新编跨文化交际学unit1

1、Back CultureCultural differences influence communication among peoplecommunicationCommunication helps people know culturesIntercultural communication1.CulturesDefinedDefine cultures yourself Chinese culture, English culture, Tea culture, Campus culture, enterprise culture and so on. But when it come

2、s to the meaning of culture, it may not be easy to give it a satisfactory definition. Please write down whatever comes to your mind when you hear or think of culture. Next, try to figure out how they are related to culture.The arts and other manifestations of human intellectual achievement regarded

3、collectively; The customs, civilizations and achievement of a particular time or people;Improvement by mental or physical training. Defined by Oxford DictionaryBackIntercultural communicationcultureLanguage (verbal; nonverbal)Beliefs; ideas (religions) Standard; norm (right or wrong; positive or neg

4、ative)Social behaviors (habits, living patterns etc.) Intercultural communicationIntercultural Communication: An Introduction Why to learn?understand the influence of culture on our attitudes, beliefs, and behaviors in order to reduce misunderstandings that result from cultural variations. What to l

5、earn?1 Understand the word and phrase of cultural connotations 2 Get the development of cultural interest and objectives of deepening understanding of cultural goals 3 Cross-cultural communication to understand the distinction 4 Understand cultural differences and customs 5 Institute a comprehensive

6、 view of cultural goals 6 Properly treat different views of the other culture Intercultural communicationAssessment: 100= 40+10+5040: presentation 2*20 10: homework （随堂发言+ 笔头作业， 如：translation，case study analysis, summary等）50: final paper （1000-1500 English words）Requirements: Pre-class: text reading

7、, presentation (PPT), materials collecting In-class: active participation, discussion, brainstorm After-class: homework Intercultural communicationHow did intercultural communication occur in earlier years? How did people recognize the alien difference? How do Americans think of their social and eco

8、nomic problems? Whats the difference between todays intercultural contact and that of any time in the past? What has accelerated intercultural contact? How to illustrate it? Introduction 11.How did intercultural communication occur in earlier years? as old as humankind ; wandering tribes; traveling

9、traders; religious missionaries, confusing and hostile. 2. How did people recognize the alien difference? respond malevolently ; “Everyones quick to blame the alien” 3. How do Americans think of their social and economic problems? minorities and immigrants 4. Whats the difference between todays inte

10、rcultural contact and that of any time in the past? Todays intercultural encounters are far more numerous and of greater importance than in any previous time in the past. Intercultural communication5. What has accelerated intercultural contact? How to illustrate it?New technologyInnovative communica

11、tion systems Intercultural communicationGlobalization of the economy Changes in immigration patterns Intercultural communicationIntercultural communicationHow do you understand the sentence “culture is everything and everywhere.”?2. How does culture determine and guide peoples communication behavior

12、?3. What values do inform a member of a culture?4. What is worldview?5. What does ones family teach him or her while he or she grows up in it?Introduction 2How do you understand the sentence “culture is everything and everywhere.”? culture; what the world looks like and how you live and communicate

13、2. How does culture determine and guide peoples communication behavior?How to dress, what toys to play with, what to eat, which gods to worship, how to spend your money and time ; world looks, sounds, tastes and feels the way it does ; criterion of perception Intercultural communication3. What value

14、s do inform a member of a culture?good and bad, right and wrong, true and false, positive and negative, what is worth dying for, what is worth protecting, what frightens people, what are proper subjects for study and for ridicule, and what types of events lead individuals to group solidarity4. What

15、is worldview?God, nature, life, death, the universe, the meaning of life and with “being”, how you view other people, how you spend your time, reflect on a moment on how your concepts of death, illness, and the environment direct the choices you make and the goals you seek. Diverse concepts produce

16、different choices and behaviors. 5. What does ones family teach him or her while he or she grows up in it?Teach the child what the world looks like and his or her place in that world. Intercultural communicationIntercultural communicationCulture valuesworldwideSocial organization institutions Family

17、 and government religions philosophyGod, nature, life, Death, The meaning Of life, “being” right or wrong good or bad positive or negative frighten, ridiculeIntercultural communicationIntercultural communicationSummary When did intercultural communication occur? (as old as humankind)2. What has accelerated the intercultural contact?(New technology; Innovative communication systems; Globalization of the economy; Changes in immigration patterns) 3. What are the three major