东塘中环商业街策划报告(英文)

1、. 2/1：.；Guangzhou JiuFang Electronics Co., LtdBusiness PlanAddress: Rm605, Bldg B, Quanxin Business Center, 102 Liwan Road, Guangzhou, GuangdongWebsite: HYPERLINK intolab intolab Contact: Wang Yonggang:obile: 02295561April of 2004Statement: This Business Plan is submitted under confide

2、ntiality, the content of which is completely genuine and reliable. The author reserves the proprietary rights of the Business Plan. Without permission, nobody shall in any manner reproduce, use, copy or distribute this Business Plan. Contents TOC o 1-3 1.Overview PAGEREF _Toc72667327 h 12.Descriptio

3、n of Company PAGEREF _Toc72667328 h 22.1 Company Background PAGEREF _Toc72667329 h 22.2 Company Purpose & Strategic Objectives PAGEREF _Toc72667330 h 32.3 Company Status Quo PAGEREF _Toc72667331 h 32.4 Key Positions in Company PAGEREF _Toc72667332 h 42.5 Partners PAGEREF _Toc72667333 h 53.Descriptio

4、n of Products PAGEREF _Toc72667334 h 63.1 Products & Technology PAGEREF _Toc72667335 h 63.2 Advantages of Products PAGEREF _Toc72667336 h 83.3 Technical Advantages & Holding Strategy PAGEREF _Toc72667337 h 104.Market Analysis PAGEREF _Toc72667338 h 124.1 Market Scale PAGEREF _Toc72667339 h 124.2 Des

5、cription of Market Segmentation & Customers PAGEREF _Toc72667340 h 144.3 Analysis of Competition PAGEREF _Toc72667341 h 164.4 SWOT Analysis PAGEREF _Toc72667342 h 184.5 Entry Barriers PAGEREF _Toc72667343 h 184.6 Analysis of Risks PAGEREF _Toc72667344 h 195.Market Strategies PAGEREF _Toc72667345 h 2

6、05.1 Target Market PAGEREF _Toc72667346 h 205.2 Market Positioning PAGEREF _Toc72667347 h 215.3 Pricing Strategies PAGEREF _Toc72667348 h 215.4 Sales Channel PAGEREF _Toc72667349 h 225.5 Advertisement/Promotion and PR Activities PAGEREF _Toc72667350 h 235.6 Sales Target & Cost Budget PAGEREF _Toc726

7、67351 h 236.Production Operation Management PAGEREF _Toc72667352 h 256.1 Production Operation Flow PAGEREF _Toc72667353 h 256.2 Infrastructure & Equipments PAGEREF _Toc72667354 h 256.3 Analysis of Production Cost PAGEREF _Toc72667355 h 266.4 Implementation Plan PAGEREF _Toc72667356 h 276.5 Environme

8、ntal Influence & Quality Control PAGEREF _Toc72667357 h 277.Organization Structure & Personnel Management PAGEREF _Toc72667358 h 287.1 Organization Structure PAGEREF _Toc72667359 h 287.2 Personnel Arrangement & Salary Plan PAGEREF _Toc72667360 h 298.Capital Demand PAGEREF _Toc72667361 h 318.1 Financ

9、ing Plan PAGEREF _Toc72667362 h 318.2 Use of Funds PAGEREF _Toc72667363 h 318.3 Repayment Plan PAGEREF _Toc72667364 h 329.Financial Analysis PAGEREF _Toc72667365 h 329.1 Basic Assumptions PAGEREF _Toc72667366 h 329.2 Financial Indicators PAGEREF _Toc72667367 h 339.3 Financial Statements PAGEREF _Toc

10、72667368 h 339.4 Sensitivity Analysis PAGEREF _Toc72667369 h 34Business Plan for Guangzhou Jiufang Electronics Co., Ltd 2/1 35/38OverviewThis project is made on the basis of present Guangzhou Jiufang Electronics Co., Ltd. Guangzhou Jiufang Electronics Co., Ltd is specialized in research, development

11、, production and sales of laboratory equipments. Currently the company has developed seven series of laboratory equipments and various laboratory fittings and accessories, especially the automatic dynamic inhalation chamber, which is the hi-tech product with the highest technological content, a prod

12、uct that fills the national and international market gap in this area. This project aims to seek project financing of US$2 million for automatic dynamic inhalation chamber for the purpose of large-scale production and instant penetration into the market. The digital automatic dynamic inhalation cham

13、ber is the special experiment apparatus for animal inhalation of toxin. In the production and living environment, many toxins enter into human body through aspiratory channel, such as the case of the global epidemic SARS. Following improvement of living standard, health has been the focus of concern

14、 and the target of pursuit of the people and the requirements for the institutions engaged in disease treatment and prevention. Currently, there are several hundred of toxicological labs in the domestic government departments, testing organizations, hospitals and universities, which carry out many t

15、oxicological experiments. The animal inhalation equipments are the essential fittings for such experiments, the demand for which reaches over 1,000 sets in China at present stage. However, in the current market no mature products are available. In 2001, a German company developed dynamic inhalation

16、equipment for the Disease Prevention and Control Center of the State Administration of Labor. That equipment is still under maturity, with many parameters unable to meet the experiment requirements, yet its cost reaches up to RMB2,000,000. It is apparent that the market demand for dynamic inhalation

17、 chamber is urgent. Jiufang has developed the dynamic inhalation chamber that uses computer system to automatically and precisely control the inner air pressure dynamic balance to maintain the oxygen content in the chamber, so that the ratio of mixture of the test subject and the air remains the sam

18、e. Thus the parameters like inhalation density become controllable. According to the latest research made by Guangdong Science and Technology Information Institute (the state class A information unit), ended October 2003, in China there was no other product similar to dynamic inhalation chamber (See

19、 the attachment for the report), and currently no information on the similar product is available in the world. The core technology of dynamic inhalation chamber has been patented, the patent holder being Wang Yonggang, legal representative and General Manager of the company. Also the core technolog

20、y of the product is under possession of the shareholders of the company, thus in a quite long period in the future, there is no concern of loss of technology and leave of personnel. This project is highly profitable, with high risk-resistant potential, complying with the China market demand and the

21、state policy. It is preliminarily estimated that within five years the NPV may reach RMB49,221,592元, IRR at 61.6%, investment recovery period being 2.12 years. The additional investment will take the form of long-term loan, for which the company will pay fixed annual return at 4.6%, and the principa

22、l of which will be repaid six years later. Description of Company2.1 Company BackgroundGuangzhou Jiufang Electronics Co., Ltd was established in 1996, with registered address at Rom 605, Building 12, No. 102 Liwan Road, Guangzhou, with registered capital RMB500,000. The company engaged in IT industr

23、y at the establishment. In the beginning of 2002, the company started to enter the field of laboratory equipments, developing the project of dynamic inhalation chamber. The company has developed seven lines of laboratory equipments and the parts and accessories, including modular laboratory equipmen

24、ts, steel structure laboratory equipments, C-shape structure laboratory equipments, wooden structure laboratory equipments, steel/steel-wood toxin exhausting chamber (ventilation chamber), toxicological laboratory equipments and animal room equipments etc. The structure of shares of the company is a

25、s in Table 2-1. Table 2-1 Structure of Shares of Guangzhou Jiufang Electronics Co., LtdName of ShareholderPositionPercent of Share EquityWang YonggangGeneral Manager50%Wei HengyongChief Engineer25%Chen WukeProject Director25%2.2 Company Purpose & Strategic ObjectivesCompany purpose: To specialize in

26、 research, development and promotion of laboratory equipments, to offer safe, efficient and complete basic conditions and means for various scientific experiments, to contribute to development of science, to create the best welfare for the employees, to make return for the investors. Strategic objec

27、tives: To instantly industrialize the products in the near future with effect of scale in the market; to enhance technology accumulation and R&D to become the major provider and standard formulator in the domestic field of laboratory equipments within 12 years; to enter the international market with

28、 the knockout product dynamic inhalation chamber, and to finally become an internationally competitive hi-tech equipment manufacturer. Company philosophy: Good products for good feelings. 2.3 Company Status QuoCurrently the company has over 40 employees in laboratory equipment planning, development,

29、 production and sales. Their functions are as in Fig 2-1. The Inhalation Equipment Dept is responsible for research and development of inhalation chambers, the most vigorous and fastest growing department in the company. In order to develop dynamic inhalation chamber, the Inhalation Equipment Dept h

30、as set up the R&D Team, which is the foundation and driving force of growth of the company, consisted of 8 members, including 3 experienced software and hardware development engineers and plotting designers, 2 planning personnel and 1 installation personnel. The General Manager and the Chief Enginee

31、r are respectively the Team Chief and the Vice Team Chief. The complete division of functions ensures smooth R&D of dynamic inhalation chamber. The Lab Furniture Dept is responsible for designing and planning laboratory furniture products. This department has ever designed customized laboratory equi

32、pments with international integrity for the clients in the industries of medical treatment, medicine, sanitation, foods & beverages, and fine chemicals etc. Guangzhou JiufangAftersales Service DeptEngineering Lab Furniture DivisionInhalation Equipment DeptFig 2-2 Organization StructureThe Engineerin

33、g Dept is responsible for laboratory furniture installation and test-run. The services offered by the experienced technicians in these departments have won high recommendation from the clients. The Aftersales Service Dept is the window department of the company, mainly responsible for dealing with t

34、he opinions, suggestions and complaints, regularly calling back to clients to obtain the information of clients demands and changes of demands and to feed back to the company, so that the company is able to understand the market and take effective actions. Fig 2-2 indicates the companys Organization

35、 Structure. 2.4 Key Positions in CompanyWang Yonggang: General Manager, graduated from Huangzhong College of Science and Technology in 1984 (now Huazhong University of Science and Technology) in Automation. From 1984-1991, worked in Guangdong Provincial Machinery Research Institute for CAD research,

36、 experienced in machinery electronic automation. In 91, started to initiate business of CAD products development, turning the theoretical knowledge into advanced practical products, experienced in theory and practice. In 2002, started to engage in R&D of automatic dynamic inhalation chamber, respons

37、ible for overall implementation of plan. Wei Hengyong: Chief Engineer for R&D, graduated from Guangxi Machinery University in. 1987, then worked in Guangxi Guilin Forestry Machinery Group in research of machinery design for 13 years, with sufficient theoretical knowledge. In 2000 jointed Leimengte C

38、ompany, a Singapore company famous in the laboratory furniture, as Chief Engineer, responsible for R&D of inhalation chamber, with authoritative influence in technical research of dynamic inhalation chamber. In 2002, joined Jiufang as Chief Engineer, responsible for technical research of machinery s

39、tructure of automatic dynamic inhalation chamber. Chen Weike: Project Director of dynamic inhalation chamber, graduated from Nanking College of Polytechnics in 1989 (now Southeast University) in Automation. After graduation, worked in a leading computer company in Shenzhen for computer control and m

40、aintenance, very familiar with computer industry, specialized in computer automation. In 2002, took charge of development and implementation of automatic dynamic inhalation chamber, responsible for technical research of electric control. 2.5 PartnersThe company has long and friendly partnerships wit

41、h many famous universities, research centers and hi-tech enterprises to follow up the hi-tech research results and development process. The partners include Guangdong Disease Prevention and Control Center Toxicology Institute, Guangdong Toxicosis First-Aid Toxicology Research Office, Guangzhou Chine

42、se Medicine University, Guangzhou First Peoples Hospital, Guangxi Zhuang Nationality Autonomous Region Disease Control Center and Zhejiang University Medical College etc. With in-depth assistance of partners, our company applies the new technology of electronics, computer and machinery to product fu

43、nctional design, and our equipments are tested through clinical inspection to meet the clients practical demands. Description of Products3.1 Products & TechnologyIn the seven lines of products, the toxicological laboratory equipments, especially the second generation of L-RD digital automatic dynami

44、c inhalation chamber, are hi-tech products integrated with multiple disciplines (including toxicology, control theory, computer control, communication, machinery, hydraulics, pneumatics and optics), which are of high technical barrier and attractive market prospects. These products are the core prod

45、ucts for which our company is seeking financing to further improve to realize industrialization. Our digital automatic dynamic inhalation chamber is the experiment device for animal inhalation. The toxicology on animal inhalation experiment requires observation of the experiment animals to obtain th

46、e experiment data of physiological and pathological changes of experiment animals in a simulated environment within specific period after inhalation of toxic substances of certain concentration, and to obtain the data of concentration of toxin in the experiment air environment. The core for this aim

47、 is how to control the volume of toxin in a simulated air circulating environment to guarantee relatively constant and even toxin concentration, or the controllability of inhalation concentration, so as to realize dynamic balance of parameters of oxygen content, air pressure, temperature and humidit

48、y in the experiment environment. The second generation of L-RD digital automatic dynamic inhalation chamber are based on modular structure, consisted of five parts, including control, implementation, experiment, feedback and post-treatment. Fig 3-1 is the diagram of working rationale of this device,

49、 the core of which is the SCM and control program in the console . First, the program calculates the percentage of solution and air volume based on the preset inhalation concentration and parameters of solution ratio and sends order to the solution pump and air valve. The solution pump used in this

50、device is high-precision pulse quantitative pump, which pumps out certain amount of solution upon receiving a pulse. The pumped solution is mixed with air at the atomization nozzle, and transmitted in the form of mist into the inner tank containing experiment animals. The air exhaust system ensures

51、the negative air pressure to keep circulation of air in the inner tank. The drainage system drains the animal excretion and mixed condensed mixed air. The flow meter feeds back the air flow volume to the console in a real-time manner, and the console relies upon such feedback signal to adjust air va

52、lve and the pulses of solution pump in a real-time manner, thus a closed control system is formed to ensure that the concentration of the mixed air entering the inner tank reaches the preset value. The solution detector sends signal to the console when the solution is used up, and the console gives

53、alarm after receiving such signal to remind the operator to add solution. The temperature and humidity detector reports the temperature and humidity of the inner tank to the console, displayed on the control panel. The console has standard interfaces to connect computer, through which the data is se

54、nt to the computer for analysis, printing and saving. Fig 3-1 Working Rationale of Dynamic Inhalation Chamber电脑系统computer system通讯模块communication module 电脑控制器 Computer controller药泵solution pump 药液检测器 solution detector 定量器 quantitative measurer 雾化系统 atomization system内胆 inner tank排气系统 exhaust system排

55、水系统 draining system清洗系统 cleaning system温湿度检测temperature & humidity detector 压力系统 pressure system 气阀air valve 气阀流量控制 air volume controller 过滤系统filtration system 稳压器 pressure stabilizer紧缩空气 compressed airThis product has the following features: (1) digital automatic control of dynamic inhalation chamb

56、er to realize automatic simulation of air ventilated small environment and to maintain the dynamic balance of experiment parameters of oxygen content, air pressure, temperature and humidity. (2) comprehensive application of computer control, communication, hydraulics and pneumatics for precise contr

57、ol of solution volume (amount of toxin) to ensure the prescribed inhalation concentration and to realize table control of inhalation concentration. (3) Module-module communication and automatic control as well as determination of nominal and parameter functions for different inhalation subjects. 3.2

58、 Advantages of ProductsCurrently in the market no similar product is available. At present in China there are several hundred toxicological laboratories. However as there is no advanced dynamic inhalation chamber, most of such laboratories use static inhalation chambers or self-renovated inhalation

59、devices for experiment. The problems of traditional inhalation equipments are as the following: Difficulty in real-time monitoring of inhalation concentration in the experiment, with high cost;Difficulty in control of changes of concentrations of toxins in the experiment;High selectivity for experim

60、ent subjects, unable to satisfy the demands for different experiment subjects. Compared with the traditional inhalation experiments, our digital automatic dynamic inhalation chamber has the following enhanced strengths: 1) Wide application and high precision of parameters, with experiment subjects b