体验商务英语综合教程3第二版重点词汇

1、页眉内容体验商务英语综合教程3 第二版 重点词汇Unit1P6 AValue for money 花钱值得luxurious 奢侈的，豪华的timeless 不受时间影响的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的（有型个性）fashionable 时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度the tendency to always buy a particular brandbrand ima

2、ge 品牌形象the ideas and beliefs people have about a brandbrand stretching 品牌扩张using an existing name on another type of productbrand awareness 品牌意识how familiar people are with a brandbrand name 品牌名字the name given to a product by the company that makes itproduct launch 产品发布the introduction of a product

3、to the marketproduct lifecycle 产品生命周期the length of time people continue to buy a productproduct range 产品范围the set of products made by a companyproduct placement 植入式广告when products are used in films or TV programmesproduct endorsement 产品代言the use of a well-known person to advertise productsBrand posi

4、tioning 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录Offer legal protection 提供法律保护Un

5、it2P14 B1 not enough leg room 没有足够的伸腿空间2 lost or delayed luggage 遗失或延迟行李3 long queuesat check-in 签入时的长队列4 poor quality food and drink 质量差的食品和饮料5 no baggage trolleysavailable 没有可用的行李手推车6 overbooking of seats 超额预订座位7 flight delays and cancellations 航班延误和取消页眉内容时差（飞机时差反应）8 .jet.-lagP15 A1 subway2 dty ce

6、ntre3 carry-on baggage4 one way5 return6 freeway7 rest room8 elevator9 coach class10 timetable11 car parkh) underground k)downtowni) hand luggage f)singlej) round trip a)motorwayc) public toilet b)fe) economy class d) scheduleg) parking lot地铁市中心区手提行李单程票往返旅行高速公路，快车道公共厕所电梯，升降机经济舱时刻表停车场 BE1 mass market

7、大众市场2 a steep climb急剧攀升4 mass unrest大规模骚乱6 be at fault对某事负责8 optimum最适宜的10 be in the front line 奋战在第Readingniche market缝隙市场/利基市场3 stem from 来自，起源于（因为）5 mid-flight飞行途中7 cabin ventilation客舱通风设备9 aviation fuel 航空燃料线的人11 stiffer penalty更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged太忙而不能接电话，繁忙/电话

8、占线页眉内容UNIT3P22A reserved parking space 专用车位Flying business class 商务舱Have fixed working hours 有固定的工作时间P23Subsidiary 子公司Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse 仓库Branches/outlets 分店 分销店Bureaucratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democra

9、tic 民主的Hierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的 革新的P24Cutting-edge 尖端的 前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous exam 严格的考试Time management 时间管理，budgeting， people skill 人际交往Decentralising responsib

10、ility and authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance 业绩测定Benchmarks 基准merge 兼并Unit4P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retailers 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊页眉内容Seducing 吸引Merc

11、handise 商品；货物；Upgraded 升级Fitting room 试衣间Lounge area 休息区Computer kiosk公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers零售商Kiosk小卖部P33 ADownsize 缩小Downgrade 降级Decentralise权力下放Deregulate解除管制；解除控制;Upgrade 提升Reorganise 重组Retrain重新教育，再教育；Redevelop重建，重新开发；Relaunch 重启relocate迁移；重新安置；Restructure重建；调整；重组；B1. I

12、t is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2. The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3. Excellent customer service is v

13、ital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4. The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn t been selling well recently. The marketing team has decided to relaunch th

14、e product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park s

15、ite. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office开放式办公室Hot-desking办公桌轮用制Unit5毛禾1J润 Gross margin:diference between the sell

16、ing price of a product and the cost of producting it经济衰退recession: a period of time when business activity decreases because theeconomy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided欠款 debt: money owed by one person or organisation to another person

17、or organisation .股票市场 stock market: a place where company shares are bought and sold .投资 investment: money which people or organisations put into o business to make a profits每股U攵益 earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what

18、is likely to happen in the future .破产 bankruptcy is when a person or organisation is unable to pay their debts禾1J息 A dividend is a part of the profits of a company paid to the owner of shares税前禾 U 润 Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money w

19、hich businesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by £ 23 million, and the forecast the next quarter is equallygood. Profits from abroad are down because of a recession recession in Japan.However, our pe

20、rformance overall has been good, and the _earnings per share_ have dividend will be increased to 4.3p increased to 26.4p and the dividend per share, which will please our shareholders. We plan to issue new shares in order tofinance expansion in Asia. We also plan to increase our _investment_ in plan

21、t and equipment before entering the Chinese market. We are particularly pleased with our performance in France and Germany where profits have increased. As a resultof using a new distributor, our costs fell, giving us a gross margin of 40percent on our main product line. We will use any extra cash d

22、ebt to reduce the level of our _debt. Our performance in Italy should improve significantly following the bankruptcy of our biggest competitor. However, we should not become too satisfiedwith our share price as economic _revenues_ will continue to conditions remain uncertain and the _revenues reflec

23、t this. Share prices will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying