译林牛津英语高一模块4 Unit 1 Reading advertisements 教学课件

1、译林牛津英语高一模块4 Unit 1 Reading advertisements 教学课件 Step 1: Lead In Task 1 : A Slogan Guessing Game 1. Just do it Nike Step 1: Lead In Task 1 : A Slogan Guessing Game 2. Behind that healthy smile, theres a Crest kid. Toothpaste 健康笑容来自佳洁士。 Step 1: Lead In Task 1 : A Slogan Guessing Game 3. The choice of a

2、 new generation. Coke Pepsi-cola Step 1: Lead In Task 1 : A Slogan Guessing Game 4. Take TOSHIBA, take the world. 拥有东芝，拥有世界。 Step 1: Lead In Task 1 : A Slogan Guessing Game 5. Tides in, dirts out. 有汰渍，没污渍。 Step 1: Lead In Task 1 : A Slogan Guessing Game 6. Start ahead. 成功之路，从头开始。 Step 1: Lead In Tas

3、k 1 : A Slogan Guessing Game 7. Good to the last drop. Maxwell coffee Step 1: Lead In Task 1 : A Slogan Guessing Game 8. A diamond lasts forever. 钻石恒久远， 一颗永流传。 De Beers Step 1: Lead In Task 1 : A Slogan Guessing Game 9. Apple thinks different. 苹果电脑，不同凡“想”。 Step 1: Lead InTask 2 : Pair Discussion A g

4、ood advertisement can be A good advertisementclearly expressed creative attractiveeffectivepersuasiveeasy to understandimpressiveinformative Step 2: Careful Checking Task: List all the examples of advertisementin the passage and divide them into 2 parts. Step 2: Careful Checking 1. Bright-teeth figh

5、t bad breath.2. You are proud of your cooking, so shouldnt you buy the very freshest food.Commercial AdsPSAs1. Yes to life, no to drugs.2. Knowledge changes life.3. Project Hopeeducating every child.4. When you smoke cigarettes, you are slowly killing yourself. Step 3: Comparative Reading Task: try

6、to find the similarities anddifferences between commercialadvertisements and public serviceadvertisements. Commercial adsPSAsPlaces foundMeans usednewspapers, magazines, the Internet, radio, televisionuse attractive pictures and clever languageSimilaritiesCommercial AdsPublic Service AdsAim /purpose

7、RelianceExpensechargedTo _ a _ or service.To _ people about _, safety or any other _ which affects _.They are _ and we can _ a lot by _free of chargeDifferencespromoteproducteducate healthproblempublic welfareThey do not tell you the _ truth. helpfullearnfollowing the advice they plete Step 4: Furth

8、er Reading Ads are an 1._ part of our lives.What is an ad? Include 2. _ads and PSAs. Use 3._ pictures and clever language . Encourage us to buy a product or service or believe in an idea.Does an ad tell the complete truth? Be aware of the skilful methods.Try not to 4. _ for the trick. What is a PSA?

9、Mean to teach us.Help us 5._ better lives. We must use our 6._ and not be a slave to ads. Step 4: Further Reading Ads are an 1._ part of our lives. Include 2. _ads and PSAs. Use 3._ pictures and clever language . Encourage us to buy a product or service or believe in an idea.Be aware of the skilful

10、methods.Try not to 4. _ for the trick. What is a PSA?Mean to teach us.Help us 5._ better lives. We must use our 6._ and not be a slave to ads. What is an ad? Does an ad tell people the complete truth?commercialimportantintelligencefallleadIntroduction（para 1)Conclusion(para 5)Supporting details(para

11、 2 - 4)attractiveExpository writing （说明文） Step 5: Creative Thinking Choose one of your items and create an English advertisement for it.CreateGuess Step 6: Critical Thinking Does advertising play a positive or negative role in our daily life? Group workhelpful sentence patterns1.I am strongly in fav

12、or of/ I support the idea that 2. For one thing, for another3. The reason why is that4. In my view/opinion;/ As far as I am concerned, I Step 6: Critical Thinking Positive NegativeSpread information & knowledgeIncrease the cost of productsWe have a wider choice of goods due to adsWaste a great deal of time and moneyKeep us informed of new goods in timeUntrue ads cheat consumersStimulate consumption（刺激消费）We feel annoyed to be interrupted when we are watching TVMake life colo