[浙江]新中式风格售楼处改造室内装修方案

1、丨 may 24, 2018THE FIRST STAGE CONCEPTAL DESIGN第一階段規劃、概念階段CHIEF DESIGNER：RICky WONG DESIGN MANAGER：LULI xULUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECTHUzHOU, zHEjIANG湖州 魯能鸿泊湾二期售樓處改造項目HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目ANALySIS OF GEOGRAPHICAL ENvIRONMENT地理

2、壞境分析項目 區位PROjECT LOCATION項目區位The projecT is lhung po Bay is locaTed aT The ding an sTreeT Block in Wuxing disTricT of huzhou, no. 1158, nanhua road, huzhou (hangzhou souTh road and nanhua road inTersecTion), locaTed in The old ToWn of huzhou.surrounded By Three rivers and BeauTiful dreamland, advoca

3、Tor of huzhou life complex area.鸿泊湾位於湖州市吳興區定安街地塊，湖州市南華路 1158 號（杭長橋南路和南華路交叉口），位於湖州老城區。山水環繞，環境優美， 鸿泊湾湖州“生活綜合區”倡導者。HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目IN THIS PROjECT, THE LOCAL CUSTOMERS IN CHONGqING AREA ARE MAINLy CONCERNED WITH THE TARGET OF THE MARkET, AND SAT

4、ISFy THE RESIDENTIAL FUNCTION OF SUCH GROUPS. SUCH GROUPS ATTACH IMPORTANCE TO THE LOCATION AND ENvIRONMENT OF THE REGION, AND BELONG TO THE HIGH-END CUSTOMERS IN THE CITy. ON SUCH BASIS, THE INvESTMENT CLIENTS IN AND OUTSIDE THE PROvINCE THAT ARE ATTRACTED ARE IMPORTANT CUSTOMERS; THE REST OF THE C

5、LIENTS IN THE COUNTRy HAvE THEIR CLIENTS IN THE CASE.本專案中，以湖州區周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬於城市中高端客户群。在此類基础上，吸 引到的省內外投資客戶為重要客戶；全國其餘客戶為本案偶得客戶。core cusTomer：SUCH GROUPS TO IMPROvE THE GROUP IS GIvEN PRIORITy TO, IN THE UPPER CLASS SOCIETy, HAvE A CERTAIN SOCIAL STATUS AND ECONOMIC BASE

6、, THE GROUP LEADING OPERATION SMARTFORTUNE CLASS OF SOCIAL RESOURCES.核心客戶：此類群體以改善型群體為主，處於社會中高層階級，具備一定的社會地位與經濟基礎，該 群體主導社會資源運作的財智階級。imporTanT cusTomer：SUCH GROUPS ARE MAINLy AIMED AT IMPROvING THE TyPE OF CUSTOMER, SATISFyING THE NEEDS OF SUCH GROUPS. FOR INvESTORS IN THE PROvINCE TO PROTECT IMPORTANT

7、 CUSTOMERS, SUCH GROUPS HAvE A CERTAIN ECONOMIC STRENGTH, HAS CERTAIN ExPERIENCE ABOUT INvESTMENT, OCCUPy THE GROUP TO PURCHASE PROPERTy INvESTMENT RATIO THAN MOST.重要客戶：此類群體以改善型客戶為主，滿足此類群體居住功能需求。以省內投資客護為重要客戶， 此類群體具備一定經濟實力，對投資有一定經驗，購置物業佔據該群體投資比例的較大部分。accidenTal cusTomer：PROvINCIAL AND OTHER REGIONAL

8、INvESTMENT GROUPS.偶得客戶：省內及其他區域投資群體。cusTomer Base locaTion - grade lock客群定位 - 分級鎖定CUSTOMERS TO ANALySIS客群分析核心客戶 core cusTomer重要客戶 imporTanT cusTomer偶得客戶 accidenTal cusTomerARCHITECTURAL APPEARANCE建築外觀HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目DESIGN POINTS設計要點kEy POINTS

9、 OF THE DESIGN設計要點HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目HUzHOU IMPRESSION湖州印象HUzHOU IS NAMED AFTER THE LAkE. THE NORTHERN PART OF THE TAIHU LAkE IS vAST AND THE WEST IS LEANING AGAINST THE TIANMU CANGSHAN BAMBOO SEA; THE STATE OF THE CULTURAL RELICS, THE SILk HOUS

10、E, AND THE LAND OF FISH AND RICE. THE LITERATI SWASHBUCkLERS ARE SPLASHED WITH INk, AND THE HERMITS ARE HEROIC AND SkILLED. MILLIONS OF yEARS OF HISTORy HAvE COME FROM A LONG HISTORy.“湖州”因湖而得名的城市。北傍太湖浩渺烟波，西倚天目苍山竹海；文物之邦、丝绸之府、鱼米之乡。文人墨客揮灑潑墨，隱士豪俠技藝卓絕，各領風騷。百萬年文史從此源遠流長kEy POINTS OF THE DESIGN設計要點HUzHOU LU

11、NENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目【湖州万象】山水清遠，文史富饒qINGyUAN SCENERy, RICH LITERATURE AND HISTORy.湖山湖竹湖水氣貫長虹CULTURAL HIGHLIGHTS運用元素：竹韻節節高升，堅韌挺拔，萬古長青。IT IS RISING STEADILy, TOUGH AND UPRIGHT AND EvERGREEN.行雲流水FLOWING WATER運用元素：水色湖藍綿綿，優美高雅，一氣呵成。THE LAkE IS BLUE, ELEGANT AND

12、 ELEGANT.湖 丝絲絲入扣SILk BUCkLE運用元素：絲質湖絲微軟，細緻入微，寸寸精巧。LAkE SILk MICROSOFT, NUANCED, COMPACT AND ExqUISITE.大開大合OPENING AND CLOSING運用元素：山形連綿起伏，氣勢磅礴，收放自如。ROLLING, MAGNIFICENT, RETRACTABLE.HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目kEy POINTS OF THE DESIGN設計要點湖山THE MOUNTAIN IS

13、DOMINATED By BAMBOO SPRINGS AND SMOkE AND MIST. IN THE BREEzE AND MOON, RETURN TO NATURE.山以竹海流泉、烟岚云雾为胜。清風明月間，迴歸自然；在寸土一隅間，見遼闊世界。HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目kEy POINTS OF THE DESIGN設計要點湖水THE FORM OF WATER CHANGES, AND EvERyTHING IS RAISED TO SUPPORT ALL TH

14、INGS. PRECIPITATING IN THE CULTURAL CONCEPT, IT IS PREGNANT WITH PROFOUND NATURAL ECOLOGICAL WISDOM.水之形態萬千變化，利萬事而養萬物。跨越時間長河，在文化理念中沉澱，孕育著深刻的自然生態智慧。HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目kEy POINTS OF THE DESIGN設計要點HUNG PO BAy OF SLAE OFFICE & SHOW FLAT PROjECT湖州 鸿泊湾

15、售樓處改造及精裝樣板間項目BAMBOO - THE PEN OF THE LAkE. PLANTED IN THE COURT CAN BE ExEMPT FROM vULGARITy. INTO THE POETRy AND PAINTING, CAN CREATE A qUIET ENvIRONMENT, CAN BE METAPHORICALCHARACTER. IF yOU ENTER THE HOME, yOU WILL FIND A CLEAN WORLD IN A COMPLEx WORLD.竹 - 湖筆之桿。種于庭，可免流俗。染詩畫、可造幽境。入家室，可喻品性。湖竹HUzHOU

16、 LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目湖丝SILkWORMS ALSO SPIT. ONE THREAD, ONE THREAD, ONE WEAvING, MINGLING WITH THE SOFT POWER.絲蠶所吐也。一絲一線，一繅一織，以柔軟之力融與心中。kEy POINTS OF THE DESIGN設計要點HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目kEy POINTS OF T

17、HE DESIGN設計要點湖笔王羲之兰亭序筆中之冠THE CROWN OF THE PEN書圣BOOk SAINT天下第一行書THE FIRST LINE OF THE WORLDHUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目kEy POINTS OF THE DESIGN設計要點BAMBOO FESTIvAL筆中之冠MAO yINGzHIS TE

18、CHNIqUES-WRITING INk AND SqUANDERING THOUSANDS OF yEARS OF HISTORy AND HUMANITIES, WISDOM IS BLOOMING AT THE TIP OF THE PEN, AND POETRy IS INHERITED IN HISTORy.毛穎之技甲天下 - 執筆潑墨，揮灑千年歷史人文，智慧在筆尖下綻放，詩文在歷史中傳承。DESIGN SCHEME設計方案 售樓處OPTIMIzE THE PLANE優化平面HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjE

19、CT湖州 魯能鸿泊湾售樓處二期改造項目OPTIMIzE THE PLANE一层優化平面方案LINE GRAPH動線圖HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目LINE DIAGRAM動線圖OPTIMIzE THE PLANE優化平面HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目OPTIMIzE THE PLANE二层優化平面方案LINE GRAPH動線圖HUzHOU LUNENG HONG

20、 BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目LINE DIAGRAM動線圖CONCEPT OF DESIGN設計概念CONCEPT OF INTENT意向概念HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目LOBBy RECEPTION INTENTION一層大廳前臺意向CONCEPT OF INTENT意向概念HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州

21、 魯能鸿泊湾售樓處二期改造項目SANDBOx INTENTION一層沙盤區意向CONCEPT OF INTENT意向概念HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目CHAT AREA INTENTION一層洽談區意向CONCEPT OF INTENT意向概念HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目CHILDRENS PLAy AREA INTENTION一層兒童遊樂區意向CONCEPT

22、 OF INTENT意向概念HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目vIP AREA INTENTION一層 vip 區意向CONCEPT OF INTENT意向概念HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目BATHROOM INTENTION一層衛生間意向MATERIAL SCHEMATIC物料示意HUzHOU LUNENG HONG BO BAy SALES OFFICE REN

23、OvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目SPACE PROGRAM空間方案 沙盤區kEy POINTS OF THE DESIGN設計要點HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT湖州 魯能鸿泊湾售樓處二期改造項目ELEMENTAL SOURCE - UPHOLD元素來源 -“秉承”THE TRADITION OF ADMIRING CHINA FOLLOWS HUMANITIES AND vIRTUES. ALL THINGS IN NATURE, LIvING AND SyMPATHIzING WITH EACH OTHER, TAkE ADvANTAGE OF HUzHOUS NATURAL ENvIRONMENT AND CULTURE TO TRANSFER LINkS, WRITING NATURE AND HISTO