高中英语 Unit11 Lesson 3 The Advertising GamePeriod One课件 北师大必修4

1、2021/8/11 星期三1 Unit 11 The Media Lesson 3 The Advertising Game ( Period One )2021/8/11 星期三2 Objectives By the end of this lesson, youll be able to know the design, the idea and the effect of advertisements; understand advertisement development; discuss advertising2021/8/11 星期三3Lead-inWatch a video o

2、f an advertisement and guess,“What product is it for?”2021/8/11 星期三4 Be CreativeJust do it. 只管去做吧! 2021/8/11 星期三5 Be CreativeImpossible made possible. 使不可能变为可能。（佳能打印机） 2021/8/11 星期三6 Be CreativeIntelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 2021/8/11 星期三7 Be CreativeThe taste is great. 味道好极了。（雀巢咖啡） 202

3、1/8/11 星期三8 Be CreativeThe choice of a new generation. 新一代的选择（百事可乐） 2021/8/11 星期三9 Be CreativeLets make things better. 让我们做得更好。（飞利浦电子） 2021/8/11 星期三10Be CreativeObey your thirst. 服从你的渴望 （雪碧） 2021/8/11 星期三11 Be Creative只溶在口，不溶在手（MM巧克力）M&Ms melt in your mouth, not in your hand.2021/8/11 星期三12Pre-readi

4、ngCan you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaperon the Internet on the radioin the street at bus/train/subway stationon the bus in the magazineon the balloon on the clothesin the catalogue on the boardin the window display2021/8/11 星期三13

5、Choose the words for their definitions1. to make known to the public, e.g. in a newspaper or on TV _2. something used for advertising things _3. the business of encouraging people to buy goods by means of ads _4. the person who makes ads _advertiser advertise advertisement advertisingadvertiseadvert

6、isementadvertisingadvertiser2021/8/11 星期三14While-reading: 1st reading What does the passage talk about? A. The advantages and disadvantages of ads B. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. Peoples attitude toward ads2021/8/11 星期三15While-reading: 2nd

7、 reading Re-arranging1. Products are sometimes linked with different concepts or ideas.2. New and unusual ideas often appear in todays top advertisements.3. An ad may give direct information like names or locations.4. Public ads have helped to increase public knowledge.5. Ads are made visually attra

8、ctive to hold the attention of the public.123452021/8/11 星期三16While-reading: 3rd reading Answering1. When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do todays advertisers use to make

9、you notice their products?4. What has the government done during the last decade? 2021/8/11 星期三171. When does the simplest type of advertisement work? Answer the following questionsThey work for products that people need when there is not much competition.2021/8/11 星期三182. Why are modern techniques

10、of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.2021/8/11 星期三193. What ideas do todays advertisers use to make you notice their products?new and unusual ideashumourous They use humour as well as new and unusual

11、 ideas to surprise people. They hope to make people forget that someone is trying to sell them something.2021/8/11 星期三204. What has the government done during the last decade?saving waterfighting aidshelping the poorgiving up smokingOver the last decade, the government has worked hard at using adver

12、tisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.2021/8/11 星期三21The advertising gameEnjoy the advertisements and put them in the suitable places.2021/8/11 星期三22Problems How to solve?ExamplesTypes1234Read in detail and complete the table.2021/8/

13、11 星期三23 Details Problems How to solve?Examples Types It is _ to be just the _ of a _ or a _.Ads need to _ and _ the _ of the public.Some ads _ pictures or the _ of experts, others try to _ ads that people simply _ at._ advertisementslikelynamecompanygeneral locationattractholdattentionconsist ofwor

14、dscreateenjoy lookingCelebrity2021/8/11 星期三24 Details Problems How to solve?Examples Types People are used to _.Modern ads must _ the _ standards with ideas to make them more _.Some ads may use the _ of _ to sell the car. Other common ideas include _, _ and _._ advertisementsseeing highstandards of

15、visual designcombinehighestattractivefreedomconcepthappinesswealthsuccessConcept 2021/8/11 星期三25 Details Problems For many of todays advertisers, _ old ideas is not a successful approach.How to solve?The advertisers look for other ways to make people _.Examples The top advertisers use _ as well as _

16、 and _ ideas to surprise people.Types _ advertisementsrepeatingnotice their productshumournewunusualCreative 2021/8/11 星期三26 Details Problems Some advertising is about _ and _ for profit.How to solve?Some ads aim to make _ to _.Examples 1. _ citizens to _ in improving their neighbourhood.2. _ the public on _ AIDS, _ water, _ the poor, _ smoking, etc.Types _ advertisements selling productsservicescontributionssocietyEncouraging participa