跨境电商英语（C卷）

1、跨境电商英语期末试卷(C)Useful Expressions （共 15 小题，每题 1 分,合计 15 分）Directions: The following is a list of terms related to Cross-border E-commerce.After reading it, you are required to find the items equivalent to those given inChinese in the table below.A- conversion rateB commissionC-title descriptionD-profi

2、t marginE-bounce rateattribute wordsJ overseas warehouseK-logistics templateLviewMbulk priceFpositive cycleN-customs clearanceGcommercial expressOsales volumeH- tracking number1.()佣金3.()利润率5.()海外仓7.()良性循环9.()销售额11.()物流模板13.()转化率15.()清关1.()佣金3.()利润率5.()海外仓7.()良性循环9.()销售额11.()物流模板13.()转化率15.()清关.()标题描

3、述.()浏览量.()商业快递.()属性词.()批发价.()追踪号.()跳失率Translation (共6小题，16-20题每题3分，21题10分，合计25分)Directions: This part, numbered 11 to 16, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English into Chinese.中国跨境电商可能在未来几年保持高

4、速增长。.消费者在决定要买什么物品的时候往往更重视负面消息，而不是正面消 1;息、O.在直通车中，对关键词的出价过高或过低都不利于产品的曝光。.企业一般会在店铺描述中简单介绍其经营范围。.为了迎接感恩节和圣诞节，我们将上架一系列的新产品。. The development of cross-border logistics in China is relatively slow. The development of logistics and Cross-border E-commerce are complementary to each other. Logistics occupies

5、 an important part in whether Cross-border E-commerce is satisfactory. Companies should compare a variety of cross-border logistics modes for comprehensive consideration and choose the best logistics method of Cross-border E-commerce based on their own situation. They can also create new logistics m

6、ethods according to the needs of business and customer, and create more customer value through upgrading logistics services for Cross-border E-commerce.Part 3. Reading Comprehension (共 6 小题，每题 3 分，合计 18 分)Directions: Read the following passages. After reading it, you should give brief answers to the

7、 6 questions (No. 22 to No. 27) that follow.Passage 1As customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). Customers are more concerned about the consistency of the p

8、roducts and the advertising. In this case, customers will inquire of the customer service staff about the products through e-mail or social media. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectivel

9、y, so as to put away customers9 worries before buying products, promote customers to purchase and improve customer conversion rate.Product quality is the foundation and source of healthy development of e-commerce, and the core competitiveness of sustainable management of a company. As the e-commerce

10、 platforms only provide pictures and description of products, buyers are unable to determine the quality. Before ordering the products, the buyer may inquire about the quality of them. Customer service staff should be patient and truthfully answer the corresponding questions about quality, trying to

11、 win orders.When sellers release a product, they should describe the product materials accurately, especially for products like bags and shoes. The price will differ a lot for different materials they use. The price of some leather products like bags and shoes are high, so the buyer will worry about

12、 the authenticity of the material. Receiving such inquiries about the material, the seller should communicate with the buyer sincerely. It is best to attach some relevant customer reviews to eliminate buyers doubts and promote the transaction.As for product specifications and size issues, the seller

13、 will generally describe on the product details page, but it does not exclude some buyers who will ignore this information. In the event of inquiries about product specifications and size, the sellershould repeat the detailed specifications and size of the product and guide the buyer to confirm the

14、specifications and size on the product details page again. In addition, some products of Cross-border E-commerce are for domestic sales, so there will be size issues, especially for products like clothing and shoes. There are many disputes arising from different size standards, so it is a troublesom

15、e problem for many sellers. How to avoid such disputes? In addition to carefully set the size chart, the seller should respond the size questions in details and with patience, which will play a significant role in avoiding disputes and improving customer experience and satisfaction. Why are some cus

16、tomers concerned about the consistency of the products and the advertising?. What can customer service staff do to put away the worries of customers before they buy products?. What should seller do when they receive buyers inquiry about specification and size of the product?Passage 2Unlike domestic

17、online customers, most cross-border customers do not bargain with sellers in most cases. Most of the buyers will decide whether to place the order based on the released price. Some of the unpaid orders may result from the high price of the product or shipping. The seller may communicate with the buy

18、er timely and understand the reasons for the unpaid order. If you do not get a reply, you maytake the initiative to adjust the price of the product or shipping to regain buyers focus and improve the conversion rate.But some customers will bargain with the seller for discount before placing an order.

19、 For them, the seller should analyze the purpose of bargaining, respond and deal with it specifically. For some products with limited profit margin, the seller should reject the request by emphasizing quality advantage, price advantage over similar products or good reputation, and guide buyers to in

20、crease the order number to obtain a discount. For some products with considerable profit margin, the seller should not immediately cut the price after the counter-offer from the customer, but should pretend to ask the supervisors approval and reply later, so that buyers do not think the released pri

21、ce unrealistically high.In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller shoul

22、d give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set

23、 the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the products default wholesale price. On the other hand, in order to attract small wholesale customers, the seller can also make clear the wholesale discount or indicate the buyer to write to n

24、egotiate about the discount on the home page or product description page. When faced with inquiry from a large wholesaler, the seller must seize the opportunity and reply in details, including the style, the amount of purchase and the corresponding offer. The offer usually includes shipping,and shou

25、ld have price advantage, making the buyer feel that he receives a large discount. What can seller do if they dont get a reply from buyer about the unpaid order?. What shall seller do if buyer bargains for discount before placing an order?. How can buyer attract and retain small wholesale customer?Pa

26、rt 4. Writing （共4小题，2830题每题10分，31题12分，合计42分） Directions: This part is to test your ability to do practical writing. Suppose you were a customer service representative. Now you are required to write reply letters to your customers according to the following information.Situation 1Hi, I want to buy this dress from your store. Wou