河北工程大学英语协会之新视野四第九单元教学文案

1、河北工程大学英语协会之新视野四第九单元vThe Walt Disney Companyv Questions N H C EN H C E49N H C EN H C E 1. What is the French governments attitude towards foreign cultural invasion and Euro Disney being located near Paris?Tips49 It has tried to stop English from polluting the French language by law and concerned bout

2、 foreign cultural invasion It has done everything in its power to attract the theme park, as a symbol of American culture, to France. N H C EN H C E 2. In respect of a cultural experience what does Disney claim Euro Disney will be? Euro Disneyland will be unique in a manner appropriate to its Rurope

3、an home; They would make it more European but characteristic of a basically American experienceTips49N H C EN H C E 3. What does Disney hope to encourage European vacationers to do?By locating its new theme park 32 kilometers east of Paris, Disney hopes that it will encourage European vacationers to

4、 stay in Europe and vacation at Euro Disney rather than travel to the USA in person. Tips49The Walt Disney Company49N H C EN H C EThe Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four busines

5、s segments: media networks, parks and resorts, studio entertainment and consumer products. media networks Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses. Key areas include: Disney-ABC Television Group(迪士尼迪士尼-ABC电电视集团视集团), ESPN(娱乐与体育节目电视网娱乐与体育节目电视网

6、) Inc., Walt Disney Interactive Media Group(迪士尼迪士尼互动媒体集团互动媒体集团), ABC owned television stations, and a supporting headquarters group. 49N H C EN H C Eparks and resorts Disneys Parks and Resorts is not just home to Disneys beloved characters but the place Where Dreams Come True. Since 1952, when Walt

7、Disney built Disneyland Park in Anaheim, California, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (en

8、compassing 11 theme parks, including some owned or co-owned by independent entities) on three continents. 49N H C EN H C Estudio entertainment The Walt Disney Studios is the foundation on which Disney was built, and at its heart are world-renowned animated features and live-action motion pictures. W

9、ith the creation of Mickey Mouse and Snow White and the Seven Dwarfs, the worlds first full-length animated feature, the Disney name quickly became synonymous with quality entertainment for the whole family. 49N H C EN H C Estudio entertainment The Walt Disney Studios distributes motion pictures und

10、er Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios and DisneyToon Studios - Touchstone Pictures and Hollywood Pictures. Disney Theatrical Productions,one of the largest producers of Broadway musicals, also includes Disney Live Family Entertainment and Dis

11、ney on Ice. Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records and Hollywood Records. 49N H C EN H C E Disney Consumer Products and affiliates (DCP) extend the Disney brand to merchandise ranging from apparel, toys, home dcor and books and magazine

12、s to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCPs various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery.consumer products49N H C

13、EN H C EText StudyN H C EN H C EText SummarySentence PatternZooming WordsUnderstanding 49N H C EN H C EUnderstandingText StudyUnderstanding49v Difficult Sentencesv Question Answering Text StudyUnderstandingAnswer the following questions:Answer the following questions:1. Why did a labor inspector tak

14、e the Disney company to court? Because he believed that the companys dress and appearance code offended individual liberty and violated French labor law.(Para. 1-7)49N H C EN H C E2. What is the authors purpose to cite the case in his passage? To show that the company faces some of the delicate cult

15、ural issues like this while it gets ready to open its theme park near Paris. (Para. 1-7)(Para.1-7)3. How did the Disney management react to the charges like this? It agrees that all employees have to obey the companys code about appearance and it believes that an employee should think a job is more

16、important than his moustache.It made an extraordinary series of tax and financial concessions in order to attract it. 49N H C EN H C E4. What did the French government do to have Euro Disneyland near Paris? (Para.9-18)Text StudyUnderstandingThey have had a negative attitude towards the project and h

17、ave criticized it.49N H C EN H C E5. What attitudes have French intellectuals held towards the Euro Disneyland project?(Para.9-18)The Disney management has been criticized as being culturally insensitive.6. What criticism of the Disney management on the issue of the Euro Disneyland project is implie

18、d in the passage?(Para.9-18)Text StudyUnderstanding(Para.9-18)7. What has the Disney management done to make Euro Disneyland more European?The Disney management has tried to make Euro Disneyland unique in a manner appropriate to its European home. For example, European legends and fairy tales figure

19、 prominently in the creative development of the theme park. Whats more, the direction signs will be in French as well as in English and some performers will chat in French, Spanish and English.49N H C EN H C EText StudyUnderstandingIts short distance to Paris.(Para.9-18)8. What advantage(s) does Eur

20、o Disneyland have in attracting tourists?49N H C EN H C EText StudyUnderstandingDifficult sentencesDifficult sentencesUnderstanding Difficult Sentences1. Does this mean that French men seeking work with the Disney organization must shave off their moustaches too? (line 3) 49N H C EN H C EGenerally s

21、peaking, French people prefer to wear moustaches while the americans do not. In the following part you may find that employees in Euro Disney are required to shave off their moustaches just to add an american touch to the theme park. And this is a cultural clash bought about by euro disney.在有声望的大公司求

22、职，你必须做好准备迎接激烈的竞争以及来自各方面的挑战。 To seek work with a famous company, you must get ready to meet with fierce competition and challenges from all sides.Understanding Difficult Sentences49N H C EN H C Eto seek work with 在(某单位)求职 把那棵灌木的顶枝修剪掉。 Shave off the top branches of that bush. Understanding Difficult S

23、entences49N H C EN H C Eshave off 剃去；削去 She said to me on the phone, “My biggest wish is get a facelift to shave ten years off my age.” 她在电话上对我说：“我的最大愿望就是整一次容,使自己年轻十岁”。Understanding Difficult Sentences2. For all its concern about foreign cultural invasion and its defense against the pollution of the

24、 French language by English words, Frances Socialist government has been untroubled about putting such a huge American symbol on the doorstep of the capital and has been more concerned about its economic effect. (line 21) 49N H C EN H C EFor all + noun phrase = despite/in spite of 尽管尽管一直在谈“削减”，但实际上政

25、府在健康问题上的开支从1979年以来上涨了近三分之一。 For all the talk of “cuts”, state spending on health has increased by nearly a third in real terms since 1979.Understanding Difficult Sentences49N H C EN H C E尽管对当前的金融危机深感不安，中国人对未来的生活并不担忧。 For all their deep concern about the current financial crisis, the Chinese people a

26、re untroubled about their future life.在所有要考虑的因素中，最让她担忧的是自己与人合作的能力。 Of all the factors to take into account, the one she is least untroubled about is her ability to cooperate with others. Understanding Difficult Sentences49N H C EN H C Eto be untroubled about对不担忧先天下之忧而忧;后天下之乐而乐。 Be troubled about aff

27、airs of the state before others;Be indulged in the comfort of life after others.Understanding Difficult Sentences49N H C EN H C E3. It made an extraordinary series of tax and financial concessions to attract the theme park here rather than let it go to sunny Spain. (L25) Understanding Difficult Sent

28、ences49N H C EN H C Emake a series of concessions做出一系列让步令人遗憾的是，她做出的一系列痛苦让步未能使他们的婚姻免于破裂。 Much to her regret, a series of painful concessions she had made was unable to save their marriage from breakup.Understanding Difficult Sentences49N H C EN H C E首相明确表示，对罢工者将不会做出任何让步。 The prime minister has made i

29、t clear that no concessions will be made to the strikers.他们坚持留下来，而不愿意走。 They insisted on staying rather than going.Understanding Difficult Sentences49N H C EN H C E 你是我的客人，而不是她。 You, rather than she, are my guest.rather than - used as a conjunction to link words or expressions of the same type 而不是4.

30、 If Euro Disneyland succeedstheme parks already in France have so far faileda second and even a third park is likely to be built by the end of the century. (L35) If sth. / sb. do / be , sth. else be likely / liable to be / do 如果某事/人, 另一事/人很可能Understanding Difficult Sentences49N H C EN H C EUnderstan

31、ding Difficult Sentences49N H C EN H C E如果你今天深悉上大学之目的，你的生活就可能从现在起被赋予更强烈的责任感。 If you know well what you came to college for today, your life is likely to be invested with stronger sense of responsibility from now on. 5. French intellectuals have not found many kind things to say about the project. (L

32、41) not to find many kind things to say about对没有好感Understanding Difficult Sentences49N H C EN H C E尽管对那部电影有不少的赞美之辞，我对它却没有好感。 For all words of praise with regard to that film, I could not find many kind things to say about it. 6. In this way, he said, people who might otherwise have contemplated a va

33、cation in the United States will be happy to stay on this side of the Atlantic. (L63) In this way, sb. that / who might otherwise have done sth. will be + adj. to do sth. else. 这样，那些本打算做某事的人通过做其它事也可以Understanding Difficult Sentences49N H C EN H C EUnderstanding Difficult Sentences49N H C EN H C E在青少

34、年眼里, 互联网俨然成了多彩的世界。这样，那些本打算逃避现实的青少年通过网上冲浪也可以获得满足了。In the eyes of teenagers, the Internet is just like a colorful world. In this way, those who might otherwise have escaped from reality are content to surf online.1. ban v. (L7) 在西部地区禁止举行五人以上的集会。 Meetings of more than five people were banned in the wes

35、tern area.I. Word UsingI. Word Usingforbid, esp. officially Zooming Words and Word Using9N H C EN H C E42. offend v.(L8)因为冒犯了她的客人而向她道歉。有些音乐听上去不是悦耳而是刺耳。He apologized to her for having offended her visitors.seem bad or unpleasant to sb.; make sb. angry or upset Some music offends, rather than pleases,

36、 the ear.Zooming Words and Word Using9N H C EN H C E43. violate v. (L17) 政府的财政支持违反了自由竞争的原则。那幢大楼的建造违反了消防规章。State-financed support violated the principle of free competition.break or act against Zooming Words and Word Using9N H C EN H C E4The construction of the building violated fire regulations.4. d

37、elicate a. (L10) 工资谈判到了一个敏感的阶段。 Delicate plants need to be kept in a green house during the winter. The pay negotiations have reached a delicate point.needing careful treatment, esp. because sth. is easily damaged Zooming Words and Word Using9N H C EN H C E4 冬季，娇嫩的植物要养在温室里。5. put sth. before sth. (L

38、16) 人们在权衡成功的主要因素时习惯把智商看得比情商重要。People tend to put IQ before EQ in weighing the key factors for success.consider sth. as more impotant than sth. elseZooming Words and Word Using9N H C EN H C E4Never put the plow before the oxen.不要本末倒置。6. in response to (L45) 他应敲门声而开了门。 Management have granted a 10% pa

39、y rise in response to union pressure. He opened the door in response to a knock. 在工会的压力下，资方已经提高了10的薪酬。as a reply or reaction to (an event or sth. that is said) Zooming Words and Word UsingN H C EN H C E47. figure v. (L50) 这一问题在选举中举足轻重。 Li Bai and Du Fu figure most prominently in the history of Chine

40、se poetry. This issue figured strongly in the election campaign. 李白和杜甫在中国的诗史上居于出类拔萃的地位。be important in a process, event or situation Zooming Words and Word Using9N H C EN H C E48. in a flash (L75) 通常情况下，创造力源于一种能抓住脑海中瞬间冒出的奇思妙想的能力。In general, creativity originates from the ability to catch a bright id

41、ea that comes across your mind in a flash. quickly or suddenlyZooming Words and Word Using9N H C EN H C E4I. Structure AnalysisI. Structure AnalysisPart IPart IText StudyStructure Analysis49Part IIPart IIPart IIIPart III(Para.1-7)(Para.1-7)A Case in Point A Case in Point (Para.8)(Para.8)Point at Iss

42、ue Point at Issue (Para.9-18) (Para.9-18) Different responsesDifferent responsesThe Main Idea of Part I:The Main Idea of Part I:Text StudyStructure AnalysisAs a case in point, the Disney organization was taken to court, for its dress and appearance code violated the French labor law, thus serving to

43、 reveal that there exists a cultural clash about Euro Disney.9N H C EN H C E4Device of writing :Part I (Para.1-7)Part I (Para.1-7)Text StudyStructure Analysis9N H C EN H C EInduction4specific details:1. Mikey Mouse does not _. 2. Those who seek work there must _. 3. A labor inspector _ _, contending

44、 that the companys dress and appearance code _. conclusion:The company faces _ as it gets ready to _ near Paris. shave off their moustachestook the Disney organizationto courtviolates French labor lawthe delicate cultural issuesopen its theme park have a beardText StudyStructure Analysis9N H C EN H

45、C EThe Main Idea of Part II:The Main Idea of Part II:As a link between the first part and the third part, the cultural clash about Euro Disney, as mentioned in the first part, naturally raises the question about what people would think of Euro Disney.4This part deals with different responses to Euro

46、 Disney: The French government, more concerned about its economic effect, has made a series of tax and financial concessions to attract it. French intellectuals have been critical about the project whereas kids will not notice about cultural clashes. And the Disney owner has tried to make the park m

47、ore European but not to carry its efforts too far to reserve in the park some American characteristics. But its major concern is still over whether it would be a commercial success.Text StudyStructure Analysis49N H C EN H C EThe Main Idea of Part IIIThe Main Idea of Part IIIPart III (Para.9-18)Part

48、III (Para.9-18)Text StudyStructure Analysis9N H C EN H C EDevice of writing :A general statement supported by details (as shown in Paras. 13-14)4General statement :The Disney management is stressing this tradition.Details: 1. The legends and fairy tales from Europe _ _. 2. A 360-degree movie of adve

49、ntures of Jules Verne_. 3. Direction signs in the park will be in _. figure prominently in the creative development of the theme parkfeatures well-known European actors French as well as English, and some performers will chat in French, Spanish and EnglishSentence Patterns N H C EN H C E1.用于表述用于表述“例

50、证的结例证的结论性归纳论性归纳”2. 用于用于表述表述“佐证用引佐证用引言言”。3. 用于表述用于表述“某人的观某人的观点点”。Sth. is an illustration of sth. else.Sb. point out / argue that sth. be done not prep. phrase, as some might think, but prep. phrase94As sb. put it: “”N H C EN H C EThe incident is an illustration of some of the educational issues the c

51、ollege faces as it gets ready to reform the educational system.Sentence Patterns 94sth. be an illustration of sth. else 某事恰好说明某事恰好说明了了the highlights in Charlie Chaplins life / goodness and wisdom combinedN H C EN H C EThe highlights in Charlie Chaplins life are an illustration of the truth that good

52、 humor is goodness and wisdom combined.Sentence Patterns 94ones love story/ tend to do sth./ torture oneself with unpleasant thoughtsN H C EN H C ETheir love story is an illustration of fact that lovers tend to torture themselves with unpleasant thoughts.Sentence Patterns 94make someone else happy /

53、 by-product of an effort to do sth.N H C EN H C EAs one philosopher put it: “Happiness is a by-product of an effort to make someone else happy.”Sentence Patterns 94Benjamin Franklin/ the mother of good luckN H C EN H C EAs Benjamin Franklin put it: “Diligence is the mother of good luck.”Sentence Pat

54、terns 94a happy journey of life/ be focused on sth./ ones destination/ landscape along the wayN H C EN H C EOne thinker once pointed out that a happy journey of life is focused not on its destination, as some might think, but on landscape along the way.Sentence Patterns 94the best mind/ be dependent

55、 on sth./ to the utmost extentN H C EN H C EThe best mind points out that success of ordinary people is dependent not on gifts, as some might think, but on the ability to develop common talents to the utmost extent.Sentence Patterns 94English Equivalents of ChineseSummaryN H C EN H C E94Creative App

56、lication of ExpressionsText SummaryEnglish Equivalents of ChineseN H C EN H C E1. 到到某公司某公司求职求职2. 刮胡子刮胡子3. 将某人告到法庭将某人告到法庭4. 着装规定着装规定5. 侵犯个人自由侵犯个人自由6. 棘手的文化问题棘手的文化问题7.日子不好过日子不好过8. 迄今为止迄今为止 9.投入使用投入使用10.第一次去欧洲旅行第一次去欧洲旅行94to seek work with a company to shave off ones moustaches to take sb. to court dres

57、s and appearance code to offend individual liberty delicate cultural issues to have a terrible time so far to come into service ones first trip to Europe Creative Application of Typical ExpressionsN H C EN H C E1.1.更看重某事更看重某事2.2.对对不担忧不担忧3.3.做出一系列的让步做出一系列的让步4.4.在在中占突出地中占突出地位位/ /起突出作用起突出作用5.5.转眼间转眼间 9

58、4to put sth. before sth. elseto be untroubled about to make a series of concessionsto figure prominently / largely in in a flash把把A A归因于归因于B B：把把A A认定为认定为B B：唆使唆使A A做做B B：他认定贪婪是唆使人们干那些见不得人的勾当的魔鬼。他认定贪婪是唆使人们干那些见不得人的勾当的魔鬼。 to put A down to B to put A down for B to put A up to Bput greed down for the de

59、vil/ put sb. up to sth./ under-the-table businessHe puts greed down for the devil that has put people up to under-the-table businesses.Creative Application of Typical ExpressionsN H C EN H C E94为为担忧：担忧：麻烦某人做某事：麻烦某人做某事：受受( (病痛病痛) )之苦：之苦：受双脚旧伤之苦，他只好退出马拉松比赛。受双脚旧伤之苦，他只好退出马拉松比赛。 to trouble oneself about

60、to trouble sb. To do sth. be troubled withtroubled with sth./ old wound on both ones feet/ pull out of the marathonTroubled with old wound on both his feet, he had to pull out of the marathon.Creative Application of Typical ExpressionsN H C EN H C E94有所成就：有所成就：成名：成名：使自己精通：使自己精通：不要取得了点成绩就翘尾巴，你还差得远。不要