马云美国哥伦比亚大学商学院英语演讲稿

1、马云美国哥伦比亚大学商学院英语演讲稿Alibaba Makes Internet MagicTpics:EntrepreneurshipLeadershipMedia and TechnlgyWrld BusinessPrint this stry E-mail this stryBkmark and shareYu may nt have heard f the Alibaba Grup, but investrs, cmpetitrs and business leadersarund the wrld are paying clse attentin. Frmed 11 years ag

2、 by high schl teacher JackMa,is Chinas largest B2B Internet marketplace fr small- and medium-sizedcmpanies. ther hldings include Alipay, an nline payment service similar t PayPal;puting; and Taba, a scial netwrking and shpping site that Mr. Ma describes asa mash-up f Amazn, eBay . But its the flagsh

3、ip cmpany thathas been the incubatr fr his smetimes-unrthd ideas n management and prductdevelpment.We dnt think abut making mney, Mr. Ma said in September during the Sir Grdn WuDistinguished Speakers Frum at Clumbia Business Schl, spnsred by the Chazen Institutefr Internatinal Business. We think abu

4、t creating value fr sciety, fr the peple, and frthe custmer. And because we dnt think abut making mney, we make mney.That might suing frm smene whse website raised $1.5 billin in 2019年,making it the secnd largest Internet IP in histry (nly Ggles, at $1.67 billin, was larger).Tday, market capitalizat

5、in fis nearly $10 billin, and Taba has mushrmedint Chinas largest retailer by sme measures. Thats all the mrensideringthat Mr. Ma perates in a cuntry with sme f the mst restrictive Internet censrshipplicies in the wrld. Still, he has succeeded by adhering t ne simple si-wrd tenet:custmers first, emp

6、lyees secnd, sharehlders third.Dressed casually in canvas shes and a white windbreaker, Mr. Ma recunted fr the audiencehis childhd in Hangzhu, a majr city in Chinas Yangtze River delta. He was, he said, a fanf wu ia (martial arts) nvels, and ften gt int fistfights as a yung by. He picked upEnglish n

7、 his wn by acting as a tur guide fr freign visitrs in echange fr languagelessns, but because he had difficulty with math, he twice failed his general cllege entranceeams. n the third try, he was admitted t the languages prgram at the lcal university,after which he began a career teaching high schl E

8、nglish.But alng the way, the entrepreneurial bug bit. He launched a translatin service and washired by an American businessman, wh was bankrlling cnstructin f a lcal highway, ttranslate negtiatins with Chinese municipal authrities. Part f the deal-making called fr himt travel t Las Vegas t meet sme

9、investrs, and it was there, in 1995, that he first heard thewrd Internet. He then travelled n his wn t Seattle t visit VPN, a small Internet serviceprvider with five emplyees. There he gt his first lk at the technlgy that wuld, within adecade, make him ne f the mst influential entrepreneurs in the w

10、rld.A key t his success, Mr. Ma said, was having a business mdel s simple that any custmerculd instantly understand it. Unlike eBay, which has a sliding scale f fees, plus cmmissinif the item sells,harges nthing fr up t 50 prduct listings. Chinese SMEssmall and medium enterprises want t sell their p

11、rducts abrad, he said. We help themcreate revenue. But what abut Alibabas revenue? That cmes largely frm annualmembership fees that sellers pay t upgrade t Gld Supplier status, which gives themaccess t mre buyers and an nline strefrnt.A membership fee is smething all SMEs understand, he said. If yu

12、talk abut transactincharges, ur P/E price t earnings rati wuld g up, but custmers wuldnt understandus. ur business mdel shuld be simple and easy enugh fr custmers t understand.Taba, meanwhile, has als steadfastly adhered t the n transactin fee philsphy, whichcaused it t leak mney fr several years. R

13、ecently, thugh, it began selling ad space n thesite. Revenues have been high enugh t push Taba int the black, Mr. Ma said.Fr the first five years , Mr. Ma was the sites chief quality cntrl fficer. Everyfeature f the site was put t ne test: if he culdnt figure ut hw t use n his wn, withuteplanatins r

14、 manuals, it didnt get implemented. Im nt a high-tech guy, he said. Mywife bught me an iPad and I still dnt knw hw t use it. The sites design is deliberatelyn-frills: Clicking n the categries tab, fr eample, pulls up an easy-t-scan alphabeticallist f items fr sale, everything frm fresh garlic t pipe

15、 fittings. New requests frm buyers areprminently displayed and cnstantly updated. And fr buyers wh cringe at the thught fracking up a phne bill, theres a list f Chinese suppliers with tll-free numbers.Whats ahead fr the Alibaba Grup? Dnt epect a fray int nline gaming any time sn. Idnt believe in nline gaming, he said, nting that his sn and his friends spend hurs afterschl glued t a cmputer screen. We culd make a lt f mney n gaming, bu