谷歌退出中国案例分析ppt课件

1、General information about GoogleGoogle in ChinaThe Chinese market: opportunities, regulation and playersSome problems for GoogleWhat to do next?“To organize the worlds information and make it universally accessible and useful”“By launching Google, we intend to provide the greatest access to the grea

2、test amount of information to the greatest number of Chinese Internet users”YEARUsersPopulation% Pen.200022,500,0001,288,307,1001.7 %201933,700,0001,288,307,1002.6 %201959,100,0001,288,307,1004.6 %201969,000,0001,288,307,1005.4 %201994,000,0001,288,307,1007.3 %2019103,000,0001,289,664,8087.9 %201913

3、7,000,0001,317,431,49510.4 %2019162,000,0001,317,431,49512.3 %2019253,000,0001,330,044,60519.0 %2009384,000,0001,338,612,96828.7 %2019420,000,0001,330,141,29531.6 %Data in percentage referred to March 2019010203Established in Beijing in January 2000 The biggest search engine in Chinese and the secon

4、d biggest search engine around the world The most popular search engine in ChinaDo evil for the greater good?Compliance with government imposed self-censorshipBut omitted results led to a Chinese statement of suppressed information = go and search by yourself codeThe benefits of increased access to

5、information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some resultsGoogles memo: A new approach to China (January 12th, 2019)Unwillingness to tolerate censorship any longerThreat of exiting China if government imposed censorship persists over the nex

6、t few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at allA new approach to China, an update (March 22, 2019)= Users visiting Google are automatically redirected to google.hk for uncensored search in simplif

7、ied Chinese.We very much hope that the Chinese government respects our decision Trigger: Hacking from China towards Gmail accounts of Chinese human rights activistsWell known organizations are regularly subjected to cyber attacksThe attack was unsuccessful: no e-mail content has been veiledAt least

8、20 other businesses were also targeted by the attackThe attack was given great press coverage and was reported to the US authorities. Google warns of China Exit Over Hacking (Wall Street Journal, 2019)Legitimate reaction? The straw that brake the camels back?Over-reaction? Awaited pretext to launch

9、the fight with the Chinese government?A rush of comments all over the world, with many different opinionsGM, Microsoft and other American companies preferred to mantain a good relationship with the Chinese governmentUS secretary of state Hillary Clinton supported Google, underlining the value of int

10、ernet freedomKeep google alive!Keep google alive!G o o g l e i s k e e n o n G o o g l e i s k e e n o n continuing R&D in China continuing R&D in China and maintaining a sale and maintaining a sale presence herepresence hereExistence of a webpage Existence of a webpage indicating which Goog

11、le indicating which Google services are available in services are available in China: Google translator, China: Google translator, shopping and musicshopping and musicUse of a landing page that Use of a landing page that send to google.hk where send to google.hk where Chinese users are offered Chine

12、se users are offered global google servicesglobal google servicesThe Ministry of Industry and Information Technology (MIIT) renewed Googles ICP license in July 2019But Google has still not officially applied at the State Bureau of Surveying and Mapping (SBSM) for the right to provide online map and

13、location services in China The Chinese market for web search is expanding exponentially English searches are likely to dominate Chinese searches in the near future The soon to be launched Xinhuassearch engine might significantlymodify the industrys landscape Googles activities are subjected to chang

14、ing government-formulated legal requirements Googleis well known for its lackof Public Relation skills Googles search algorithm is far from being satisfactory concerning Chinese results Googles search algorithm is thebest performer for English results Google has many loyal Chinese users China repres

15、ents only 1% of Google revenues, but the investments required are very highGoogle China could be an eternal secondChina Mobile and the Xinhua agency is planning to launch THE new world leading search engineAt this moment there is no room for negotiation with the Chinese GovernmentChina is a place you have to be inGoogle already has an option on the Chinese mar