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1、New Tourism 2014221060143 Fengjun Chen Smart Tourism2014 is the Chinese tourism theme yearBased on the success of the Company China theme park and resort development series forums, China Smart Tourism Expansion and Innovation Conference was held on June 26th and 27th 2014 in Haikou(出自比利时诺本集团官方网站新闻ht

2、tp:/ ） Smart Tourism What is smart tourism 1.In 2008, IBM firstly came up with: smarter planet, smarter cities, smarter tourism （IBM 商业价值研究院 智慧地球赢在中国Z 北京: IBM 中国公司，2008） 2.The definition of smart tourism: Tourism based on cloud computing, internet of things, mobile networking, artificial intelligenc

3、e, virtual reality, data mining and information processing technologies, realizes extensive tourism information collection, mining analysis, real-time transmission and so on（付业勤，郑向敏：我国智慧旅游的发展现状及对策研究J.开发研究.2013（04）.62-65)Theories of Smart Tourism The use and application of technology in the tourism s

4、ector has been called digital or smart tourism.(/ 2014-09-24 )Theories of Smart Tourism The four core competencies: the internet of things, mobile communication, cloud computing, artificial intelligence The CAA system includes: the Capabilities, Attributes, Applicatio

5、ns Four objects of application model: local government, enterprises, local community residents, tourist.(张凌云，黎 巎，刘 敏:智慧旅游的基本概念与理论体系J.旅游学刊.2012.05,66-73)The CAA framework of smart tourism(张凌云，黎 巎，刘 敏:智慧旅游的基本概念与理论体系J.旅游学刊.2012.05,66-73)The application model of smart tourism(张凌云，黎 巎，刘 敏:智慧旅游的基本概念与理论体系J

6、.旅游学刊.2012.05,66-73)The applications of smart tourism(张凌云，黎 巎，刘 敏:智慧旅游的基本概念与理论体系J.旅游学刊.2012.05,66-73)Theories of Smart Tourism Five participants: tourists, tourism enterprises, relevant agencies and tourism destination, tourism management organization, the relevant departments and Industry Travel mo

7、de transfers from passive recipients type to active selection type（黄超、李云鹏： “十二五”期间智慧城市背景下的智慧旅游体系研究J.成都大学学报 5，2007）Theories of Smart Tourism Tourism public service system Four subsystems: Tourism public information platform system, Tourism information indicator system, The tourist traffic service sys

8、tem, Tourism consulting service system（乔海燕：关于构建旅游公共信息服务系统的思考基于智慧旅游视角J,中南林业科技大学学报(社会科学版).2012.04.27-29）Theories of Smart Tourism The construction framework of smart tourism The four forms: Service, business, management and government administration The development framework: Regulation system, Infras

9、tructure system, Information resource system, Application support system, Application system, Service system, Regulations and standardization system, Information security and operation security system(姚国章:“智慧旅游”的建设框架探析J.南京邮电大学学报(社会科学版).2012.06.13-16,73)Problems of smart tourism The lack of unified s

10、tandard scientific definition of smart tourism and theoretical support at present The over emphasis of the technical aspects, easily turning into the tourism mechanical theory Not enough construction conditions of smart tourism in many places And so onExamples of smart tourismExamples of smart touri

11、sm National Tourism Administration has defined 18 cities as smart tourism test cities. Jianmen Pass : scan the sign on WeichatRuraltourism(以下均参考自：邹统纤：旅游思想学术流派（第二版）N,天津：南开大学出版社.2013.02Ruraltourism Theobjectsofstudy:Supply,Demands,Theadvantagesanddisadvantages Thefamousscholars:Sharpley:Rural Tourism:

12、 A introductionAlizaFleischer:RuraltourismindustryandTheeconomicrelationshipinruralareasRuraltourismHeritageTourism The National Trust defines cultural heritage tourism as travelling to experience the places, artefacts and activities that authentically represent the stories and people of the past an

13、d present.HeritageTourism The objects of study: Demands, supply, authenticity and commercialization, factors to success The famous scholars: Poria, From the perspective of tourists Gregory John Ashworth：A Geographic of heritage: Power, Culture and Economy; Heritage Tourism: Current Resource for Conf

14、lict (ATR) Herbert: Heritage, Tourism, and Society HeritageTourismAdventureTourism According to the National Tour Association, adventure tourism is a tour designed around an adventurous activity such as rafting, hiking, or mountain climbing. It is fueled by sport, riches or escape from tyranny, exploration and adventure tourism continues to thrive, change and grow every year.AdventureTourism The objects of study: Demands, supply, Safety management, Risk management theory The famous scholars: Bentley and PageAdventureTourismDarktourism Travel to some tourism destinat