《中华茶文化与礼仪》课程教学大纲英文

1、Syllabus of Chinese Tea Culture and EtiquetteChinese Tea Culture and Etiquette Course Code:Credits :2 Total hours :32Theoretical Hours :32 Experimental Hours :0 Computer Hours :0 Practical Hours :0Total number of experimental (onboard) projects opened：0 That includes compulsory (0), elective (0)Open

2、ing Unit: Marketing Department, Business SchoolApplicable major: business administration major, accounting majorI. Nature and purpose of the curriculumThis course is a professional self-help course that belongs to the competence development course of business administration major and accounting majo

3、r. The course focuses on the theory of Chinese tea culture, taking into account the study of Chinese tea art skills and etiquette skills. The basic task of this course is to have a systematic understanding of the tea culture in Chinese food culture through the study of the theory and skills of Chine

4、se tea culture, to stimulate students interest in modern Chinese tea art and etiquette, and to have a deep understanding of daily life tea art.II. Curriculum development objectives1. Lide ShueThrough the course to learn the theory of Chinese tea culture and tea art technology, there is a comprehensi

5、ve understanding of the theory and application of Chinese tea culture related knowledge. Through the creation and evolution of the theory of Chinese tea culture, we can understand the changes of tea culture. In the tea culture and the inheritance and innovation of tea industry, the scholars of vario

6、us countries with Chinese scholars as the main body cooperate and exchange, and constantly raise the application of tea culture theory and practice to a new height. Through study, help students to establish scientific thinking method of studying tea culture and be good at learning in work, not only

7、apply the relevant knowledge and skills of tea culture to work, but also carry out the life tea art in life, cultivate oneself, improve self-confidence and pride in Chinese culture. Taking the research work of outstanding contributors in the tea industry as the carrier, we should integrate the educa

8、tion of socialist core values into the teaching content and all aspects of the whole teaching process, highlight the value guidance, knowledge teaching and ability training, help students to correctly understand the historical law, accurately grasp the basic national conditions, master the scientifi

9、c world outlook and methodology, and promote the establishment of a correct world outlook and values.2. Curriculum ObjectivesThrough this course, students possess the following qualities, skills, knowledge and abilities: Objective 1. To improve the understanding of Chinese traditional culture, to le

10、arn the tea culture in the excellent food culture of the motherland, to understand the broad and profound connotation of tea culture, especially the history of tea culture, tea folklore, tea commodity and health care value, tea art aesthetics, etc., to enhance national self-confidence and pride. (co

11、rresponding to chapters 1,2,3,4,5,6,7,8,9,10,11,12,13,14,15, supporting graduation requirement indicator point 1). 2). 3). 4). 5). 8). 9). 10). 11). 12). 13). )Course objective 2. Through learning this course, in business activities, improve business communication skills, master the basic etiquette

12、of making tea in business activities, common tea making skills, improve students social etiquette skills, and show the students cultural literacy of Jiangnan University.(corresponding to chapters 1,2,3,12,13, supporting graduation requirement indicator point 1). 2). 3). 4). 5). 6). 7). 8). 9). 10).

13、11). 12). 13). )Objective 3. To have a certain understanding of the management of tea commodities, the development of modern tea industry, and the basic entry ability to graduate and seek employment to enter the relevant profession.(corresponding to chapters 1,2,3,11,12,13,14,15, supporting graduati

14、on requirement indicator point 1). 2). 3). 4). 5). 6). 7). 8). 9). 10). 11). 12). 13). ) 3. support of course objectives for graduation requirementsThe training objectives and graduation requirements of business administration major and accounting major of Jiangnan University Business School are:3.1

15、 Training objectives: to develop high-quality personnel with good professional ethics and high sense of social responsibility, good professional quality, sound personality, solid foundation, global vision, humanistic spirit, innovation and entrepreneurial awareness, ability to construct and solve pr

16、oblems, master the basic theory of management, familiar with management science and art, and be able to engage in management work in enterprises, institutions and government departments.Students are required to master basic theories and basic knowledge in management, economics, marketing, organizati

17、onal behavior and innovative entrepreneurial management; to master qualitative and quantitative analysis methods of market data and related management skills; to have strong practical application, operational ability and basic ability to analyze and solve management problems; to be familiar with rel

18、evant policies, regulations and practices at home and abroad; to understand the theoretical frontier and development trends of the subject in order to meet the innovative and international requirements of organizational management talents in the new international and domestic environment.3.2 Graduat

19、ion Competency Requirements:1). Comprehensive knowledge competence: Ability to apply mathematics, management and expertise to organizational management issues.2). Ability to analyze problems: master the basic knowledge and theory of company operation, and can find and analyze the shortcomings and pr

20、oblems in enterprise operation and management from the perspective of management. 3). Decision judgment ability: master the basic theory and method of decision judgment, combine production and operation management, marketing, human resource management and financial management, make auxiliary decisio

21、n and judgment.4). Ability to adapt to society: master basic moral and legal knowledge and establish correct values and views of people.5). Professional competence: master the basic knowledge of marketing, organization management, economic law and related industries, be able to carry out market anal

22、ysis, investigation and data processing, and be familiar with the basic theories and methods of organization management, marketing, innovation and entrepreneurship.6). Practical operation ability: master the basic practical ability of business administration professional course, be able to operate r

23、elated business skillfully; master the practical ability of each management professional post, aim at the economic business of southern Jiangsu private enterprise and international manufacturing enterprise, be able to complete the business management design and operation of the system.7). Tool appli

24、cation ability: master business administration professional analysis tools and operating systems and combined with specific tasks and projects for design and application.8). Organizational management ability: master the basic theory and method of production operation and organization management, com

25、bine the characteristics and requirements of specific enterprises, improve the efficiency and effect of management work.9). Communication and expression ability: master the basic theory and method of business management communication, negotiation and communication. 10). Professional development abil

26、ity: to master the economic, financial and trade related professional theories and knowledge of business administration, to enhance the quality of career development. 11). Innovative entrepreneurial ability: grasp the basic theory and method of innovative entrepreneurship and employment, combined wi

27、th their own development direction, formulate career development plan.12). Lifelong learning ability: familiar with the industry and professional development direction, understand the research focus of the subject, improve lifelong learning ability. 13). Humanistic Literacy Ability: Improve the rese

28、arch ability, knowledge level, and the human-oriented and people-centered spirit embodied in the humanities-the inner qualities of human beings.The graduation requirements supported by the teaching objectives of this course are mainly reflected in the graduation requirements index point 1). 2). 3).

29、4). 5). 8). 9). 10). 11). 12). 13), as follows:Support of course objectives for graduation requirementsCurriculum objectivesGraduation requirementsSupporting graduation requirements indicator points and their contentTeaching contentSupport strengthIndicator pointsContent of graduation requirement in

30、dicator11).2).3).4).5).10).12).13).indicator point 1). 2). 3). 4). 5). 10). 12). 13).1). Comprehensive knowledge competence: Ability to apply mathematics, management and expertise to organizational management issues.2). Ability to analyze problems: master the basic knowledge and theory of company op

31、eration, and can find and analyze the shortcomings and problems in enterprise operation and management from the perspective of management. 3). Decision judgment ability: master the basic theory and method of decision judgment, combine production and operation management, marketing, human resource ma

32、nagement and financial management, make auxiliary decision and judgment.4). Ability to adapt to society: master basic moral and legal knowledge and establish correct values and views of people. 5). Professional competence: master the basic knowledge of marketing, organization management, economic la

33、w and related industries, be able to carry out market analysis, investigation and data processing, and be familiar with the basic theories and methods of organization management, marketing, innovation and entrepreneurship. 10). Professional development ability: to master the economic, financial and

34、trade related professional theories and knowledge of business administration, to enhance the quality of career development.12). Lifelong learning ability: familiar with the industry and professional development direction, understand the research focus of the subject, improve lifelong learning abilit

35、y. 13). Humanistic Literacy Ability: Improve the research ability, knowledge level, and the human-oriented and people-centered spirit embodied in the humanities-the inner qualities of human beings.Chapters 1,2,3,4,5,6,11H21).2).3).4).5).6).7).8).9).10).11).12).13).）indicator point 1). 2). 3). 4). 5)

36、. 6). 7). 8). 9). 10). 11). 12). 13). )1). Comprehensive knowledge competence: Ability to apply mathematics, management and expertise to organizational management issues.2). Ability to analyze problems: master the basic knowledge and theory of company operation, and can find and analyze the shortcom

37、ings and problems in enterprise operation and management from the perspective of management.3). Decision judgment ability: master the basic theory and method of decision judgment, combine production and operation management, marketing, human resource management and financial management, make auxilia

38、ry decision and judgment.4). Ability to adapt to society: master basic moral and legal knowledge and establish correct values and views of people. 5). Professional competence: master the basic knowledge of marketing, organization management, economic law and related industries, be able to carry out

39、market analysis, investigation and data processing, and be familiar with the basic theories and methods of organization management, marketing, innovation and entrepreneurship.6). Practical operation ability: master the basic practical ability of business administration professional course, be able t

40、o operate related business skillfully; master the practical ability of each management professional post, aim at the economic business of southern Jiangsu private enterprise and international manufacturing enterprise, be able to complete the business management design and operation of the system. 7)

41、. Tool application ability: master business administration professional analysis tools and operating systems and combined with specific tasks and projects for design and application. 8). Organizational management ability: master the basic theory and method of production operation and organization ma

42、nagement, combine the characteristics and requirements of specific enterprises, improve the efficiency and effect of management work.9). Communication and expression ability: master the basic theory and method of business management communication, negotiation and communication. 10). Professional dev

43、elopment ability: to master the economic, financial and trade related professional theories and knowledge of business administration, to enhance the quality of career development. 11). Innovative entrepreneurial ability: grasp the basic theory and method of innovative entrepreneurship and employment

44、, combined with their own development direction, formulate career development plan.12). Lifelong learning ability: familiar with the industry and professional development direction, understand the research focus of the subject, improve lifelong learning ability. 13). Humanistic Literacy Ability: Imp

45、rove the research ability, knowledge level, and the human-oriented and people-centered spirit embodied in the humanities-the inner qualities of human beings.Chapters 5,7,8,9,10,11M31).2).3).4).5).6).7).8).9).10).11).12).13).）indicator point 1). 2). 3). 4). 5). 6). 7). 8). 9). 10). 11). 12). 13). )1)

46、. Comprehensive knowledge competence: Ability to apply mathematics, management and expertise to organizational management issues.2). Ability to analyze problems: master the basic knowledge and theory of company operation, and can find and analyze the shortcomings and problems in enterprise operation

47、 and management from the perspective of management. 3). Decision judgment ability: master the basic theory and method of decision judgment, combine production and operation management, marketing, human resource management and financial management, make auxiliary decision and judgment.4). Ability to

48、adapt to society: master basic moral and legal knowledge and establish correct values and views of people. 5). Professional competence: master the basic knowledge of marketing, organization management, economic law and related industries, be able to carry out market analysis, investigation and data

49、processing, and be familiar with the basic theories and methods of organization management, marketing, innovation and entrepreneurship.6). Practical operation ability: master the basic practical ability of business administration professional course, be able to operate related business skillfully; m

50、aster the practical ability of each management professional post, aim at the economic business of southern Jiangsu private enterprise and international manufacturing enterprise, be able to complete the business management design and operation of the system. 7). Tool application ability: master busin

51、ess administration professional analysis tools and operating systems and combined with specific tasks and projects for design and application. 8). Organizational management ability: master the basic theory and method of production operation and organization management, combine the characteristics an

52、d requirements of specific enterprises, improve the efficiency and effect of management work.9). Communication and expression ability: master the basic theory and method of business management communication, negotiation and communication. 10). Professional development ability: to master the economic

53、, financial and trade related professional theories and knowledge of business administration, to enhance the quality of career development. 11). Innovative entrepreneurial ability: grasp the basic theory and method of innovative entrepreneurship and employment, combined with their own development di

54、rection, formulate career development plan.12). Lifelong learning ability: familiar with the industry and professional development direction, understand the research focus of the subject, improve lifelong learning ability. 13). Humanistic Literacy Ability: Improve the research ability, knowledge lev

55、el, and the human-oriented and people-centered spirit embodied in the humanities-the inner qualities of human beings.Chapters 5,6,7,8,9,10M III. BASIC CONTRIBUTIONS ON CurriculumChapter 1 Introduction (Supporting Article 1 of Curriculum Development Objectives)1.1 Overview of tea culture1.2 Learning

56、Chinese Tea CultureTeaching requirements: have a basic understanding of the historical development of Chinese tea culture, master the basic methods of studying Chinese tea culture, and suggest that students self-study the relevant tea culture courses in MOOC.Teaching emphasis: to understand the conn

57、otation of tea culture, to master the basic methods of studying tea culture, to acquire relevant knowledge and skills, to understand the general situation of the world tea industry, to be familiar with the history of Chinese tea culture and the way of drinking tea, and to stimulate students interest

58、 in contemporary tea drinking methods.Teaching difficulties: tea drinking methods and methods to study tea culture in the past dynasties.Chapter 2 Tea Category and Health in China (Supporting Article 1.2 of Curriculum Development Objectives) 2.1 Classification of Chinese Tea 2.2 Tea ingredients and

59、tea drinking health careTeaching requirements: master the classification knowledge of Chinese tea commodities, understand the composition of tea and the efficacy of human health care, and suggest that students self-study the relevant tea culture courses in the MOOC.Teaching emphasis: classification

60、of Chinese tea and tea ingredients, health care efficacy.Teaching difficulties: scientific understanding of tea ingredients and health care efficacy.Chapter 3 Review and Appreciation of Tea Commodities (Supporting Article 1.2 of Curriculum Development Objectives) 3.1 Tea review methodology 3.2 Tea t