文本教程分析exhibitions

1、ExhibitionsLearning objectivesExplain the brief history of exhibitionsDefine different types of exhibitionsPurpose of the exhibitionUnderstand key concepts related to exhibition ExhibitionsFairShowExposition Expo A very effective marketing medium that allow the potential buyers to experience a produ

2、ct or service A brief historyTrade fair began from Middle Age Craftsmen and farmers to bring products to the centre of the town and sell them as a means of survival4A brief history18-19 century, the “Industry revolution”Textiles, Steam power, Iron making, Mining, etc.Products produced in large amoun

3、tVariety of productsTransportationThe booming of the modern exhibitionsFrom late 19th century, B2B industries realised the value of trade fairsBuyer-seller format exhibitions usually took place in large cityIn the 20th century, many trade associations formedMany trade associations added an exhibitio

4、n to their annually meeting1851, LondonGreat Exhibition of the Works of Industry of all Nations (萬國博覽會）“The Great Exhibition” at the Crystal PalaceOver 6,200,000 visitors to the exhibitionOver 25 countriesThe first international expoWhy bother with exhibitions?Sell products / servicesShow their new

5、products/technologyBrandingIncrease company awareness/cultivate imageMarket PresenceMeet trade media Opportunities to meet with potential and existing customersOpportunities to learn about customer needsOpportunities to learn about changes in industry trends Opportunities to learn about competitors8

6、 M E NWhy bother with exhibitions?Type of exhibitionsConsolidation exhibitionB2C exhibitionB2B exhibitionType of exhibitions B2B ExhibitionTrade showTrade fair貿易展專業展B2C ExhibitionConsumer show/ fairPublic show/fair消費展 /展銷會公眾展Consolidation showMixed showCombined showConsolidation ExhibitionWhat are t

7、he differences?Trade Show VS Public ShowExhibitor an individual or company that shows its products /service at the exhibitionExhibit the products /materials being displayed (showed)Booth/stand a stall, compartment, or light structure for the sale of goods or for display purposesTrade visitor e.g. Pu

8、blic visitorKey concepts of exhibitions14Standard booth (shell scheme booth) 標準展位 Special design booth (Raw space) 特裝展位Pavilion 展團Types of boothsStandard boothUsually 3m x 3mA package of space with basic furniture and facilityUsually Side-by- side and back-to-backPremium Standard boothRaw space boot

9、h (Special design booth)An exhibitor rents raw space from the organizer The Exhibitor needs to hire a contractor to build the boothUsually 30 m2 or aboveMultilevel designMultilevel designPavilionPavilionBooth typesIsland boothA block of 4 or more standard boothsHave aisles on 4 sidesPeninsular booth

10、A block of 4 or more standard boothsHave aisles on 3 sides Conner booth: 2 sides openExhibition ModelVenueand facilitiesProgrammeOrganizerService suppliers(contractors)ExhibitorsVisitorsOrganizerService Suppliers /ContractorsTypical products and services:Freight & Logistics; furniture, stand, equipm

11、ent, carpets; storing & warehouse; Installation & Dismantling A/V; Utilities; floor plan layout Marketing services; extra staffing; advice26Exhibitor Service Manual Developed by contractors and exhibition management company (and/or organizer)Details for exhibitors to participate Rules and Regulation

12、s; PoliciesRegistration processAnd so on.27Important exhibition associationsFounded in Milan, Italy, 1925 Founded by 20 leading European international trade fairs549 member organizationsFranceKuwaitHong KongThe global association of the exhibition industryWhat is an UFI-approved Event?Organized in 1928 the National Association of Exposition ManagersOver1300 organizations and 8,500 i