2019商业街区盛大开业策划案(网红风)

1、某某某商业街区开业活动策划方案COASTALN E WW O R L D项目LOGOAn ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow; while the earth is not frozen enough and the snow is light.W e a r i n ghatsa n ds c a r v e sCOASTALNEW WORLD城市地标 人潮所向 繁华所起人潮即是繁华潮东京的六本木、 巴黎的香榭丽舍、

2、 上海的南京路、TOKYO巴 黎P A R I S上 海S H A N G HAIC O A S T A L N E W W O R L DC O A S T A L N E W W O R L D某某某商业街区舟山人潮新主场Their inner heat energy cant get out.ZHOUSHAN掀起舟山繁华潮Their inner heat energy cant get out.舟山潮C O A S T A L N E W W O R L D国内外众多大牌潮集Here are seven things you should know about Minor Snow.海量

3、高消费人潮Here are seven things you should know about Minor Snow.掀起舟山繁华浪潮Here are seven things you should know about Minor Snow.COASTALNEWWORLDP L A C EO B J E C TC O A S T A L N E W W O R L D潮起海滨某 某 某 商 业 街 区 盛 大 开 业For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow

4、 with pickled vegetables cooked in different ways.TIME时间：2018年7月21日-7月23日In the past, due to inconvenient transportation.地点：滨海新天地商业街In the past, due to inconvenient transportation.对象：项目领导、媒体、舟山市民等In the past, due to inconvenient transportation.PART 01亮点概述PART 02前期宣传PART 03氛围布置PART 04活动内容PART 05后期暖场P

5、ART 06执行细节目录CONTENTS亮点概述Here are seven things you should know about Minor Snow.For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in different ways.一波强势植入 独家记忆一 次 规 模 空 前 时尚派对一次至潮够IN 潮 玩 集 市C O A S T A L N E W W O R L D亮 点 概 述In an

6、cient times, glutinous rice cake was a traditional festival offering to the bull god used by peasants.In ancient times, glutinous rice cake was a traditional festival offering to the bull god used by peasants.In ancient times, glutinous rice cake was a traditional festival offering to the bull god u

7、sed by peasants.一波强势植入的 独家记忆独家记忆色魔力蓝独 家 记 忆 色 - 魔 力 蓝亮 点 一ONE独 家 记 忆 色 魔 力 蓝BL蓝独家记忆色魔力UE海洋的代言色 年轻的潮流色夏日的清凉色 梵高的星空色以清澈精致的蓝色作为开业主色调，让来宾感受到海滨新天地扑面而来的清凉海滨气息， 同时大片色彩的铺陈，为活动营造独家记忆点，制造噱头有利于活动宣传In the past, due to inconvenient transportation.C O A S T A L N E W W O R L D蓝色一次规模空前的 时尚派对亮 点 二TWO潮音乐节嗨唱舟山DAY 01D

8、AY 02DAY 03C O A S T A L N E W W O R L D网红音乐节网红抖音歌手 网红抖音神曲 网红就在身边Wearing hats and scarves潮童时尚趴潮童乐队 潮童走秀演绎潮童时尚Wearing hats and scarves海滨音乐节海洋主题 舟山印象独一无二的海滨音乐节Wearing hats and scarves打造海滨潮流不夜城三种风格，三夜嗨唱一次至潮够IN的 潮玩集市独家记忆色魔力蓝亮 点 三THREE潮玩集市趣玩集结主题二主题三摩登趣玩馆童趣天地ins合影区海滨福利站缤纷涂鸦惊喜福利礼包 游玩地图领取Wearing hats and sc

9、arvesWearing hats and scarves抖音打卡站抖音美食 抖音互动 抖音合影区Wearing hats and scarvesC O A S T A L N E W W O R L D主题一潮趣玩玩集集市结前期宣传Here are seven things you should know about Minor Snow.For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in diffe

10、rent ways.COASTAL NEWWORLD某商业中心见面礼，礼遇全城Here are seven things you. should know 心out Minor Snow.时问 ： 开业前周周末形式：模 特巡游模特身茬统定制臼色T恤加牛仔裤，手拿魔力蓝气 球在舟山街道广场进行巡游（以定海区为主） ，礼盒车载满定制新天地礼盒跟随，由模特为市民 发放齐l 礼盒中放詈新天地项目二维码及见面礼说明，关注项目官微，每天签到可领取不同商家购物礼券，在开业期间使用。图片仅供参考C O A S T A L N E W W O R L D图片仅供参考清凉快闪 水枪大作战Here are seve

11、n things you should know about Minor Snow.时间：开业前一天形式：跑车美女，抖音快闪跑车巡游，定点水枪快闪，引发关注For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in different ways.C O A S T A L N E W W O R L D双层巴士全城巡游（备选）氛围布置Here are seven things you should know a

12、bout Minor Snow.For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in different ways.现场平面图定制项目气球空飘An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow模特迎宾+红毯铺陈外籍男模+女模，身着统一礼服，

13、 演绎新天地时尚风潮大片An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow舞台白天效果舞台设计夜晚效果荧光星空网灯海洋元素造型开业立体字弧形海湾造型舞台活动内容Here are seven things you should know about Minor Snow.For thousands of years, the people of Nanjing, Jiangsu province have welcomed Min

14、or Snow with pickled vegetables cooked in different ways.盛大启幕 潮起海滨潮流快闪 全天巡游网红嗨唱 视听夜宴潮启潮涌潮玩潮夜C O A S T A L N E WW O R L DP A R T0 1P A R T0 2P A R T0 3P A R T0 4活动内容四大板块至 潮 够 I N网红潮集引爆开业潮启COASTALNEWWORLD盛大启幕潮起海滨For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow w

15、ith pickled vegetables cooked in different ways.开业仪式流程RUNDOWNC O A S T A L N E WW O R L D时间环节内容09:00-10:00暖场/签到乐队暖场/涂鸦签到10:00-10:05开场节目潮流平衡车舞蹈10:05-10:10主持人开场主持人致开场白，介绍活动信息及到场领导，邀请领导致辞10:10-10:18领导致辞项目领导上台致欢迎辞，阐述某商业广场的品牌理念10:18-10:30开业仪式领导剪彩、点睛仪式，舞狮表演爵士乐队暖场歌曲风格：节奏欢快、热情洋溢乐队暖场，烘托开业盛典的热烈氛围AnancientChin

16、esebook about plants explains that in Minor Snow, the weather is cold and it is going tosnow缤纷涂鸦签到C O A S T A L N E W W O R L D纯白“某商业广场”立体字造型，由来宾随心所欲的涂上色彩，展现新天地的缤纷未来An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow开场节目-潮涌未来C O A S T A LN E

17、WW O R L D定制节目：青春平衡车舞蹈 演绎新天地前沿摩登的未来风貌An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E WW O R L D主持人开场主持人上台致盛大的开场白介绍本次活动的亮点及开业福利 邀请领导上台致辞Here are seven things you should know about Minor Snow.C O A S T A L N E W W O R L D领导

18、致辞项目领导上台致欢迎辞， 阐述某商业广场的品牌理念An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow开业仪式-舞台氛围舞狮表演，营造热烈的开业氛围，随后在舞台前一字排开，由领导完成点睛动作An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow开业仪式 领导动作主持人

19、邀请仪式领导上台，领导上台致开业辞，宣布新天地正式开业，随后台上领导共同完成剪彩及舞狮点睛动作An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow开业仪式 氛围渲染主持人串词祝贺新天地正式开业，同时讲解开业活动内容及开业福利， 舞台音乐配合，彩烟礼花燃放，飞幕拉开，营造开业的热烈氛围，舞狮从舞台向台下表演，引导来宾前往商业街An ancient Chinese book about plants explains that inM

20、inor Snow, the weather is cold and it is going to snow潮涌COASTALNEWWORLD潮流快闪全天巡游For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in different ways.巡游时间安排RUNDOWNC O A S T A L N E W W O R L D时间主题09:00-10:00告白气球网红来袭16:00-17:00跟着小猪佩奇环

21、游新天地19:00-20:00清凉一夏水枪大作战模特手拿魔力蓝气球沿商业街巡游，在人流多的地方停留演绎抖音网红舞蹈快闪并进行拍摄，吸引人群围观， 来宾扫描二维码关注官微，可领取商家电子优惠券。An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E W W O R L D第一波：告白气球网红来袭2018最火的网红卡通形象小猪佩奇巡游，引发新一波拍照狂潮， 小朋友跟着小猪佩奇环游新天地并发朋友圈更可获得

22、意外惊喜礼品一份An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E W W O R L D第二波：跟着小猪佩奇环游新天地骄阳似火的夏天，水枪大战才是夏天的正确打开方式， 模特们身着比基尼，展开一场水枪快闪An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is g

23、oing to snowC O A S T A L N E W W O R L D第三波：清凉一夏水枪大作战潮玩COASTALNEWWORLD至潮够IN网红潮集For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in different ways.C O A S T A L N E W W O R L D第一站：海滨福利站纯白“某商业广场”立体字造型，由来宾随心所欲的涂上色彩，展现新天地的缤纷未来An anc

24、ient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E W W O R L D第一站：海滨福利站签到完成，来宾可在此领取新天地商业街环游护照， 完成打卡后可获得商家开业福利大礼包An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T

25、 A L N E W W O R L D第二站：摩登趣玩馆最火爆的真人娃娃机登陆舟山，不仅是小朋友的玩乐圣地，也是潮人们的打卡圣地， 玩具、商家礼包、零食、纪念品应有尽有，尽情玩乐An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E W W O R L DIns风格的合影区布置，打造今夏舟山潮人网红的拍照地标， 引发新一轮传播热潮An ancient Chinese book about plan

26、ts explains that in Minor Snow, the weather is cold and it is going to snow第二站：摩登趣玩馆C O A S T A L N E W W O R L D第三站：抖音打卡站火遍抖音的抖音挑战门，穿过它就是你要的折扣。（与商家合作，发起折扣挑战）An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E W W O R L D抖音美食

27、：抖音全网最调皮的土耳其冰淇淋， 机智的你怎能错过An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow第三站：抖音打卡站C O A S T A L N E W W O R L D抖音达人：设置抖音达人互动区，安排抖音达人演绎抖音网红舞蹈， 来宾可在此拍摄抖音视频，下一个抖音网红就是你！An ancient Chinese book about plants explains that in Minor Snow, the weat

28、her is cold and it is going to snow第三站：抖音打卡站C O A S T A L N E W W O R L D大型海洋滑道，为舟山打造一处最清凉的避暑胜地An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow备选DP点：海洋滑道潮夜COASTALNEWWORLD网红嗨唱视听夜宴For thousands of years, the people of Nanjing, Jiangsu provin

29、ce have welcomed Minor Snow with pickled vegetables cooked in different ways.DAY 01DAY 02DAY 03C O A S T A L N E W W O R L D网红音乐节网红抖音歌手 网红抖音神曲 网红就在身边Wearing hats and scarves潮童时尚趴潮童乐队 潮童走秀演绎潮童时尚Wearing hats and scarves海滨音乐节海洋主题 舟山印象独一无二的海滨音乐节Wearing hats and scarves打造海滨潮流不夜城三种风格，三夜嗨唱DAY 01网红抖音歌手 网红抖音

30、神曲 网红就在身边Wearing hats and scarvesDAY01网红音乐节C O A S T A L N E W W O R L D19:00-19:30网红歌手19:30-19:40节目表演19:40-20:00网红歌手C O A S T A L N E W W O R L D网红抖音歌手 亲临现场演绎网红抖音神曲 引爆舟山An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E W W

31、 O R L D人气抖音 网红推荐DAY02潮童时尚趴C O A S T A L N E W W O R L DDAY 02潮童乐队 潮童走秀演绎潮童时尚Wearing hats and scarves19:00-19:30潮童乐队19:30-19:40潮童走秀19:40-20:00潮童乐队C O A S T A L N E W W O R L D潮 童 乐 队 演 绎潮爆江浙的儿童乐队奶酪骑士成立于2014年4月,5位平均年龄8岁的小朋友组成。 摇滚最核心的内容,爱与呐喊,已然在他们心中生根发芽,且唱且成长!Here are seven things you should know abou

32、t Minor Snow.C O A S T A L N E W W O R L D潮童秀场各大童装时装周 品牌发布会秀场 时尚宠儿潮流来袭Here are seven things you should know about Minor Snow.DAY03海滨音乐节C O A S T A L N E W W O R L DDAY 03海洋主题 舟山印象独一无二的海滨音乐节Wearing hats and scarves19:00-19:30乐队表演19:30-19:40节目表演19:40-20:00乐队表演C O A S T A L N E W W O R L D舟山风格海洋氛围布置，打造

33、独一无二的海滨音乐节Here are seven things you should know about Minor Snow.For thousands of years, the people of Nanjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in different ways.后期暖场第周C O A S T A L N E W W O R L D美食霸王餐参与商家：美食商家7 月 2 8 日 - 2 9 日吃货大比拼-赢霸王餐券C O A S T A L N E W

34、W O R L D吃货大比拼：进行互动游戏，获胜者可赢得美食商家霸王餐券，参与者也可获得商家抵用券An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow节目演绎/ 乐队演绎/C O A S T A L N E W W O R L DAn ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going

35、to snow第周C O A S T A L N E W W O R L D亲子甜蜜周参与商家：儿童品牌商家8月 4日 -5日亲子互动C O A S T A L N E W W O R L D进行亲子互动游戏，获胜者可赢得商家体验券或代金券An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snow童装品牌时装秀/ 小丑泡泡秀/儿童卡通乐队演绎C O A S T A L N E W W O R L DAn ancient Chinese

36、book about plants explains that in Minor Snow, the weather is cold and it is going to snow第周C O A S T A L N E W W O R L D潮流时尚周参与商家：时尚品牌8 月 1 1 日 - 1 2 日互动游戏C O A S T A L N E W W O R L D进行互动游戏，获胜者可赢得商家体验券或代金券An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it

37、is going to snowC O A S T A L N E W W O R L D热辣舞蹈演绎/品牌商家时装秀/内衣秀An ancient Chinese book about plants explains that in Minor Snow, the weather is cold and it is going to snowC O A S T A L N E W W O R L D舞台示意图Here are seven things you should know about Minor Snow.For thousands of years, the people of N

38、anjing, Jiangsu province have welcomed Minor Snow with pickled vegetables cooked in different ways.执行细节项目管理主办方主办方企划部+行政部某某创意来宾邀请统筹协调活动管理公关管理场地安排来宾接待活动总结物料搭建现场执行报道监测嘉宾接待来宾接待安排专用停车区域，专人协调车辆进出；安排礼仪引领客户进入签到，并享用茶歇；从会场入口处开始至内场，沿途摆放指示 牌， 并在重要场点安排礼仪进行指引工作；工作人员执行人员培训活动执行手册内容、熟悉各岗位负责人；理解客户概况、活动主旨、活动流程安排及内容；熟悉场地，培训后接受考核，并实景彩排；明确责任与岗位重要性；摄影及摄像人员熟悉活动现场分布、了解拍摄流程及要求；根据摆台方式确认固定位置及走场位置场地搭建提前进场，以便留出充