《产品经理》课程教学大纲

1、产品经理教学大纲课程代码课程名称产品经理英文名称Product Manager课程类别学科专业课课程性质必修学时总学时：16上机学时：0实验学时：0实践学时：0实创学时：0学分1开课学期第六学期开课单位设计学院适用专业交互设计、工业设计、产品设计授课语言中文授课先修课程工业设计概论、工程训练毕业要求（专业培养能力）通过本课程的学习，希望学生能掌握产品经理的工作流程，培养产品意识和产品创新的思想方法，并能做用户研究并撰写相关的文档。本课程是成为产品经理不可或缺的重要知识和能力积累。课程培养学生的能力（教学目标）完成课程后，学生将具备以下能力：1. 以培养学生独立思考、分析问题和解决问题的能力为主

2、要目标，进行讨论式的案例教学，不要求学生死记硬背。2. 本课程强调实践，培养学生的自主能力，通过案例教学，使学生掌握产品经理决策所程序和方法；熟悉相关的工具、分析方法和思想。课程简介本课程是结合时代需要为工业设计专业新开设的一门专业课程。产品经理是产品管理领头人、协调员、鼓动者。互联网产品经理在互联网公司中处于核心位置，需要非常强的沟通能力，协调能力，市场洞察力和商业敏感度。不但要了解消费者，了解市场，还要能跟各种风格迥异的团队，如开发团队及销售团队进行默契的配合。教学内容与学时分配（一）产品经理的价值形成及发展趋势2学时 1、产品的内涵和外延； 2、产品经理的职能与作用； 3、蓝海战略与产品

3、的创新； 4、经营模型的分类及特点；5、著名产品经理的成功经验及启示；6、产品经理的趋势分析。（二）产品经理的六大工作职责 2学时 1、市场调查与分析； 2、产品定义设计与规划； 3、产品研发中的项目管理； 4、产品宣讲；5、市场推广协助；6、产品上市后的管理与迭代。（三）自我管理能力的提升方法 4学时1、提升情绪管理能力；2、提升时间管理能力，熟悉时间管理Todolist等软件；3、提升目标管理能力；4、提升知识管理能力；5、产品设计能力；6、专业技能；7、团队管理能力。（四）产品策划理论与实践2学时1、策划的概念与范畴；2、策划的性质与原则；3、策划与创意；4、策划书的撰写规定和方法；5、

4、策划的程序与步骤；6、策划实例学习和实践。（五）三大文档撰写方法和技巧 2学时1、商业需求文档（BRD）的内容结构及撰写方法和技巧；2、市场需求文档（MRD）的内容结构及撰写方法与技巧；3、产品需求文档（PRD）的内容结构及撰写方法与技巧；4、熟悉Axure6.5 和Balsamiq Mockups 等工具软件；5、三大文档的标准规范学习实例；6、面向具体项目的三大文档的专项实践。（六）课程项目设计4学时模拟公司运作模式和组织结构，分别对一款互联网产品和工业产品进行全生命周期的实践，集中突出产品经理角色的价值和文档报告，详实论证“做什么”的设计方法和过程。小组其他同学配合完成“怎么做”的角色。

5、实验教学（包括上机学时、实验学时、实践学时、实创学时）实验0学时,实践0学时，实创学时：0教学方法课程教学以课堂教学、课外作业、综合讨论以及授课教师的科研项目于积累等共同实施。考核方式平时成绩及课程设计各占50%。教材及参考书主要参考资料：1产品经理修炼之道费杰，机械工业出版社华章公司， 20122 产品经理:从优秀到卓越张卫东著，人民邮电出版社，20143 启示录，美 Marty Cagan七印部落 译，华中科技大学出版社20114 结网：互联网产品经理改变世界王坚，人民邮电出版社，20105 产品经理手册琳达·哥乔斯著，中国财政经济出版社，2007Product Manager

6、SyllabusCourse CodeCourse TitleProduct ManagerEnglish TitleProduct ManagerCourse CategoryDiscipline major coursesCourse NatureCompulsoryClasses hoursTotal: 16 Computer: 0 Experiment: 0 Practice: 0 Practical innovation: 0Credit2SemesterSixth SemesterInstituteSchool of DesignProgram OrientedInteractio

7、n design, industrial design and product designTeaching LanguageTeaching in ChinesePrerequisitesConcept of industrial design and engineering training IStudent Outcomes (Special Training Ability)Through this course learning, I hope that students can master the product manager's workflow, cultivate

8、 product awareness and product innovation ideas, and can carry out user research and write relevant documents. This course is an indispensably important knowledge and ability accumulation to become a product manager.Course for Students' Ability Development (Teaching Objectives)After the courses,

9、 students will have the following capabilities:1. To cultivate the ability of students to think independently, analyze the problem and solve the problem as the main goal, teaching of discussion-based case is carried out, requiring no rote of students.2. This course emphasizes practice and cultivates

10、 students' independent ability. Through case teaching, students can master the product manager decision-making procedures and methods; be familiar with relevant tools, analysis methods and ideas.Course DescriptionThis course is a combination of the times need to set up a new professional course

11、for industrial design specialty. Product Manageris the product management leader, coordinator and agitator. Internet product manager is at the heart of Internet companies, with very strong communication, coordination, market insight and business sensitivity required. He/she does not only understand

12、the consumer, the market, but also cooperate closely with team of various different styles, such as the development team and the sales team.Distribution of Teaching Contents and Class Hours(I) Value formation and development trend of product manager 2 class hours1. Connotation and extension of the p

13、roduct;2. Functions and roles of product manager;3. Blue ocean strategy and product innovation;4. Classification and characteristics of business model;5. Successful experience and inspiration of famous product manager;6. Trend analysis of product manager.(II) 6 major job responsibilities of product

14、manager 2 class hours1. Market research and analysis;2. Product definition design and planning;3. Project management in the product development;4. Product presentation;5. Marketing promotion assistance;6. Product management and iteration after listing.(III) Enhancement approach of self-management ab

15、ility 4class hours1. Enhance the emotional management ability; 2. Enhance the time management ability, familiar with the time management Todolist and other softwares; 3. Enhance the target management ability;4. Enhance knowledge management ability; 5. Product design ability; 6. Professional skills;

16、7. Team management ability.(IV) Product planning theory and practice 2 class hours1. Planning the concept and category; 2. The nature and principles of planning; 3. Planning and creativity; 4. Writing rules and methods of planning books; 5. Planning procedures and procedures; 6. Learning and practic

17、e of planning examples.(V) Writing methods and skills of three major documents 2 class hours1. The content structure, writing methods and techniques of the Business Requirement Document (BRD); 2. The content structure, writing methods and techniques of the Market Requirement Document (MRD); 3. The c

18、ontent structure, writing methods and techniques of the Product Requirement Document (PRD) ; 4. Familiar with Axure6.5, Balsamiq Mockups and other tools; 5. Learning example of standard specifications of three major documents; 6. Special practice of three major documents for the three specific proje

19、ct.(VI) Course project design4class hoursThe company's operating mode and organizational structure are stimulated, which means that the whole life cycle practice is carried out for Internet product and industrial product respectively, focusing on the value of product manager role and document re

20、ports and demonstrating design methods and processes of "do what" in detail. Other students of the team shall cooperate to complete the role of "how to do".Experimental teaching (including computer class hours, experimental class hours, practice class hours, practical innovation

21、class hours)Experiment 0 class hours, practice 0 class hours, practical innovation class hours: 0Teaching MethodThe curriculum teaching is carried out by classroom teaching, extracurricular homework, comprehensive discussion and the teacher's scientific research projects as accumulation.Examinatio