陕西科技大学工商管理硕士(MBA)课件-2015-《商务英语》-邢战雷-4-Corporate Culture

1、Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities, its own mix of managerial personalities and stylesin other words its own atmosphere, folklore and personality.n Every company has a culture. n Sometimes we get to know this

2、culture by the organizational motto or the things we hear others say about it. n A system of shared values, beliefs, and norms (准则) that unite the members of an organization.n i.e. “how things are done around here.” CultureDo Organizations Have Uniform Cultures?（儒家的仁爱）（儒家的仁爱）（武士道的残忍）（武士道的残忍）Japanese

3、 corporateAmerican corporateLifetime employment system （终身雇佣制）Short-term employment（短期雇佣）Slow evaluation and promotion（缓慢的评价与升职）Rapid evaluation and promotion（迅速的评价与升职）Non-specialized experience road（非专业化的经历道路）Professional experience of the road（专业化的经历道路）Subtle control（含蓄的控制）Clear control（明确的控制）Coll

4、ective decision-making process（集体的决策过程）Individual decision-making process（个人的决策过程）Collective responsibility（集体负责）Personal responsibility（个人负责）The overall relationship（整体关系）Local relationship（局部关系）n Rites and rituals are important to corporate because they help reinforce desired behavior .n For examp

5、le ,when someone does something well ,like selling 1 million dollars of insurance ,the company will often reward the individual with a plaque（匾牌） .This is just a token(象征；记号) ;however ,it serves as a way of saying thank you .n In many instances, these plaques or awards at a dinner or a special cerem

6、ony .VisibleHow EmployeesLearn CultureMaterialSymbolsLanguageStoriesRitualsOrganizationalCulturev Defining boundariesv Conveying identityv Promoting commitmentv Controlling behaviorv Impeding changev Inhibiting diversityv Blocking mergersv Blocking acquisitionsPower CulturePower CultureRole CultureR

7、ole CultureTask CultureTask CultureWhat will the companys future depend on?n The success or failure of your company abroad will depend on - how effectively your employees can exercise their skills in a new location. n That ability will depend on n1. their job-related expertisen2. each individuals se

8、nsitivity n3. responsiveness to a new cultural environment.Some ideas about culture There are a few ideas about culture that we have been shown to be true: across time across national boundary across cultural boundarySome ideas about culturenCulture is learned.n If you were born into a culture, you

9、learned from the moment you began to see, hear and breathe. nCulture can influence biology and biology can influence culture.n The most striking example can be seen in the dramatic increase in average height and body weight of the Japanese people during the last 50 years of the twentieth century. nC

10、ulture is constantly undergoing change. n Cultures change because of internal forces discovery, invention and innovation, external forces the diffusion of innovation across space and time, and borrowing the traits, habits or customs of another culture. 1. Definition of OC shared values & norms 2

11、. Functions of OC boundary, identity, commitment, standards3. Layers of OC three layers: artifacts, beliefs, assumptions 4. Characteristics of a Healthy OC focus on quality, business, team, innovation, autonomy, peopleReview 复习复习Exercises1. Corporate culture is a broad term used to define the unique

12、 personality or characters of a particular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the companys mission statement and other communications, in the architectural style or interior de

13、cor of offices, by what people wear to work, by how people address each other, and in the titles given to various employees. III. Translation Put the following into Chinese. 企业文化是一个很宽泛的术语，一般用来定义一个公司或组织的特征或者个企业文化是一个很宽泛的术语，一般用来定义一个公司或组织的特征或者个性。同时，它也包含了很多的元素，如核心价值、信仰、企业道德和行为准则。性。同时，它也包含了很多的元素，如核心价值、信仰、

14、企业道德和行为准则。企业文化可以体现在公司任务陈述和其他沟通方面，可以体现在办公楼的建筑企业文化可以体现在公司任务陈述和其他沟通方面，可以体现在办公楼的建筑风格和室内装修上，另外，人们穿什么去上班，互相之间如何称呼以及公司给风格和室内装修上，另外，人们穿什么去上班，互相之间如何称呼以及公司给予各类员工的职务称谓都能反映该公司的企业文化。予各类员工的职务称谓都能反映该公司的企业文化。2. Corporate culture refers to both formal, written company policy concerning everything from dress code to

15、employee relationships as well as to the informal behaviors that have become accepted by the group. Corporate culture is also known as workplace culture. Firms with strong cultures achieve higher results because employees sustain focus both on what to do and how to do it.企业文化既包括正式的、书面的公司政策，涉及从着装规范到雇

16、员之间关系的企业文化既包括正式的、书面的公司政策，涉及从着装规范到雇员之间关系的每一细节，又包括非正式的，已被全体员工接受了的行为。也有一些人将这种每一细节，又包括非正式的，已被全体员工接受了的行为。也有一些人将这种文化理解为工作场所文化。那些有着浓厚文化氛围的企业都能取得更高的回报，文化理解为工作场所文化。那些有着浓厚文化氛围的企业都能取得更高的回报，因为员工始终致力于因为员工始终致力于“做什么和怎样做做什么和怎样做”。3.Whether you are dealing with issues of marketing, management, finance, or even the de

17、tails of accounting for a firms assets and business activities, the success or failure of your company abroad will depend on how effectively your employees can exercise their skills in a new location. That ability will depend on both their job-related expertise and each individuals sensitivity and r

18、esponsiveness to a new cultural environment.不论你是在从事营销、管理、财务还是在陈述公司资产和商务活动，你的海外不论你是在从事营销、管理、财务还是在陈述公司资产和商务活动，你的海外公司的成败与否取决于员工适应新环境的能力。这种能力与他们的工作技能和公司的成败与否取决于员工适应新环境的能力。这种能力与他们的工作技能和对新文化环境的敏感和反应息息相关。对新文化环境的敏感和反应息息相关。_4. Company culture is important because it can make or break your company. Companies with an adap