如何在中国扩大和发展保安报警服务业

1、How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业Mr. Li Xiao-long 李晓龙 先生Managing Director, Hebei Anfang Alarming Network Co., Ltd Chairman, China Security & Alarm Services Association河北安防报警网络 董事长中国安防报警效力业联盟 主 席HB-ANFANG.NEIntroduction of Hebei Anfang Alarming Networ

2、k Co., Ltd. 河北安防报警网络引见HB-ANFANG.NEHow to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业Founded in 1996, based in Hantan City, Hebei Province, the company has its operating organizations and alarming service centres in 7 locations in Hebei Province, providing alarm recei

3、ving and alarm processing service as well as security system maintenance, design, installation and monitor services to over 20,000 joint network users and 100,000 security points.1996 年成立，总部位于河北省邯郸市，在河北省七个地市建立有运营机构和报警效力中心，为2万余个联网用户和10万余个安保点，提供接警、处警，以及安防系统的维保、设计、安装和监测效力。Introduction of Hebei Anfang A

4、larming Network Co., Ltd. 河北安防报警网络引见How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业Introduction of Hebei Anfang Alarming Network Co., Ltd. 河北安防报警网络引见How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业How to Expand & Develop Security

5、 and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NE河北安防报警网络资质和荣誉中国平安防备产品行业协会常务理事单位河北省平安技术防备学会副理事长单位 深圳市平安防备行业协会副会长 中国平安城市建立优秀工程商 河北省安防工程设计、施工一级答应单位2002年经过ISO 9001：2000国际质量管理体系认证History of Security Alarm Service Industry in China 中国保安报警效力业的历史HB-ANFANG.NET 1990, Alarm Service Centre of Sha

6、nghai Security Company was established,representing the birth of China alarm service industry aiming at assisting the China government, who was playing the leading role, with integrated administration in social security. 1990，上海保安公司报警效力中心的建立，标志着中国以政府部门为主导， 以辅助政 府社会治安综合治理为主要功能的中国报警效力业的诞生。 1993, Xikem

7、u Hainan Alarm Centre and Hainan Huaan Alarm Centre were established, representing the birth of marketized alarm service industry. 1993，西克姆海南报警中心和海南华安报警中心的建立，标志着中国市场化报警效力业的诞生。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业1995-2001, the first stage of development

8、of 2 forms of alarm service industry in China, where security company was the main stream. It was also a stage of discovery and fluctuation due to the discrepancy between alarm service and clients demand. 1995-2001，是中国两种形状报警效力业的第一开展期，但以保安公司形状的报警效力业呈主流开展。也是中国报警效力业的探求、彷徨的时期，主要源于报警效力与客户需求的矛盾突出。2002-202

9、1, the second stage of development due to the increased demand of the society for safety, practitioners deepened knowledge in the business mode and market prospect of alarm service. 2002-2021，源于社会面对平安需求的日益强劲、从业者对报警效力商业方式和市场前景的认识提高，中国报警效力业呈第二开展期。HB-ANFANG.NETHow to Expand & Develop Security and Alarm

10、 Service Market in China如何在中国扩展和开展保安报警效力业History of Security Alarm Service Industry in China 中国保安报警效力业的历史2021, China government published Security Management Ordinance, representing the official start of the marketization of China alarm service market. 2021，中国政府保安管理条例的公布，标志着中国报警效力业市场化进程的正式开场。 HB-ANF

11、ANG.NETHow to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业History of Security Alarm Service Industry in China 中国保安报警效力业的历史Current Situation of Security Alarm Service Industry in China 中国保安报警效力业的现状According to partial statistics, the number of different kinds of alarm

12、service centres exceeds 1000. Through the development for more than 2 decades, there is still not any single alarm service centre with over 10,000 users. At present, most of the alarm service suppliers in China are small-scale. Their ability to further invest in building a core service system, manag

13、ement team and marketing team of high level to satisfy the enormous demand for alarm service is limited. 据不完全统计，中国有各类报警效力中心约在上千家，开展历经20余年，仍没有单个报警效力中心客户量超越万家。中国目前的报警效力商普遍产业规模较小，再投入建立适宜报警效力庞大市场需求的中心效力体系、高层次管理团队和市场团队的才干非常有限。 HB-ANFANG.NETHow to Expand & Develop Security and Alarm Service Market in Chin

14、a如何在中国扩展和开展保安报警效力业The conflict between the rapid growing market demand for security alarm service and the comparatively weak core service system of alarm service industry is significant. 市场对平安报警效力需求的迅速增长与报警效力行业中心效力体系较弱的矛盾明显。Due to the characteristic of administration in China, the knowledge of class

15、ifying alarm service as the governments function or a professional service is still at the stage of arranging and smoothening. Alarm service practitioners usually come from the front-end building market of the safety security industry; there is a room for improvement for their knowledge of the funda

16、mental characteristic of business form of alarm service and the market operation method.由于中国行政管理的特点，对报警效力归属于政府职能，还是 归属于专业效力职能的认识，仍处在理顺阶段。报警效力从业者多来之平安防备行业的前端建立市场，对于报警效力商业形状的根本特点的认识及市场运作方法有待提高。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETCurrent Situa

17、tion of Security Alarm Service Industry in China 中国保安报警效力业的现状Leading international alarm service providers possess advanced management experience and service system but the progress of localization is slow and their knowledge of the importance of resources and the operation of front-end customer mar

18、ket is insufficient. 国际性报警效力巨头具有先进的管理阅历和效力体系，但外乡化进程慢，对“资源 重要性的认识和前端客户市场运作不力。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETCurrent Situation of Security Alarm Service Industry in China 中国保安报警效力业的现状The imbalance of economic development in various regio

19、ns of the country, the difference in the core consumer groups cognition of alarm service, and the difference in the core operation groups effort on promoting the market, bring about the differentiation of the development of alarm service industry in China. 由于全国各地经济开展的不平衡，消费主体对报警效力的认知程度不同，运营主体对市场培育的力

20、度不同，培育了中国报警效力业在国内开展的差别性。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETCurrent Situation of Security Alarm Service Industry in China 中国保安报警效力业的现状The variety of operation mode 运营方式的多样性diversity of service mode效力方式的多元化Further improvement in market envir

21、onment市场环境得到进一步优化How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETCurrent Situation of Security Alarm Service Industry in China 中国保安报警效力业的现状Our alarm service centre first receives, reviews and filters the alarm information collected and then transmits t

22、he accurate information after filtration to the local public security authority. The public security authority then processes the alarm information according to the accurate information received. 我公司的报警效力中心把搜集到的报警信息进展先期的接纳、复核和过滤，将过滤后的准确的信息上传当地公安机关，公安机关根据接纳到的准确信息进展警情处置。 HB-ANFANG.NEHow to Expand & De

23、velop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业Introduction of Hebei Anfang Alarming Network Co., Ltd. 河北安防报警网络引见各种警情 经过系统数据传送接纳、复核、过滤准确的信息公安机关出警警情处置Prospects of Security Alarm Service Market in China 中国保安报警效力业的市场前景Analysis of Joint Network Alarm Marketing 联网报警市场分析Up to end of 2021

24、, there are more than 30 million business retail stores in China. At present, the coverage rate of joint network service is less than 15%. 截止到2021年底，国内约有商业门市3000余万个，目前联网效力覆盖率缺乏15%。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NET曾经安装联网效力没有安装联网效力联网效力覆盖率缺

25、乏15%In China, there are approximately 127.8 million target service families but the current coverage rate of joint network service is less than 0.01%. 国内约有家庭 1.278亿个效力受众目的，目前联网效力覆盖率缺乏万分之一。In China, there are approximately 63.9 million target vehicles but the current coverage of joint network service

26、 is less than 0.1%. 国内约有 6390 万辆受众机动车，目前联网效力覆盖率缺乏千分之一。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业Prospects of Security Alarm Service Market in China 中国保安报警效力业的市场前景How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETP

27、rospects of Security Alarm Service Market in China 中国保安报警效力业的市场前景Safety City Project & Social Comprehensive Governance Project平安城市工程和社会综治工程 Safety City Project and Social Comprehensive Governance Project. Since year 2004, along with China governments need of building a harmonic community, “safety ci

28、ty project with video network and alarm service has been started in the whole country. Since 2021, under the guide of related national policy, the domestic security service market further expand to wider villages and town as well as rural market 平安城市工程和社会综治工程。自2004年起，随着中国政府创建调和社会的需求，在全国范 围内展开了以视频多级联

29、网+报警效力的“平安城市工程建立。2021年起，国内的安防效力市场在国家相关政策指点下，进一步扩展到更为宽广的乡镇和乡村市场。Safety City Project & Social Comprehensive Governance Project平安城市工程和社会综治工程 The practice of Safety City Project and Social Comprehensive Governance Project leads to a rapid development of domestic maintenance and security service as well

30、as trustee service. Currently, the market volume of maintenance and security service alone is between 1.5 to 2 billion RMB, with an approximate 20% growth each year.平安城市和社会综治工程的实施，带动了国内维保效力和托管效力的快速开展，目前仅维保效力单项市场容量约在15-20亿元人民币之间，每年还有20%左右的增长幅度。How to Expand & Develop Security and Alarm Service Market

31、 in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETProspects of Security Alarm Service Market in China 中国保安报警效力业的市场前景Characteristics of Security Alarm Service Market in China 中国保安报警效力业的市场特点There is a high consistency between alarm service and the basic national policy in China. With the management characteristi

32、c of China government, it will become the business with the highest profit in China alarm service industry and a strong market supporter.报警效力与中国根本国策坚持着高度的一致性，中国政府的管理特点将会 使之 成为中国报警效力业的最大收益行业和坚强的市场后盾。As the client group of industry in China is huge and the administration is highly centralized, it is e

33、asy to have a positive snowball effect in the marketized operation of alarm service industry.中国的行业客户群体庞大，行政管理高度集中，在报警效力业市场化运作中，容易构成 “以点带面 的规模开展效应。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETThe interconnection between social mass property, safety o

34、f life and the ministry of public securitys aim of work will greatly increase the effectiveness of the market operation.社会群体财富和生命平安与公安部门任务目的要求相呼应，将会大大提 高市场运作的有效性。In China, the influence of the mass media to the market is unique. The use of media will tremendously enhance the development of alarm ser

35、vice industry.公众媒体对市场的影响，在中国是 “独一无二 的。媒体的运用将会极大地促进报警效力业的开展。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETCharacteristics of Security Alarm Service Market in China 中国保安报警效力业的市场特点Due to the characteristic of administration in China, “whether the govern

36、ment supports or not is a persistent and important element of choosing and also a psychological element of clients who need safety service.对于需求平安效力的客户，由于中国行政管理地特点，“政府能否支持 是客户 一直不会放弃的重要选择要素和心思要素。It is an international practice to introduce insurance industry to alarm service industry which is also es

37、sential to China. Our company has over 10 years of unique experience in collaborating with corporations in related industry including PICC Property and Casuality Company and some other telecommunications operators in China.在报警效力业中引入保险业是国际惯例，在中国同样不可或缺。我公司与中国人民财富保险公司、中国的电信运营商等关联行业，有着十几年协作的独特方式和阅历。How

38、to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETCharacteristics of Security Alarm Service Market in China 中国保安报警效力业的市场特点Development & Opportunities of Security Alarm Service Market in China 中国保安报警效力业的开展机遇The publishing of Security Management Ordinance and

39、Method of carrying out Security Service Management for Public Security Authority in 2021 is a milestone of China security and alarm service moving from government driven to market driven. It was also the greatest opportunity for China alarm service industry.2021 年和的相继发布，是中国保安报警效力从政府化走向市场化的里程碑，也无疑成为中

40、国报警效力业的最大开展机遇。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETThe rapid yet imbalance economic development in China leads to a discrepancy in the allocation of social wealth, a drastic increase in demand of the society for safety service and the knowle

41、dge of safety consumption. These bring about a tremendous opportunity to China alarm service industry.中国经济高速开展与其开展的不平衡性，导致社会财富的分配矛盾，社会面对平安效力需求及平安消费的认识激剧加强，从而对中国报警效力业构成极大的市场机遇。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETDevelopment & Opportunities o

42、f Security Alarm Service Market in China 中国保安报警效力业的开展机遇International capital, especially when the domestic capital market is active, the prospect and the business model of security alarm service industry are highly attractive to capital market. Attention and injection of capital also bring about gre

43、at opportunities to China alarm service industry.国际资本，特别是国内资本市场活泼，保安报警效力业的市场前景和商业模型，对资本市场具有极大的吸引力。资本的关注和引入对中国报警效力业也将带来极大的开展机遇。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETDevelopment & Opportunities of Security Alarm Service Market in China 中国保安报警效力

44、业的开展机遇Less than 1% of major alarm service corporations in China are foreign-funded sole proprietor or joint venture.国内的报警效力运营主体中，外资独资或合资的企业数量，占不到1%。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETDevelopment Highlight (1): To Establish a Management Mod

45、e that is suitable for User in China 开展要点1：建立适宜国内用户需求的管理方式 Some foreign-funded players entered China alarm service market at a very early stage. After the development of 1 or 2 decades, the volume of joint network users is still not positive. The reason is the demand for safety consumption in China

46、is different from other countries, regardless of the strength or the mission of the corporations. In other words, the fact is that the way of consumption and demand is different, but not that the public does not have demand.部分外资企业进入中国的报警效力市场很早，十几、二十年的开展联网用户的容量依然不很乐观，不是企业实力的问题，也不是企业理念的问题，缘由在于国内公众的平安消

47、费需求与其它国家有所不同，也就是说不是国内的公众没有需求，只不过消费的方法和要求不一样。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业Development Highlight (1): To Establish a Management Mode that is suitable for User in China 开展要点1：建立适宜国内用户需求的管理方式 HB-ANFANG.NETWhen entering the China market, it is importa

48、nt for a foreign-funded player to pay attention to the domestic consumption characteristic and develop the correspondent alarm service management mode.外资企业进入中国，要注重国人的消费特点，建立与之相符的报警效力管理方式。 How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETDevelopment High

49、light (1): To Establish a Management Mode that is suitable for User in China 开展要点1：建立适宜国内用户需求的管理方式 Development Highlight (2): Marketized Operation开展要点2：市场化运作 It is important to have a possession of concentration, to build a long-term and effective operation and management mechanism.要具备专注的心态，建立长效运营管理

50、机制The ultimate or continuous reason that a client joins the network derives from clients demand and the service suppliers ability to satisfy clients need.客户入网最终的或继续性的动因来自于客户的需求和效力商有才干满足客户的需求。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETKeys to stren

51、gthen the alarm service industry: to analyze the characteristics of China alarm service market; to organize a powerful marketing team; to discover measures suitable for the market.研讨中国报警效力市场的特点，组织强有力的市场团队，探求适宜的市场手段，是报警效力业开展壮大的重要要素。To integrate professional team and diversified service专业化队伍和多元化效力相结合。

52、How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETDevelopment Highlight (2): Marketized Operation开展要点2：市场化运作 Development Highlight (3): To Pay Attention to the Interconnection between Industry Development and Government Policy开展要点3：注重产业开展与政府战略相呼应To devel

53、op alarm service industry in China, it is a must to have a thorough analysis on the leading purpose of the unique economic system, administration system and policies in China to the market.在中国开展报警效力业，必需深化研讨中国特征的经济体制、行政管理体制以及政策对市场的导向作用。How to Expand & Develop Security and Alarm Service Market in China如何在中国扩展和开展保安报警效力业HB-ANFANG.NETIn accordance with the basic national policy social harmony and stability in China, analyzing the way of marketization of client development and the best method of alarm information handling service is extremely important to the h