商务英语阅读Unit叶兴国市公开课金奖市赛课一等奖课件

1、UNIT 4.10Business English: A Reading Course第1页WARM-UP QUESTIONS1. Today there are too many job hunters in this hypercompetitive world, who have good education and sometimes working experience. Therefore, companies like the Microsoft Corporation design questions for candidates to answer in the interv

2、iew process. Then what do you think a candidate should show in his or her response to an interviewers questions? Business English: A Reading Course第2页WARM-UP QUESTIONS2. As we know now competition for the best jobs seems to get ever fiercer and your career prospects depend, to a large extent, on wha

3、t people are saying about you. It is true to say that this is the era of the “personal brand”. Then what should one do to polish up his or her brand? Business English: A Reading Course第3页BACKGROUND INFORMATION面试中怪问题： 设计问题微软企业说，有利于衡量人才智、机敏或突破性思维； 面试怪招只是在一些高科技企业里较普遍。面试者怎样赢得生存和发展空间？ 初涉职场，没有个人品牌；只有自己努力和

4、特有价值取得认可，才能被业界认同； 要取得个人品牌，先进行品牌定位，即对自己有清醒认识； 个人品牌一旦形成后，就会有更多选择机会和发展机遇。第4页READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Questions:1. What does new vocabulary of business English function?2. What are the word formations of new Business English vocabulary ? Compound; ab

5、breviation ; affix Business English: A Reading Course第5页TEXT A： BRAIN-TWISTING JOB INTERVIEW QUESTIONS BY MICROSOFTQuestions1. Why do interviewers pose puzzle questions? 2. Why are manhole covers round rather than square?3. What does the interviewer pose the question of how to divide $21 between Mik

6、e and Todd for?Business English: A Reading Course第6页TEXT ANotes on the Text:1. fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。2. A candidates response to a puzzle question can challenge an interviewers first impressions; what matters is the logic, imagination and problem-solving ability the candidate sho

7、ws in his or her answer, not where he went to school, where he worked, or how he dresses, though those things do, of course, have their place. 求职者对难题回答可能改变面试官对他第一印象；这里主要是求职者应答时表现出逻辑思维能力、想象力和处理问题能力，而不是他学历、工作经历或者穿着打扮，当然这些也有它们主要性。Business English: A Reading Course第7页TEXT ANotes on the Text:3. The main

8、issue is how the manufacturer gets a perfectly smooth, layered chocolate shell on a mass-produced food that never knows a human touch until the bag is opened. 主要问题在于在消费者开包食用之前，制造商怎样在大批量且全部机械化生产食品上涂上非常光滑而且分层巧克力表层。 Business English: A Reading Course第8页TEXT B： ITS TIME FOR A BRAND NEW YOUQuestions1. Wh

9、at is the main idea of the first paragraph? 2. What is the main idea of Paragraph 4?3. According to the text, What does Louise Mowbray probably do now? 4. What is the authors attitude towards personal branding?Business English: A Reading Course第9页TEXT BNotes on the Text:1. Personal branding: 个人品牌。所谓

10、个人品牌，是指他人对你持有一个印象。也就是说，个人品牌中心问题是他人怎样对待你。2. A decade ago, the management guru Tom Peters urged business people to work on “the brand called You”. 前，管理界权威汤姆彼得斯敦促商界人士致力于“你品牌”建设。 （这里You首字母大写表示品牌名称。）3. But the time may have come to get to grips with personal branding. 不过，现在可能到了该认真对待个人品牌时候了。 get to grips

11、with: 对付，处理。如： Ive never really got to grips with this new technology. 我从未认真对待这项新技术。 Business English: A Reading Course第10页TEXT BNotes on the Text:4. . and the changing nature of work project-based, often across time zones means it can be harder to make an impression, particularly on those who contr

12、ol your destiny. 而工作性质改变 以项目为基础，经常跨越几个时区 意味着更难以给人留下印象，尤其是给那些掌控你命运人。5. The X Factor: 英国独立电视台一台（）歌手选拔节目，比赛模式与美国同类节目美国偶像相同，其名称X Factor是指明星必须具备“神秘原因”。 American Idol: 美国偶像是美国福克斯企业在英国系列电视节目Pop Idol基础上加以改编后推出风靡全球真人秀电视节目。 Business English: A Reading Course第11页KEYS TO EXERCISESI. T T F T FII. D C A B BIII. B

13、 D B A ABusiness English: A Reading CourseTEXT A第12页TEXT BI. TTFTFII. DCCACIII. CCAABIV. Translation1. 目标受众2. 能处理难题人 3. 会议包价，会议套餐4. 不愿冒风险5. 目标市场6. 假如你想得到一份更加好工作，塑造个人品牌是非常主要。7. 这是一个“只秀不说”问题，而且要以一个令人感兴趣方式“秀”。8. 经过比较一下市场需要和你能提供，你就能发觉哪些技能或你个性中哪些方面还有待发展。Business English: A Reading CourseKEYS TO EXERCISES第13页1. Try to remember new words and expressions in Unit 4;2. Make a summary for Part IV Supple