马斯洛夫需求理论

1、ThePhysiological(Physical)Stage:breathing,food,water,sextbreathing,food,water,sextsleep,homeostasis,excretionWHOITIS:Thisisgoingtobepeoplein3rdworldcountries,peopleindisasterzones,someonelostinthewoods.Forthemostpart,youprobablywontbemarketingtothiscrowdastheyhavebiggerproblems(suchasstayingalive)an

2、dtheyprobablyhavelittletonomoney.WHATTHESEPEOPLEWANT:.Food.Cleanair.Cleanwater.Totakeapoop(likeourfriendhere).YouprobablyshouldntbemarketingtothesepeopleYoushouldbehelpingthemThesearegoingtobesomeofthepoorestandmosthelplesspeople.Somarketingtothemwouldnotbelucrativeforthemostpart,andyoumightbekindof

3、anassholeifyouretoopredatoryonthem.TheSafetyStage:securityof:body,employment,resources,morality,thefamily,health,propertyWHOITIS:Thesearepeoplethatwouldbeconsidered“poor”or“lowermiddleclass”.Theyliveextremelypaycheck-to-paycheckandhavelittle-to-nosupportstructureiftheygetkickedoutoftheirdwelling.The

4、searepeoplethatiftheystoppedworking,wouldbe2-3monthsawayfrombeinghomeless.Mostpeopleresidetheirentireliveshere,anduntilprettyrecentlyinsociety,mostoftheworldconstantlylivedatthisrunginMaslowsHierarchy.Theyfeartheylllosetheirincome.Theydonthaveabackupplanorsavings.Theydonthaveskillsthatsecuretheirinc

5、omeearningpotential.Theyarententirelysuretheycanfundtheirchildrenseducation.Theylikelyworkataprettycrappyorboringjoboutofnecessity.Alotofpredatorybusinessespreyonthislevelofpeoplebecausetheyretheeasiesttoscam,themosthopeful,BUTtheytheystillhaveenoughincometospendmoneyonthings.Ifyouweretoputoutascamm

6、yadthatsaid:“WOrkathome!Make$3,000/week!Barelyhavetowork!Youdmostlikelygetpeopleinthisrungofthehierarchyrespondingthemost.WHATTHESEPEOPLEWANT:Theywanttohavestableincomes.Theyrespondwellto“SideIncome”kindoftalk.Theywanttoliveinastableenvironment.Theyprobablydontliveinthegreatestofplace(eithercountryw

7、ithunstablegovernment,orliveinahouseholdtheysharewithalotofpeople).Affordableaccesstomedicalservices.Asafeplacetocalltheirownhome.Providingbasicneedsforchildren.TheLove/BelongingStage:WHOITIS:Thesearetypicallypeopleinthemiddleclassorhigher.Theyhavetheirbasicneedsmet.Theyliveinadecentplace,haveadecen

8、tincome,haveadecentsavings.Typicallythesepeoplearerelativelyeducated,andhaveadecentamountofmoneytospend.Thisisthelevelalotofmiddleclasspeopleinasocietywillbein.Theyreprobablynotlookingtochangetheworld,buttheywanttocreateasmalllittleworldaroundthemwheretheybelong.Theyprobablyhavejobsthatarentterrible

9、,butalsoarentabundleofjoy.Theytypicallylookoutsideoftheirworktofindhappiness.WHATTHESEPEOPLEWANT:Theywanttojoingroupsandbepartofgroups.(Church,sports,classes).Theywanttohavefunwithfamilyandfriends,andwilllook(andpay)fornovelwaystodoit.Theywanttohaveasenseofcommunity.TheEsteemStage:self-esteem,confid

10、ence,achievementrespectofothersself-esteem,confidence,achievementrespectofotherstrespectbyothersThesearepeopleintheuppermiddle-classandhigher.Youknowsomeoneisinthe“Esteem”stagewhentheysaystufflike“IwanttoDOsomethingwithmylife“Iwouldliketoremindyouthatthisstageinlifeisaluxuryaffordedbytheadvancesinou

11、rsociety.Inthepastyoudonlygetverywealthymembersofsocietyhittingthislevel.Nowwithallthecoolstuffwehave,thislevelcanbereachedbynearlyeveryoneinastabilizedsocietyandadecentincome.WHATTHESEPEOPLEWANT:.Needtorespectthemselves.Needforotherstohaverespectforthem.Needtofeelimportant.Needtofeelaccomplished.Wa

12、nttheirjobtonotonlyprovidemoney,butalsobe“fulfilling.”TheSelfActualizationStage:WHOITIS:Thesearepeoplewhoveaccomplishedeverythingtheyneedto.Oftenpeoplewhovemadetheir“FuckYouMoney“andnolongerworryaboutthingslikeincomeorbeingabletoprovidefortheirfamilies.This“SelfActualization”rungiswhereyougetpeoplewhohave#WhitePeopleProblemsand#1stWorldProblems.WHATTHESEPEOPLEWANT:.Tosolvehardproblems.Tobecreativeandabstract.Theywantto“makeeverymomentcount.”.Theywanttheirlivestobefilledwith“satisfying”activities.Thisi