商务英语函电实训unit1FoundamentalsofBusinessWriting精课件

1、Unit 1 Foundamentals of Business Writing Unit 1 Foundamentals of Business Writing 1.Guide to Basic Business Letters The basics of good business letter writing are easy to learn. The following guide provides the phrases that are usually found in any standard business letter. These phrases are used as

2、 a kind of frame and introduction to the content of business letters. At the end of this guide, you will find links to sites that give tips on the difficult part of writing successful business letters arguing your business objective. By using these standard phrases, you can give a professional tone

3、to your English business letters. Unit 1 Foundamentals of Business Writing The Start Dear Personnel Director, Dear Sir or Madam: (use if you dont know who you are writing to) Dear Dr, Mr, Mrs, Miss or Ms Smith: (use if you know who you are writing to, and have a formal relationship with - VERY IMPOR

4、TANT use Ms for women unless asked to use Mrs or Miss) Dear Frank: (use if the person is a close business contact or friend) Unit 1 Foundamentals of Business Writing The Reference With reference to your advertisement in the Times, your letter of 23 rd March, your phone call today, thank you for your

5、 letter of March 5 th . The Reason for Writing I am writing to inquire about apologize for confirm Unit 1 Foundamentals of Business Writing Requesting Could you possibly? I would be grateful if you could Agreeing to Requests I would be delighted to Giving Bad News Unfortunately I am afraid that Unit

6、 1 Foundamentals of Business Writing The Finish Yours faithfully, (If you dont know the name of the person youre writing to) Yours sincerely, (If you know the name of the person youre writing to) Best wishes, Best regards, (If the person is a close business contact or friend) Sample Letter Unit 1 Fo

7、undamentals of Business Writing Here is a sample letter using some of these forms: Dear Mr Flintstone: With reference to our telephone conversation today, I am writing to confirm your order for: 120 x Cheddar Deluxe Ref. No. 856 The order will be shipped within three days via UPS and should arrive a

8、t your store in about 10 days. Please contact us again if we can help in any way. Yours sincerely, Unit 1 Foundamentals of Business Writing 2.How to Write a Business Letter A business letter is a formal means of communication between two people, a person and a corporation, or two corporations. Busin

9、ess letters differ from personal letters because they follow very strictly set rules for composition. Many people are intimidated by the prospect of writing to strict guidelines, however business letters are nothing to be afraid of. They are too useful a tool to be stigmatized by the public. Unit 1

10、Foundamentals of Business Writing Before you begin writing, answer the following questions:1. What is my purpose in writing this letter/memo/report?2. What does my reader want or need to know to understand my message?3. Have I answered important questions and provided the necessary information for t

11、he reader?4. Did I accomplish my purpose?5. Have I included boring, confusing, or distracting information?6. What do I want the reader to do when he or she is done reading this?7. Is that clear to the reader?8. Have I included all the information necessary for the reader to take this action? Unit 1

12、Foundamentals of Business Writing DEFINITION OF A BUSINESS LETTERA business letter serves the main purpose of communication between two companies, or it is a method to talk to different people within a business.PURPOSE OF A BUSINESS LETTERThe purpose for business writings is to inform readers of inf

13、ormation you want to get across or possibly persuade the readers to do something. Unit 1 Foundamentals of Business Writing THE 7 C s OF BUSINESS WRITINGMost problems with business letters are they are either hard to understand or very long and drawn out. One solution that many writers use to correct

14、 this problem is to double check the writing to make sure it follows the seven Cs of business writing. The seven Cs are: Clear Concise Correct Courteous Unit 1 Foundamentals of Business Writing Conversational Convincing Complete If you as a writer are able to effectively do all or part of these seve

15、n guidelines, then your paper will be on its way to being a good business letter. Unit 1 Foundamentals of Business Writing KEEPING YOUR LETTER TO THE POINTThe first thing you need to make sure of when writing a business plan is to make sure that you are not wasting the readers time. There are two questions to make sure that you are not wasting their time and they are, why am I writing and what do I want to achieve. If you are able to answer theses two questions then, then you writ