商务英语沟通

1、商务英语沟通 Business English CommunicationChapter One How to Apply for the Ideal Job（如何申请理想的本课要点.Reading Job Advertisement （解读招聘广告As you read , ask yourself these question1 .Do I have the formal qualification required ?2 .Do I have the experience required ?3 .Am I really suited for the job ?4 .What do I

2、know about the employer ?分析特定的招聘广告）在求职信件中tK写些什么） 引起招聘者的注意）5 .What makes me specially suited for the job ?二. Analysing a Specific Job Advertisement （. What to Mention in Your Letter or Email （四. Attracting an Employer s Interest （五.Hints and Tips （技巧提示）Here are some good ways to make your application

3、 letter stand out:I.Look for something unusual in your experience or qualifications6 .Make the contents of your letter appropriate for the job7 .Avoid annoying phrases8 .Get someone to read your letter before you send itNEVER send your first draft9 .Keep the letter short10 Mention the organisation11

4、 Make your letter physically easy to read* Don t use handwriting * Use a good quality printer * Use short sentences and paragraphs* Use plenty of breaks and white space * Use a type or font that can be easily read and useboldnderliningor CAPITALS * Use a spell-check programme but12-point size* Don t

5、 overuse italics , don t rely onthat alone. You must also check your letter personally before you send it .* Don t use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again六.Practice Makes Perfect （实践造就完美）专业词汇不面试革新Reputation 名誉 声望 Professional专业人员 职业运动

6、员 Qualification 资格 Unpredictability可预测性Continuity 连续性 Candidate 候选人 应试者 Architect 建筑师Job seeker 求职者People-orientated 以人为本的 Prestige 威望影响力 Application letter 求职信 Interview 采访Offend 冒犯 Summarize 总结 概述 Demonstrate 证明 示范 Commitment 承诺 保证 Innovation Coverage新闻报道Template 模板Overlook 俯瞰忽视（简历与面试）Chapter 2 o

7、Resume and the Interview本课要点一.The Rasume or Curriculum Vitae （简历）二.The Essentials （基本要素）*Full name in Chinese characters and Pinyin. Underline your family name*AdressTelephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be includ

8、ed if you have them :*e-mail address*Fax numberPhotographQualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous EmploymentSkillsInterests an

9、d hobbiesFuture career三. Model resume （single-page version）（简历样本）四.Interview Essentials（面试要点）五.What Do You Do Now （如何准备）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost evert

10、hing there is to know about :*The company*The job advertised*The overall business environment the company operates in*The business culture of the companyExisting employees you might knowWhere you might fit into the company*The salary you might be offered六.The Big Day （ 面试当天）七.What Do I Wear （如何着装）八.

11、What Questions Will They Ask （面试问题）九.Be Positive（要积极主动）十.You Do the Talking （把握表述机会）H一 .Dealing with Negatives at the Interview （正确处理面试中的消极因素）十二.Strength from Weakness（ 变不利为有利）十三.Hints and Tips （ 技巧提示）Names *Eye contact *Sit comfortably专业词汇Curriculum vita 个人简历 Resume 履历 Clerk 文员 Coordinator 协调员 Turn

12、over 营业额Orchestra 管弦乐队 Martial arts 武术 Facility 设备 Innovation 革新 创新 Sector 部门Annual report 年度报告Trainers 运动鞋 Pattern 模式 图案 Consultancy 咨询公司Bachelor 学士 Master 硕士 Doctor （Ph.D） 博士Chapter 3 ree Spoken Business Communication （ 口头商务沟通）本课要点*The first, as always, is to spend as much time as possible on prep

13、aration.*The second is to think carefully about the actual content.*The third is to practise your presentation.一 .Preparing for the Talk （ 为演讲准备）1 .The audience2 .The introduction3 .The facts4 .Visual aids5 .Don t trust the technology6 .The venue7 .The length8 .Be ready for questions二 .Preparing The

14、 Content （ 搜集素材）1.Structure*A clear introduction is essential.*Then you move onto the main part of your presentation.*Finally, you must have a conclusion.2.How long shoud your presentation be?Keep It Short and Simple三 .Practice and Presentation Techniques（ 练习示范与演讲技巧）四 .Hints and Tips（ 技巧提示）1 .When y

15、ou stand up to begin, take your time and try not to appear nervous.2 .Most of the time you will be speaking to people who want to hear what you have to say.3 .Talk to the people in the audience.4 .Be careful about the things you do with your hands when speaking.5 .Don t just read your speaking notes

16、.6 .Don t speak too fast.7 .Use only a few, well-chosen, visuals.8 .Pause before you move into the final part of your speech.9 .Don t run away the minute you have completed your presentation.五 .Practice Makes Prefect（ 实践造就完美）专业词汇Presentation 发言 陈述 conciseness 简明 address 致辞 演讲 conference 会议 协商 Techni

17、cian 技 术员 Chief Executive Officer 首席执行官layout 布局 atmosphere 气氛Regional sales manager 地区销售经理audio-visual aids 视听辅助工具lectern 讲台Recruit 征募 招聘 draft 草图 汇票 resist 抵抗 distraction 注意力分散temptation 诱惑Conclusion 结论 pause 停顿 volume 音量 书卷 eye contact 目光接触眼神交会Chapter Four Communicating with Colleagues and Custom

18、ers（同事沟通及客户沟通）本课要点一 . Unspoken Messages （ 非言语信息）Here are a few questions to consider about non-verbal communications :1 .How do you think you look?2 .How can you change your clothing message ?3 .What non-verbal communications do you not like ?4 .What assumptions do you make ?5 .Do you make group ass

19、umptions ?二 .Friendly Communications（ 传递好消息）三 .Communicating Sensitively（ 敏感性沟通）四 .Problem Communications（ 问题沟通）五 .Hints and Tips（ 技巧建议）1.Stay clam2.Listen3 .Don t assume4 .Explain clearly5 .Speak clearly*Do not use jargon.*Do not use long words where short ones will do.*Make sure that you speak at

20、a speed that allows people to understand what you are saying.*Pause frequently.6 .Ask for details7 .Check and respond8.Close六 .Hearing and UnderstandingAchieving Both（倾听与理解 两者兼顾）七 .Action（ 行动 ）1 .Do we want the person to decide the action after communicatiion?2 .Do we want the person to take action

21、that we have alreadydecided?3 .Do we understand the effects the action may produce?八 .Checking（ 核查 ）*Ask question.*Do not make assumptions.九 .Communicating with Bosses（ 与老板沟通）“ The boss may not always be right,but he or she is always the boss.”1 .Listen2 .Ask for suggestions3 .Lead your ideas into t

22、he ideas of the other person4 .Explain clearly5.Ask for suggestions again6.Offer to revise7.Checking8.Follow up十 .A Fact（ 忠告 ）“ Success has many fathers.Failure is an orphan.”专业词汇Comment 评论 意见 potential 可能性 潜力 context 语境 背景 phenomenon 现象 奇迹Criminal 罪犯 investment adviser 投资顾问district 行政区 地区 bonus 奖金

23、红利Dedication 奉 献 commitment 委 托 提 交 initiative 主 动 权 首 创精 神 announcement 宣 布 通 告 identification card 身份证 embarrassment 尴尬 拮据 maintenance 维修 保持Reprimand 谴责训斥conversation 谈话社交grievance 不满委屈jargon 行话 component 组件Chapter Five Written Communication （ 书 面 沟 通 ） 本课要点一 .Composing Your Message（ 内容组织）*Take th

24、e example of a proposed meeting. It s no good writing a message saying that a meetingis to be held if you don t state what is going to be discussed.*No one willcome to your meeting unless you give him or her a good reason why they should attend.*Unless you state a date and time when a meeting is goi

25、ng to be held people can t attend.*Where the meeting is to take place is also vital.*Who is to be involved is also essential information. People will not come to an event if theydo not know that their attendance is expected.*What is the sequence of events? How will decisions be implemented?二 .Writte

26、n Forms of Communication（ 书面沟通的形式）*Your communication should not include unnecessary information.*Your communication must have appropriate content.*Your communication must contain the correct facts.*Your communication should aviod the use or jargon and unnecessary technical terms.*Your communication

27、 should introduce the purpose and mission of the paper, have an explanatory content and should end with a clear conclusion or recommendation.*Your communication should always be spell-checked and read by a colleague before it is issued.三 .Let s Practise（ 练习 ）四 .Hints and Tips（ 技巧建议）1.Size Matters. U

28、se a 12-point type.2 .Use white space.3 .Read aloud.专业词汇Electronic storage 电子储存 memo备忘录 sequence 顺序 agenda 议程 proposal 提议 求婚Biography 传记 个人简介quotation 引文 报价单 recommendation 推荐信 bangle 手镯Pendant 耳环 坠子 text message 短信 international purchasing manager 国际采购经理Explanatory comment 备注 assessment 评价 估计 payme

29、nt due 已到期应付款scissor 剪刀 删去Stapler 订书机 Cash flow 现金流 amateur 爱好者 外行 sponsorship 赞助 Chapter Six Business Meeting（ 商务会议）本课要点一 .Why People Hold Meetings （ 为何举行会议）*To communicate policies *To issue instruction *To listen to review *To hold discussions*To ensure that everyone is aware of what is going on

30、*To review experiences and future action*T provide written records二 .Meeting Styles （ 会议风格）Authoritarian Inclusive Combat Routine Informal三 .Writing the Records of Business Meeting （商务会议纪要）四 .The Disadvantages of a Verbatim Record （ 逐字逐句的会议记录的缺点）*They contain full information about when and where th

31、e meeting took place.*They record the names of the people taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.五 .The advanta

32、ges of a Written Summary （ 总结性会议纪要的优点）六 .Influence and Power （ 影响力 ）七 .Evaluate （ 评估 ）八 .After Considerable Discussion （ 在充分讨论之后）九 .Who Are the Readers of the Minutes（ 谁将阅读会议纪要）十 .Meeting Minutes （ 会议纪要）Keep It Short and Simple What ,Why ,When ,Where ,Who, and How.十一 .More Minutes （ 更多纪要）十二 .Why Cer

33、tain Things Are Important （ 哪些更重要）*People need to know when the meeting took place. *Be very careful with dates.*Location *Present *Apologies for Absence.*Confirmation of Minutes of Previous Meeting. *Note how only the main points.十三 .Hints and Tips （ 技巧建议）十四 .What s to Be Discussed （ 讨论内容）专业词汇Syndi

34、cate 辛迪加 企业联合feedback sessions 反馈会话brainstorming 集体自由讨论accurate 精确的Minutes 会议记录authoritarian 独裁主义者endorsrment 背书 combat 战斗 争论 participant 参与者Insult 侮辱 损害 routine 例行公事日常工作executive committee 执行委员会reluctant 勉强的Verbatim 逐字的 strive 奋斗 努力 elimination 消除 淘汰 phoenician 腓尼基人alphabet 字母表Chapter Seven Cross-c

35、ultural Business Communications（跨文化商务沟通）本课要点一 .Is it Possible to Put Culture into Categories （文化分类是可能的吗）二 .Stereotypes and Assumptions （ 类型和假定）三 .The English Language （英语语言）四 .Hints and Tips（ 技巧建议）1 .Adopt a culture.2 .What wrong?3.Changes五 .Phenomena Which Influence Cultures（ 影响文化的表现形式）1 .Time and

36、punctuality2 .Formality3.Attitudes4.Socialising5.Gender六 .Direct or Rude（ 坦率抑或粗鲁）七 .Deference and Interruption（ 遵从与打断）八 .Politeness（ 礼貌 ）九 .European Union of Differences（差异化的欧盟）十 .Diversity and Communication Opportunities（ 多样性和沟通机会）十一 .Do Some Research（ 做一些调查准备）十二 .Hints and Tips（ 技巧提示）*Be observant

37、.*Ask for advice.*Explain your culture.专业词汇Executive 执行者 textile 纺织品 dialect 方言 行话 category 类别 范畴 assumption 假定 担任 Stereotype 陈规 vice versa 反之亦然scenario 方案 phenomena 现象 奇迹 supreme 最高的 极度的Alcohol 酒精 gender 生产 multimillionaire 千万富翁hierarchy 统治集团inappropriate 不恰当的Variation 变化 estuary 港湾 border 边境 国界 di

38、versity 差异 多样性 innovation 革新 改革Chapter Eight Crisis Communications 危机沟通本课要点Your communication skills could make or break the company一 .What Is a Crisis（ 何为危机）Real crisis share some common characterristics：1 .The timing is unpredictable.2 .The exact nature of the crisis is difficult to forecast.3 .Ev

39、ents occur wityout warning.4 .More than one problem occurs at the same time.5 .The crisis develops rapidly.6 .Communications play a vital role.二 .Why Is Communication Essential In a Crisis（危机沟通的重要性）三 .Hints and Tips（ 技巧建议）1 .Act fast2 .Leave the blame.3 .Don t forget anyone.四 .What Can We Do in Adva

40、nce（ 危机前的准备）Communication is one of the key elements in crisis management.One good way of beginning to plan is to look at recent media reports of crisis.Ask yourslef:1 .Could this crisis have been forecast in advance?2 .What preparations were made by those affected ？3 .Was there a quick response to

41、the crisis?4 .Who was in charge of managing the crisis?5 .Were the media sympathetic or critical of the management of the crisis?6 .How has the crisis affected the images and public preceptions of the organisations involved?五 .The Golden Rules（ 危机沟通十条黄金准则）1 .Prepare in advance.No business is safe fr

42、om s crisis.*An assessment of the likekly threat.*Clear identification of responsibility.*Setting up of the crisis of management tean.*Practice and exercises.2 .Make sure everyone knows their role.3 .Accept responsibility.4 .Act quickly5 .Communicate your position clearly and immediately.6 .Communicate regularly.7 .Tell your staff what is happening.1.1 ntegrate communications into manage