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1、 ii iUnit8OrdersandTheirFulfillment订单及其履行8.1Introduction(简介)目的:掌握如何下订单并进行回复。 一般地,订单应包括以下内容:品名和品质。应清楚地提及商品目录或目录号码,对商品质量进行必要的准确而全面的描述(比如质量等级、颜色、式样等)。价格和数量。应清楚地说明所订购的每项商品的数量、重量或长度。如果没有明确的数量,则应说明最高限量与最低限量。包装和标志。装运地点、装运日期、运输方式及代理等。付款条件。单据。包括所需的全部单据及运输指示。替代品。如果所要的商品没有现货供应,是否同意以别的商品替代。8.2WritingSkills(写作技巧

2、)订单信函的写作步骤及常见表达方式:写作步骤表达方式(1)表明向对方订购货物(或信后随附有订WeareinreceiptofyourletterofOctober4thandarepleasedtoplaceanorderwithyouforthefollowinggoods.(我们已收到你方10月4日信函,并非常高兴地向你方订购以下货物。)单)PleasefindenclosedourOrderNo.B5421for(请注意随附的我方B5421号订单。)(2)确认双方达成的交易条件(交货期、运输方式、包装、付款条件及折扣等)Wewouldliketoconfirmthatpaymentist

3、obemadebyirrevocableletterofcredit.(我们确认以不可撤销信用证付款。)Wewouldliketothank呼ouffoirtlte30D%discountyouallowedus.(非常感谢你方给予我方30%的商业折扣。)(3)表达进一步合作的愿望Wewillsubmitfurtherorders,ifthisoneiscompletedtooursatisffaction.(如果本次订货令我方满意,我方将继续向你方订货。)接受订单信函的写作步骤及常见表达方式:写作步骤表达方式(1)对收到订单表示咼兴,并同意订单的条件Wearepleasedtoconfirm

4、yourorderwhichwehaveacceptedontheterms.(我方很高兴确认你方订单并已接受你方条件。)Weareinreceiptofyourfavorofthe10thMaywithyourorderforfiveprintingmachines,whichIherewithacknowledgewithbestthanks.(贵公司5月10日来函及五部印刷机器的定单均已收到,在此表示谢。)Weacknowledgereceiptofyourfavorofthe10thJuly,andthankyoufortheorderyouhavegivenus.(贵公司7月10日函

5、收悉,对此次订货,我公司表示感谢。)(2)对所订货物加以赞许Ourproductsaresellingwellinmanyareas.(我们的产品在许多地区销路很好。)(3)保证对订单迅速、认真地处理Weappreciatethebusinessyouhavebeenabletogiveusandassureyouthatyourorderwillreceiveourmostcarefulattention.(感谢你公司照顾我们这笔交易,我们保证一定慎重办理贵方订单。)WearepleasedtosaythatwehavealreadymadeupyourorderNo.9901,andyou

6、mayexpectdeliverywithinthenexttihrnee(days.(我们高兴地通知你方9901号订单货已备妥,有望在三日内交货。)(4)提醒对方注意其他可能感兴趣的商品Besidessergeswesupplyawiderageofothermanufacturedclothesandencloseacopyofourcurrentpricelist.(除了哔叽布之外,我们还供应一系列机织布,现随信附上一份取新的价目表。)(5)希望今后收到更多订单Weappreciateyourco-operationandlookforwardtoreceivingyourfurther

7、orders.(感谢你方的合作,希望继续收到你方订单。)拒绝订单信函的写作步骤及常见表达方式:写作步骤表达方式(1)对未能满足对方的需要表示歉意Wearesorrythatthemodellrequirediisnolongerbeingmanufactured.(非常抱歉,你方所需型号我方已不再生产。)Wearesorrytosaythatwemustturndownyourorderaswehavefullorderbooksatpresentandcannotgiveadefinitedatefordelivery.(非常抱歉我们必须拒绝你方订单,因为目前我们的订单排得很满,不能给你们一

8、个确切的交货期。)(2)若有替代品的话,建议对方使用替代品WearesorrythatyourorderofmodelIisoutofstocknow.Pleaseselectasuitablesubstitutefromtheenclosedcatalogue.(你方有关1型号的订单,现在无货,深感抱歉。请从所附寄的目录中挑选合适的替品。)(3)希望下一次有机Weregretthat,owingtoashortageofstocks,weareunabletofillyourorder.Wewill,however,contactyoubyfaxoncesupplyingimproves.(

9、因为存货短缺,未能供应贵公司所需货品,特此致歉。一旦供应情况改善,我们将电传通知贵公司)会合作 #8.SpecimenLetters(样函)Letter1:PlacinganorderDearSirs,Re:OurOrderNo.456Pleaseshipthefollowingmerchandise:QuantityPatternNo.CatalogueNo.Prices600pillowcases1845USD1.60each500pillowcases2165USD1.70each(AllthepricesareFOBShanghai.)Delivery:DuringSeptemberP

10、ayment:ByLetterofCredittobeopenedinaccordaneewithouragreementPacking:Usuallypackinginstrongbales,withgunnybagcoverandwaterproofmaterial.Pleaseacknowledgethisorderimmediatelyonreceiptandinformdefinitedeliverydate.Thisorderisofnoavailifitnotsignedbyaresponsiblepersonofourfirm.Yoursfaithfully,8.4FocalW

11、ords(焦点词汇)actn行为,行为过程,一幕,条例,法令Thethiefwascaughtintheactofrifflingthesafe.Thesecondactwasnotveryinteresting.NavigationActvt.&vi.行动,办事,充任,发生作用Whydontyoumakeupyourmindtoactatonce?Weshouldactinaprincipledmanner.Whoactedaschairmaninherabsenee?Thismedicineactsontheheart.actas担任Heactedaschairmaninmyabsenee

12、.actin在方面(的)行动Iamquitesurethatheactedinthismatterfromdisinterestedmotives.acting:adj.&n.代理的,演技anactingchairmanHeractingwasquitefirst-rate.action:n.行动,行为,作用,诉讼,故事takeactionputoutofactionActionspeaklouderthanwords.Theywereforcedtotakelegalaction.Thestormputthetelephonesoutofaction.Ifeltthatitwastimefo

13、rmetotakeaction.confirmvt.巩固,确定Thelatestinformationconfirmsmybeliefthatheistoblame.Weherebyconfirmacceptaneeofyourorder.confirmation:n.批准,认可,证实Wearewaitingforconfirmationofthenews.confirmed:adj.证实的,保兑的confirmedletterofcreditfavorn.好感,赏识,帮忙,特权Wouldyoudomeafavor?Aletterofcreditinourfavorwillbeestablis

14、hedimmediately.vt恩惠,给以优惠,对有利,赞成Opportunitiesalwaysfavorthosewithcourage.Wetrusttobefavoredwithyourorder.favorable:adj.赞成的,有利的,优越的Webelieveifyoutakethequalityintoconsideration,youwillfindourquotationmostfavorable.favorably:adv.赞成地,满意地,有帮助地Heimpressedmefavorably.favoredadj.满意的,优惠的most-favored-nationtr

15、eatmentfavorern.支持者,赞成者infavorof赞成,主张Theywereinfavoroffreetrade.inonesfavor对某人有利Theexchangerateisnotinourfavor.askafavorofsb.求人帮一个忙Iwanttoaskafavorofyou.marketn.市场,需求,销路,交易,市价Goodwaremakesquickmarkets.vt.交易,销售Theinventoristryingtormarrtettihiismew|prmarketableadj.适销的,畅销的marketablegoods畅销货marketern.在

16、市场上买卖的人,专营某种商品的商人或商店abiggasolinemarketermarketingn.买卖,营销amarketingcostmarketplacen.集市,市场registern.登记,记录,注册,登记册JustsigntheregisterhereandIllhaveyourbagssentuplater.vt.&vi.登记,注册,挂号邮寄,留下印象Pleaseregisterthisletter.Hisbearingregisteredmewithintensefear.registeredadj.登记的,注册的,挂号的registeredtrademarkregister

17、edpost ii #&5UsefulSentencesInconsiderationofthisbeingyourinitialorder,wehavedecidedtograntyou3%specialdiscounttostrengthenyourpositionincompetitionwithothersuppliers.WehavereceivedyourletterofMay23alongwithyourproformainvoiceNo215/1427intriplicateandtakepleasureinplacinganorderwithyouforthesaiditem

18、s.WearepleasedtoinformyouthatyourorderNo.320hasbeenacceptedbyourmanufacturers.Weherebyconfirmacceptanceofyourorderandareenclosingherewithoursalesconfirmationintwooriginalsoneofwhichpleasesignandreturntousforourfile.Wehopethatthisorderwillmeetyourimmediateacceptanceandcarefulexecutionasusual.Pleasesupplytheunder-mentionedgoodsasperyourquotationandsamplessubmittedonSeptember5.Inviewofourheavybookings,wearenot

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