会展英语Lesson1TheCantonFair分解课件

1、会展英语English for Conferences and Exhibitions 王芳（Fay）Course Description会展英语business conventionRequirements1. Get the handouts printed after class and read them.2. Be creative, critical and active.3. Prepare for your future career. (What would you like to do after graduation? What would you like to do

2、for a living in the future?)Unit 1 The Canton FairBackground information & Vocabulary of Exhibition EnglishIntroduction to CFTC China Foreign Trade Centre (CFTC), a government-sponsored institution which affiliated to Ministry of Commerce of PRC, has been responsible for organizing China Import and

3、Export Fair (also known as the Canton Fair) since the establishment of Canton Fair in 1957. And it also hosts or organizes various kinds of exhibitions, expo and business conferences besides running Canton Fair. Moreover CFTC plays a dominant role in Chinas exhibition industry for its professional e

4、xhibition experience and service as well as outstanding performance over more than 50 years. Functional Area- LayoutAdministrating office/overpass/underpasswalkway/indoor/outdoorVenue: 会场，比赛场所contact person: 联系人Showcase（陈列柜）/authorize(授权)reputable (声誉良好的、值得信赖的)How many words can you think of that ha

5、ve the meaning of “种类”?categoryExhibition CalendarBooths(展位) panorama （全景图）Articles for Unit 11. The Canton Fair-The China price Apr 28th 2011 | Guangzhou The Economist2. Buyers stay away from Canton Fair November 4, 2012 Financial Times Get the two articles printed and read the first one. Try to su

6、mmarize the article with one or two sentences.Vocabulary in The Canton Fair-The China price Supplier/ Customer/PurchaserClient/ buyer/ seller/ investorLEAD:At the front line in the battle between Chinese suppliers and their customers Iteration BUYERS who come back for every iteration of the historic

7、 Canton Fair, a twice-yearly trade fair in Guangzhou, will tell you that only one thing really changes: the reasons given by suppliers for why dirt-cheap prices have to go up. RelocationshortageIn 2008 price increases were blamed on factory relocations required for the Olympics; in 2009 it was flood

8、s and power shortages; and in 2010 it was labour and regulation. Spring Fair/ Autumn FairAt this years spring fair, which runs from April 15th to May 5th, the battle over pricing is being fought more keenly than ever. Proviso (限制性规定)To an outsider, the prices alone suggest there is nowhere to go but

9、 up. A nicely packaged toothbrush sells for just $0.10, sunglasses for $1-3, watches for under $2 and office chairs start at under $30 (with the proviso that in each case the order must be for hundreds of items or more). Lethargic 萎靡不振的salesperson 销售人员 Take 收入额The list of pressures on suppliers, mea

10、nwhile, runs on and on. Labour is not only expensive, it is scarce at almost any cost. Even the most lethargic salesperson can provide a take on the impact of commodity pricesbe it petroleum, steel, cotton or woodon products. Benchmark 基准、参照点substantial 可观的、数量庞大的Smaller sellers also mention the pinc

11、h of pricier credit. Last October the one-year corporate lending rate that serves as a widely cited benchmark was 5.31%. In April, after a series of increases, it reached 6.31%. That increase is substantial enoughalmost 20%but the true extent of the tightening seems to be much greater than official

12、rates suggest. Pawnbroker That is because a lot of lending in China takes place in shadowy private markets. According to Macquarie Securities, the so-called “Wenzhou rate”, based on the private-borrowing market in a famously entrepreneurial city in south-east China, has risen to 6-8% a month, up fro

13、m about 1.5% a month in late 2008 and matching levels seen in early 2008 when credit was genuinely scarce. Pawnbrokers, Macquarie adds, are charging 4% a month for loans that are, by their very nature, fully secured. Sanguine=optimisticupfront=预付金 full balance=全额Access to lower rates seems, at least

14、 in part, tied to how much employment a company provides. The bigger manufacturersthose with perhaps more than 10,000 workersseem sanguine about getting hold of credit (if not workers and materials). Smaller suppliers are in a tougher position, which gives added clout to the trade buyer who can pay

15、more upfront or the full balance fast or, preferably, both. 最后一段The notion that disruptions like the Japanese earthquake and unrest in the Middle East could push prices down is not much discussed at the fair, but the possibility of an abrupt price decline is hardly inconceivable. Chinas inflationary problems first surfaced in food prices, and food prices may also herald the disinflation to come. Old handsSuppliers may have the upper hand for now but old trade-f