思科-运营商未来的业务技术架构

1、 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.2007 IP NGN Presentation by Kevin Yin1关于运营商转型及其技术方向的一些新思考殷康思科公司亚太区电信下一代网球首席架构师 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.22007 IP NGN P

2、resentations By Kevin Yin内容提供商内容集成商网络运营商终端厂商业务价值链电信融合的市场吸引众多新的竞争者业务提供商客户有线提供商TieredInternetPartnershipDeliveryIntegratedDeliveryBasicInternetIP AccessAccessDifferentiatedAccessVoIPVoIPIPTVIPTVVoDVoDMobileMobile TVTVApplicationsDeliveryAccess 2007 Cisco Systems, Inc. All rights reserved.Prepared For

3、CMCC Technical Dept Internal Discussion Only.32007 IP NGN Presentations By Kevin Yin新的商业模式和技术如何为运营商效劳?P2P File-SharingWebMusicGamesVoIPVideoApplicationsSP IntegratedApplicationsDrivers for SPs Enhance customer choice, loyalty Increase revenue streams Address innovation concernsPremiumWebVoIPMusicGam

4、esVideoCo-opetitionApplicationsDrivers for OTTs Increase application functions Simplify access to digital world Control service through value chainSource: Cisco IBSG, ISD Framework 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.42007 IP NGN Pre

5、sentations By Kevin Yin下一代运营商必须考虑的业务与技术架构Must-Win Battles in both Business & Technical ArchitectureUser PreferenceOTT ProviderPreferenceNetwork as platformCustomerexperiencemanagementService-deliveryadvantageNetwork, operations,and processinnovationApplicationExperienceServiceRelevanceNetworkFoundat

6、ion 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.52007 IP NGN Presentations By Kevin Yin运营商转型的初步探索Finally, convergence of the voice & the data network (great!)SOFTSWITCH/NGN/IMS fundamentally are VoIP !Free calls to other VoIP usersReduced to

7、ll rates around the world“Fixed phone mobility (via the IP network)Maybe New devices for phone (IP phones and soft phones)The users perspective: “yet another telephoneApplication AdoptionVanilla VoiceSMSMMS 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discus

8、sion Only.62007 IP NGN Presentations By Kevin Yin100%高使用率HSD60%低使用率10%.Videophone GamePTTIMPushToViewVPNIPTVAll new applications will likely have 60inDesk-topsLap-topsGamingConsolesMediaCentersCell-phonesSubtendingViewingAnglesTypingTouch-PadsCOGSFingersPocketSizeSpeedPDAsiPODCamerasTVsPVRsHDTVsTele

9、Presence网真 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.122007 IP NGN Presentations By Kevin Yin关于应用的开放及开发的思考 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.132007 IP NGN Presentations B

10、y Kevin Yin多媒体应用融合的架构Cisco and Partner Value Opportunity# of users202120212021s200520062007on2021libilstli liomseof2021 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.142007 IP NGN Presentations By Kevin Yin统一通信的进化与演变迁移Migrate扩展Accelerate变革Tran

11、sform普众Include形成竞争优势Competitiveacross the obusiness n推动 advantage商业流程 with UCExtending UCmFro传统技术的替代Legacyreplacement无处不在Extend UC tocustomers,partnersrsu超越TranscendJitter 抖BBN 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.152007 IP NGN Presen

12、tations By Kevin YinMITDECMicrosoftNokiaUCLABBN真Telecom QoSDelay时延动Loss丢包率300k尽力而为Telephone语音250ms60ms1-5%99.999120bps电信级Television视频流200ms30ms0.1%99.999500k-20M播送级TelePresence网Cisco100ms10ms0.05%99.999Ericsson3-10MNortelIBM体验ATTMIT级电信的融合网络必须提高网络品质要求不同应用对应的不同数量级的QoS要求 2007 Cisco Systems, Inc. All ri

13、ghts reserved.Prepared For CMCC Technical Dept Internal Discussion Only.162007 IP NGN Presentations By Kevin Yin多媒体应用融合的工作远景Web2.0Making a call having application sharing effortlessly available as part of the conversationKevin YinMaking a call and sharing a file with the otheruser, simply by right-c

14、licking and choosing“Send To and selecting the persons nameHolding a conference call with several peopleand sharing slides or using an electronicwhiteboard 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.172007 IP NGN Presentations By Kevin Yin多

15、媒体应用融合的家庭远景Imagine 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.182007 IP NGN Presentations By Kevin Yin体系架构组成局部The Multimedia Architectural Components“container 多媒体信令容器单元/多媒体集装箱This is the device that represents the user to the network (e.g.

16、, a deskphone, mobile phone, or softphone application)Application Protocol Entities (APEs) 应用处理单元These are the applications that register with the container to providethe user with voice, video, and data collaboration capabilitiesService Nodes (SNs)业务处理单元These are the network entities that enable th

17、e container to establishcommunication with a remote entity, facilitate NAT/FW traversal, andprovide other network-based servicesApplication Servers (AS) 应用效劳器These are elements in the network that provide various services, whichmight include IPTV, interactive gaming, multipoint conferencing, and sof

18、orth 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Internal Discussion Only.192007 IP NGN Presentations By Kevin Yin信令和媒体流Signaling and Media FlowsApp1ContainerApp2ServiceNodeApp1ContainerApp2Media flowsdirectly betweenapplications, notthrough thecontainerApplications

19、ignaling goes fromthe application,through thecontainer, and tothe service nodesSignalingMediaThese might allbe separatephysical devicesA user-networkinterface (UNI) isdefined betweenthe “container andthe “service nodeNetwork Intelligence 2007 Cisco Systems, Inc. All rights reserved.Prepared For CMCC Technical Dept Interna