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1、Strategic Planning Purpose长远规划目的Sets the direction of organization for the future为一个机构设定未来方向Develops strategies to achieve organizational vision, mission, and values为实现机构的使命和价值制定发展策略Makes decisions about resource allocation to reach future goals为实现未来目标决定资源分配Strategic Planning Purpose长远规Steps in Stra
2、tegic Planning Process长远规划步骤Define Vision, Mission and Values 阐述展望、使命和观 念Analyze the current situation, including organizational strengths, weaknesses, opportunities and threats (SWOT). 分析现状,包括机构的优势、弱势、面临的机会和挑战Define goals to close the gap between the current organizational state and the desired fut
3、ure 拟定目标以缩小现状和未来想达到状况的差距Formulate strategies (specific objectives) related to each of the goals to move toward desired future 针对每一目标制定具体的策略(实施计划)Implement the agreed upon strategies 实施策略Conduct ongoing assessment of the effectiveness of implementation process and initiate changes as necessary 对策略的实施
4、效果进行实时评估,并按实际需要调整策略Review and revise strategic plan at least once a year 至少一年一次回顾和修改长远规划Steps in Strategic Planning PrVision, Mission, Values展望. 使命. 观念Vision statement of intended future - the fundamental direction of the organization展望 对未来的构想 机构的基本未来方向Mission describes reason organization exists, t
5、he major purpose of the organization使命 阐述机构存在的原因和主要目的Values key beliefs shared by organizational members. Needs to reflect organizational culture and priorities观念 机构成员共享的主要信念。需要反映机构文化和优先考虑的事项Vision, Mission, Values展望. 使命UNESCO Public Library Manifesto联合国教科文组织公共图书馆宣言Vision “The public library, the lo
6、cal gateway to knowledge, provides a basic condition for lifelong learning, independent decision-making and cultural development of the individual and social groups.”展望 “公共图书馆是各地通向知识之门,为个人和社会群体终身学习、独立决策和文化发展提供了基本条件。”Mission “The public library is the local centre of information, making all kinds of
7、knowledge and information readily available to users.”使命 “公共图书馆是各地的信息中心,用户随时可以得到各种知识与信息。”/webworld/libraries/manifestos/libraman.html中文:/webworld/libraries/manifestos/libraman_ch.pdfUNESCO Public Library ManifestUNESCO School Library Manifesto联合国教科文组织学校图书馆宣言Vision “Librarians and teachers work toget
8、her, students achieve higher levels of literacy, reading, learning, problem-solving and information and communication technology skills.”展望 “图书馆员和教师密切合作, 帮助学生获得更高的文化,阅读,学习,解决问题,信息和交流技能。”Mission - “The school library offers learning services, books and resources that enable all members of the school
9、community to become critical thinkers and effective users of information in all formats and media.”使命 - “学校图书馆提供学习服务和图书资源以帮助学校成员成为有判断力的思想者,帮助他们有效利用图书馆各种形式的信息资源 。”/webworld/libraries/manifestos/school_manifesto.html UNESCO School Library ManifestValues观念Sample School Library Values (in USA)典型的美国学校图书馆
10、观念Reading is the key to learning, personal growth, and enjoyment阅读是学习,个人成长和娱乐的关键技能Information literacy is essential to our students future success信息技能对学生的未来成功起着必不可少的作用All students deserve access to books and information resources所有学生都应获取图书和信息资源All students can achieve their potential所有学生都能发挥最大潜能Trea
11、t everyone with the same respect as we treat ourselves尊重别人像对自己一样Students have a voice尊重学生的意见Adapted from Common Beliefs section of AASLs Standards for the 21st Century Learner: /ala/mgrps/divs/aasl/guidelinesandstandards/learningstandards/AASL_LearningStandards.pdfValues观念Sample School Library Analy
12、zing the Current Situation分析现状 Prepare background information by reviewing political, economic, technological and social internal and external organizational factors that impact upon the organization.准备背景信息,查看政治、经济、技术和社会等对机构造成影响的内部和外部因素Can you provide some examples for each of these categories?你能对如下
13、类别举一些例子吗?Political政治因素Economic经济因素 Social社会因素Technological 技术因素Analyzing the Current SituatioAnalyzing Strengths and Weaknesses分析优势和弱势Need to know your internal and external organizational environment in order to do planning需要了解机构的内部和外部环境以便作计划Strengths internal organizational conditions helpful in r
14、eaching the intended future内部优势 机构内部有利于实现目标的条件Weaknesses internal organizational conditions that will make it difficult to reach the intended future内部弱势 机构内部不利于实现目标的条件Opportunities external conditions helpful in reaching the intended future外部机会 机构外部有利于实现目标的条件Threats external conditions that will mak
15、e it difficult to reach the intended future外部挑战 机构外部不利于实现目标的条件Analyzing Strengths and WeakneSample SWOT Chart School Library SWOT 表例 学校图书馆Sample SWOT Chart School LibExercise SWOT for your Library练习 你的图书馆的SWOTFor your library, please list one:请列出你的图书馆的:Strength _Weakness_Opportunity_Threat_内部优势 _内部弱
16、势 _外部机会 _外部挑战_Generally, Strengths and Weaknesses are factors INTERNAL to the organization and Opportunities and Threats are factors EXTERNAL to the organizationExercise SWOT for your LibraDefining Goals拟定目标Goals relatively few in number; general statements related to the purpose of the organization
17、. Serve as statements of intended future for organization.目标 相对数量较少; 是对机构目的和未来发展的一般陈述。Process of analysis of strengths, weaknesses, opportunities, and threats should involve discussions with the school leadership and teachers in case of a school and community leaders in case of a community library.
18、分析内部优势弱势和外部机会挑战时应和学校领导和老师讨论 (或如果是社区图书馆,则与社区领导讨论)The librarys primary community perspectives are key in setting and determining goals图书馆的主要服务对象是拟定目标的关键Defining Goals拟定目标Goals relaExample Goals from UNESCO School Library Manifesto联合国教科文组织学校图书馆宣言目标举例Supporting and enhancing educational goals as outline
19、d in the schools mission and curriculum; 支持和增强在学校任务和课程中列出的教育目标;Developing and sustaining in children the habit and enjoyment of reading and learning, and the use of libraries throughout their lives; 发展和持续培养学生良好的阅读、学习和使用图书馆的习惯;Supporting all students in learning and practising skills for evaluating a
20、nd using information, regardless of form, format or medium, including sensitivity to the modes of communication within the community; 支持所有学生学习和使用评估技术,以及利用各种信息(不管其形式和媒体)的技巧;Promoting reading and the resources and services of the school library to the whole school community and beyond. 向全校师生及外界提倡阅读, 宣
21、传图书馆的资源和服务Example Goals from UNESCO SchoDeveloping Objectives for Each Goal为每项目标制定实施计划Objectives are specific action plans for meeting each goal. Should be strategies to close the gap between present status and desired future for organization实施计划是为达到目标的详细的行动计划 。实施策略应缩短机构现状和未来期望的差距Objectives should b
22、e SMART实施计划应当是 SMART:- Specific 详细的- Measurable 可测量的- Achievable 可完成的- Realistic 实际的- Timely 即时的Developing Objectives for EachSample Objective for a UNESCO - Goal for School Library联合国教科文组织学校图书馆-目标的实施计划举例Goal: Promoting reading and the resources and services of the school library to the whole school
23、 community and beyond. 目标: 向全校师生及外界提倡阅读 ,宣传图书馆的资源和服务Objective 1: Develop and present four author programs that promote interest in reading in the school and broader community during the 2009/2010 year.实施计划1: 在2009/2010年度,举行4次作家讲座以激发在校生和社区的阅读兴趣.Specific = four author programs详细的 = 4次作家讲座Measurable =
24、feedback survey form to evaluate value of programs by all participants可测量的 = 收集反馈表以评估讲座效果Achievable = calculate resources and budget required可完成的 = 计算所需资源和成本Realistic = determine whether resources are available to present four programs实际的 = 决定资源是否可获取Timely = during 2009/2010 year即时的 = 2009/2010年度Cou
25、ld you improve upon this objective?你能改善此实施计划吗?Sample Objective for a UNESCO Implementation of Strategic Plan实施计划For each objective, list specific tasks, person responsible, resources that will be required, and how level of success in meeting the objective will be measured每项计划列出详细的任务、负责人、所需资源及如何评估For
26、 each objective, develop chart with following columns对每项计划作一张含下列项目的表:Objective目标Specific Tasks详细任务Responsible person负责人 Resource requirements所需资源Timeline时间期限 Measurement plan评估方法Implementation of Strategic PlExample Measurement Plan评估方法举例Goal: Promoting reading and the resources and services of the
27、school library to the whole school community and beyond. 目标: 向全校师生及外界提倡阅读 ,宣传图书馆的资源和服务Objective 1: Develop and present four author programs that promote interest in reading in the school and broader community during the 2009/2010 year.实施计划1: 在2009/2010年度,举行4次作家讲座以激发在校生和社区的阅读兴趣Measurement: Develop Su
28、rvey to be completed by all program attendees评估方法:设计问卷,调查所有活动参加者Example Measurement Plan评估方法举Sample Program Survey for Participants活动参加者问卷调查举例EVALUATION OF AUTHOR PROGRAM作家讲座评估 How did you hear about the program?你从哪里知道此讲座信息的?What caused you to participate in the program?你参加讲座的原因?Please tell us what
29、you enjoyed most about the program:你对讲座最感兴趣的部分是什么?What did you learn that was new about the author?你学到什么新的东西?If you had been planning the program, what changes would you make?如果由您来计划这个活动,你将作什么样的修改?Please rate the overall value of the program in promoting interest in reading in the community:请给此提倡社区阅
30、读的活动打分: _very valuable _somewhat valuable _not at all valuable_非常有价值 _有价值_没有价值 What suggestions do you have for future programs?你对未来的活动有何建议?NOTES: To be administered immediately after the conclusion of the program.注:讲座结束时立即实施Sample Program Survey for PartSeven Step Model for Developing and Evaluating Objectives发展和评估实施计划的七步骤模式Identify the problem that needs attention 确定需解决的问题Define the various ways to solve the problem 罗列解决此问题的各种方法Select the process that appears to have the greatest chance of working 选择一种最易成功的方法Set out the criteria against which to measure the success of the specific
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