flexible display lighti

14、ng design in commercial space; 2. familiar with the design process, familiar with the commonly used materials and manufacturing process; 3. can be targeted at a specific style of the brand window, store store display design and overall planning; 4. master the design of display and window display, st

15、ore store overall planning and design.Course DescriptionThis course study and explore the relationship between clothing and the market terminal stores, windows, exhibition hall from the perspective of the exhibition, It is the essence of the costume design, Making tbe combination of clothing and bra

16、nd culture, sales and market more rationalization, standardization, It is an important link in the process of the transformation from simple artistic design to the commodity.Teaching Content and Class Hours DistributionThe first part of teaching: 8 Class hours1. display design application (1) presen

17、tation design and business definition (2) display design and fashion industry (3) clothing display design and brand core value (4) the design of career planning and self-value realization2. the display designer practice (1) display device frame, props standards and specifications (2) display store s

18、tructure and floor plan (3) practical skills in display design (4) display design practice training (5) the design and development of display props the second part of teaching: 16 Class hours 1. display color design (1) color design and display atmosphere (2) the application of color and dress (3) d

19、econstruction and application of display color (4) color planning and design (5) window color planning and design 2. clothing design and display (1) clothing consumption psychology and display design (2) the embodiment and application of clothing elements in display (3) fashion trends and display de

20、sign (4) the collocation of single product clothing and group dress (5) dress collocation and display design training (6) dress collocation and press conferenceThe third part of teaching : 24 Class hours 1. display lighting design (1) lighting art and lighting concepts and methods (2) lighting desig

21、n and application in display design (3) the lighting design of different parts of the store (4) the rhythm and change of lighting design (5) window lighting design and effect (6) display lighting effect design 2. store display design (1) store display workflow (2) the style and skill of store displa

22、y (3) product planning and display principles of brand display (4) store display space, line planning (5) store display color planning (6) display design in different Class hourss (7) store display design and process (8) display the work flow of the store and display designer 3. window display design (1) window display design concept and its commercial significance (2) window designer's w