青蛙设计-sound united camden square产品设计组家用电器

1、Sound United Camden Square参赛公司logo参赛案例名称ChallengeIn designing Camden Square, frog identified a desire from multiple interview participants that they desired a Bluetooth speaker that was able to play music from several different users at the same time. After several rounds of ideation and collaborati

2、on with programmers, the Camden Square is a Bluetooth speaker that is meant to sit in the center of a gathering of listeners and play music for all to enjoy. Its form allows the speaker to be laid on a table, hung on a wall, or placed outward-facing on a shelf.Taking inspiration from the newly devel

3、oped tagline for the Polk brand, “For The Love Of Music,” frogs product design team recognized that music on a portable Bluetooth speaker is best enjoyed when shared with friends. A majority of existing Bluetooth speakers allow for only one device to connect at a time. And many portable speakers on

4、the market are directional. If you want to hear quality sound out of a speaker, you have to be standing right in front of it. Guided by the belief that form follows both function and emotion, frog designed the Camden Square with the speakers pointing up, so that the music sounds great from any direc

5、tion.产品设计策略及创意ChallengeThe materials that make up the speaker are all genuine materials. When a surface looks like leather, its made of leather, and metallic surfaces are made from real metal. These materials, while more expensive, were specified because they would show wear over the lifetime of the

6、 speaker in a genuine way, ing more personal to the listener every day.The Camden Square shines in a crowded market of solid-colored, oblong-shaped speakers with mediocre sound quality. Its defining brown leather retrofit and shape gives consumers an exciting speaker option. Above all, Camden is a s

7、peaker that makes sharing music easy in any setting.产品设计SolutionThe Bluetooth speaker market is expanding with options where one device - a tablet, phone, or desktop has sole ownership over what music is played. But what if there was a speaker that allowed for multiple devices to participate in crea

8、ting a playlist? Sound United worked with frog to create Camden Square, a Bluetooth speaker with Americana essence and the ability to unite multiple devices and people to create a communal musical experience through its own app.Sound United had previously asked frog to develop a long-view strategy,

9、a portfolio of new products, and a refresh of the companys brands. For this project, frog conducted extensive ethnographic interviews, which revealed that consumers wanted a speaker that multiple devices could stream music through at a party or event. Our research focused on target consumers, market

10、 opportunities, technical difficulties, and competition in order to make Camden a reality.Sound Uniteds audio specialists worked with frog to implement the best sound quality possible. Camdens dramatic shape and pattern reinforces movement, with a signature groove detail on the face of the speaker resembling a vinyl record in motion. Finally, Camden Square