高中英语（人教版）选修九 同步课件 U5P1 Warming up

1、Unit 5Inside advertisingObjectives1. 了解广告的相关知识，以及广告行业 的道德规范。2. 学会表达对事物的不同看法。3. 复习总结宾语补足语的用法。4. 学习本单元出现的词汇的用法。Appreciation of a video clipWhats the video about?Its about a kind of beer called Budweiser. Actually the video clip is an ad(vertisement). Do you know what an advertisement is? An ad sells s

2、omething like products, services or ideas. To do this, it provides information using persuasive language and/or exciting images. Next well enjoy more ads to see what they sell and how they sell.More advertisements for you to enjoyMore advertisements for you to enjoyMore advertisements for you to enj

3、oyMore advertisements for you to enjoyWhat the above ads have in common is that they mainly employ exciting images. Actually persuasive language is equally important in advertising. The following are some well-known slogans (广告词). Guess what they sell. Poetry in motion, dancing close to me.Arts in a

4、dvertising (slogans口号, 广告词)滴滴香浓, 意犹未尽。Good to the last drop.动态的诗, 向我舞近。服从你的渴望。car TOYOTA (丰田汽车)Obey your thirst.coffee Maxwell coffee (麦斯威尔咖啡) beverage Sprite (雪碧)Just do it. 只管去做。shoe NIKE (耐克运动鞋)Arts in advertising (slogans口号, 广告词)Intelligence everywhere.智慧演绎, 无处不在。 没有不做的小生意，没有解决不了的大问题。 cell phone

5、 Motorola (摩托罗拉手机)No business too small, no problem too puter IBM公司How much do you know about advertisements? have spokesmen or spokeswomensell products and servicesvisually attractiveQuestions and answers Do you think these are good ads? And why? Humorous and persuasive language, creative ideas Why

6、 do companies advertise? To sell their goods, earn more money from us Where do we always see advertisements? They cover almost every kind of medium.in the streetWhere do you see or hear advertisements?on billboardson the busat the bus stationin train stationsat the airport on the radioon TVat the cinema in the newspaperin the magazineon the InternetCan you think of anywhere else you see or hear advertisements?1. How do advertisements affect your life?2. Do you believe ads?3. Can you remember the names of any