商务英语 unit 4

1、4.1 International business 国际商务国际商务o Focus 学习重点学习重点o 熟悉有关国际商务话题的词汇o 掌握关于国际贸易方面的话题o 练习在听力和阅读过程中寻找具体信息o 掌握情态动词 can, could, should 的用法Warm-upo Work in pairs. Write down ten classroom objects or things you have with you. Where was each things made? How many were imported?o Write three things your countr

2、y imports and three things it exports. Compare with another pair. Where do the imports come from?o Tick the words you know. Check the others in a dictionary. Page 36Important points o Clothing o Clotho clothesClothing o 集合名词，不可数，意思是“衣服的总称；包括衣裤、鞋袜帽等衣饰”。常译为“服装”o 意思比较抽象，但比clothes更正式。o 如：They wear much

3、clothing here in Melbourne. 他们在墨尔本穿很多衣服。Clothing 为不可数名词，用much 修饰。o Food and clothing are of great importance to our life.o 食物和衣物对我们的生活很重要。（意义比较抽象）o 常用的表达有：一件衣服（an article/ a piece of clothing）; o 请翻译：冬装、夏装、防护服、专用工作服。Cloth o （1）表示布，衣料，是不可数名词。o Mother bought some cloth to make us new dresses for our b

4、irthday.o 妈妈买了一些布要给我们做生日穿的新衣裙。o （2）表示用作某种特殊用途的布（如：桌布，台布等）o I need a piece of cloth to clean the table.o 我需要一块布擦桌子。Clothes o 复数名词，无单数形式，谓语动词用复数。意思是衣服，衣物。意义与clothing 意思相近，但意义比较具体。其前不可加不定冠词，也不可加数词，但可以用some, these, those, many, few等词修饰。o I have to wash many clothes every day. o If you want to attend to

5、the party, you would better change into formal clothes.New words & Expressionso import n. vi. & vt. 进口o export n. vi. & vt. 出口o competitor n. 竞争对手o wholesaler n. 批发商o warehouse n. 仓库o audio product 音响产品o ban n. & vt. 禁令o fashion industry crisis 服装行业危机New words & Expressionso commissioner n. 委员o spok

6、eswoman n. 女发言人o huge losses 巨大损失o resign n. vi. & vt. 辞职o garment n. 服装（成衣）o clothing blockade 服装封锁o in favour of 支持、赞成o disastrous adj. 损失惨重的，灾难的New words & Expressionso import control 进口控制o import quotas 进口配额o compromise n. 妥协，折中，让步o stock exchange 证券交易所o appeal to sb. 对有吸引力o available adj. 有空的，能

7、得到的o dossier n. 档案，卷宗o flat adj. 没电的，平面的New words & Expressionso embarrassing adj. 令人尴尬的o in-house magazine 内部杂志o participant n. 参加者o stressful adj. 有压力的，紧迫的o moderator n. 会议主持人o press the mute button 按下静音键o reflect on 有损声誉，招来非议o teleconference n. 远程电话会议New words & Expressionso producer n. 生产商 whole

8、saler n. 批发商 customer n. 顾客 retailer n. 零售商 warehouse n. 仓库 consumer n. 消费者 competitor n. 竞争对手 customs n. 海关 port n. 港口 clothing n. 服装Reading: Fashion industry crisis after EU import banTopic sentenceThe Fashion industry in Europe is facing its biggest crisis in recent history.Causes The introductio

9、n of import controls in June by the European Trade CommissionerEffects 1. many small companies are suffering 2. some European countries are in favour of the import restrictions.3. Mr. Mandelson is in dilemma (a difficult position).Text Structure AnalysisReading: Fashion industry crisis after EU impo

10、rt ban o Background Knowledgeo 1. What is EU?o EU 是European Union的缩写，由欧洲共同体(European Communities)发展而来，是一个集政治实体和经济实体于一身、在世界上具有重要影响的区域一体化组织。欧盟的统一货币为欧元(Euro)，2002年1月1日零时欧元正式流通。截止2008年1月1日，欧元区成员国有15个。Background Knowledgeo 2. What is Christmas season?o 圣诞季节通常指从12月初到第二年的元月6号这段时间，商家会利用这段时间进行商品促销活动，相当于我国的传统

11、节日春节。Background Knowledgeo 3. H&M. H&M. 是全球时装零售连锁巨头，来自瑞典的连锁服装店Hemmes & Mauritz的缩写。公司成立于1947年，总部设在斯德哥尔摩，是欧洲最大的服装零售商。o 4. Zara Zara：成立于1975年，目前在全球排名第三，西班牙排名第一的服装零售商。在全球56个国家拥有超过两千家以上的服装连锁店。Background Knowledgeo 5.C&A C&A：著名连锁平价时装零售品牌，公司于1841年在荷兰成立。C&A 提供“时尚你选择”(Fashion you choose) 引领时尚潮流，满足不同生活方式的目标消费

12、群的特殊需求。Language points 1.Be (get) stuck意思是“被困住”。2. Huge losses: 巨大损失常见的搭配有：at a loss 亏损Stand the loss 承受损失Suffer loss 遭受损失Language points o 3. release the goods放行这些货物o 4. be in favor of : in support of o 翻译：我们赞成他的销售计划。o We are in favor of his marketing plan.o 其他含义：有利于o The judgement is in favour of

13、their rival. o 以为收款人o They received an anonymous check in favour of their father. Language points o 5. import restrictions (on)进口限制o 6. flood the market 像洪水般充斥着市场Listening : Views on import controls 对控制进口的看法对控制进口的看法o Pros and Cons: 赞成与反对的理由赞成与反对的理由o 1. pros: be for the import controlso 2. cons: be a

14、gainst import controls4.1 listen to the radio news item and decide whether each of the two speakers is for or against the import controls. Page 37Listening : Views on import controls 对控制进口的看法对控制进口的看法o 4.1 9 o 4.2 listen to the rest of the news item to find out if you are right.Speaking : Imported go

15、ods 进口商品进口商品o Discussion o Why does the Eropean company, H&M import clothing and shoes from China?Imported goods 进口商品进口商品o Supported ideaso The quality of the goods is better.o Its difficult to find European manufacturers.o The price is lower.o Foreign designs appeal to Europeans.o The goods are mad

16、e very quickly.o Other countries can supply in large quantities.Grammar: Modal verbs: can/could and shouldo Functions of Modal verbs:can/could and shouldo 1. abilityo 2. possibilityo 3. permission o 4. offero 5. requesto 6. recommendationo 7. adviceReading : Business 2 business: global communication

17、 商务之间：全球通讯商务之间：全球通讯o New Words and Expressionso Teleconference n. 电话会议o face-to-face meeting 见面会o virtual meeting 虚拟会议o participant n. 参加者o stressful adj. 有压力的o agenda n. 日程o document n. 文件o moderator n. （会议等）主持人o tip n. 技巧；小费Background KnowledgeTeleconference 电话会议，远程电信会议。电话会议是不同地方人员参加同一会议的很好方式，既省时有

18、省力，方便快捷，在商务中应用广泛。Text Structure AnalysisTopic SentenceTeleconferencing is a great way to connect people who work in different parts of the world.Reasons 1. cheaper, 2. quicker, 3. more informalPreparation1. find a date, 2. specify the local time 3. limit the number of participants 4. send out agenda

19、 and documentsTips1. be moderator, 2. always say your name3. press the mute button while listening to others talking解析Business 2 business 也可缩写为B2B。 数字2夹在两个business 中间形式独特。其文体效果是吸引读者的眼球，激发读者的好奇心。实际上2是英文单词 to的谐音，而且与两个business 中无任何空格， 既节约了标题空间又具有独特的意义，表示“先进的通讯方式拉近了国际商务之间的距离”，也点出了文章的主题- 全球通讯。4.2 Busines

20、s communications 商务沟通商务沟通o Focus 学习重点学习重点o 熟悉与商务沟通相关的话题o 学习掌握如何进行商务沟通的相关技能o 练习在听力过程中寻找具体信息o 学习掌握 will 的用法o 掌握回复投诉信的写法New words & Expressionso printer cartridges 打印墨盒o description n. 种类；性质；描述o pass the message on to 把留言给o complaint n. 投诉o cancel vt. 取消o extension number 分机号码o pharmaceuticals n. 医药用品N

21、ew words & Expressionso budget n. 预算o plasma screen TV 等离子电视o freight forwarder 货运商o distributor n. 发行人，销售商o container n. 集装箱o production manager 生产经理，厂长o Madrid 马德里（西班牙首都）Speaking： On the phone 打电话打电话 Callingo This is ,ofo Its ofo Hello, Id like to speak to o Id like to speak to ,please.o Can I lea

22、ve him a message?o Ill call back later.o Ill give it (the number) to you.Speaking： On the phoneo Responseo Can I help you?o Whos calling, please?o Would you like to leave a message?o Im afraid is not in her office at the moment.o Can I take a message?o Ill ask him to call you when he/she gets back.o

23、 Does he/she have your number?o Ill pass your message on to4.2.3 o 4.3 listening o 4. listen to the conversation again. Complete the order form with the correct letters and numbers.Speaking：Office Supplies 办公用品办公用品o pencil n. 铅笔o eraser n. 橡皮o ruler n. 尺子o rubber band 橡皮筋o pen n. 钢笔o ball-pen n. 圆珠笔

24、o envelope n. 信封o stationery n. 信纸，文具o paper 纸Office Supplies 办公用品办公用品o calculator n. 计算器o diary n. 记事簿o staple n. 订书钉o stapler n. 订书机o scissors n. 剪刀o pin n. 大头针o clip n. 回形针o tape n. 胶带o glue n. 胶水o paste n. 浆糊Office Supplies 办公用品办公用品o computer n. 电脑/ laptop n. 笔记本电脑o printer n. 打印机o printer cartridge n. 打印墨盒o fax machine n. 传真机o photocopy machine n. 复印机o shredder n. 碎纸机o projector n. 投影仪o telephone n. 电话Writing: Dealing with complaints 处理顾客投诉处理顾客投诉o Useful languageo I apologise foro Please accept my apologies foro I would like to apologiese for o