牛津译林版必修四Unit1Advertisingreading(共22张)课件

1、M4U1 ReadingAdvertisementsM4U1 ReadingAdvertisements1.Learn two main types of advertisements and their similarities and differences.2.Form proper attitudes to advertisements.3.To master the reading strategy for expository writing.Learning AimsLearning AimsGuess game1.Just do it. 2.Ask for more.What

2、do these slogans advertise for?Guess game1.Just do it. 2.As 3.The taste is great.4.Anything is possible.5.Obey your thirst ！ 3.The taste is great.4.AnythWhat do these ads have in common?They are all Commercial Ads.What do these ads have in commEnjoy some other picturesEnjoy some other picturesWhat s

3、imilarities do these ads have?They are all PSAs(Public service ads).What similarities do these adsFast-reading1 What do ads encourage people to do?2 What does PSA stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisement.To educate people ab

4、out health, safety orany other problem which affects public welfare.Fast-reading1 What do ads enco1.The taste is great. 2.Knowledge changes life.3.Enjoy your music, enjoy your Sony!4.Yes to life, no to drugs.5.Good to the last drop. Which do they belong to, CAs or PSAs?CAPSACACAPSA1.The taste is gre

5、at. Which doListening Listen to the vedio and finish some exercises. Reading.mp3Listening Listen to the vediPara 1Para 2Para 3Para 4Para 5What is an ad?Public service adsUntrue claims about productsBrief introduction of adsThe advice on ads Match the main idea with each paragraph.Para 1Para 2Para 3P

6、ara 4Para 51 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against sm

7、oking is an example of a PSA.not onlyNot allPSAsT or F Questions1 Advertisements are found in Detailed reading Detailed reading Read the first two paragraphs quickly and answer the questions 1.What do advertisements encourage people to do ?2.Where are ads most commonly found?3.What are the two main

8、types of ads?To buy a product or service or believe in an idea.Commercial ads and PSAs.Newspapers, magazines, the Internet, radio, and television.Read the first two paragraphs B. Read paragraph 3-5 carefully and answer the questions below1.What is the aim of the PSAs?2.When did China begin a nationw

9、ide public service advertising campaign?3.Why should we follow the advice in PSAs?To teach us and help us lead better lives.In 1996.They are helpful and we can learn a lot.B. Read paragraph 3-5 carefuReading strategy:reading expository writing（说明文）introduction of subjectsupporting detailsconclusiona

10、 subjectReading strategy:reading expos Introduction of subject（para1).Supporting details(para2-4) What is an ad?Include 3. _ ads and PSAs.Use words and 4. _ to 5_ people to buy a product or 6. _or believe in an idea.Does an ad tell the complete truth?May not tell you the complete truthTry not to 7 _

11、 for the trickWhat is a PSA?Mean to teach usHelp us 8._ better lives 9._ （para5).we must all use our 10 and not be a slave to them! Title 1. _ Ads are an 2._ part of our lives.picturespersuadecommercialfall leadimportantAdvertisementsserviceConclusionConsolidation Intelligence Introduction of subjec

12、t（para1DebateDoes advertising play a positive or negative role in our daily life?List your reasons and find supporting examples for your opinion.DebateDoes advertising play a Advantages & disadvantages of ads. AdvantagesDisadvantages Provide information about latest products. Mislead customers or ch

13、eat them of money.Take too much time or space on TV or newspapers. Increase sales by repeated advertising. Make the public aware of social problems. Make teenagers want things that cost much. Advantages & disadvantage What have we learned today?1.Weve learned how to read expository writing.2.Weve learned something about two kinds of ads, commercial ads and PSAs .3.Weve known the advantages and disadvantages of ads n