The_Voice_of_China中国好声音英文介绍评析s_report

1、Can you guess what our topic is? The series is part of The Voice TV Show and is based on the Netherlands program The Voice of Holland won by Ben Saunders. The Voice is a multinational singing competition television. The series started in the Netherlands as The Voice of Holland in 2010. Many other co

2、untries have adapted the format and began airing their national versions in 2011 and 2012.The origin of VOC More than 40 countries in the world has its own The Voice.Format 赛制 The shows format features three stages of competition.Blind Audition The first is the blind audition, in which four coaches

3、listen to contenders without seeing them, and turn their chairs to signify that they are interested in working with that artist. If more than one coach turns the chair, the artist chooses the coach he or she would like to work with. Battle Phase The competition then enters into a battle phase, when

4、the coaches picks two of their own team members against each other to sing the same song together in front of a studio audience. After the vocal(歌唱) face-off, the coach must choose which singers will advance.Live Stage Shows In the final phase, the remaining contestants compete against each other in

5、 live broadcasts. The television audience and the coaches have equal say in deciding who moves on to the final 4 phase. With one team member remaining for each coach, the contestants compete against each other in the final with the outcome decided solely by public vote.The End Finally, each coach wi

6、ll have his/her best contestant left standing to compete in the finals, singing an original song. From these four, one will be named The Voiceand will receive the grand cash prize of a recording contract. Starting with the U.S. version, the coaches usually perform together in the first episode.The t

7、rend of The Voice 其实除了中国之外，全世界都陷入好声音的魅力无法自拔，中国好声音的原版“THE VOICE”世界各地开花，美国之声、英国之声、澳洲之声、韩国之声、德国之声，可以说，全世界都在转椅子。 Actually besides China,people all over the world are obssessed in the charm of The Voice.The original version of The voice of China-The Voice,is becoming popular throughout the world.VOA在美国版中

8、，选手的来源相当多元，在美国版中，选手的来源相当多元，有司机、有军人、有自由职业者，有司机、有军人、有自由职业者，甚至还有专业歌手为他们伴唱。网甚至还有专业歌手为他们伴唱。网友发现风靡全美的友发现风靡全美的美国偶像美国偶像中中的众多选手也一一亮相的众多选手也一一亮相美国之美国之声声。The Voice Australia主持人不播广告。主持人不播广告。澳洲之声澳洲之声的主持人，全程没有播的主持人，全程没有播过广告。节目的收益仅仅通过选手歌曲彩铃下载等途径过广告。节目的收益仅仅通过选手歌曲彩铃下载等途径来实现。来实现。The voice of UKThe voice of Holland(Kid

9、s)brand strategies of VOC 品牌策略品牌策略 What are the brand strategies that support the The voice of Chinas persistent attraction to the society? Mr. Zou, the planner of the program, said in a interview. 支撑中国好声音吸引眼球的品牌策略有哪些?品牌策划人邹凌远总结了以下五点。1. Meeting the needs (迎合需求) The Voice of China provide the audienc

10、e with more original TV show and offer us something more close to our life with lots of impressions. 一反选秀节目的“恶俗、毒舌、冷酷、拜金、富二代、造假”等卖点，给观众提供新颖的节目形式和更贴近生活、朴实无华的感动。2.Accurate Judgements 定位准确 The judges select contestants by their voice rather than their appearance. 不以貌取人，只用声音打动人，而明星导师们选取学员的标准也一律以“好声音”为评判

11、。这样的定位，简单，可操作。 3.High Standards 高标准 The program gets considerable experience from the foreign versions. And the Zhejiang television pursue a higher standard in the transition of local style and the team backstage. 节目经验来自欧美原版节目的成功运作而浙江卫视和灿星制作在本土化运营方面、幕后阵容上也力求高标准。4.Arouse Resonance 引起共鸣 The program tr

12、y to build up a figure with true story so as to arouse the audiences resonance. 以故事塑造不同的歌手个体，激起观众的共鸣。 5.The Effect of Celebrity名人效应 Liu Na Yu Yang consist of the first judges team of The Voice of China. After the play on TV, it attracted the attention of Yao Chen, Li Wen, Feng Xiaogang, and these ce

13、lebrities made it even more prevalent with their weibo. 刘欢、那英、庾澄庆、杨坤组成了中国好声音的首个导师团，一播出又吸引了姚晨、李玟、冯小刚等名人的微博传播。Ads benefit加多宝加多宝60006000万豪赌打包冠名权万豪赌打包冠名权 “ “钱花得值钱花得值 加多宝以6000万的冠名费冠名中国好声音。冠名成功会带来巨大的品牌效益，这有过成功的范例。2005年，蒙牛酸酸乳以1400万元冠名“超级女声”，随后追加了8000多万用于带有超女元素的产品包装、路演、广告宣传等，使蒙牛酸酸乳的销售量从2004年的7亿元人民币飙升至30亿元。

14、七年前，超级女声唱响中国，七年后，中国好声音响彻神州。一次证明中国好声音也是最赚钱的中国好生意。中国好声音变身摇钱树中国好声音变身摇钱树 仅凭广告赚仅凭广告赚20002000万万 中国好声音从第一期至上周，广告费从每15秒15万元，涨到50万元。据相关人士透露，好声音每期仅凭广告就能带来近2000万元的收益。而好声音决赛夜钻石广告位15秒116万 创造中国广告单条价格之最。 From the first phase till last week,the advrtising expense has rose from 150,000 RMB per 15 seconds to 500,000

15、RMB per 15 seconds.It is said that The Voice could get almost 20 million RMB merely through the advertising expense.Speaking of the final,the advertising expense will top to 1,160,000 RMB per 15 seconds,and it is going to be the highest price of a single advertisement.However.There also arose some n

16、egative newsPlayers identity is being questioned Someone pointed out that Xu Haixings shameful behavior which she took advantages of her fathers death to get the judges and the audiences sympothy.And before she joined the Voice,she quit the show 花儿朵朵because of her grandparents illness.She annoyed th

17、e audience for what she had done.Even more,she acted differently when she was not on the stage,she became wilder,not the same as her pure look on the stage. 网友指出其中以父亲过世经历感动评委的徐海星是个选秀专业户，且6月在花儿朵朵全国突围赛时，就以“爷爷病危、奶奶入院”为由退赛。这次又打煽情牌感动评委，令观众十分不满。在电视上的卖萌萝莉外表，私下却是有着别人不一样的豪放本性。 中国版阿黛尔郑虹虽然没有傲人的外表，却凭借她独特的嗓音让全场惊呼。身材微胖的她，用蓝色格子衬衫搭配黑色长裤，不过，日前有网友曝光一段视频，在这段视频中郑虹以浓重的烟熏妆出现，顿时，对郑虹的质疑声鹊起。在视频中，浓妆艳抹的造型让她看上去十分成熟，与蓝格衬衫、看上去宁静的形象大相径庭，而发布这段视频的网友吐槽道：“如果真是同一人，她可以拿奥斯卡影后了”。 Though she i