面试题目二面cfr面试题

1、CFR 二轮面1. If I gave you $10 million dollars to invest in any business,whichwouldit2.CFR 二轮面1. If I gave you $10 million dollars to invest in any business,whichwouldit2. You lock and t it is 3: afternoon. How many degrees apart are the hour and minute3. WhiskeyBrandThe s been in business close to 90

2、years. original founder he whisky business, overtime,siveleadersexpandedtheproductlinettoday,thecompanyisa multi-billiondollarliquormanufacturer,withn5%ofitssalesThis strategy made particular sense over the 20 years, as total U.S. sales have been declining by per year, and the nts brand has been dec

3、lining at sameWhile the company has enormous for thebrand the founding basis of the company), in recent years havebeenpayinglimitedattentiontothebrand.Lasthowever,the founding basis of the company), in recent years havebeenpayinglimitedattentiontothebrand.Lasthowever,eventscausedournt tosuddenly pay

4、 totheirbrand.Whilethemarketdeclinedby2%again,cnts brand declined by 15%, despite selling 10m ThentcomestoyoubecausetheyA)wanttofindato grow the brand again; but B) want to do this lowering the total they were taking out from Question What is going wrong brandsuddenlydecline?s made sales of the To f

5、rame the problem, would be helpful to ernalvs.externalcausesforthedeclineoftheSome ofernal reasonsfor the brands ReductionofmarketingDeclineinqualityofDeclineinproductProductavailability(production/supplychainExternal reasons are also very DeclineinproductProductavailability(production/supplychainEx

6、ternal reasons are also very likely. Some external whichcouldhastenthedeclineofthebrandNegative NewcompetitorproductIncreaseofcompetitorPricing Toestablishwhichofthesefactorsisheofthe brand, further examination will no doubt be Some members of the board have voiced their about our marketing spend vs

7、. competitors, marketingspendhasnthepastseveralPerhapscompetitormarketinghaschangedPleasediscusssibilityofcostreduction ofa Company A is a t provides Company A offers a nbutnolfeatureinTheCoststructureofCompanyLabor: Fuel: enance: tion: Margin: TheCompany A offers a nbutnolfeatureinTheCoststructureo

8、fCompanyLabor: Fuel: enance: tion: Margin: The cost of labor, fuel, and asthemarketis the The cost/year is nthe The truck company A owns is rnthe average (25,000versus 30,000) an transport carspertruckversus7carsasmarket问题就出在 Truck Structure 上面。虽然运货卡车便宜，但是只运送6辆汽车，所以同样一批汽车，A 公司就需要的卡车，的 的 Fuel enance.

9、总是否合算，就取决于 Structuretion 和其他 costenance.总是否合算，就取决于 Structuretion 和其他 cost 的比例了。所以可以通每一辆卡车运货所需要和创造的价值来计算。剩下的就是数学问题了！SkiResort(McKinsey1stQuestion:The profit ofa ski resortiscoming downinyears.PleaseAdditionalInformationGivenifRevenueiscomingdownwhilethecostisgoingRevenue Stream of the Ski , Equipment

10、Rental,SkiTicket,Media,In summer, the ski field is closed while the restaurantisstillThe customer could be segmented as The ski resort is losing too much leisure customer summeranditssibleThe ski resort is losing too much leisure customer summeranditssibletohemThe business customer is coming less be

11、cause of the equipmentandlackernet这个问题起初是很繁琐的。因为 cost 上升的同时，Revenue 也在下降。所以很重要的一点是先看 Revenue 后看 Cost然后再将 leisureElderYounger通过和面试官交发现Leisure怎么努力也没办法赢回来。那就集中精力考虑 business.最后可以看business customer 减少的原因是现代化设施更不上。可以考虑新投资，估算投资所需费用，做一个 Break ysis 就可 可以考虑关掉一些餐馆和高支出的revenue 6.Cost-ysisforfoodThentA large fas

12、t food chain has hired you to improve companys profitability. Youre about to have an brainstormingwith yourteamaroundyouroptions,andyouwanttocollectyour.Howcompanys profitability. Youre about to have an brainstormingwith yourteamaroundyouroptions,andyouwanttocollectyour.How would you o tackle your n

13、ts mendedAnappropriatestructureforthiscasewouldbetheprofit ForProfitis:totalrevenuetotalWhere Revenue = Price tyandCosts=Fixed+ty*(VariableIn order for the company to improve its management needsto increase revenues and/or So to ackling my nts profit problem I am tolookatthesetwosidesoftheCouldthe n

14、t increase ? How would Could the nt sell more meals, either at branchesorthroughopeningnewAre there other creative ways to grow revenue olarge-scalecateringcontracts,forCouldthe nt decrease ourAre there other creative ways to grow revenue olarge-scalecateringcontracts,forCouldthe nt decrease our fix

15、ed costs by selling ofourbranchesorrealCould the nt reduce ty of products they suchasingredientsfortheirHowelsecouldtheyreducetheir7.Youareinaroomwiththreelightswitches,eachofcontrols one ofthree light he next room.Your istodetermine whichswitchcontrolswhichbulb.Allare off. Your s are: you may flick

16、 only switches and you may enter the room with the light only once. How would you set about determining switchcontrolswhichA: To solve this riddle you must do some out-of-the-thinking. The best way to determine which light bulb is which is to flick one switch on, wait for five minutes andflickitoff.

17、Thenflickoneoftheoswitchesandleavetheotheroff.Whenyouentertheroomwithbulbs, you can determine which switch controls which the two t are y feeling to see which of bulbsishot(fromhavingburnedforthe two t are y feeling to see which of bulbsishot(fromhavingburnedforfiveOthercreativesolutionsinvolvepushi

18、ngthes theYou might ask if the room youre in has a phone, so you could call somebody to help you.YoumightaskiftheroomshaveaconnectingYoumightmeyoucanleaveroomnumbertimes, and therefore go out, buy a drill, and bore a through the wall so you can see which light bulb is connected to which switch. You

19、might buy a mirror and place it strategically outside the door to guide you.Remember,youarelimitedonlybyyour8I: 德国某制镍 设立了处,有一个,席代表和三个员工主要负责中国区的业务,业务量不大,每年 300 左右的规模,但是可以赚的远远不止这些.因为这个首席代表是德国人,他觉得中国的空气环境不好,所以一直没把家人接过来,经常往返于中国和德国,以至于没有更好的开展中国业务.现在德国总部决定任命你做首席代表,然后要求你写一份简单描述一下如何开展市你打算怎么做. A: 那你能简单介绍一下镍这

20、个产品嘛一个缺镍的国家,市场需求量比较大. 镍是一种金属,用比较广,可以用,眼镜框,开关,灯泡丝等等. 我可A: 那你能简单介绍一下镍这个产品嘛一个缺镍的国家,市场需求量比较大. 镍是一种金属,用比较广,可以用,眼镜框,开关,灯泡丝等等. 我可以告诉你的是对于镍肯定是有很大的需求.现在总部需要你写一应该写点什么,首先我市,获得信息并作一定的分析,然后合公司自身的情况,提建议会做些什么I: 那就从市开A: 恩, 你刚才告诉我中国对于镍的需求很大而且很有潜力, 那到有大多有潜力,这是我从市场需要得到的. 所以我会去获知marketsizemarketgrowth, 以公司在市场中的 share,

21、以及宏观环境的情况, 比如政策限制阿. 然后我会去了解些行业内的现有的 Player,他们各自的竞争地位和 market 看一下有没有foreign player like us,他们做的怎样 接着我会去了解一customer 的情况,看的客户对于产品的需求以及获得了这些信息后我会结合自身capabilities来提建议9.Our nt is a large conglomeratelot cash on its hands. They decided to invest this money in t,ofthisyear, willhaveafull8cash on its hands.

22、They decided to invest this money in t,ofthisyear, willhaveafull8Managementtitwill beabletosell20%ofhedomesticThecompanyhiredyoutodetermineifitcansellremaining80%profitsproductiontotheUSmarket,isthelargestvehicleheworld.Whatdomended Thiscaseisessentiallyaskingyoutodotwo1)Determinethesizeofthe UScarm

23、arketcanunderstandtherelativeimpactofthet companys 2) Assess the feasibility of entering the US market and providesuggestionsonhowthiscompanymightgoaboutng10.OurntisanItalianrmanufacturer.Theyhigh-end glossy and matte rts used in brochures, magazine ads nd Prada, etc. Its commodity Theyhaveonet150,0

24、00 tons of ra year. 90% of this is o the Italianbrochures, magazine ads nd Prada, etc. Its commodity Theyhaveonet150,000 tons of ra year. 90% of this is o the Italian market, givesitabouta 20% market share.Theother10%is outside ofItaly.Theywouldliketobuildanotherfactoryto produceanother150,000tonsay

25、ear.Thiswouldcostmillion.Theywouldlikeuslthemwhetherornot isagood11. Your nt Perrigo Company (NYSE: PRGO) is pharmaceuticals product manufacturer for over the (OTC)drugsheadquarteredininAllegan,Michigan,Ses.Through its wholly owned subsidiaries, the he manufacture and sale over the prescription drug

26、s, active pharmaceutical ingredients and roducts he United Australia,Israel,andThe ns two major products:bigline and smallOverall, the he over-the-industry are uninspiring. The nt experiencing flat ng upward. Company to growth in revenues and costs are have been hired byOverall, the he over-the-indu

27、stry are uninspiring. The nt experiencing flat ng upward. Company to growth in revenues and costs are have been hired by the CEO of them improve bottom line. How would you go about 12. Your nt Apollo Global Management (NYSE: APO) an American private equity firm. The firm lizes leveragedbuyoutionsand

28、purchasesoflsituations, and industry consolidations. Apollo is cokebottlesheadquarteredinNewYorkCity,andalsoin Purchase, New York, Los Angeles, London,furt,Luxemburg,Apollo Global s a U.S. chasmaterials tmakessoda bottles. The ntApolloislookingtocashoutofinvestment within 5 years and are looking to

29、you to them improve the profitability of the plastic manufacturer.Whatwouldmendtothe13.Ourntisthe CEOofCVSPharmacy(NYSE:CVS),largemanufacturer.Whatwouldmendtothe13.Ourntisthe CEOofCVSPharmacy(NYSE:CVS),largepharmacychainwithn7,600storesmerica. Based in Woonsocket, Rhode Island, CVS the second larges

30、t US pharmacy prescription revenue, after leadingCVSPharmacy(NYSE:WAG).chain based on total competitor lsprescriptionand a wide assortment of merchandise, over-the-cosmetics, film and photo finishing , merchandise,greetingcards,andconvenienceThe nt CVS had been enjoying growing sales over past 12 mo

31、nths, significantly increasing its market over the period. Recently, however, the CEO of CVS has e increasingly concerned about a declining trend in overall profit. He has approached our firm in order to himdetermine the reasons for thedecline in overall aswell mendations on appropriate actions. men

32、dationwouldyougivecAll-amanufacturer of cookware, food sing and tissoldtobothhouseholdsandHeadquarteredinCanonsburg,Pennsylvania,thesells its cookware cAll-amanufacturer of cookware, food sing and tissoldtobothhouseholdsandHeadquarteredinCanonsburg,Pennsylvania,thesells its cookware and kitchen uten

33、sils to all 50 70% utensils he U.S., along ll-ovenware, kitchen tools, and kitchen the goods are produced and imported from andItaly,while30%aremanufacturedheThe nt All-Clad has he industry for over years and has a very strong brand name. Historically, Clad has enjoyed remarkable growth for a long R

34、ecently, however, the ns experienced a 1% insalesforeachofthelast5yearsandacomparable in earnings over the same period. The nt would like understandwhy the sales and earningshave dropped and how to address the ies. How would you go about thisnt Toys “R” Us, Inc. is a global 15. Your retailer of childrens toys and baby products Soperates n872UsandBabies“R” he Unite