商务英语函电 (4)

1、Unit 4 Offer商务英语函电商务英语函电Unit 4 OfferContentContentKnowledge ObjectiveKnowledge ObjectiveSkill ObjectiveSkill ObjectiveWarm UpWarm Up Business Situational Design Business Situational Design Specimen Letters Specimen Letters Notes Notes Trade Terms and Typical Sentences Trade Terms and Typical Sentenc

2、esPractice TrainingPractice TrainingSkill TrainingSkill Training Summary of ProjectSummary of Project商务英语函电Unit 4 Offer1Get acquainted with the types of offers2Grasp the professional words, expressions and typical sentences on this topic3Know the letter structures of offersKnowledgeObjectiveSkill Ob

3、jectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectKnowledge ObjectiveKnowledge Objective商务英语函电Unit 4 Offer1Can duly deal with your clients inquiries effectively2Skilled at writing letters of non-firm offersK

4、nowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of Project3Can write a firm offer4Know how to send E-mails with price-lists商务英语函电Unit 4 OfferTo make an offer is a very important step in busi

5、ness negotiations. An offer is usually made by the exporter, promising to supply goods on the terms and conditions stated. There are firm offers and non-firm offers.A firm offer is made when the exporter promise to sell at a stated price and within a stated period of time. It creates a power of acce

6、ptance permitting the offeree by accepting the offer to transform the offerers promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.In contrast, a non-firm offer cannot be accepted but will rather be considered as an inducement to the business.A satisfactory

7、offer will include the following items:(1) an expressions of thanks for the inquiry, if any;(2) the name of commodities, quality, quantity and specifications;(3) prices, discounts, commissions and terms of payment;(4) packing and shipment date;(5) the period for which the offer is valid (for the fir

8、m offer only).KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectWarm UpWarm Up商务英语函电Unit 4 OfferSituation:You represent Lily Zhao. Here is the detailed information on your car DVD f

9、or Audi Series:KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectBusiness Business Situational DesignSituational DesignSelling DetailsPackaging Details:OEM order is welcome. We can

10、make your logo on the gift box, helping you create your brand in the market. 1pc/gift box; gift box size: 3326.518cm; 4pcs/ctn; ctn size: 75.53527.8cm; G.W: 12kgs.Task:You have just received an inquiry from Mr. Adafie Abdin, please make him an offer according to the above-given information.Specifica

11、tion商务英语函电Unit 4 OfferNon-firm offer of digital videoNon-firm offer of digital videoSampleSampleGentlemen:Re: Canon Digital VideosWe thank you for your E-mail of June 8. At your request, we are pleased to make the following offer:Commodity: Canon Digital VideoSpecification: DV2200Quantity: 1,032 set

12、sPrice: US$ 420 net per piece CIF LondonPacking: 2 dozen/ctnShipment: One month after receipt of L/CPayment: Confirmed and irrevocable L/C payable by draft at sight.Under separate cover, we are sending you some latest catalogue for your reference.For your information, we can allow a 3% discount on c

13、ondition that the total amount exceeds US$ 80,000, and await your trial order with keen interest.Truly yours,KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecim

14、en Letters商务英语函电Unit 4 Offer2 2Non-firm offer of meeting tableNon-firm offer of meeting tableSampleSampleDear Sirs,We thank you for your inquiry of March 12 for 300 pieces of meeting tables.Our meeting tables have met with a favorable reception in the Asian market because they are good in quality an

15、d beautiful in design. In the past ten years, many of the dealers have placed substantial orders with us; we believe our meeting tables are also saleable in your market.For the quantities you mentioned, we are making you the following offer, subject to our final confirmation:Hongfa wooden meeting ta

16、bles:200 Art. No. PS-72 RMB 3,200 each100 Art. No. PT-60 RMB 2,800 eachThe prices are on FOB basis.Payment: By irrevocable L/C at sightShipment: Within one month after the arrival of the L/CWe are sure you will realize that our quoted prices are very reasonable. In order to help you to establish you

17、r new business, however, we are prepared to allow you a special discount of 5% if your minimum order is not less than 500 pieces.If you find the above acceptable, please fax us for confirmation.Yours faithfully,KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTr

18、ade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecimen Letters商务英语函电Unit 4 Offer3 3Firm offer of LCD monitorFirm offer of LCD monitorSampleSampleDear Mr Bonetti,LCD MonitorIn reply to your fax of July 27, we are giving you an offer as follows:Article

19、: Qiyue LCD MonitorsFeatures:1) Sizes: 17, 192) Resolution: 1,2801,0243) Speaker: 3W4) Power: 100V-240V, 50Hz/60HzPrices: At US$ 170 per set for 17 LCD Monitors CIF CalcuttaAt US$ 225 per set for 19 LCD Monitors CIF CalcuttaPacking: At buyers optionPayment: By confirmed, irrevocable L/C payable by d

20、raft at sight to be opened 30 days before the date of shipment.Shipment: One month after receipt of the L/C.This offer is firm until June 30, 2011 and we trust you will find it very reasonable.Look forward to your immediate acceptance.Yours sincerely,KnowledgeObjectiveSkill ObjectiveWarm UpBusinessS

21、ituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecimen Letters商务英语函电Unit 4 Offer4 4Firm offer of air conditionerFirm offer of air conditionerSampleSampleKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituation

22、al DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectSpecimen LettersSpecimen LettersDear Mr Crown,Aucma Air ConditionersYour inquiry of April 21 asking us to offer you the subject article has received our immediate attention. We are glad to

23、 know that you are interested in our products.We are making you an offer for 1,500 sets of Aucma air conditioners of KFR-23GW at RMB 3,460 pet set CFR Antwerp or any other European Main Ports for shipment during June/July, 2012. As to the terms of payment, we require a confirmed L/C at sight in our

24、favor.Please be informed that this offer is valid for one week only because of the increase in the prices of raw materials.We look forward to your prompt reply.Sincerely yours,商务英语函电Unit 4 Offer1offer n.firm offer 实盘 non-firm offer = free offer 虚盘accept an offer 接受发盘 confirm an offer 确认发盘entertain a

25、n offer 考虑发盘 decline an offer 谢绝发盘withdraw an offer 撤回发盘 cancel an offer 取消发盘make/give/send sb. an offer for/of sth. 就某种商品给某人报盘如：Please make us an offer for 100 M.T. of walnuts.请就100公吨核桃给我方报盘。offer v. 发盘，报盘offer sb. for/of sth. 就某种商品给某人报盘如：We can offer you large quantities of this years groundnuts a

26、t attractive prices.我方能以具有吸引力的价格报大量的今年产的花生。2confirmed adj. 保兑的 confirmed L/C 保兑的信用证KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes3irrevocable L/C 不可撤销的信用证商务英语函电Unit 4

27、Offer4draft n. 汇票 = bill of exchange (B/E)draft at sight = sight draft 即期汇票draft at 30 days sight 30天的远期汇票draft v. 起草如：Owing to the increasing exchange rate, we have redrafted our sales forecasts.由于不断增长的汇率，我方已经重新起草了销售预测。5keen adj. 强烈的，激烈的，低廉的keen interest 强烈的兴趣 keen competition 激烈的竞争keen price 低廉的价格

28、6meet with a favorable reception 倍受欢迎KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes7subject to 以为条件，以为准如：This offer is subject to our final confirmation. 此发盘以我方最终确认为准。

29、This offer is firm, subject to your reply reaching here by 5 p.m. our time, Tuesday, August 6.此发盘为实盘，条件是贵方的回复在我方时间8月6日（星期二）下午5点之前到达我处。商务英语函电Unit 4 Offer8confirmation n.(1) 确认 final confirmation 最终确认(2) 确认书 sales confirmation (S/C) 销售确认书 purchase confirmation (P/C) 购货确认书confirm v. 确认 confirm an order

30、 确认订单9at ones option = as per ones option 由选择KnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectNotesNotes10open v. 开出、开立 = issue = establishopen/issue/establish an L/C 开立一份信用证11in o

31、nes favor = in favor of sb. 以为受益人，以为抬头如：We have instructed our bank to issue an L/C in your favor for the amout of US$45,000.我方已经指示我方银行开立一份以你方为受益人的金额为45 000美元的信用证。Payment is by 100% confirmed and irrevocable sight L/C in favor of Longteng I/E Corp.支付是凭借以龙腾进出口公司为受益人的全额的、保兑的、不可撤销的信用证。12valid adj. 有效的

32、valid period = valid date有效期 validity n. 有效期the validity of an L/C 信用证有效期 price validity 价格有效期商务英语函电Unit 4 OfferKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectTrade Terms and Typ

33、ical SentencesTrade Terms and Typical Sentences报盘（报盘（Make offers）1Our quotation/offer is as follows我方的报价/报盘如下2In reply to your inquiry of May 28, we have the pleasure of offering you Childrens shoes as follows为回复贵方5月28日询盘，我方很高兴对童鞋报盘如下3Thank you for your inquiry No.246 for DELL laptops. We are please

34、d to offer them as follows感谢贵方对戴尔笔记本电脑的第246号询盘，我方很高兴报盘如下4We can offer you various kinds of handmade arts & crafts at attractive prices.我方能够就多种多样的手工艺品以吸引人的价格报盘。5On condition that you take more than 2,000 sets, we are prepared to give you a special discount of 5%.如果你订购2 000台以上，我方准备给予你一个特殊的5的折扣。6Un

35、less otherwise stated or agree upon, all prices are without any discount.除非另有说明或规定，价格一律没有折扣。7As soon as we are in a position to make offers, we shall contact you without delay.一旦我方有能力报盘，我方将毫不拖延地与贵方联系。8We trust that you will be able to accept our offer.我方相信贵方能够接受我方的报盘。9We feel sure that the above off

36、er/prices will be acceptable to you.我方相信以上报盘/价格能为贵方所接受。商务英语函电Unit 4 OfferKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectTrade Terms and Typical SentencesTrade Terms and Typical S

37、entences表示虚盘（表示虚盘（Express non-firm offers）1This offer is non-firm/without engagement.此发盘为虚盘/没有约束力。2We are making you an offer, subject to our final confirmation.我方特向贵方报盘，以我方最后确认为准。3As requested, we now offer you, without engagement, our various items as follows按要求，我方现对各种商品报盘如下此发盘没有约束力。商务英语函电Unit 4 O

38、fferKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectTrade Terms and Typical SentencesTrade Terms and Typical Sentences表示实盘（表示实盘（Express firm offers）1This offer is firm for ten day

39、s.这个发盘的有效期为10天。2This offer will remain/be firm/valid/effective/open/available/good until May 10.这个发盘在5月10日前有效。3This offer is open for a week from July 21.这个发盘从7月21日起一周内有效。4We will keep our offer firm to the end of this month.我方将发盘的有效期保留到本月底。5We offer you firm subject to reply here by 10 a.m., Friday

40、, our time.我方所报为实盘，条件是贵方的回复在我方时间周五上午10点前到达我处。6We are making you an offer as follows, subject to your reply reaching here by 5:00 p.m., our time, October 16.我方为贵方报盘如下，以贵方回复在我方时间10月16日下午5点前到达我处为准。7We are making you a firm offer, subject to your reply reaching us before April 18.我方特报实盘，条件是贵方的回复在4月18日前到

41、达我处。8This offer must be withdrawn if not accepted within one week.这个发盘如果在一周内没有被接受就必须撤销。商务英语函电Unit 4 OfferKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectTrade Terms and Typical Se

42、ntencesTrade Terms and Typical Sentences奉告（奉告（Inform）1Please be informed that our offer is firm for five days.特告知贵方，我方发盘在五日内有效。2This is to inform you that our prices are most favorable.特告知贵方我方价格是非常优惠的。3We wish to inform you that our offer will be valid until June 6.特告知你方，我方发盘在6月6日前有效。4We take pleasu

43、re in informing you that this offer is open for only 3 days.我方很高兴告知你方，此发盘有效期仅为3天。5We are pleased to inform you that we will give you a 3% discount if your order is larger than 5,000 pieces.我方很高兴告知贵方，如果订货量多于5 000件，我方将给予3的折扣。6Please note that this is a non-firm offer.请注意这是一个虚盘。商务英语函电Unit 4 OfferKnowle

44、dgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectTranslate the following expressions into English.Practice TrainingPractice Training商务英语函电Unit 4 OfferKnowledgeObjectiveSkill ObjectiveWar

45、m UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectChoose the best answer.1As _ , we are pleased to quote you without engagement.A. requested B. requesting C. demand D. demanding2We _ your terms satisfactory and now se

46、nd you our order for 5 sets of the generator.A. think B. believe C. find D. suppose3The prices quoted include 5% commission for you _ your order be not less than $260,000 in value.A. though B. even though C. provide that D. provided4All quotations are subject to our final _ . Unless otherwise stated

47、 or agreed upon, all prices are net without commission.A. confirm B. confirmation C. confirming D. confirmed5Since our prices are closely calculated, we regret being unable to _ the discount you ask for.A. grant B. granting C. quote D. quotedPractice TrainingPractice TrainingACDBA商务英语函电Unit 4 OfferK

48、nowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectChoose the best answer.6Following your order _ 4,000 meters of rayon last year, we are pleased to receive your order No. 876 the sam

49、e quantity.A. for, of B. of, of C. of, with D. of, for7We understand that the goods can be supplied _ stock.A. from B. out C. in D. out from8There has been a nation-wide _ of building materials, for which the trade is only just recovering.A. short B. shorting C. shortage D. shorten9We offer firm CIF

50、, Lagos shipment _ 30 days, subject _ your reply here 10 a.m., our time, July 7.A. for, in, on B. for, to, by C. with, to, by D. with, in, on10Our contract indicates that delivery must be made by the end of the year and it is already December 8, please _ shipment soon.A. place B. orderC. effect D. a

51、ffectPractice TrainingPractice TrainingDACBC商务英语函电Unit 4 OfferKnowledgeObjectiveSkill ObjectiveWarm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectFill in the blanks with the following words.Attention makingoffer opt

52、ion owingPayment pricesreply shippedsubjectDear Sirs,20 M/T CashmereYour fax of February 18 asking us to (1)_you the subject goods has received our immediate (2)_. We are pleased to know that you are interested in our products.In (3)_to your inquiry, we take pleasure in (4)_you an offer as follows,

53、(5)_ to your reply reaching us within 7 days from today:Color Weight (M/T) Unit Price (US$)White 10 3,000.00Green 5 3,200.00Brown 5 3,200.00The (6)_are on the basis of CIF London.Packing: at buyers (7)_.Shipment: Total quantity to be (8)_from March to May, 2012.(9)_: 100% by confirmed and irrevocabl

54、e L/C at sight.In view of the fact that our stock on hand has been quite low (10)_ to heavy commitment, your early order is essential.Yours faithfully,Practice TrainingPractice TrainingofferattentionreplymakingsubjectpricesoptionshippedPaymentowing商务英语函电Unit 4 OfferKnowledgeObjectiveSkill ObjectiveW

55、arm UpBusinessSituational DesignSpecimen LettersNotesTrade Terms and Typical SentencesPractice TrainingSkill TrainingSummary of ProjectTranslate the following sentences into Chinese.1In reply to your inquiry, we take pleasure in making you an offer as follows, provided your reply reaches us within 7

56、 days from today.2All quotations are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are net without commission.3The price we quoted is accurately calculated, but in order to encourage business, we are prepared to allow you a discount of 5%.4We must stress that

57、this offer is firm for three days only because of the heavy demand for the limited supplies of this velvet in stock.5All items for which we have quoted are made of very best quality leather and can be supplied in a range of designs and colors wide enough to meet your clients requirement.Practice Tra

58、iningPractice Training1In reply to your inquiry, we take pleasure in making you an offer as follows, provided your reply reaches us within 7 days from today. 为回复贵方询盘，我方很高兴发盘如下，条件是贵方回复在今日起的为回复贵方询盘，我方很高兴发盘如下，条件是贵方回复在今日起的7日内到达我处。日内到达我处。2All quotations are subject to our final confirmation. Unless other

59、wise stated or agreed upon, all prices are net without commission. 所有报价须经我方最后确认，除非另有规定或达成一致意见，所有报价均不含佣金。所有报价须经我方最后确认，除非另有规定或达成一致意见，所有报价均不含佣金。3The price we quoted is accurately calculated, but in order to encourage business, we are prepared to allow you a discount of 5%. 我方所报价格是经过精密计算的。然而，为促进业务，我方准备给

60、予贵方我方所报价格是经过精密计算的。然而，为促进业务，我方准备给予贵方5%的折扣。的折扣。4We must stress that this offer is firm for three days only because of the heavy demand for the limited supplies of this velvet in stock. 我方必须强调此发盘有效期仅为我方必须强调此发盘有效期仅为3天，这是因为此种天鹅绒库存有限，而需求巨大。天，这是因为此种天鹅绒库存有限，而需求巨大。5All items for which we have quoted are made of