产品设计创新的概念与实践ppt课件

1、DesignElite產品設計創新的概念與實踐Innovative Product Design Concept & ImplementationJames, Jan-Nan, ChenAssociate Professor Industrial Design DepartmentChao Yang University of Technology.DesignElite1, What is Design?2, Human Centered Design Strategy3, Design Thinking Process4, Good Design Benchmark5, Evolution

2、 of Design Tools6. New Design Trends.DesignEliteWhat is Design?.DesignEliteDesign is problem solving process設計是解決問題的過程Design needs participation設計講求參與Design means creativity設計即創造力Design can be trained設計能予訓練Design learns from living設計源於生活.DesignElite創造生活便利與提升生活品質是設計行為的目的，設計-統合藝術、科技與行銷，是一種跨專業領域，凝聚知識與經

3、驗的統合工程，其形於外的是增進產品或標的物的價值，然其內在卻是文化傳承的精华呈現。陳建男中華民國工業設計協會 理事長2002/10/15.DesignEliteHuman Centered Design Strategy.DesignEliteElite Design PursueUser Centered DesignDesign Value Added AppearanceCreativity Enhanced SolutionPricePromotionPlaceProductPeople.DesignEliteDesign Thinking Process.DesignElite設計師

4、的三項訓練 觀察力 Observe 思索力 Think 執行力 Execute.DesignElite設計的三項要素 比例 Proportion 外型 Form 細節 Detail.DesignEliteProduct FunctionUserEnvironmentWhichWhenWhyWhoWhatWhere市場定位运用時機战略動機.DesignEliteGood Design Benchmark.Good Design 設計的價值創新Innovation實用Usefulness美觀Aesthetics自訴Speak Itself誠實Honesty耐用Durability細節Details

5、環保Respect Environment少即是多less is more謙虛Unobtrusive百靈公司(Braun)執行總裁 迪特-蘭姆斯 (Dieter Rams).消費趨勢的改變理性消費需求感性消費需求輕薄短小創意 遊戲性 美觀 人性化精緻 價值感 實用 感動性.DesignElite iF Design Award-GermanyDesign QualityWorkmanshipChoice of MaterialsDegree of InnovationEnvironmental FriendlinessFunctionalityErgonomicsVisualization o

6、f UseSafetyBrand Value & Branding.DesignElite Red Dot Design Award-GermanyDesign InnovationAestheticsMarketing ValueFunctionalityErgonomicsEnvironmental Friendliness.DesignElite Good Design Mark-JapanIs it a good design ?Is it a superior design ? Is it a design that breaks new ground for the future

7、? .DesignEliteIDEA-Industrial Design Excellence Award-USAThe IDEA 2006 Judging Criteria: Innovation: how is the design new and unique? Aesthetics: how does the appearance enhance the product? User: how does the design solution benefit the user? Environment: how is the project environmentally respons

8、ible? Business: how did the design improve the clients business? .DesignEliteEvolution of Design Tools.DesignEliteNew Design Trends.DesignElite環保與節能的綠色設計多元化的分眾市場概念性的產品開發战略高度競爭的產業生態.設計創意機會：The Experience of OXOSam Farbers PainDavin Stowells Solution.設計創意機會：The Experience of OXO.設計創意機會：The Experience of OXO.DesignElite“You see thin