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1、30tips30Become a more effective presenterCopyright 2008, Jack E RossinThree Bad AssumptionsGreat ideas speak for themselvesJust Be YourselfWords countCopyright 2008, Jack E RossinAssumption #1: Great ideas speak for themselves.A person listening to your idea may never know if that idea will work tec

2、hnically, or, if it can be produced efficiently, or, if it will truly solve a pressing need. But, they will always sense whether the presenter was confident, sincere and likeable.Copyright 2008, Jack E RossinAssumption #2. Just be yourself.Presentations are business theatricsCopyright 2008, Jack E R

3、ossinAssumption #3: Words Count Determinants of communication impact WordsVoice (confidence and comfortable)Non-verbal (posture, eye contact, gestures)Copyright 2008, Jack E Rossin3 determinants of communication impactWords 7%Voice (confidence and comfortable) 38%Non-verbal (posture, eye contact, ge

4、stures) 55%Copyright 2008, Jack E RossinWords IronyWe spend all of the time developing and rehearsing the words. Spend time standing up presenting.Copyright 2008, Jack E RossinBad Assumptions summaryThe pitch is as important as the idea.Presenting requires business theatricsWords matter but techniqu

5、e carries the day. Copyright 2008, Jack E RossinTechniqueCopyright 2008, Jack E RossinPostureCopyright 2008, Jack E RossinPosture at a tableChair seat all the way up.Sit on the front edge.Lean in slightly.Arms on table.Straight spine.Copyright 2008, Jack E RossinSmileCopyright 2008, Jack E RossinSmi

6、leCopyright 2008, Jack E RossinSmileCopyright 2008, Jack E RossinSmile!Copyright 2008, Jack E RossinEye ContactCopyright 2008, Jack E RossinEye ContactEye contact wins people to your side One thought, one person Dont talk without eye contactStraight shooters make eye contactCopyright 2008, Jack E Ro

7、ssinStrong VoiceVoice = EnergyCopyright 2008, Jack E RossinSlow down!Copyright 2008, Jack E RossinP A U S EFacilitates impactFacilitates learningSlows the speaker downGets the audiences attentionCopyright 2008, Jack E RossinTechnique summaryArnold Schwarzenegger PosturePosture at the tableSmileEye c

8、ontactVoiceSlow down!P A U S ECopyright 2008, Jack E RossinTricksNervous? Hold a penShaky? Lean in on the tableLost? PauseDry? WaterFinish? Exit LineCopyright 2008, Jack E RossinStorytellingThe strongest way to communicate.The most memorable way to communicate.The easiest way to communicate.Copyrigh

9、t 2008, Jack E Rossin“If you have something important to say, wrap it in a story.”Copyright 2008, Jack E RossinStory GuidelinesA story has an open, middle and close. Give your story a visual location and mood. In telling a true story, you are allowed to twist facts and sequence to make the story flo

10、w better.Copyright 2008, Jack E RossinStory GuidelinesYou dont need to tell everything that happened, especially if it requires a side story to explain.Before you tell a story, decide what the ending will be.Make it work in a business settingCopyright 2008, Jack E RossinBusiness Story ExampleHutBudd

11、ed PupConCopyright 2008, Jack E RossinBusiness Story ExampleHotButtered PopCornCopyright 2008, Jack E RossinGrand OpeningsThe Opening is your presentation!Its not about us, its about them. If possible, start with a storyALL REFLECTING THE TAKEAWAYCopyright 2008, Jack E RossinThe TakeawayWhat is the

12、one thing you want them to remember from your pitch.A takeaway is something that is important to the client and can differentiate you from competitors. Put the takeaway in the open, middle and closeCopyright 2008, Jack E RossinOpening TipsDeliver bad news in the openingStick with the PlanAudiences t

13、end to draw conclusions about the presenter instantly.Copyright 2008, Jack E RossinPowerful closingsA close has two partsSummaryAction StepDont flinch in the action stepCopyright 2008, Jack E RossinGetting betterLets go to the video tapeTrust your teamMake the action fit the words“Well, here goes no

14、thing”RehearseCopyright 2008, Jack E RossinRehearseHow to rehearseTransitions/handoversFocus on your open, know your exit linePractice in front of peopleCopyright 2008, Jack E RossinObservationsNotes. You cant live with them, you cant live without thembut try.The more you present, the better you get

15、. Be prepared to hop on the elevatorCopyright 2008, Jack E RossinThe 10/20/30 RuleUse no more than 10 PowerPoint SlidesSpeak no longer than 20 minutesThe minimum font type for slides is 30Copyright 2008, Jack E RossinStyle TipsAct like you want the business! Extra credit shows interest.Present like a team.Ask for the business.Copyright 2008, Jack E Rossin3 final thoughtsStart with a story, smile and speak in a big voice.Articulate the takeaway in the beginning, middle and end.Rehearse your presentation, not just the words of your presentationCopyright 2008, Jack E RossinYou ca

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