外贸函电-建立联系-09-14

1、外贸外贸函电函电InternationalInternational Business Business CorrespondenceCorrespondence2015-09-14 建立业务关系是国际贸易中的第一步，也是开建立业务关系是国际贸易中的第一步，也是开展双边业务往来的基础。不论是新成立的共识还是展双边业务往来的基础。不论是新成立的共识还是已经小有成就的企业，为了拓展贸易模式，都要在已经小有成就的企业，为了拓展贸易模式，都要在维系现有业务关系的基础上，不断物色新的贸易伙维系现有业务关系的基础上，不断物色新的贸易伙伴。伴。 同时，在国际贸易中，出口商和进口商通常分同时，在国际贸易中，出

2、口商和进口商通常分布在全球不同的地区，因而建立业务关系的信函也布在全球不同的地区，因而建立业务关系的信函也显得尤为重要。显得尤为重要。第二章第二章 建立业务联系建立业务联系Learning Objectives：After studying the lesson, you should be able tolBe familiar with the background knowledge of establishing business relationslKeep in mind the pattern and framework of both a letter of establish

3、ing business relations and the reply to itlGrasp the useful expressions and phrases in the letter of establishing business relations第二章第二章 内容内容v第一节第一节 如何写作建立业务联系的商务信函如何写作建立业务联系的商务信函v第二节第二节 范例讲解范例讲解v第三节第三节 实用例句实用例句第一节第一节 如何写作建立业务联系的商务信函如何写作建立业务联系的商务信函一、与客户建立业务关系一、与客户建立业务关系( (物色潜在贸易伙伴常用渠道物色潜在贸易伙伴常用渠道)

4、 )： 1 1、机构介绍：、机构介绍： 我国驻外使领馆的商务参赞我国驻外使领馆的商务参赞 Commercial CounselorOffice of the Embassy of P.R. China in xxx; 国外驻华商务参赞国外驻华商务参赞 xxx Commercial Counselor Office in China; 商会商会 Chambers of Commerce, xxx association 银行银行Banks; Other related companies or even persons.第一节第一节 如何写作建立业务联系的商务信函如何写作建立业务联系的商务信函

5、2 2、媒体介绍：、媒体介绍： 贸易名录贸易名录( (出版物出版物) ) Trade Directory Trade Directory; ; 广告广告 AdvertisementAdvertisement； 互联网互联网 Internet;Internet; 3 3、会展：、会展： ExhibitionExhibition，Trade FairTrade Fair第一节第一节 如何写作建立业务联系的商务信函如何写作建立业务联系的商务信函二、信函内容二、信函内容 1 1、建立业务联系信函：、建立业务联系信函：获得信息的来源获得信息的来源简要介绍自身公司的情况简要介绍自身公司的情况陈述写信的意图

6、：合作的领域和形式陈述写信的意图：合作的领域和形式表达合作愿望表达合作愿望期待回复期待回复 二、信函格式二、信函格式 1 1、建立业务联系信函、建立业务联系信函：v获得信息的来源获得信息的来源We owe your name to theWe owe your name to theYour company has been kindly recommended to us Your company has been kindly recommended to us by by We get your name and address fromWe get your name and addr

7、ess fromOn the recommendation of On the recommendation of v简要介绍自身公司的情况简要介绍自身公司的情况We would like to introduce ourselves to you asWe would like to introduce ourselves to you asOur company is in the particular line ofOur company is in the particular line ofWe are, handingWe are, handingWe take this oppo

8、rtunity to introduce ourselves We take this opportunity to introduce ourselves as.as.二、信函格式二、信函格式 1 1、建立业务联系信函、建立业务联系信函：v陈述写信的意图：合作的领域和形式陈述写信的意图：合作的领域和形式We are willing to establish business relations with We are willing to establish business relations with you.you.We shall be pleasant to enter into

9、business relation We shall be pleasant to enter into business relation with your firm.with your firm.It is our pleasure to It is our pleasure to We are desirous of We are desirous of v表达合作愿望表达合作愿望We believe that our cooperation would lead to a huge We believe that our cooperation would lead to a hug

10、e success.success.The cooperation of us will result inThe cooperation of us will result inYour early reply is very much appreciated.Your early reply is very much appreciated.第一节第一节 如何写作建立业务联系的商务信函如何写作建立业务联系的商务信函二、信函格式二、信函格式 2 2、回复信函、回复信函：引出对方来函日期和编号引出对方来函日期和编号感谢对我公司业务的兴趣感谢对我公司业务的兴趣表现对建立合作表现对建立合作关系的愿

11、望关系的愿望陈述下一步计划陈述下一步计划表示歉意，为未来表示歉意，为未来合作留有余地合作留有余地二、信函格式二、信函格式 2 2、回复信函、回复信函：v感谢对我公司业务的兴趣感谢对我公司业务的兴趣Thank you for your interest inThank you for your interest inYour letter of establishing business relations has Your letter of establishing business relations has been received with thanks.been received

12、with thanks.We appreciate your interest inWe appreciate your interest inv表达对建立关系的合作愿望表达对建立关系的合作愿望We would be very glad to enter into business We would be very glad to enter into business relations with you.relations with you.We are desirous of cooperation with your firm.We are desirous of cooperatio

13、n with your firm.It is exactly our desire to expand our scope of It is exactly our desire to expand our scope of cooperation with Ceration with China.二、信函格式二、信函格式 2 2、回复信函、回复信函：v陈述下一步计划陈述下一步计划We are enclosing our latest catalogueWe are enclosing our latest catalogueWe would like to receive

14、your specific enquiry.We would like to receive your specific enquiry.We are sending you our pricelistWe are sending you our pricelistPlease let us know the information you are concerning Please let us know the information you are concerning aboutabout第一节第一节 如何写作建立业务联系的商务信函如何写作建立业务联系的商务信函三、资信调查三、资信调查

15、写信原因写信原因提出具体调查要求，如资金情况、经营能力、商提出具体调查要求，如资金情况、经营能力、商业信誉、履约情况等业信誉、履约情况等保证给予保密保证给予保密表示感谢表示感谢vDear Sirs, The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent. Friendship International Trade Co.， Ltd. 250 Royal Road

16、New York NY 30786 We would be very grateful if you could let us have some information about the financial and business standing of the above firm . Any information that you may give would be treated in strict confidence and we await your early reply. Yours faithfully, Dear Sirs, We have received an

17、order for US $56,500 worth of goods from Atlantic Electronic Co., ltd. . They have given us your bank as a reference. We wish to know if they are good for this amount and in every way trustworthy and reliable. We shall be most grateful for any information you give us. We should of course treat as st

18、rictly confidential any advice you tell us and be only too pleased to perform a similar service for you. We enclose a stamped and addressed envelope for your reply. Yours faithfully,第二节第二节 范例讲解范例讲解一、一、Case StudyCase Study二、教材范例二、教材范例vSituation 1Situation 1 Hangzhou Wahaha Group Co., Ltd. wishes an e

19、xpanding in the production of personal & household care products, and is in the market for several consisting of pretreatment, filling and packaging sections. The main products categories are as follows: Skin care cream or lotion, shampoos, shower cream,liquid soap or cleansing lotion and toothp

20、aste一、一、Case StudyCase StudyvSituation 1Situation 1 Contact Person: Jialin Wang Tel:+86 571-86911181-342 Fax:+86 571-86910764 E-mail:J The information is from the following link: http:/ StudyCase StudyvSituation 2Situation 2 Strongbase Co., Ltd. Is an American company which manufactures shampoo mach

21、ines, including the pretreatment machine, the processing machine, the filling machine and the packaging machine. As we discovered the demand information from the official website of Hangzhou Wahaha Group Co., Ltd. and considered to expanding our business in China, we want to enter into business rela

22、tions with Wahaha.一、一、Case StudyCase StudyvA letter of establishing relations from Strongbase Company Dear Sirs, We obtained your name and address from the information on your official website and learned that you are one of the leading beverage corporations in China. As you are considering expandin

23、g in the field of personal & household care products, we are writing to establish business relations with you. We would like to introduce ourselves as one of the biggest manufacture companies in Minnesota State, specializing in the line of shampoo machines, including the pretreatment machine, th

24、e processing machine, the filling machine and the packaging machine. We express our desire to cooperate with you and please tell us what information you need. We are looking forward to your early reply. Yours faithfully,vA reply letter of establishing relations from Wahaha Dear Sirs, Thank you for y

25、our letter of July 30,2003 concerning establishing business relations with us. As what you said in your letter, we are considering entering into the field of personal & household products, which is our strategic step in the near future. Your wish of establishing business relations coincides with

26、 ours. Could you please send us your latest catalogue and pricelist? Your early reply would be appreciated. Yours sincerely,第二节第二节 范例讲解范例讲解一、一、Case StudyCase Study二、教材范例二、教材范例 见教材见教材 P29P29第三节第三节 实用例句实用例句1、Weve learnt your name and address from the Commercial Counselors Office of the British Embassy in China. 我们从英国驻中国大使馆的商务参赞处得知你们的名字和地址。我们从英国驻中国大使馆的商务参赞处得知你们的名字和地址。2、On the recommendation